Negative ranking factor related to interstitials actually works and Google’s John Mueller offered a nuanced explanation on this. He was explaining and addressing this with regard to whether mobile interstitials casts a negative page experience or user experience factor. He acknowledged that nothing has been changed and also he had suggested a way that shows interstitials without any negative quality factor affects ranking.

 

Mobile Interstitials

A mobile interstitial is an ad which significantly covers a web page. And this keeps a user from seeing the content. There are mainly two kinds of interstitials.One kind of interstitial is one that is overlayed over most of the web page and one that requires a click to close it. On the other hand, the second kind of mobile interstitial is one that covers the entire web page.

 

Google Anti-Interstitial Negative Ranking Factor

Google had announced in August 2016 that they were going to make mobile interstitials a negative ranking factor and the update to the algorithm had occurred in January 2017.

This is because, Google noted these kinds of advertising triggers a negative ranking factor:

  • “Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.”

There were queries on whether Google’s Stance on Interstitials has evolved and the person who had asked this question had noted that interstitials showed a high performance for them. But, a negative ranking factor was the point of concern.

 

Google’s 2021 Opinion on Mobile Interstitials

Google’s John Mueller stated that Google’s position has not changed or evolved in any way when it comes to interstitials as ranking factor. And he also mentioned that it is a part of page experience as well.

 

Google-approved Interstitials

Mueller described that interstitials will not trigger a negative ranking factor from Google.

And his comment was this.

 

Mueller:

“However, this is essentially focused on that moment when a user comes to your website.

So if you’re using interstitials as something in between …the normal flow of when a user goes to your website, then from our point of view that’s less of an issue.

But really, if someone comes to your website and the first thing that they see is this big interstitial and they can’t actually find the content that they were essentially promised in search then from that point of view that looks bad.

But if people can go to your website, they can do something on there, they can start to play a game, and kind of like at the start of the next level you show an interstitial ad then from our point of view, that’s perfectly fine.

That’s essentially something between you and the user and finding that balance of how many ads you show or how you present those ads during the …session on the site, that’s essentially something up to you.

So from that point of view, probably this is less of an issue to focus on.

I don’t know your specific website, I don’t know how it is when users go to it.

But that’s something where probably I would guess it’s okay.”

 

User Experience: First Thing Visitors See

Google’s take on mobile interstitials is that when a user browses your website, he  should be able to see and interact with the content. Google mentions that when a user searches for a content and he is sent to a particular website, he should naturally be able to read the content and get the information he is seeking for and not be kept from it by an interstitial.

 

Summary

SEO is all about driving in traffic, ranking well and seeing conversions. Local Citations are no longer a major ranking factor though they help you rank in local search results. As long as the interstitial is not the first thing a user sees then it should be fine, says Google.

Google Analytics Goals provides audience insights and guides on how to set up one and provides knowledge on whether it is supporting your business objective. The success of your marketing and advertising efforts depends greatly on how well you understand your traffic. The tips for Google Analytics revolve much beyond performance analysis. Google Analytics goals setting is necessary to generate high traffic and increased site engagement.

 

How to set-up Google Analytics Goals

Firstly you need to determine your goals. Setting up goals is easier when compared to getting it agreed with the decision makers based on the objective of the site. All the team members should have an understanding on how the website can help in achieving the overall goals.

Goal tracking in Google Analytics helps you understand if your site is helping you positively. Have a clear-cut understanding of the difference between your KPIs and site goals. As you know the worth of goal conversion, your understanding of the return that you are seeing from digital marketing and advertising efforts increases.

Next step in setting goals is moving ahead with Google Analytics. Between the template based goal and custom based goal, choosing the custom based goal is easier. Once you have identified your goal location, regardless of your goal type, you will be able to place a value for your goal.

 

Top 10 Tips For Google Analytics Goal Tracking

 

1. To Test Your Goals, use Real Time Analytics

After you have completed a goal action on the site and then when you immediately review the real-time report, it  will show you if your goals are firing appropriately. If you filter your company site traffic, your goal conversion will not show up in real-time reporting. Hence, make it a point that you are working within an unfiltered analytics property.

