SEO content writers across the world have been caught up with the challenge of generating user-friendly content for a long time now. It is important to master your content in order to be able to reach out to a wider audience. With search engines increasingly preferring more audience-focused content, the emphasis on keyword-rich content has diminished rapidly due to poor user experience and low conversions. So in 2020, what you have to focus on is value-rich content by placing the users first. 

 

SocialPulsar is one of the top SEO agencies in Kerala with a track record of having delivered amazing results to the clientele. As one of the best content marketing company in India, SocialPulsar has been known for creating and executing great content strategies to the benefit of businesses across the world. From our experience and expertise, we have arrived at 5 tips that would help you master SEO content. 

Understand the Ideal Client Avatar

Understanding the Ideal Client Avatar is something that is overlooked by many content writers. To generate compelling and useful content, it is important that you understand who your clients are, what their tastes are, what they are looking for and a whole lot of things. You have to concentrate on the favorite characteristics of your customers and create a persona that would be your Ideal Client Avatar. With this in mind, you will know what the audiences are struggling with at that point of time and actions they have taken to overcome those. You will understand why those solutions didn’t work for them.  This helps you realize what they are looking for in working with your business. 

Map keywords and search intent

Keyword mapping is all about assigning target keywords to pages and posts. Though this factor is a part of most SEO processes, at times the search intent might get left out. This is what we need to bring to the core. It helps create quality content that is relevant to the mapped keywords. Never squeeze in keywords just because you want them to rank. Understand what the searcher is trying to find and create content for that. 

Be an expert in the topic

Becoming a topic expert is vital to excelling in any field; just as it is in the case of SEO content creation. Becoming a topic expert helps you create content with the true value it demands. Besides, when you become a topic expert, you are likely to build credentials for yourself which would give your content even more validity. 

Guest posting for better brand authority

Guest posting is a great way to attract quality backlinks. Write for publications that would help you stand out in your area of interest. You can search for sites/blogs that your target audience might be interested in and who could generate some traffic for your brand. 

Go multi-channel

This helps you reach out to a much wider audience. Reduce, Repurpose and Recycle your content to be adaptable to various online platforms including social media handles such as Facebook, Twitter, and Instagram. 

 

If you wish to know more about the topic, do let us know. We are happy to offer our assistance. 

It makes hardly any sense in creating a website and waiting for traffic to come in. Similarly, there is no point in promoting a site and simply enjoying the traffic by sitting back and relaxing. There’s an important thing to know – your links might be getting subverted by Link Rots. These can cause serious concerns when it comes to rankings and it is crucial that you know all about these. 

 

SocialPulsar is one of the best digital marketing agencies in India offering our clients services that create assured results. Among agencies that provide the best SEO services in India, SocialPulsar stands out for being completely up-to-date and ensuring that our clients are treated with the best of digital solutions to help them enhance their businesses. As a team experienced in the sector, we’ve been keeping a close watch at Link Rots and would like to share the same with you, along with recommendations to overcome their hazards. 

What are Link Rots 

Link Rots refer to the natural vanishing of links when publishers update a website. Every link undergoes a gradual reduction of their power caused by the pushing away of old pages by new ones. Every single site can experience this problem. The backlink profiles of every site undergo decay over a period of time, making it a problem that can’t be averted. 

Reclamation of the links

The good news is that there are certain steps that can be taken to allay the harm inflicted by Link Rots. One proven way is Link Reclamation. This refers to the process of reclaiming the power of links. This is done by reviewing 404 response codes and checking whether the link is to a web asset that doesn’t exist at that point. If it is, then a 301 redirect shall be created to the new destination and the link will start counting as a link to where the new page is located. What is important is that this redirect should go to a page that is considered equal to the page that it was earlier linked to. 

Links to wrong domain names

Links that direct to wrong domain names aren’t technically link rots, but are ones that rot because they never reached your Site. In such cases, you need to check if there are other websites that wrongly spell your domain name or link to a misspelled form of your domain name. If yes, then you need to acquire those domains and redirect them.

Not always rectifiable 

What needs to be understood is that Link Rots cannot always be corrected. The rot is happening in websites owned by someone else and the link has vanished from a web page or the web page itself might have disappeared. There’s no way you can employ a 301 redirect for a link that doesn’t exist. What can be done is to contact the publisher and request a renewal of the relationship between the two sites. 

Wish to know more about Link Rots and various aspects of SEO? Do send us a mail or give a call. We’re happy to offer our services. 

