The year 2019 is running and two decades since the millennium are over. There has been a dramatic shift in trends relating to SEO, PPC, social media, and content marketing. AI, IoT, and visual search are taking center stage and no longer part of science fiction.

Changing Digital Market Trends in 2019

The best digital marketing agency in Kerala will vouch for the fact that there are many new trends in the market and these have to be used to succeed in businesses. What may have been used last year is likely to irrelevant this year, market experts opine. We are listing some of the latest digital marketing trends below.

#1: SEO A/B Split Testing

SEO services in Kerala currently use what is called A/B Split testing to identify and isolate variables that increase traffic to a website. This helps the agency to design a targeted approach in terms of creating and changing content for the clients. This can be accomplished with tools available in the market and gives an insight into variables that improve the traffic to a website.

#2: AI

Many simple jobs are soon going to be taken over by AI. AI is currently being extensively used to analyze the behavior of consumers and how they search for what they want on the Internet. For this, data from different social media and blog posts are used. AI is used to deliver information to users by providing tips and tricks and triggering conversations. This also helps businesses to save costs and simultaneously accelerate business growth.

#3: Targeted Advertising

Use of AI to target adverts to specific user audiences is catching up. Real-time auctions are an example of this technique. This helps a business to find more customers for their product/service with less cost in the least amount of time.

#4: Chatbots

Chatbots is the use of AI to chat with website visitors and customers. The chatbots can chat in real-time and most of the businesses online get done through these. They are seen to be really useful in the healthcare and banking industries.

Chatbots provide accurate replies and are able to recall the conversation and buying history accurately. Therefore, they are preferred to actual individuals. This automation of otherwise repetitive tasks for a human has allowed many individuals to do more productive work.

#5: Personalization

Customized content is in the forefront today. Data such a purchase history and customer behavior enables businesses to focus on producing content that is customized for an individual and this never made the customer so included ever before.

Branding and marketing are interchangeably used many a time. However, there are minute differences that exist between the two. If you are a business owner, the digital marketing companies in Kerala that you partner with would know the differences.  

It is important to know the differences so that you can utilize them more effectively for your online campaigns to build your presence.

Branding – What it is?

Branding is about who you are and marketing is how you build awareness about yourself. Branding is more about the strategy whereas marketing is the actual way that you go about it. When it comes to branding it is vital that you answer many important questions. Some of them are:

 

  •         You core values and principles – what are they
  •         What is your mission statement going to be like
  •         What is your inspiration behind starting this venture
  •         What makes you different from others
  •         What is the culture in your organization
  •         How do you usually communicate, your style
  •         How do you want people to respond when they would hear your company’s name

 

These questions’ answers will bring clarity between branding and marketing. The more elaborate the answers, the more clarity that will come out of this. The branding will then be the basis for all marketing efforts for today and the future.

Marketing – What it is?

Marketing ultimately involves the tools that are used to deliver the essence of your brand to the audience. The tools change and so do marketing plans over a period. The marketing, at all times, are designed to support the brand’s core values. In these days of digital marketing, your business will have to tie up with a social media marketing agency in Kochi for suitable marketing campaigns.

Marketing is a mix of many media and may even consist of keywords as is popular today. Marketing is done via both online and offline methods. Some of the common methods used today are content marketing, SEO (any SEO agency in Kochi would help you with this), mobile marketing, radio and print campaigns, PPC marketing, etc., among others.

What Takes Priority – Branding or Marketing?

The answer is simple: branding comes first because that is about who you are in the first place. All the marketing comes in only after branding. The branding should be such that the clients keep coming back to you. Your integrity and trustworthiness are important here to build the brand’s reputation.

Branding also pertains to a commitment to the high quality of the products/services that you provide to your audience. This is an everyday task, building your brand. It is done by you. However, marketing may be outsourced to third parties with due discussions about the brand and how to attract your clientele.