 

2. Keep Monitoring Your Goal URLs

In order to understand if you are tracking only the true goal URLs or have you accidentally recorded the non-goal URL, this monitoring helps you.

 

3. To Assess Tracking Inaccuracy Filter Landing Page Views to Goal URLs

If you are not including a robots meta tag or if you are excluding goal URLs, this can leave these pages indexed in search engines. This will appear as goal conversions when they are really confused site visitor entrances.

 

4. For Funnel Testing Make Use Of Reverse Goal Path

In order to understand whether your users are following the exact funnel flow that you have designated for a specific goal, this aspect of Google Analytics turns helpful. In addition to this, assigning a funnel to an existing goal, helps you understand the common pathways.

 

5. Make Use of Peruse & Obsess Over Multi-Channel Funnel Data

A conversion may not happen usually on the first visit. Users often re-enter your site through a different channel. If a visitor had entered your site from Facebook on the first visit, then if he re-enters through Google, then that defines a conversion. In multi-visit conversion funnels, in order to assign values to multiple channel touchpoints, custom modeling attribution turns out to be a great help.

 

6. Establish Goal Alerts

Yet another aspect with Google Analytics is that it provides the ability to set up goal alerts.These can either turn advantageous or work the other way round.

 

7. Make use of Your Data

Make use of your data in ways that favours you. This is possible because of having goals configured. This also helps in strategizing conversion rate optimization needs and usability issues.

 

8. Verify Your Data Geographically

Reviewing your generation geographically allows you to know where your goals are coming from and helps you understand if there are goal engagements accrued that aren’t worth tracking. This allows you to clean your data for the future.

 

9. Connect Your Data

Yet another benefit of using Google Analytics is that you have the ability to integrate multiple efforts together. Understanding the visibility of your pages in search and potential crawling issues is an essential tool. Integration of Google Search Console with Google Analytics creates insights from a single display.

 

10. Report on Your Data

Finally, you and others can enjoy all of your insightful data. To keep your data efforts close within a platform, Google Analytics offers Custom Reports.

 

In Brief

Google Analytics Goal Setting is deemed necessary for the successful implementation of business objectives and realisation of the same.

Your keyword research facilitates your keyword strategy and accordingly you can make a decision whether it’s the content you’re planning to write or how you are planning to track the results in Analytics. The SEO Agencies, while planning out on the strategies that are beneficial for your business activities, always keep enough room for keyword strategy planning and executing. It all revolves around how you want to target those keywords, now and in the future. Thus, keyword strategy is a prime component of all SEO efforts.

Keyword research facilitates your understanding of the business opportunities of your clients and how to go about gathering all those potential keywords for your SEO campaign.

Your keyword strategy can be stated well when it is permitting you to leverage your performance and generate results for your clients. This logical structure known as the kernel of strategy is imposed by the SEO agency during every step of campaign development.

 

5 Common Mistakes That You Might Encounter During The Keyword Strategizing Process

 

 

  • Including Branded Keywords in the Mix

 

Since, you can’t directly influence the navigational keywords related to your client’s website or any other websites including your competitors’ that won’t be valuable for your SEO campaign. In addition, since your client already owns the branded keywords you don’t have to perform rank tracking or SEO for all those keywords.

It is hence important to define your brand keywords and group them separately while curating your initial keyword research. Mixing the two will complicate your data and will make your client’s position in the search fake appear better. This will alter the strategy and your desired objectives.

 

 

  • Not Taking Into Account The Relevance Of Keyword

 

Not taking into account the relevance of each keyword could lead to another pitfall. The client’s website’s ability to satisfy the search intent is associated with the relevance of the keyword. A low relevance keyword inflates your data with high search volumes without bringing any actual search value for your client and it wouldn’t matter in terms of ROI.