You just did automatic SEO site audits. You see that many of your pages have low word counts. There is ample text in the pages, but not just enough to satisfy the analyses. Google says that it wants to see at least 1000 words each on pages. It is marked as having a high negative impact which might prevent more visitors from your site. Are these indicators important from an SEO standpoint? In this write-up, we analyze the same. 

 

SocialPulsar is one of the best SEO companies in India offering a range of search engine optimization services. As one of the top digital marketing companies in India, we keep a close watch on every new digital innovation that is happening across the world. In order to provide our clients with the best digital solutions, we work day and night in ensuring that all activities are done at par with the highest standards in trend. With this experience, we are attempting to give an answer for the low word count problem and check whether it is really crucial from an SEO point of view. 

Automatic Site Audits 

Let’s start by addressing automatic site audits. There are no tools available at this point to do this efficiently. Site audits require a couple of weeks to complete and need manual auditing of code, content, rendering, structure, page speed and so on. These are not possible merely by tools and machines. Tools make use of generic concepts to check for specific things, but these are not applicable across every website. This is the primary reason why you are getting these failures. The tools aren’t designed for auditing such specific situations. 

 

As a remedy, you might add scores of content and you could get negative results. You will most likely end up creating a bad user experience for your website. You may get away with the automatic audit, but it would affect the reputation of your Site. There are spiders such as DeeCrawl, ScreamingFrog and so on that can find possible issues with your website. You can determine what you are looking for and carve boundaries. This makes the spider be in line with your specific goals. 

 

However, just as in the case of an automatic site audit, these will have no clue why things are wrong in your Site. So, don’t mess things up in a jiffy. Try and evaluate if the tool is right. Many aspects of SEO are situational. It might not apply to your specific situation. If your page doesn’t require 1000 words, then don’t bother to write it. Write only what you need to give a good experience and add any extra resources such as Word Counts, Images, Examples, FAQs, etc. that you deem fit. 

 

You can also check to make sure if your site has title tags, H1 tags, Alt tags & descriptions, Internal links and Breadcrumbs. Check your page speed and if you can get gains with it, it should probably work in your favor. 

 

So what you need to understand is that low word counts aren’t necessarily a bad thing. The very best of results could sometimes be if there are just one to three sentences. Remember that a tool will have no idea what your website is all about. They show warnings as a part of the general practice. Just take some time and evaluate each of these warnings by yourself. It would indeed help. 

 

To know more about the topic or for any help regarding your SEO campaigns, get in touch with SocialPulsar. Our team is all geared up to meet your requirements. 

Every Google update is a time for digital marketing companies to revisit their plans and draft new ideas in accordance with the changes. While some of these updates ask for serious contemplation and brainstorming, many of these also pass by without being much of a concern. Towards the end of 209, Google had introduced a two-part update on how it deals with No-follows. The first update that influences rankings has already happened. The second one has unfolded on March 1, 2020and will affect crawling and indexing. So, what are the things to watch out for with these updates? 

 

SocialPulsar is one of the top digital marketing companies in India that offer cutting-edge web marketing services to an exclusive clientele. Ranked top among the best SEO companies in Kerala, SocialPulsar keeps a close track of updates happening in the world of web so that our clients could stand to benefit the best. Let’s have a closer look at the Crawling and Indexing Google update of March 2020. 

What the update is all about

The update is designed to influence the crawling and indexing of nofollow links. Until recently, these links were treated as a directive and Google did not crawl or index them. With the new update, this is changing. Google will from now on treat these links as a hint for the purpose of crawling and indexing. 

 

The nofollow has been traditionally used by many as for the purpose of keeping pages from being crawled. Pages linked with a nofollow would most probably be links to login pages, sections of a website that could be interpreted as thin pages and User profiles. These practices should now change, even though making use of nofollow to prevent Google from crawling and indexing pages wasn’t a good idea anyway. 

Will it impact rankings?

As of now, it is difficult to tell whether or not the new update will influence the rankings of websites. A lot of it depends on what pages Google will prefer to crawl and index. Google might arrive at certain rules regarding which pages should be selected and indexed. It’s up to the tech world to wait and see what is in line. 

Things to keep in mind 

  • Know the update well – Just as in the case of any update, it is important for digital marketers to be aware of this update. It is up to the businesses to find out how rankings and traffic would change in the context of this update.
  • Review its use – Using the nofollow in a poor manner may lead to undesired consequences. So it is important to review the usage of nofollow and decide whether it is time to get rid of them.