Lead generation is the most important goal of any company in Kerala that wants to increase its sales. According to 61 percent of marketers, their top challenge last year was lead generation. Cold calling is not practical anymore, search engine marketing is too expensive for small and medium businesses, and the effectiveness of online advertising is on the decline.

As they are confronted with too much advertising, consumers have shut ads out. They are closing down pop-up ads even without looking at them and deleting spam emails. They are even installing AdBlockers. As such, the three main lead generation channels available to marketers are social media marketing, content marketing, and email marketing. In this post, we will discuss social media marketing. The four main techniques you can employ are:

Look for users that are looking for products similar to what you offer

People turn to social networks when looking for specific products or solutions online. This is because there are billions of active users on social media and someone will know something about a good product/service in any niche. Moreover, the online audience is considered to be trustworthy as users forge online communities these days. To find people who are looking for products/services similar to yours, you need to use a quality social network monitoring tool. It is, therefore, best that you consult with the best social media marketing company in Kerala in order to effectively identify your customers.

Find users who are not happy with your competitors

Another option for generating leads is finding competitors’ customers who are unhappy. In order to find this sort of customers, you may have to set up alerts using your social media tool. You may set up alerts for multiple competitors and gather mentions about them. If the tool you are using offers sentiment analysis, it is a good idea to sort the mentions about competitors by sentiment. Then, look at the negative mentions and choose the users you want to reach across to. In order to succeed in your endeavor, it is highly recommended that you identify a reliable digital marketing company in Kochi to partner with.

Take the Help of Influencers

Influencer marketing has seen tremendous growth in recent times. In fact, searches on Google for influencer marketing have grown by 1,500 percent over the past three years. Most of it has happened on social media networks. Typically, influencer marketing can be employed for boosting awareness about your brand. However, it can be used successfully for social media marketing as well, provided you do it right by choosing the right influencers. That’s why you need to seek the support of the company that provides the best SEO services in Kochi.

Become a Member of Niche-related Chats

Find people who think like you. As a marketer, you need to find chat forums that involve your niche using a social media monitoring tool. Once you identify such forums, join them and participate in discussions. Start conversations, provide some tips and post links to some helpful content. Mention about your product when the timing is right.

If you have just started your online business and you want it to perform well, it is usual to be anxious about it. If you are not sure as to where you would want to start exactly, your confusion is also well understood. Many a time, brand owners waste their money on paid advertising campaigns hoping that these would help. It is also true that paid advertising can work very well when done right.

Before this, it may help if you try a well-planned out digital marketing strategy.

The Digital Marketing Method

The digital marketing strategy that you put in place must have these characteristics:

  •         It should be realistic
  •         It should align with your budget
  •         There should be clear goals

If you have spent the major portion of your budget on creating the website, there are still ways to attract customers to your website without wasting too much money.  This method is inbound marketing.

Inbound Marketing and its advantages

Inbound marketing involves drawing customers to our brand using content marketing, social media marketing, branding and search engine marketing. The whole idea is to create and disseminate customer-centric content. If you are a business owner in Kerala, you can get this done by using the services of the best SEO company in Kerala.

If you have managed to attract customers by providing value, then it is easy to close the deal and convert them into your loyal customer who will keep coming back to you. Traditional marketing differs from inbound marketing in that it disrupts the customer’s attention to advertising in between and then seeks to convert them. Many a time this may backfire.

In inbound marketing, if you solve a challenge that a customer is looking to overcome, then you are attracting qualified prospects that will remain loyal to your service.

Inbound Marketing – Different Stages

The different funnels in inbound marketing are ‘attract’, ‘convert’, ‘close’ and ‘delight’. The first stage is to attract customers by providing valuable content. For this, the brand can seek the help of a social media management company. People looking out for products/services may find this content through search engines or social media platforms. The brand analysis says that lead magnet content such as podcasts, PDFs or videos can be used for this purpose.

The next step is to convert those attracted to your content into your customers. This is done by collecting contact information from the website visitors and sending them information that they want to know.

Closing the deal comes next and includes nurturing the lead and CRM. The last Delight stage involves providing exceptional service to the customer after the purchase.