Hence, while optimizing the keywords, identify these and exclude them from the list. The SEO monitor is able to detect whether a potential low relevance keyword appears in Top 100 and if it doesn’t, then it is obvious that it is not a relevant keyword.

 

 

  • Including Keywords With High SEO Difficulty

 

This category of keywords might not be relevant too soon as it requires time and processes before you reach till there. This category can wait and can be incorporated only when you reach that position. It is indeed a hard endeavour, and to compete with those keywords with high SEO difficulty would be a waste of time and energy in the initial stages.

But after a few years, when the business and brand gets more specialized, established in the market  and is ready for better competition, then the SEO difficulty metric would indicate this as an achievable feat.

 

 

  • Not Marking The Highly Localized Keywords

 

This problem arises when you track keywords at a country or regional level. The search volume aggregates all the locations within that search whereas the rank only displays too little of what the users performing those searches see. Only the result associated with a single location is shown here. This gives you the wrong notion that you are accessing the whole search volume. Hence, know these keywords in a broader market and group them accordingly.

 

 

  • Including Tanking Keywords in Your Target List

 

Keywords with a significantly low search volume over the past 12 months, but appearing to be greatly performing are known as Tanking keywords. This is a tricky pitfall,  identify it quickly as keeping it in an SEO strategy won’t do good.

What you ought to do is to study the year-by-year search trends in order to refine your list and understand the current trends of client’s industry behaviour, demand and consumer preferences. This saves your resources for future performances.

 

To Conclude

Checking on and avoiding these 5 common mistakes while planning the keyword strategy is definitely practiced by a professional and expert SEO Agency and hence relying on one will greatly improve your performance.

SEO tools and strategies are all aimed at increasing traffic to your sites and in  enabling you to savour the benefits beyond it. Author URL property is a new and recommended property that allows one to add article structured markup. The author URL in article schema is essentially a link to a particular page that uniquely identifies the author of the article. To help disambiguate the correct author, Google recommends adding an author URL in article schema, especially when multiple writers have the same names.

Though author URL property is not something that is new, what is meant by new in this context is Google’s recommendation to use author URL in Article Schema which helps in disambiguating the exact and correct author of a particular article.

Some of you already might be using the markup on your site and hence this is just going to be another added field.

As Google has the capacity to distinguish and understand both sameAs and URL, Google indicates that the sameAs property can also be used as an alternative to the author URL.

Once, Google’s John Mueller had spoken about the reconciliation process of Google, using which the search engines look for URLs in bio pages. Hence, this recent update of Google to adding author URL in article schema looks much promising and effective.

Which URL Should You Use in Author Markup?

Google doesn’t specify this. Whether a social media link or a link to the author’s homepage are to be marked up isn’t specifically mentioned by Google. But, it definitely seems that if the markup points to the author’s bio page on the same domain where the article is published, it could be the best feature on Google.

Why?

As Google’s Quality Raters seek for information about the authors while manually evaluating websites, a markup to the author’s bio page looks favourable.  A content could be rated as ‘low’ or ‘lowest’ quality one if there isn’t adequate information about who wrote the article.

Though an effective way to communicate with Google’s quality raters would be a markup to the author’s bio page, these guidelines don’t actually state that in specific.

Providing more information about the author helps in disambiguating the authors and is actually an additional proof that you will be giving Google to help it indicate that your content is of high quality.

Hence, in order for the system to be able to find a reliable link to an author page, it would be wise to create one such social network profile page for the particular author on whosoever name you would be publishing the articles. The author page would serve the point of being indicated as a central place. So, whenever some article is published, by this author name, you can give the link to that social network profile page.

In Brief

When you have a link in an author bio on another site, it allows you to gain domain authority and traffic. Which is beneficial for your SEO activities. Hence, the best possible solution to enable Google to determine the correct author, is making use of this feature of adding URL markup. Adding the author URL in the article schema feature of Google, enables bio page links that could link to the author’s social media page and enable correct author identification and also differentiate between you and another author with the same name.

