There is no denying the fact the SEO tools are useful. However, they are only as good as the data on which they are built. The use of reliable and easy SEO tools can help to make the SEO strategy of an organization stronger. This will give you an idea as to how your site is performing and how your competitor sites are also performing. We attempt to list down some compelling reasons why you should use SEO tools.

#1: Competitor performance

Some SEO tools allow you to take a peep into your competitor’s SEO strategy without crossing any ethical lines (SEMRush, Raven Tools). You can get an idea of their traffic size, their ranking and how well their content is faring across the various platforms. You can see their backlink profile, the authority of the sites from where the backlinks come, anchor text, etc. You can then strategize to reach out to those sites.

When you see what keywords your competitors are ranking for, it can send new juice into your business. The digital marketing companies in Kochi can help you with this. You may be able to even expand your business to newer markets. 

#2:  Time and Money Saving

SEO audits are good enough to let the business owner know what the website issues are. Comprehensive manual audits cost a lot of time and money. SEO audits make a great saving of money and time in letting you know where you should spruce up to improve your biz. Better quality results can be generated through SEO audits. 

The best SEO company in Kerala can help you through this exercise regularly if you tie-up with them. You can get information about broken links, page server errors, missing meta descriptions, etc.

#3: Spot high-conversion keywords

SEO tools help to find new keywords that you may not have even thought of before. Variations that can be used in different content come up. Competitor analysis helps in this aspect. Keywords that have the buyer’s intent in them should be used. 

#4: Track KPIs and SEO progress

Metrics worth considering such as traffic, conversions, and rankings are as important as ranking. SEO tools make this clear as your business progresses to the front. The KPIs that you want to measure is however dependent on your business goals.

#5: Data visualization

SEO tools can help any business owner to know where they are heading with the help of visual tools. The results with such tools are not all numbers. Many SEO tools result in graphical interpretation. 

#6: Showcase results

SEO tools make it easier for you to showcase the results that clients will see. It tells the client what is working and what is not. They will be able to see the increase in sales along with an increase in traffic. You can even generate customized reports for your clients.

Google and its users have always spoken about unnatural links. The guidelines provided by the search engine major refer to unnatural links. This means that if some links are not natural, then the other links are natural. However, Google refers to natural links as well in several other contexts. Now, the answer to the question as to whether there is a Google patent as far as the natural link profile is concerned is a no, according to Bill Slawski. Read on to know more about the subject.

 Natural Link Profile – Does Google Analyze Its Presence

 In the past, Google has made use of statistical analysis for the purpose of understanding whether the profile of a backlink is normal or abnormal. The company has announced the same in New Orleans in 2005.

 Google analyzed links to statistically ascertain whether they were in the average range for normal/ not normal. It was really a game-changer. Statistical analysis provided answers to the SEO industry’s question as to how Google was finding out spammy links. This impacted SEO.

 This also led to worries as to what amount of anchor text is normal in links. The SEO industry was also curious to know as to how many inbound links to the web page is normal in the case of a particular niche. As such, “Looking normal” started becoming very important.

 However, it is not very clear as to whether Google is continuing to employ statistical analysis. This is because most search-related algorithms that are being discussed in the latest research papers are more concerned with language processing rather than link analysis. New link-related algorithms are rare these days.

 If you are a business owner in Kerala and want to know as to what you should do for better SEO, it is recommended that you consult with the best digital marketing company in Kochi.

 Unnatural Natural Links – Can Google Identify Them

 It is doubtful whether Google understands the modern spam links. Many successful sites are seen to employ difficult-to-spot link building techniques. Authority, trustworthiness, and expertise can be simulated in unethical ways by hiring “content marketers” and publishing articles containing statements that vouch for the genuineness of products, websites, and persons.

 Irrespective of whether there is a link or not in the articles that are published, the mention about a brand, person, or product and the publication’s name can be leveraged to create authority. The real citations and links happen later on and Google may even deem them to be natural. Advertising to spread the word falls within Google’s guidelines. Don’t worry if you are not able to understand what is discussed here. Just identify a reputable SEO agency in Kochi and discuss the matter in detail with them. They will provide you with the right recommendations.

Finally, citations and unnatural natural links are loopholes in Google’s algorithm.

For more information on the topic, please visit www.socialpulsar.in

Who doesn’t want to be ranked the top in the first page of search results? If you are concerned about your search engine rankings, then you must know about winning the game called domain authority. While search engine rankings determine whether people find out your website on the web, Domain authority (DA) is one of the essential aspects in achieving top SEO rankings. Hear it all yourself from the top digital marketing agency in India about what you need to master to achieve a better domain authority score.

