If you have just started your online business and you want it to perform well, it is usual to be anxious about it. If you are not sure as to where you would want to start exactly, your confusion is also well understood. Many a time, brand owners waste their money on paid advertising campaigns hoping that these would help. It is also true that paid advertising can work very well when done right.

Before this, it may help if you try a well-planned out digital marketing strategy.

The Digital Marketing Method

The digital marketing strategy that you put in place must have these characteristics:

  •         It should be realistic
  •         It should align with your budget
  •         There should be clear goals

If you have spent the major portion of your budget on creating the website, there are still ways to attract customers to your website without wasting too much money.  This method is inbound marketing.

Inbound Marketing and its advantages

Inbound marketing involves drawing customers to our brand using content marketing, social media marketing, branding and search engine marketing. The whole idea is to create and disseminate customer-centric content. If you are a business owner in Kerala, you can get this done by using the services of the best SEO company in Kerala.

If you have managed to attract customers by providing value, then it is easy to close the deal and convert them into your loyal customer who will keep coming back to you. Traditional marketing differs from inbound marketing in that it disrupts the customer’s attention to advertising in between and then seeks to convert them. Many a time this may backfire.

In inbound marketing, if you solve a challenge that a customer is looking to overcome, then you are attracting qualified prospects that will remain loyal to your service.

Inbound Marketing – Different Stages

The different funnels in inbound marketing are ‘attract’, ‘convert’, ‘close’ and ‘delight’. The first stage is to attract customers by providing valuable content. For this, the brand can seek the help of a social media management company. People looking out for products/services may find this content through search engines or social media platforms. The brand analysis says that lead magnet content such as podcasts, PDFs or videos can be used for this purpose.

The next step is to convert those attracted to your content into your customers. This is done by collecting contact information from the website visitors and sending them information that they want to know.

Closing the deal comes next and includes nurturing the lead and CRM. The last Delight stage involves providing exceptional service to the customer after the purchase.

The best point about inbound marketing is that high-quality popular content can remain on your website as long as you want it to.

Many companies that are planning to hire a PPC agency in Kerala are not very clear as to what they should look for before entrusting them with the responsibility of organizing a campaign. Anyone can launch a campaign in just a few minutes with Google AdWords, but there are some factors that you should take into consideration before hiring the right agency for the campaign to be successful. Read on to know more.

Cost

Cost is an important factor to be considered, but it is not the only factor. Therefore, you should look out for an agency that is more focused on achieving the results that you’ want instead of worrying too much on the money you will be spending. There should be complete transparency and mutual trust between you and the PPC agency so that you have a clear idea as to what they are actually doing, how they are doing, and what results they are able to create. It is, therefore, imperative that you identify the best PPC management company in Kerala for organizing your PPC campaign.

Access

The PPC agency you are planning to work with should give clear access to all your accounts and landing pages to you. In fact, you should set up all accounts with passwords. This means that you should keep the keys to the castle. Ensuring that you have access to your accounts helps to keep the stress levels low. The agency should work with you to get the best outcomes for you. Often, this becomes possible only when you choose to work with the best digital marketing company in Kerala.

Look Ahead

Your PPC agency drives traffic to your website and the ads get clicks. However, you don’t seem to receive the results other than a small increase in traffic. There may not anything wrong with the PPC, but your landing pages might require conversion optimization to provide users with the next step. Therefore, the SEO Company in Kerala you are planning to work with should be capable of offering a set of digital marketing services.

Portfolio

Prior to hiring a PPC company, make sure that they are actually capable of doing what you expect of them. It is a good idea to go through their portfolio to see whether they have implemented PPC campaigns for companies like yours. Dig a little deeper and find out how they managed to help other businesses achieve their goals. Another way of judging their performance is by finding out their retention rate.

Trust

Trust is extremely important. Without trust, you will be just wondering as to what the agency is up to with the budget you have allocated for the purpose. It is also important to ensure that the agency is professional and find out if they have AdWords certifications.

If you still have any questions, please visit socialpulsar.in.