Unlike the earlier times, when standalone broad keyword strategies were used widely and had worked well, the recent times have seen a shift in the pattern. From the beginning of 2021, long-tail SEO strategies have been turning crucial like never before. Being an SEO Company, one’s aim is always to drive more traffic and user engagement to the websites. Though long back, the hunt for low search volume long-tail keywords was considered an effective process, it has now been proved that long-tail keywords connect well with the potential customers and positively affect sales growth and returns.

 

What Are Long-Tail Keywords?

A phrase that is generally made from three to five words makes a long-tail keyword. Usually, long-tail keywords are very specific keywords and since people phrase their questions very often in different ways, these keywords are very much unpopular. Though they have high variation, long-tail keywords have a very low search volume and a high conversion rate.

Long-tail keywords are intent-driven and are thus effective when it comes to customer communications. This enables you to create content that specifically addresses queries leading to higher conversion rates.

 

Why Are Long-tail Keywords Important in SEO

 

  • Less Competition

 

It is true that the search volume will be low while using long-tail keywords but, you have the privilege of creating specific keywords that are apt for our business that enables you a better ranking and increased user experience. To complement this, if you turn successful enough by implementing the required on-page SEO and perform link building, your landing pages would gain much prominence.

 

  • Higher Conversions

 

Long-tail keywords help in easier discovery of search intents and this allows you to identify queries that indicate the buyer’s intent. By using this knowledge, you can have an improved sales and complement your content marketing strategy.

 

  • It Helps You To Optimize for Semantic, Conversational and Voice Search

 

Optimizing for semantic search is possible with long-tail keywords. The use of voice-search has evolved very common and users are making use of the long-tail keywords phrases to raise questions with the search bar.

 

How to Find Long-Tail Keywords

You can create a favourable list of long-tail keywords without wasting much time and for that firstly, you should understand and list out all possible long-tail keywords that you are sure that you rank for.

Following that, you should download the information available for your PPC campaigns, Twitter account, Instagram, Facebook page, YouTube videos and other such metrics that you think might reveal new terms.

Subsequently realize new long-tail keywords suitable for you and that you could rank for.

 

How to manually create a list of potential long-tails

  • Preparing a list of seed keywords with the help of keyword planning generation of a list of keywords would be possible, but make sure to not include Google AdWords. As, Google AdWords doesn’t turn useful when it comes to long-tail keywords as it lowers the search volume

 

  • Look at Google’s autocomplete suggestions and write down autocomplete suggestions by typing each seed keyword into Google.

 

  • Collate Google’s related search suggestions and write down the related searches by scrolling to the bottom of each SERP.

 

  • Perform Bing Search Suggestions and also for any other search engines you want to optimize for.

 

  • Add these potential long-tails to your target list. Group all your terms and get ready to start trimming your list.

 

An Overview

When diagnosing conversion issues, analyzing keywords by high-intent should be your first step. Keyword intent is undoubtedly the most important concept that helps you in meeting the users’ needs better and to match your content and landing pages to their intentions. The Long-tail SEO Strategy aims at discovering, pooling and making use of those long-tail keywords that are intent driven and ones that positively influences the conversion rates. Hence, the SEO Companies have incorporated the use of these aiming at better ranking of the websites.

Mobile technology has not just changed the way we communicate but has also changed the way we search for information over the internet. Mobile traffic has increased by over 500% over the past few years, which is quite substantial. From that perspective, it is very much necessary to optimize your websites for mobile traffic 

and one of the best ways to do it would be to use Google AMP on your site.  

What is Google AMP? 

Google AMP stands for Accelerated Mobile Pages. It can be defined as an open-source web-based option for simplifying and revolutionising the mobile content consumption of a website. The technique involves providing mobile users with a very faster and engaging experience. 

Google itself defines AMP as “an open-source HTML framework that provides a straightforward way to create webpages that are fast, smooth-loading and prioritise the user experience above all else.”