Being a team fully committed to client success, SocialPulsar always keeps a close watch on all new Google updates with diligence. For more information on the crawling and indexing update, or anything digital, please do feel free to contact SocialPulsar.

The food and beverage industry in India is a thriving one. The current market size of the industry is said to grow to around 46 Billion USD this year. It constitutes about 40 percent of the consumer-packaged goods industry in the country. This exponential growth is triggered by the advent of online delivery players who have set up partnerships across India. Already one of the largest food and grocery markets in the world, India’s food sector is headed for further growth with a target to achieve a bigger role in the world food trade. 

 

This growth comes with a reason – the prolific expansion of the digital sector that has brought the world closer and thrown wide open a whole new world of business possibilities. That’s why you need to catch up with the trends if you’re in fact a food and beverage brand. Digital Marketing is the only way you can stand the test of the market and come up with the results you dream of. But then, where do you start? How do you arrive at strategies that would assure your brand maximum reach and visibility? What would be a suitable plan? 

 

We at SocialPulsar are all geared up to help you with this. One of the top digital marketing agency in India, we’re sound in the various techniques that would work for you in the marketplace. Here are some good insights, which you might be interested in knowing. 

 

Build brand awareness

The first step is to increase awareness regarding your brand. Make it connect with the people. Build an emotional relationship between the brand and your target audience. To make this possible, we can make use of tools like SEO, social media, display ads and so on. The important thing is to accomplish certain marketing goals that will help build awareness. These include: 

 

  • Let the target audience know about your brand
  • Build customer engagement
  • Let the target audience connect with your brand emotionally
  • Employ influencers and brand ambassadors
  • Create product trial opportunities
  • Generate thought leadership

Augmenting product sales

Another key area where you can employ digital marketing in the food and beverage industry is by helping meet sales goals. Support shall be given in the following areas: 

 

Cross-selling

You can get into email marketing and remarketing to cross-sell your additional product. Remember that if the customers are using one of your products, then there is an increased chance that they might try another. 

 

Pantry loading and promotion 

Newcomers shall be pampered with high-value coupons for product trials. Strategies like ‘Buy One Get One’ shall be used to drive pantry loading for the existing customers. 

 

Increasing distribution by offering support for stores

With geo-targeting, you can offer your distributors support and win their confidence. Make it known to prospective distributors that using geo-targeting you can drive more customers to their stores. The advantage of location targeting lets you promote your ads within given geographical locations and this, in turn, increases brand visibility. 

 

Enhancing shelf visibility of growing brands 

Digital ads let your customers get familiar with the brand names. The next time they visit a store they would immediately recognize the brand name. 

 

Collecting customer feedback

Nothing is more important to digital marketing activities and the brand in itself than the feedback of customers. You can make use of website surveys or social media polls to make this happen. It is also a way to generate more brand engagement and bring the customer closer to your brand. 

 

There’s no doubt as to what contribution digital marketing activities can make in a highly competitive market environment. All you need to do is arrive at a well-thought-out and structured digital marketing plan and employ it in the best possible manner. SocialPulsar, with our diverse skill sets and rich experience in doing digital marketing for the food and beverage industries could help you with it. Just take a little time to drop in an mail or make a call. Rest assured!

Until a few years back, people relied on word-of-mouth ratings when deciding to pick a hotel to stay when traveling to another place. In the new world, things have changed. Digital technology and the internet have revolutionized the way people travel and stay. Now, they have umpteen choices to choose from, online reviews and ratings to trust and a plethora of websites to fetch the best rates possible. For those in the hospitality segment, this provides a never-before opportunity to show their places to the world and provide them with first-hand descriptions about their destination and its services. 

 

However, the challenges are many. People are shown a number of choices on their web searches. This makes it difficult for hotel business to actually bring their place to the attention of the prospective customer. How do you tackle this? The answer lies in the digital marketing space. SocialPulsar.in one of the best digital marketing agencies in Kerala who could help you with this. Occupying the digital space as one of the best SEO company in India, we recommend 9 simple techniques that could help you be active in the digital space and ensure more bookings. These strategies are: 

1. Always be reachable online

The first and foremost thing is that you need to be seen online when a prospective customer searches. The very base of this activity begins with the designing of an attractive website for your hotel. Approach a best digital marketing agency in Kerala like SocialPulsar and get a functional, responsive and attractive website built for your place. Add great photos, give detailed descriptions, mention the amenities, include testimonials and all your contact details including the route map. To top it all, we’ll help you execute cutting-edge SEO strategies that will assure top visibility across search engines. 