The best point about inbound marketing is that high-quality popular content can remain on your website as long as you want it to.

Many companies that are planning to hire a PPC agency in Kerala are not very clear as to what they should look for before entrusting them with the responsibility of organizing a campaign. Anyone can launch a campaign in just a few minutes with Google AdWords, but there are some factors that you should take into consideration before hiring the right agency for the campaign to be successful. Read on to know more.

Cost

Cost is an important factor to be considered, but it is not the only factor. Therefore, you should look out for an agency that is more focused on achieving the results that you’ want instead of worrying too much on the money you will be spending. There should be complete transparency and mutual trust between you and the PPC agency so that you have a clear idea as to what they are actually doing, how they are doing, and what results they are able to create. It is, therefore, imperative that you identify the best PPC management company in Kerala for organizing your PPC campaign.

Access

The PPC agency you are planning to work with should give clear access to all your accounts and landing pages to you. In fact, you should set up all accounts with passwords. This means that you should keep the keys to the castle. Ensuring that you have access to your accounts helps to keep the stress levels low. The agency should work with you to get the best outcomes for you. Often, this becomes possible only when you choose to work with the best digital marketing company in Kerala.

Look Ahead

Your PPC agency drives traffic to your website and the ads get clicks. However, you don’t seem to receive the results other than a small increase in traffic. There may not anything wrong with the PPC, but your landing pages might require conversion optimization to provide users with the next step. Therefore, the SEO Company in Kerala you are planning to work with should be capable of offering a set of digital marketing services.

Portfolio

Prior to hiring a PPC company, make sure that they are actually capable of doing what you expect of them. It is a good idea to go through their portfolio to see whether they have implemented PPC campaigns for companies like yours. Dig a little deeper and find out how they managed to help other businesses achieve their goals. Another way of judging their performance is by finding out their retention rate.

Trust

Trust is extremely important. Without trust, you will be just wondering as to what the agency is up to with the budget you have allocated for the purpose. It is also important to ensure that the agency is professional and find out if they have AdWords certifications.

If you still have any questions, please visit socialpulsar.in.

Though digital marketing has gained a lot of fame and popularity in the recent times, one question to be answered is whether you as the business owner have realized that it is future of your business as well. The business owner is a happy and relieved man if the business breaks even. However, a lot of things are different when the business is growing and thriving. This gives an even better feeling to the business owner for sure.

When we look at the factors that help a business to thrive, one of the most significant in the current times is digital marketing. There are many digital marketing companies in Kerala today. That should tell you something. Advertising any business using online strategies is of great importance today.

What is Digital Marketing

Any marketing activity that involves the Internet or any electronic device is digital marketing. Social media marketing, SEO and content marketing are all examples. Most of the people today spend a lot of time online. Moreover, youngsters spend a lot of time on social media platforms. This is why much of the online marketing is directed towards building brands through different social media.

Any business owner should be in touch with the best social media marketing companies that would able to put their online marketing strategies in place. This is one way in which a business owner can take advantage of the growing Internet usage.

Statistics point out that over 57% of companies derived customers from blogs, 62% from LinkedIn, 52% from Facebook, and 4% from Twitter. This is evidence enough of the growing popularity of digital marketing.

Most people are known to spend close to 30 minutes a day on Facebook. Social media optimization services would be able to advise business owners the prime time when they would have to advertise through Facebook. Ultimately, it turns out that businesses of today cannot survive easily without digital marketing. It is imperative for business growth.

Why Digital Marketing is Good

In the first place, for digital marketing unlike traditional marketing, you would only need a solid strategy. You do not need a building or sales staff. Businesses with a small capital outlay can compete in the big wide marketplace along with the giants.

Digital marketing efforts cost less than traditional marketing. It saves a lot of time and requires minimum personnel to make it happen. Thus it is very cost-effective. Billboards need not be rented out and the only tool you need is a laptop with a reliable Internet connection. Ultimately the cost-per-lead (CPL) is much less.