Specifically put, an AMP page of a website is nothing but creating a stripped-down version of your website and involves serving a mobile optimized AMP copy of the HTML5 version of your webpage. If you have opted for Google AMP, the user visiting your site on a mobile device is served the AMP version instead of the canonical page. 

Why is AMP essential?

It may be worthwhile to give a thought to AMP from SEO point of view; the necessity may vary on a case to case basis. While AMP may work in some instances, it may not be necessary in some business cases. 

A few business cases where AMP can be a practical solution are as follows – 

  • News websites & portals – Websites that publish a large number of blog posts and news need AMP implementation. If you do not have many article pages, you do not need AMP.
  • If you are using CDN – Even when you are publishing a large number of articles, if you are using a CDN – you will have access to enough of performance improvements. In such a scenario, AMP may not be needed. 
  • It may not be a ranking factor – AMP is not necessarily a Google ranking factor. However, it can help you rank better. With compliance to Google’s algorithms, you will find access to a great degree of performance improvements. 

AMP pages have a few disadvantages as well. They generally offer a cleaner and simple interface. However, it can deprecate a few JavaScript functions and plugins. If you are using any of the tools for audience tracking or other necessary tasks, and AMP pages are affecting it – opting for Google AMP may not be a good option. 

Is AMP important for SEO?

Optimizing the webpage for page speed and providing an enhanced mobile experience is quite essential for SEO. But, Google AMP is not the only way to achieve it. It can be one of the right ways to achieve better SEO for mobile pages. 

The benefits offered by Google AMP would be applicable only for certain types of businesses and not necessarily for every type of business activity. 

It would be advisable to analyse the exact requirements of your business before choosing to implement the Google AMP on your site. 

What are the Advantages of Google AMP?

Google AMP can be useful in several use cases. The prime benefits of using Google AMP  would be faster loading of your websites and offering a great performance to your consumers. Some of the other benefits a

re as follows:

  • Increases website engagement – AMP pages will load better with the internet connections that aren’t much stable. It helps increase the time spent by the visitors on your site. 
  • Enhanced ranking – Page loading time is one of the prime ranking factors, and AMP has been known to be prioritised in Google’s algorithms. Since the website speed affects the ranking of a website, and you will find AMP improving this speed considerably. 
  • Lower bounce rate – If your page is faster, visitors are expected to stay on your site for a longer time. They will also visit other pages on your site. It will reduce bounce rate considerably. 
  • Improve click-through rate – A Google AMP site is showcased on the top stories list or carousel on the search results. It will help you get more click through rates. 

How to Optimize AMP Pages?

Before optimizing your website for AMP, it is important to note that the adoption of AMP may not produce identical results in every case. The 

best ways you can use for optimizing the AMP pages can include a few of the following steps:

  • Improve discoverability of the URLs for the canonical and AMP versions 
  • Make use of SEO friendly AMP URLs. Plugins can be helpful in this context. 
  • Provide a consistent interface to your visitors when serving AMP pages. The overall design should ideally be the same when looking at the AMP and canonical versions. 
  • Make all the elements within the AMP pages are functional. It includes factors such as navigation menu, social media sharing icons, related content, forms, login and ads. 
  • Never add the AMP pages to your sitemaps. Sitemap belongs only to canonical URLs

Does your website need AMP?

If you want to understand the impact of AMP on your website and find whether you need AMP, you need to check the official website for AMP. It has a huge number of case studies on how it can affect your website positively. 

The decision to implement AMP cannot be universal, and it would be dependent on a wide range of parameters. The right way to put it would be to say – “It depends.”

A few scenarios can include 

  • If your website is primarily on the desktop, you would not need to go for AMP. While the AMP pages work on desktop, they do not offer the best features. 
  • If your website is related to news and you are hosting a huge number of news posts, using AMP is advisable. 
  • If your site is still undergoing development and is going through an overhaul, opting for AMP would be advisable. 