2. Social Media and Videos

No brand or business thrives today without an active social media presence. Facebook, Instagram, YouTube – these might be very common today but are important to your hotel’s reach to your target customers. Make splendid videos, both of your place and client testimonials and upload it on YouTube and share on other social media platforms as well. Include live videos, news about various activities within the premises and post continuous updates on everything and anything related to your business. This helps the clients engage closely with your business. 

3. Ads add a lot

Just being up there in search engines and social media alone won’t really help. You need to run ads as well. Google and Facebook ads have proven to be very effective ways to achieve great results. What needs to be done is a planned, organized and neatly executed campaign, a part SocialPulsar can help you with. Also, Remarketing ads by showing them to people who have already visited your website can be of amazing potential. 

4. Metasearch Engine advertising

These days, people directly prefer Google Hotel Ads, Trip Advisor, Trivago and so on to book hotels. So running ads in such platforms can also do wonders. Just make sure that you are open to direct bookings. 

5. Emails count

Though a conventional digital marketing style, email marketing has proved to be of great potential even in these times. They lend a more personal touch and you can also connect with your guests by sending them pre-arrival emails and offer guidance about the various facilities available. 

6. Influencer marketing

Social Media influencers have a big role to play in modern-day digital marketing. So don’t hesitate to rope in one or a few. Their recommendations directly influence booking decisions. So tie-up with someone who has a good following and knowledge in the subject. 

7. Go blogging

Regular blogging is a great way to engage people. It provides in-depth knowledge about the facilities and experiences your place offers and convinces people to search more on your hotel. 

8. Include chatbots

Provide a website visitor with a personal touch by employing a chatbot. See how conversations would lead to conversions by taking people down the path to booking and ensuring 24×7 availability, thereby increasing your brand reputation. 

9. Maintain your reputation online

These days, there’s nothing more important than maintaining a good online reputation. Keep track of the ratings and reviews. See what your guests say about you. Respond promptly and tactfully. Never ignore negative feedback and don’t hesitate to say sorry if necessary. All this helps augment your brand identity in the digital space. 

So if you’re looking ahead, don’t hesitate to contact SocialPulsar. Drop-in a mail or call us soon. 

 

 

The real estate segment is one that is strife with competition and any extra edge will be additional revenue. Besides careful strategic planning, the adoption of non-traditional methods should be the key, rather making use of digital marketing is the key. Digital marketing requires persistence, keeping in mind that results are not achieved too fast.

People buying a house rely more on their instincts. And the modern buyer relies on online research and data to finalize on a property. This is where digital marketing comes to the builder’s aid. Social Pulsar as the best digital marketing agency in India and with a number of leading clients in the Real Estate sector has been able to capture the vibe of these home buyers.

Given here are some digital marketing tools we employ to boost sales and related activity.

Social Media

Where does your brand stand?

The pulse of the Real Estate industry lies in advertisements. So all social media platforms should be targeted through social media profiles. It is important to interact and communicate to our audience through these platforms.

An active social media presence helps gain credibility and boost business.

Content management systems

Tips through content management or pushing blog articles helps establish authority in the domain.Content marketing through blogging is another way to boost your digital presence providing long term results. This also helps with researching your industry. Through curating informative thought pieces, you can garner a huge fan base which leads to prospective home buyers.

Live chat

Only a genuine buyer will go for a detailed conversation and what more to tap them than through live chat on the website. It helps in personalized interaction and data gathering for sending information.

Videos

Sharing videos on the website will help people have a view of your projects and client base. People are much more likely to view videos if presented through social media. Live videos would be an even better option.

AR and VR

Augmented reality and virtual reality are technologies to be capitalized on in the real estate industry. They provide digital images and turn them into real-life environment.

Virtual reality (VR), on the other hand, gives the users a live view or 360-degree view. Both these offer virtual views increasing the chances of conversion. 

Optimized website

Your website showcases your business. Social media and third-party content platforms essentially drive people to the website. This makes the website optimization mandatory. An optimized website will fit all devices. Checking factors like loading time and compatible design templates will further enhance footfalls. 

Employing IDX in websites

IDX stands for Internet Data Exchange. This basically gives your website wide functionality and a reason for clients to come back to reference properties.IDX helps save client information including their search details. 

SEO

Most home buyers/sellers will start their respective real estate processes with a Google search, SEO is an area where you will need to pay special attention. The internet is where your competition lies and the search engine results page (SERP) is your playing field.