What is Domain Authority?

It is basically a score based on a metric scale of 100 and an amalgam of several Search Engine Optimization (SEO) factors that influence the ranking of a website. It helps the brand understand how their website maintains authenticity and credibility in the eyes of the visitors. The concept goes like this – the websites with higher authority will be considered more valuable.

Why Domain Authority matters?

Wondering what makes some of the popular websites like Wikipedia and Microsoft rank high in search engines? Because they have higher Domain Authority.  Every business outcomes in this world should be evaluated on the basis of its performance. The metric concept is developed by Moz to measure the traffic base and SERP rankings.

How to increase DA score?

There are several ways through which your website can achieve higher domain authority. However, there are no shortcuts as well. The foremost aspect to never compromise is to have a powerful website. A powerful website should have proper development that suits the business outcomes and takes through the users effortlessly within the websites. The best SEO company in Kochi is here to narrate the tips to increase the domain authority score.

SEO

While developing the website, it is essential to roll out effective SEO practices to make the website strong. A website’s SEO depends on several metrics like usage of keywords, higher quality content, use healthy URL’s, and improve the overall user experience. Optimize the website, remove the bad links and earn quality backlinks.

Internal Links

Learning to optimize the internal links helps you in securing good domain authority metrics. Internal links ease the user experience by navigating them throughout the website at ease. Linking should be done meaningfully and strategically by using natural anchor texts. It is ideal to link a higher domain authority webpage with a lower one to achieve equilibrium.

Quality and Engaging Content

Good quality content makes a robust difference in domain authority. The more readable and engaging content will fetch good scores in domain authority metrics. Quality content is crucial in earning more strong backlinks. As you might know, supplying content is not a one-time strategy, it should be published on a regular basis to keep the ranking steady.

Backlinks

Quality content is important for SEO, but earning good backlinks is equally important if you want to achieve good domain authority for your website. Ensure that your business is listed in directories like Google My Business, Quora, Apsense, White Links, Better Business Bureau, etc. By constantly making submissions, you can get definitely achieve quality backlinks.

Bad Links

By constantly focusing on earning good backlinks and forgetting about removing bad links can saturate your domain authority score. If you want to improve your rankings, then focus on removing bad links while adding good links. You need to conduct a proper audit to detect faulty or unnatural links and remove them.

Keywords

Add proper and relevant keywords phrases while scripting your content will bring a good difference in domain authority scores. Using the right keyword can seamlessly help your users to locate your content easily. Conduct a proper audit and analyze the keywords that will fetch the audience for you.

Domain Name

Domain names are human-readable internet addresses of websites. As a beginner, your first priority should be to have a proper domain name that has a close resemblance and meaningful association with the business you have. Domain names should be a sensible and memorable association of broad keywords so that they will have more impact on the target audience.

Conclusion

Domain authority is an important factor in improving SEO rankings. It requires a lot of consistent activities and patience to make it happen. Sometimes you may feel like there is not much improvement in the score. But patiently exercising the above-mentioned activities can give you guaranteed results even if it’s time-consuming!

If you search for any Google AdWords Management companies online for a mutually beneficial partnership, you come across plenty of online listings based on geo-targeting. How would you find the credible one which separates themselves from the rest? That’s where you need to filter your search based on Google-certified certification, which has tons of benefits that can give you a remarkable advantage in online business operations. While availing the service of the best SEO company in Kerala is hereby listing all you need to know about the importance of partnering Google certified agencies.

What is a Google Partner program?

Google Partner program is an initiative developed for advertising agencies, marketing professionals and other marketing consultants who manage Google Ad accounts. The program comes with various benefits for individuals and agencies. Google AdWords is one of the leading online advertising platforms. As a result, the pioneer search engine receives millions of requests for managing these ads, which also include fraud reports and scams. The partner program is forged to monitor the flooding requests and to raise a benchmark for marketing professionals. Once the request is submitted, Google will conduct detailed scrutiny before officially certifying the agency, which creates a harmonious way of operating the whole AdWords.

What are the perks of the Google Partner Program?

The certification entitles you a coveted badge stating that you are an expert in handling one or more Google marketing platforms. You are also getting the reputation of excelling in client service. By earning the badge, you can enjoy various perks that make your sales pitch and client onboarding process look more confident. Some of them are listed below.

  • Separate Yourself From The Crowd – Google certification for marketing efforts helps you stand out from the competition and easily get client attraction.
  • Build Your Expertise – Network with more globally certified talent and develop your core team and middle management.
  • Gain More Exposure – Get exclusive access to specialized training sessions, events and receive respective certifications.
  • Grow Your Business – Enrich your client portfolio and create more revenue generation opportunities through business referrals and online listings.