The major purpose of serving AMP pages is to improve the loading speed. If you can achieve good speeds and less than 2.5 seconds of loading without AMP, there is perhaps no point in using Google AMP. 

The Concluding Thoughts 

AMP and its benefits are a mixed bag of experiences. It can be a great tool to speed up your website and providing a better user interface for the mobile audience. However, implementing it would need a study into whether your business truly needs it.

If you are trying to tap the local market for your specific business, a perfect strategy for Local SEO is much essential. You might have found that when you type in a query for a local business, for instance, repair service in Toronto, Google pulls up a large number of companies—ever wondered how Google manages to pull so many results and how it ranks them? That is exactly where NAP consistency comes into play. 

NAP simply is the abbreviation for Name, Address and Phone. Google pulls these details from Google My Business profiles and other listings for determining the ranking of the businesses in the local search results. 

What does NAP mean in SEO? 

NAP in SEO is an acronym for Name, Address, Phone. The NAP information needs to be consistent across the internet. That would mean, you should have the same details for NAP parameters across the website, search engine results, social media profiles, directory listings, and on your Google My Business profiles. 

Why should you enter the current NAP without fail? 

Having correct NAP details in all your listings across the internet is required for an efficient local SEO. When someone searches for your business on the internet, Google goes through all the listings looking for proper citations for your business. A wrong entry in terms of NAP can lead to confusion and create a poor user experience for the visitors. 

Where should you enter your NAP?

The exact locations for entering the NAP depend on different parameters. In case you are looking for consistent NAP performance, it is advisable to understand a better placement of your NAP data. Each of the listings and listing types will have a differential requirement in terms of how well you place the NAP information. 

The right placement of NAP information on a website would be at the footer of the website. Ideally, it’s a good idea to place the NAP information on every page on your website. The right way to place NAP information should be in the form of HTML, which can be crawled easily. Other types of content, like images with NAP info, aren’t crawlable. 

What does NAP Consistency mean? 

NAP consistency refers to the consistency of your Name, Address, Phone data entered across all the locations across the web. It is important to have your NAP info the same across your Google profile, social media, website, and all other directories that you are part of. NAP consistency is important because even a minor error can affect your rankings severely. 

If your NAP details differ across different profiles and listings, Google- just like humans, gets confused and fails to display the results as per search queries. If Google finds such inconsistency, it treats it as a poor user experience and thus ranks it lower. 

There are several reasons NAP inconsistency can occur. The prime reason can be you have forgotten it inadvertently while focusing on larger marketing tasks. Yet another reason for NAP inconsistency can arise from outsourcing. For instance, you might have outsourced your social media campaign and website design to separate agencies, and this can result in an improper NAP consistency. 

Why Is NAP Consistency Good For SEO?

NAP is an important factor for local ranking as it can be a great on-page SEO tool. It is also important to build trust among your customers. 

  • NAP helps in ranking – NAP information is one of the top five ranking factors. Strong NAP consistency is seen as a sign of accurate information. 
  • Consumer Trust – Consumers can get frustrated with the incorrect NAP results and can find it annoying. An inconsistent NAP can make the consumer inconvenienced, causing them to lose trust in your business. 
  • It drives the consumers to purchase – Local searches have been observed to be the first call in a purchase decision. If you want your consumers to be on the purchase path, the first step in that direction would be to focus on a consistent NAP. 
  • Improved appearance in voice search – Voice search adaptation has been impressive of late. With close to 20 per cent search queries coming from voice searches, a consistent NAP will increase your chances of appearing in the voice searches. 

Is NAP a ranking factor? 

When ranking a local listing, Google takes into account three major parameters – distance, relevance and prominence. Relevance refers to the ability to associate the search result to the user query. Distance is the parameter decided upon the location of the user. Prominence is your popularity in your local region. 

From the factors above, it should be evident that your NAP consistency does play a major role in a better ranking. Google and other search engines focus on citations to arrive at the ranking. Google attempts gathering as many citations and info as possible to understand your business. It means the accuracy and consistency of the citations will improve your ranking and local SEO prospects. 