Through Search Engine Optimization (SEO) you optimize your website so that it helps rank on SERP or Search Engine Result page helping you gain more visibility. Online presence through credible backlinks and quality web pages. It shows your website’s technical performance with the search engine and the credibility of your site.

Google Analytics

This provides an analysis of the people visiting the site. You also get details on the geography and demographics and can chart strategies accordingly.

We at Social Pulsar has been using state of the art technologies to tap into this segment, which helps better understand the real estate audience, that is crucial to the implementation of campaign strategies.

Email Marketing

Email marketing gives you very high ROI, especially with integrating client database. Keep your database updated on a regular basis depending on the stage of the buyer. The list can also be prioritized on the basis of the engagement level, according to which newsletters and other information can be sent. This process can also be automated and analyzed.

Finally….

While well managed digital marketing strategies can bring you good leads, following up with them is crucial to conversions. Maintaining good relations with clients, new and old is also important for sustenance.

Explore the various options to enhance your digital presence and mostly it may not be the forte of the builder. Boost your online presence through the best SEO company in India, in devising strategies through data-driven marketing techniques. 

We at Social Pulsar ensure that our clients receive the best and reap advantages from the state of the art practices and tools we employ from keyword optimization through SEO strategies to social media campaigns to content marketing to the generation of leads.

There are more than 7 billion people on this planet who are searching for better avenues to feed, dress, travel, learn, earn and lead a stupendous life. Their lifestyle has been immensely streamlined by the convenience of the digital world. Now if you are intending to run a business establishment, it is no longer enough to bring out a good product or service. As an entrepreneur, you need to spread the word about your products and services to the world, especially when the target pool and competition are significantly higher today. You need to reach out to the target audience before your competitor finds them, or else get ready to embrace a fall. In this episode, SocialPulsar –  best social media agency in India is trying to decode some of the proven strategies in digital marketing that will revive your small scale bakery business.

How to market your bakery online?

You may be true to believe that the deliciously baked delicacies you have showcased will definitely retain your customers. But how will you convince the audience who have never even heard about your bakery? That’s where digital marketing comes into the spotlight with a great opportunity. Let’s unlock some of the smart website marketing strategies that will churn out the full potential of your business in the digital world.

Good Website

The first and foremost task is to have a captivating website. All your offline marketing peripherals like brochures, visiting cards, etc should mention the website address. Since the industry is food, which is always in demand, you can use alluring images of your products to entice the audience. The website should facilitate deliver all the information like working hours, product categories, address with directions with ease.

Easy Navigation

The whole layout should aim to make the visitor navigate easily through the website and acquire the needed information effortlessly. Add the required snippets , which will be descriptions to back the visual content on your website. The products should have purchase information that includes the price, product information, expiry date, terms and conditions (if any), online payment gateways, return policy, etc.

Special Campaigns

Curate special product marketing ideas like “Today’s Special”, “Sunday Funday”, “Dine with Santa” etc that will roll out special brand delicacies to add fervour to special occasions. Customers are more likely to generate brand affinity through these campaigns, which sets the brand apart from the others. You can even try to launch special contests or offer freebies on special occasions like Christmas or New Year as part of your marketing initiatives.

Brand History

Do you have any special dishes? Does your brand have an interesting story? Does  your family have a tradition in  baking? Please feel free to narrate brand stories and unique selling propositions as people always love to approach a brand that has a legacy. You should narrate a brief enticing literary piece to connect emotionally with the audience. This strategy can make you succeed in generating curiosity among the target audience about the brand.

Online Reviews

Traditional marketing relied on word of mouth. In the digital world, online reviews have a great role in simplifying the marketing efforts. Encourage customers to drop a positive review of the experience at your bakery. You can even try to enlist your page in popular review sites like Qype and Yelp. Always respond to negative reviews with acceptance and respect to relook the matter and improve the service.

Search Engine Optimization

Seeking the partnership of the best SEO company in Kochi will improve your chances of securing better search engine rankings for the website. This will ensure that people will find your sites effectively before your competitors. Search Engine Optimization will improve the website traffic and generate organic leads for your business. It is the unpaid format of generating results and improving the search engine rankings.

What exactly is a search engine? A search engine is a software designed to conduct research in the World Wide Web about particular topics. Search engines can identify, crawl and organize the information found on the web and present the best results to the users according to their queries. In order to appear in the search engine result page, your website has to be optimized to the search engine i.e. your website has to be visible to the search engine.