Endnote

Using digital marketing, advertising is almost free and data is shown to more traffic at a lower cost. With people using more of the Internet and social media, digital marketing is here to stay. It is important for every business to jump into the digital bandwagon at the earliest.

Marketing functions have changed drastically from olden times in the recent past. The overall function of a marketing department has changed from being a cost center to becoming a profit center. This change has been brought about because digital marketing has become an integral part of the businesses today. It is the duty of the marketing head in a company of today to drive the ROI of a company by using the best marketing strategies. It is also the duty of the CMO to drive the right kind of digital transformation in the organization that drives this ROI.

Given below are some of the ideas that a digital marketing agency in Kerala has to get hold of to succeed in future marketing endeavors.

Medium and Strategy

While going digital is surely the basic idea that every marketer has to imbibe, it is only a medium. It is only the means to an end, the end being the profits that come in. Digital marketing will be about knowing what will influence the customer-to-be to tilt his/her decision in your favor. While this has remained the same since times immemorial, the digital medium has provided the department with significant tools to improve the strategies.

Proper Decisions

It is important to put all the data generated to proper use. Simply raking up numbers without a significant direction to the strategic decisions is just a waste of time. This also has a bearing in the amount of money invested by the company to go digital. It is important to pay heed to the necessity of the data.

Strategy

If you own a business in Kerala, you can rightfully take help from an SEO company in Kerala or a PPC management company for digital marketing. You can get them to decide on a marketing strategy for you. It is all about using the consumer data judiciously to discern the correct data and thereafter use the correct tools to derive benefit out of this data that has been generated.

Creativity

It is time for organizations to think creatively to derive maximum benefits instead of following old practices that worked a few months or years ago. Equipping oneself with the latest tools and ideas using the data that is generated bear a lot of value as the results may drastically change.

Customer Satisfaction

Data-driven models should also have customer satisfaction within its perspective. Whatever be the advantages that the data generated provides has no meaning if the customer is left dissatisfied at the end. It is important to maintain good relationships, either using traditional methods or through digital media. Maintaining strong customer relationships is the key to the future of marketing, whatever be the medium.

The correct balance between mechanism and strategy produces the best results in data-driven marketing efforts.

As a businessman in Kerala, you must be aware of the importance of using the mobile and digital channels not only for acquiring customers but also retaining them. However, you may not be very clear as to where you should start and how to develop an integrated plan to effectively grow and engage your audience. The aim of this post is to provide you with some basic information as to why you should have a digital marketing strategy.

#1: Gives you a direction

If you don’t have a digital strategy, it means that don’t have a clear goal as to what you want to achieve through your online business. If you want to grow your business, you need to gain new customers and build relationships with the existing ones. You should have clearly defined digital marketing objectives so that you can employ the resources and evaluate outcomes through analytics achieve all your business goals. The best way to go about developing a digital strategy is by consulting with a reliable digital marketing agency in Kerala.

#2: Helps to know your audience better

When it comes to online business, the dynamics are very different from the traditional channels. The profile of customers and their behaviour, competition, and marketing communication options have an impact on how your business performs online. Great tools available online help you find out more about customers’ demand. You can do a search gap analysis with the guidance of trustworthy SEO company in Kochi and Google’s keyword planner to understand as to how you can tap into searchers’ intent and attract them to your website.

#3: Competitors will take away your market share

If you don’t devote enough attention to digital marketing or follow an ad-hoc approach, your competitors will eat into your market share. One part of your strategy could be working closely with the best PPC management company to boost your brand and improve online presence.

#4: Helps you to have a strong online value proposition

Having a clearly defined digital marketing strategy helps you to pursue a customer value proposition that is tailored to suit the needs of your target audience. It helps you to design your online service so that you can encourage existing as well as new customers to engage with your brand initially and then stay loyal. This means that you should have a competitive and strong content marketing strategy. This is because content helps to engage your audiences through various channels such as search, social, blogs, and email marketing.