Better NAP consistency can help bring more referral traffic to your site and business. A proper NAP consistency can help build a credible image of your business. Irrespective of whether your NAP data appears in a review, Facebook profile or anywhere else, better consistency will improve the search visibility. The more consistent your NAP is, the more referral traffic will be directed to your site. The referral traffic can be through a clickthrough or from a trusted site. 

Problems with inconsistent NAP

Google values consistency in your listings more than anything else. When your listings across all the instances say the same thing about your business, Google or any other search engine would be confident about the information. They would provide the results to the users as an answer to the applicable queries. 

When the search engine finds any inconsistent info, the search engine decides to lower the rankings. Search engines do not want the users to have any poor experience. A lower ranking will make you lose customers. 

Ranking and losing customers part, inconsistent NAP info can negatively affect the credibility of your business in local search. It can also affect the placement of your business in the wrong category. A wrong location of the business can even lead to your business being rated as being not legitimate or fake. 

Summary

NAP consistency does play a major role in improving search visibility and acquiring consumer trust. It can even provide you with a huge opportunity in visibility in voice searches and improving local SEO rankings. 

Taking time to check your NAP consistency can optimize your search engine presence and thereby help drive more consumers to your business.

The prime factor you would want to focus on when running your website is to keep your visitors on your site – for as much time as possible. The more time the visitor spends on your site, they look at your products, services, or offerings in detail, which increases engagement and conversions.

Bouncing refers to the visitor’s behavior of leaving your site without moving to the second or any other subsequent page on your site. Bounce Rate, in simple words, can be defined as the percentage of the visitors who leave your site after visiting the first page.

A high bounce rate can be problematic and can be extremely detrimental to your site. There can be several reasons why your website has a high bounce rate.

 

Top 5 Reasons Behind High Bounce Rate

 

Analyzing the bounce rate in detail helps you understand the causes and then work towards rectifying them effectively. 

 

  • Slow Page Loading Speed

Slow page speed can be one of the prime reasons for the high bounce rate on your website. Page loading time is also crucial from an SEO standpoint since all major search engine algorithms give extra points to fast loading pages. Anything longer than a few seconds can make the visitor exit your site and look elsewhere.

Platforms like GTMetrics and Google’s PageSpeed can help you check your site speed and apply the corrective actions suggested by the tools.

 

  • Insufficient or Bad Quality Content 

People visit your site with a specific aim- to get an answer to the queries they search for. If the user gets everything they are looking for from your page, you will find that they will stay on your site for longer or even offer repeated visits.

The key is to avoid bad content and focus on improving the quality of your content. Google values your site’s usefulness. If the content is useful, you will find it being promoted in top search engine results. In case you have messy and boring content, you will be in for a high bounce rate. Content should be such that users find value in it.

 

  • Technical issues 

If you find your website to be suffering an unusually high bounce rate, it may indicate some technical snag. The plugins on your site may have malfunctioned. The user must have come across something that prevents access to the data.

Checking the coverage issues on the Search Console can be one of the excellent options in finding the best experience. Check the site as a normal user and see if you come across any problems that may cause a high bounce rate.

 

  • Broken/Bad Link from any Referring Site

Yet another possibility may be that there is nothing wrong directly with your site. The issue may be caused by an external link from some other website that may be sending unqualified users to your website. Since the visitors are not interested in your content, they tend to leave.

If you find something of that sort, it may be ideal to contact the website and ask the author to remove the link. You can request them to remove the link as it is affecting your traffic.

 

  • Bad User Interface

UI can be another prime reason for a high bounce rate. If your page has many ads, surveys, pop-ups, and whatnot, the users are bound to move away from your site. Of course, you are trying to market yourself aggressively, but these tactics can backfire and cause the exact opposite results.

 

Summary 

The navigation, other UI elements, and mobile-friendliness are a few factors you should ideally focus on if you are witnessing a high bounce rate on your site.