 

Do you want more viewers on your website? Do you want to make some money out of it? SEO or Search Engine Optimization is the process of getting more users to visit your website by getting it listed on the first page of search engine result page. As long as you are not listed on the first page of the results, no one will be visiting your page. Competent SEO company in Cochin like www.socialpulsar.in can help you with SEO. 

 

Haven’t you always wondered how different websites appear when you enter a query in the search engine? How does the search engine decide which sites to display out of the thousands of different websites available to them? This is all possible only through Search Engine Optimization. The first step in Search Engine Optimization is crawling and indexing. Crawling is the process in which the search engine sends out a number of bots to find out new and updated content on the World Wide Web. Crawling can be of any content, be it text, images, video files, PDF, webpage, etc. These crawlers discover new content through links. These crawlers are always active and are continuously crawling all the websites that are hosted on the World Wide Web.

 

Once your website has been crawled, the next step is to get it indexed. Indexing is the process of getting your website content added to the search engine database. The bots discover new content, organize and store them in the database so as to give the most relevant content to the users according to their search queries. Webchutney, Pinstorm and Watconsult are few of the best digital marketing companies in India. These companies can help you take your business online.

The bots will crawl your website even if you don’t do anything, but the drawback is that it will take time. There are a number of ways to get your webpage crawled faster:

#1.XML Sitemap 

An XML sitemap is like a map of all the URLs in your website and additional information on those URLs that acts as a guide to search engines. It helps the search engines to find and crawl all the important pages on your website easily. This sitemap has to be submitted to the search engine through the search console.

#2.Request Indexing

This is another tool to get your website indexed. To request indexing, go to Google Search Console and type your URL in the search field on the top of the page. This will retrieve all the information on your page on Google. Now, whether the page has been indexed or not, ‘Request Indexing’ button appears. Click on it to get your page indexed in the search engine database.

#3.Robots.txt

There might be some content on your website that you don’t want the bots to crawl. For example, the personal information of clients should not be indexed by the search engines. The robots.txt file guides the bots on what to crawl and what not to crawl. When indexing the content of your website, be sure that sensitive information about users is not indexed.

 

Your website will have to be crawled and indexed when it is created and every time you update it for it to be available to the users. Once it has been stored, the search engines can use its algorithms and sort through its database to give the user the best results according to their query.

XPaths is a competent SEO tool that you can use to audit large websites. XPaths helps to unlock a lot of relevant data that will help with website audits. Premier digital marketing companies in Kochi claim that this information is useful for any type of online business. 

 

The most important ways in which XPaths is used in the audit of large websites are as follows:

  • Helps in redirect maps
  • Helps to gather eCommerce intelligence
  • Helps to audit blogs

 

Basically, XPath is a syntax that you can use to navigate XML documents to identify specific elements. It helps to locate the element exactly on a page with the HTML DOM structure. 

 

Information that can be extracted includes H1 page titles or eCommerce product descriptions. 

 

There are different ways in which one can scrape webpages. One can use Screaming Frog or even Python. When using Screaming Frog, less coding knowledge is sufficient and this is an advantage. 

 

Given below are the different steps explained briefly.

#1: Firstly, you have to identify the data point that you want to extract. If you want to extract the author’s name, you will have to right-click on the field, select the Inspect option, and then right-click the highlighted element that you will see on the dev tools elements panel. Then you can go to the Copy option and select Copy XPath.

 

#2: Set up the custom extraction

 

Now you have to open Screaming Frog and set up the site that you want to scrape. Enter the URL that is required. Go to the Configuration, Custom, and Extraction options. This brings up a window with a lot of options. You can choose the options and fill in the required data. 

 

#3: Run, Crawl and then Export

 

This is when the crawl option can be run. When you do a bulk analysis of crawled data, it is a good idea to export this data into an Excel sheet. This will enable you to apply a wide variety of filters, charts, and pivot tables.

 

Redirect Maps

You can extract page titles for all the old URLs and match them up with the new ones using the VLOOKUP function. It is also important to do some spot checking for looking into the accuracy of the information.

 

Auditing eCommerce Sites

This is the more challenging type of SEO audits. The best SEO company in Kochi would need to conduct product level audits sometimes for only a couple of product categories and sometimes for entire sites. Data pertaining to all the fields can be extracted using XPath. You can identify those products that lack vital information easily within your site.

 

Auditing Blogs

XPaths is commonly used to ‘crawl’ subfolders in websites such as blogs. You can get to points where there are gaps in content and set them right.