A Google Partner badge will enable the enterprise to enjoy many program benefits. Google mainly has curated three categories of partnership, namely Member, Google Partner, and Premier Google Partner. The following are some of the sectors of industry and the benefits of the program.

Education – Product Training and Certifications, Sales Training, Community Membership and, Product Updates, Executive Business Trainings

Support – Phone, chat, and email support, dedicated account management

Growth – Partners badge assets, New business strategy consulting, Client event support

Rewards – Promotional offers, agency competitions, annual partners summit

Google is presently the unrivaled leaders in mobile and digital ad revenue. They lead the second-ranked Facebook by a significant margin. Similarly, Google AdWords has been one of the most effective platforms currently available to drive in sales. With such unbeaten industry expertise, we can sense the value and privilege of a Google certification. Agencies and brands can easily differentiate themselves and show unmatched proficiency using a Google Partner badge. Agencies with this badge comprise of teams that are highly certified professionals who can handle various Google Ad Products. They are updated with all the latest market trends and masters in advanced concepts for creating, measuring, managing, and optimizing specific Google Ad products. Being one of the top digital marketing agencies in Kerala, SocialPulsar instills pride in becoming one of the Google certified digital marketing agency. We provide customized online marketing solutions for small, medium and large scale enterprises that secures better ROI for your business. Get in touch with SocialPulsar to empower your marketing strategies.

You must optimize your website to improve its search ranking on Google. The best way to achieve this is by including the most-searched keywords pertaining to your business vertical into the content on your website.

How to Find Keywords

To find keywords, start by identifying the words and phrases related to your niche that you feel are relevant to your target audience. Some of the questions you can ask yourself as regards these words and phrases to choose the best ones are:

How relevant are the words to your website?

Will your customer be able to find what they want on my site if they use each of these words?

Will the search result in sales and help meet your organizational goals?

If you are able to answer in the affirmative, then you are on track. You can also do searches using the keywords to see if your website pops up. This will give you a chance to find your competitors and get a feel of the difficulty involved in competing with them to get listed on the first page on Google’s search results. If the competition is high, you may have to redesign your keyword strategy. Now, if your search shows up banner ads, it indicates that the keywords chosen by you enjoy high conversion rates.

If you feel that this is too much for you to handle on your own, do not hesitate to seek guidance from a reputed digital marketing agency in Kerala for your business in this South Indian state. 

Include Long Tail Keywords

When you do keyword research, it is important to consider various types of keywords. For example, you might wish to find out the effectiveness of the keyword phrase “ice cream shop” if you happen to own an ice cream shop in Kerala. However, long tail keywords will be more helpful in this regard. Long tail keywords are phrases that contain more than three words and they cut out all ambiguities related to a search.

Studies have shown that consumers that search using long tail keywords go much further ahead in the buying process. This means that they are likely to decide to buy during the course of their search. This is because they are people who are looking for ice creams near wherever they are currently.

Use Google’s Keyword Tools

Using Google’s keyword tools is another option that you can explore to find out the most searched keyword phrases for your business.

Google Trends

You can also use Google trends to compile keywords that could help you to boost your ranking on Google. It allows you to specify parameters such as type of web search type (image, news, YouTube, product), worldwide (specific countries), 2004 to present (select the date range), all categories (arts and entertainment, beauty and fitness, food and drink, etc.) when checking out keywords/phrases. The tool ‘Google trends’ allows you to compare as many as 25 search terms.

Finally, it is always better to entrust the job of finding out the most searched keywords for your business to the best SEO services in Kerala as they are professionals in the field. And, if you are looking for additional information on the topic, you can find it at socialpulsar.in

The year 2019 is running and two decades since the millennium are over. There has been a dramatic shift in trends relating to SEO, PPC, social media, and content marketing. AI, IoT, and visual search are taking center stage and no longer part of science fiction.

Changing Digital Market Trends in 2019

The best digital marketing agency in Kerala will vouch for the fact that there are many new trends in the market and these have to be used to succeed in businesses. What may have been used last year is likely to irrelevant this year, market experts opine. We are listing some of the latest digital marketing trends below.

#1: SEO A/B Split Testing

SEO services in Kerala currently use what is called A/B Split testing to identify and isolate variables that increase traffic to a website. This helps the agency to design a targeted approach in terms of creating and changing content for the clients. This can be accomplished with tools available in the market and gives an insight into variables that improve the traffic to a website.