In conclusion, there are several reasons for you to deploy a digital strategy and transform your online business. For more information in this regard, you can visit our website www.socialpulsar.in.

If you have been promoting your content on different social media to boost the rankings, it may be surprising to know that some experts do not agree that this works. There is a relationship that exists. However, it is not obvious. Read on to find out how exactly you can improve your rankings on the basis and extent of your social presence.

Social Media – Is it an SEO Ranking Factor

Experts from social media marketing services in India would opine that social media does not directly contribute to the ranking, but there is a compacted relationship that exists between the two. This is confusing as there is ample evidence already that the number of likes to your social media post contributes to the level of ranking. When a website ranks higher, it has a better social media presence.

Social Media and SEO – The Connection

Whereas for the search engine Bing social shares and likes form a direct ranking factor, in the case of Google, their criteria are different. The fact that Google dominates US search queries (about 63%; Bing 24%) is also true. For Google, whereas social media share is not directly a ranking factor, I can serve to amplify other ranking factors that are important.

An expert SEO company in Kerala like Socialpulsar.in will tell you that while social media may not be a ranking factor for Google, it can amplify the ranking factors that Google DOES consider. Social media has been created for the purpose of mass sharing and is just about the best tool that can be used for the purpose. Therefore, its optimum use adds to the visibility of your brand. If more people end up sharing your content on social media, the chances that more people will link to your brand increase. Links, as you may already know, form a very significant SEO ranking factor.

How to Go about It

To get maximum SEO benefits for marketing your brand through social media, your social media presence needs to be optimized for maximizing the visibility. For this, you can engage the services of a reputed social media management company in Kerala.

The social media management services company would first optimize your social media profiles and feed consistent information all across all the social media platforms. They will ensure that your bio is relevant to your form of business. They will include a link to your website.

They would post updates regularly according to a pre-set schedule suitable to the social media platform. They would also be optimized for shareability which means they will have attractive headings and use stunning and eye-catching visuals explicitly request shares. They would use promotional videos to help you rank better.

Ultimately, for Google ranking to be high, it is the engagement rate that matters and not merely the presence of the brand in social media.

 

Today’s digital marketplace is both complex and dynamic. Competition is increasing exponentially from unexpected directions and the consumer force is becoming more demanding. Both these factors have necessitated a brand to be distinct in the midst of imitation and proliferation. Brand identity is a kind of subtle promise made by the organization to the customer about the trustworthiness of the product and this promise is kept up through the experience provided to the customer.

SocialPulsar, the best SEO company in Kerala, is helping brands carve an identity of their own in the digital world. Here are a few reasons why brand identity is so important in the digital world.

Distinctiveness

Consumers identify any product or service mentally and visually with the help of brand identity. In view of the proliferation of numerous products and services of the same kind, it is imperative for brands to make themselves matter in the eyes and minds of people. Therefore it is important to build up a distinctive identity to engage the consumers.

Credibility

If yours is a brand trying to build up an identity for customers to reckon with, digital marketing companies in Kochi would help you to build the right impression that will help to convey the trustworthiness that customers are on the lookout for. When customers visit websites, research points out that they form judgments about the credibility of the brand within seconds. Therefore even the smallest error in this aspect can be very damaging for the brand.

Self-Expression

Strong brands are known to convey ideas that the customer often hold on to because these are viewed as extensions of their own selves.  In this context, strong brand identity is required to create the right impression in the minds of the target consumers. As an example, many brands that have successfully managed to engage the youth have ideas that they completely relate to in today’s times. Nike, through their advertisements, is always seen to promote ‘boldness’ and ‘individual expression’.

Unity

Though the primary idea of building a brand is to connect with the customers, in the digital realm brands are observed to increase the connectedness and thereby build group identities. People that liked the same brands shared a strong bond in spite of the fact that they were separated geographically and socially. Search engine optimization services are helping to create brand communities for products that have a cult-like following.

Wrapping up, it is obvious that brand identity determines the position that your product/service holds in the digital marketplace.