Though digital marketing has gained a lot of fame and popularity in the recent times, one question to be answered is whether you as the business owner have realized that it is future of your business as well. The business owner is a happy and relieved man if the business breaks even. However, a lot of things are different when the business is growing and thriving. This gives an even better feeling to the business owner for sure.

When we look at the factors that help a business to thrive, one of the most significant in the current times is digital marketing. There are many digital marketing companies in Kerala today. That should tell you something. Advertising any business using online strategies is of great importance today.

What is Digital Marketing

Any marketing activity that involves the Internet or any electronic device is digital marketing. Social media marketing, SEO and content marketing are all examples. Most of the people today spend a lot of time online. Moreover, youngsters spend a lot of time on social media platforms. This is why much of the online marketing is directed towards building brands through different social media.

Any business owner should be in touch with the best social media marketing companies that would able to put their online marketing strategies in place. This is one way in which a business owner can take advantage of the growing Internet usage.

Statistics point out that over 57% of companies derived customers from blogs, 62% from LinkedIn, 52% from Facebook, and 4% from Twitter. This is evidence enough of the growing popularity of digital marketing.

Most people are known to spend close to 30 minutes a day on Facebook. Social media optimization services would be able to advise business owners the prime time when they would have to advertise through Facebook. Ultimately, it turns out that businesses of today cannot survive easily without digital marketing. It is imperative for business growth.

Why Digital Marketing is Good

In the first place, for digital marketing unlike traditional marketing, you would only need a solid strategy. You do not need a building or sales staff. Businesses with a small capital outlay can compete in the big wide marketplace along with the giants.

Digital marketing efforts cost less than traditional marketing. It saves a lot of time and requires minimum personnel to make it happen. Thus it is very cost-effective. Billboards need not be rented out and the only tool you need is a laptop with a reliable Internet connection. Ultimately the cost-per-lead (CPL) is much less.

Endnote

Using digital marketing, advertising is almost free and data is shown to more traffic at a lower cost. With people using more of the Internet and social media, digital marketing is here to stay. It is important for every business to jump into the digital bandwagon at the earliest.

Marketing functions have changed drastically from olden times in the recent past. The overall function of a marketing department has changed from being a cost center to becoming a profit center. This change has been brought about because digital marketing has become an integral part of the businesses today. It is the duty of the marketing head in a company of today to drive the ROI of a company by using the best marketing strategies. It is also the duty of the CMO to drive the right kind of digital transformation in the organization that drives this ROI.

Given below are some of the ideas that a digital marketing agency in Kerala has to get hold of to succeed in future marketing endeavors.

Medium and Strategy

While going digital is surely the basic idea that every marketer has to imbibe, it is only a medium. It is only the means to an end, the end being the profits that come in. Digital marketing will be about knowing what will influence the customer-to-be to tilt his/her decision in your favor. While this has remained the same since times immemorial, the digital medium has provided the department with significant tools to improve the strategies.

Proper Decisions

It is important to put all the data generated to proper use. Simply raking up numbers without a significant direction to the strategic decisions is just a waste of time. This also has a bearing in the amount of money invested by the company to go digital. It is important to pay heed to the necessity of the data.

Strategy

If you own a business in Kerala, you can rightfully take help from an SEO company in Kerala or a PPC management company for digital marketing. You can get them to decide on a marketing strategy for you. It is all about using the consumer data judiciously to discern the correct data and thereafter use the correct tools to derive benefit out of this data that has been generated.

Creativity

It is time for organizations to think creatively to derive maximum benefits instead of following old practices that worked a few months or years ago. Equipping oneself with the latest tools and ideas using the data that is generated bear a lot of value as the results may drastically change.

Customer Satisfaction

Data-driven models should also have customer satisfaction within its perspective. Whatever be the advantages that the data generated provides has no meaning if the customer is left dissatisfied at the end. It is important to maintain good relationships, either using traditional methods or through digital media. Maintaining strong customer relationships is the key to the future of marketing, whatever be the medium.

The correct balance between mechanism and strategy produces the best results in data-driven marketing efforts.