#2: AI

Many simple jobs are soon going to be taken over by AI. AI is currently being extensively used to analyze the behavior of consumers and how they search for what they want on the Internet. For this, data from different social media and blog posts are used. AI is used to deliver information to users by providing tips and tricks and triggering conversations. This also helps businesses to save costs and simultaneously accelerate business growth.

#3: Targeted Advertising

Use of AI to target adverts to specific user audiences is catching up. Real-time auctions are an example of this technique. This helps a business to find more customers for their product/service with less cost in the least amount of time.

#4: Chatbots

Chatbots is the use of AI to chat with website visitors and customers. The chatbots can chat in real-time and most of the businesses online get done through these. They are seen to be really useful in the healthcare and banking industries.

Chatbots provide accurate replies and are able to recall the conversation and buying history accurately. Therefore, they are preferred to actual individuals. This automation of otherwise repetitive tasks for a human has allowed many individuals to do more productive work.

#5: Personalization

Customized content is in the forefront today. Data such a purchase history and customer behavior enables businesses to focus on producing content that is customized for an individual and this never made the customer so included ever before.

Branding and marketing are interchangeably used many a time. However, there are minute differences that exist between the two. If you are a business owner, the digital marketing companies in Kerala that you partner with would know the differences.  

It is important to know the differences so that you can utilize them more effectively for your online campaigns to build your presence.

Branding – What it is?

Branding is about who you are and marketing is how you build awareness about yourself. Branding is more about the strategy whereas marketing is the actual way that you go about it. When it comes to branding it is vital that you answer many important questions. Some of them are:

 

  •         You core values and principles – what are they
  •         What is your mission statement going to be like
  •         What is your inspiration behind starting this venture
  •         What makes you different from others
  •         What is the culture in your organization
  •         How do you usually communicate, your style
  •         How do you want people to respond when they would hear your company’s name

 

These questions’ answers will bring clarity between branding and marketing. The more elaborate the answers, the more clarity that will come out of this. The branding will then be the basis for all marketing efforts for today and the future.

Marketing – What it is?

Marketing ultimately involves the tools that are used to deliver the essence of your brand to the audience. The tools change and so do marketing plans over a period. The marketing, at all times, are designed to support the brand’s core values. In these days of digital marketing, your business will have to tie up with a social media marketing agency in Kochi for suitable marketing campaigns.

Marketing is a mix of many media and may even consist of keywords as is popular today. Marketing is done via both online and offline methods. Some of the common methods used today are content marketing, SEO (any SEO agency in Kochi would help you with this), mobile marketing, radio and print campaigns, PPC marketing, etc., among others.

What Takes Priority – Branding or Marketing?

The answer is simple: branding comes first because that is about who you are in the first place. All the marketing comes in only after branding. The branding should be such that the clients keep coming back to you. Your integrity and trustworthiness are important here to build the brand’s reputation.

Branding also pertains to a commitment to the high quality of the products/services that you provide to your audience. This is an everyday task, building your brand. It is done by you. However, marketing may be outsourced to third parties with due discussions about the brand and how to attract your clientele.

Lead generation is the most important goal of any company in Kerala that wants to increase its sales. According to 61 percent of marketers, their top challenge last year was lead generation. Cold calling is not practical anymore, search engine marketing is too expensive for small and medium businesses, and the effectiveness of online advertising is on the decline.

As they are confronted with too much advertising, consumers have shut ads out. They are closing down pop-up ads even without looking at them and deleting spam emails. They are even installing AdBlockers. As such, the three main lead generation channels available to marketers are social media marketing, content marketing, and email marketing. In this post, we will discuss social media marketing. The four main techniques you can employ are:

Look for users that are looking for products similar to what you offer

People turn to social networks when looking for specific products or solutions online. This is because there are billions of active users on social media and someone will know something about a good product/service in any niche. Moreover, the online audience is considered to be trustworthy as users forge online communities these days. To find people who are looking for products/services similar to yours, you need to use a quality social network monitoring tool. It is, therefore, best that you consult with the best social media marketing company in Kerala in order to effectively identify your customers.

Find users who are not happy with your competitors

Another option for generating leads is finding competitors’ customers who are unhappy. In order to find this sort of customers, you may have to set up alerts using your social media tool. You may set up alerts for multiple competitors and gather mentions about them. If the tool you are using offers sentiment analysis, it is a good idea to sort the mentions about competitors by sentiment. Then, look at the negative mentions and choose the users you want to reach across to. In order to succeed in your endeavor, it is highly recommended that you identify a reliable digital marketing company in Kochi to partner with.

Take the Help of Influencers

Influencer marketing has seen tremendous growth in recent times. In fact, searches on Google for influencer marketing have grown by 1,500 percent over the past three years. Most of it has happened on social media networks. Typically, influencer marketing can be employed for boosting awareness about your brand. However, it can be used successfully for social media marketing as well, provided you do it right by choosing the right influencers. That’s why you need to seek the support of the company that provides the best SEO services in Kochi.

Become a Member of Niche-related Chats

Find people who think like you. As a marketer, you need to find chat forums that involve your niche using a social media monitoring tool. Once you identify such forums, join them and participate in discussions. Start conversations, provide some tips and post links to some helpful content. Mention about your product when the timing is right.

If you have just started your online business and you want it to perform well, it is usual to be anxious about it. If you are not sure as to where you would want to start exactly, your confusion is also well understood. Many a time, brand owners waste their money on paid advertising campaigns hoping that these would help. It is also true that paid advertising can work very well when done right.

Before this, it may help if you try a well-planned out digital marketing strategy.

The Digital Marketing Method

The digital marketing strategy that you put in place must have these characteristics:

  •         It should be realistic
  •         It should align with your budget
  •         There should be clear goals

If you have spent the major portion of your budget on creating the website, there are still ways to attract customers to your website without wasting too much money.  This method is inbound marketing.

Inbound Marketing and its advantages

Inbound marketing involves drawing customers to our brand using content marketing, social media marketing, branding and search engine marketing. The whole idea is to create and disseminate customer-centric content. If you are a business owner in Kerala, you can get this done by using the services of the best SEO company in Kerala.

If you have managed to attract customers by providing value, then it is easy to close the deal and convert them into your loyal customer who will keep coming back to you. Traditional marketing differs from inbound marketing in that it disrupts the customer’s attention to advertising in between and then seeks to convert them. Many a time this may backfire.

In inbound marketing, if you solve a challenge that a customer is looking to overcome, then you are attracting qualified prospects that will remain loyal to your service.

Inbound Marketing – Different Stages

The different funnels in inbound marketing are ‘attract’, ‘convert’, ‘close’ and ‘delight’. The first stage is to attract customers by providing valuable content. For this, the brand can seek the help of a social media management company. People looking out for products/services may find this content through search engines or social media platforms. The brand analysis says that lead magnet content such as podcasts, PDFs or videos can be used for this purpose.

The next step is to convert those attracted to your content into your customers. This is done by collecting contact information from the website visitors and sending them information that they want to know.

Closing the deal comes next and includes nurturing the lead and CRM. The last Delight stage involves providing exceptional service to the customer after the purchase.

The best point about inbound marketing is that high-quality popular content can remain on your website as long as you want it to.

Many companies that are planning to hire a PPC agency in Kerala are not very clear as to what they should look for before entrusting them with the responsibility of organizing a campaign. Anyone can launch a campaign in just a few minutes with Google AdWords, but there are some factors that you should take into consideration before hiring the right agency for the campaign to be successful. Read on to know more.

Cost

Cost is an important factor to be considered, but it is not the only factor. Therefore, you should look out for an agency that is more focused on achieving the results that you’ want instead of worrying too much on the money you will be spending. There should be complete transparency and mutual trust between you and the PPC agency so that you have a clear idea as to what they are actually doing, how they are doing, and what results they are able to create. It is, therefore, imperative that you identify the best PPC management company in Kerala for organizing your PPC campaign.

Access

The PPC agency you are planning to work with should give clear access to all your accounts and landing pages to you. In fact, you should set up all accounts with passwords. This means that you should keep the keys to the castle. Ensuring that you have access to your accounts helps to keep the stress levels low. The agency should work with you to get the best outcomes for you. Often, this becomes possible only when you choose to work with the best digital marketing company in Kerala.

Look Ahead

Your PPC agency drives traffic to your website and the ads get clicks. However, you don’t seem to receive the results other than a small increase in traffic. There may not anything wrong with the PPC, but your landing pages might require conversion optimization to provide users with the next step. Therefore, the SEO Company in Kerala you are planning to work with should be capable of offering a set of digital marketing services.

Portfolio

Prior to hiring a PPC company, make sure that they are actually capable of doing what you expect of them. It is a good idea to go through their portfolio to see whether they have implemented PPC campaigns for companies like yours. Dig a little deeper and find out how they managed to help other businesses achieve their goals. Another way of judging their performance is by finding out their retention rate.

Trust

Trust is extremely important. Without trust, you will be just wondering as to what the agency is up to with the budget you have allocated for the purpose. It is also important to ensure that the agency is professional and find out if they have AdWords certifications.

If you still have any questions, please visit socialpulsar.in.