Ensure that you have taken appropriate actions to avoid those mistakes and improve your bounce rate. That way, you would achieve the best possible results in reducing the bounce rate to a great extent.

Google interprets and analyzes text data to identify the underlying sentiments. This understanding enables google to sense the brand and its content. Businesses use this technique to identify customer sentiment toward products, brands, or services in online conversations and feedback. 

HIgh volumes of unstructured text data produced like emails, articles, social media conversations, documents, etc. are very hard to analyze and sort through. It is a time-consuming process for any algorithm. The sentiment of content improves its rankability according to google experts.

Sentiment Analysis Company in Kochi

Ranking based on sentiment is not possible but it indicates the diversity of content that leads to the actual ranking of a web page. Sentiments can be negative and positive, but it is used only to sway google and the customer to experience the brand’s character.

Sentiment analysis is not considered a common criterion as it may not be domain-specific. The content or a word can have different meanings depending on the domain it represents. Google does not have a bias for a particular sentiment in the search context. Google analyzes the intent in the search and provides similar searches for the query. If you are run an SEO Agency, definitely you will tracking for the sentiment analysis, which is “Google Update.”.

Although scientists have been trying to develop accurate means to classify content based on sentiment, it never seemed to be an appropriate method partly because of the intent, tone, and subjectivity that may vary from person to person and object to object. Analyzing the context is still a problem existing with the web page searches and subsequent rankings. 

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The underlying factor is whether google can identify negative and positive sentiment in the searched context. To a certain extent, yes, Google can do this as it does not promote negative sentiment. The understanding of the subject is based on the positive information it is sharing and the authenticity of the shared information. 

Yet another challenge is defining the neutrality of the sentiment and ensuring the accuracy of the finding. The sentiment analysis model requires a consistent and definite criterion for underscoring the type of content and the context.

It’s an exceedingly difficult task for google as it is for us, human beings. Sentiment analysis classifiers might not be as precise as other types of classifiers. A considerable amount of effort is put into this method and the question always arises whether it is worth it. Chances are that sentiment analysis predictions will be wrong from time to time, but it certainly is worth viewing the higher probability of getting it right.

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For everyday uses, such as ticket routing, task monitoring, and analysis, social media monitoring, brand monitoring, customer feedback, survey responses, and customer service sentiment analysis can be employed on a much larger scale than anticipated provided the tool of choice is compliant and compatible.

There are plenty of methods to perform this function. Location-based analysis of searches gives a clear and concise view of the reachability of certain products, services, or terms. Depending upon the space occupied and the population factors we can divide the entire area into different parts.

Country-Level Search

For brands functioning in multiple countries, getting nationwide results is more than enough. For local businesses operating within a city, ranking data will differ district by district and street by street.

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Check Manually

For this first, you have to adjust the google search setting and then mention that particular area you would like to focus on. However, simply checking that you have the correct TLD extension is no longer enough since Google has stopped serving results on separate country domains. So, it is required to locate Search settings in your browser and select a region from the list available under Region Settings. You can also avail of Proxy or VPN service for this purpose.

Use Rank Tracking Software

To automate the job, choose a rank tracking software to fulfill the purpose. The results obtained might vary a bit but still will lie close to the manually generated results. The best SEO company in Kerala will always prefer automated rank tracking software for the easiness of checking Google search results.

City-level search

Check Manually

Use the ‘&near=cityname’ search parameter in your Google URL: for conducting a search result considering a specific city. This method helps you to pull SERPs near a certain location. Even though, this method is easy to master, many claims that it’s unreliable, with results often delivered for a larger city nearby.

Another method involved is the use of Google Ads’ Preview and Diagnosis Tool. The Ad Preview and Diagnosis tool allow you to pick a location, specify a language as well as the user device – and fetch local SERPs regardless of your current whereabouts.

Use Rank tracking Software’s

You can utilize some of the well-known Softwares such as Rank Tracker, Ahrefs, SEMrush, Whitespark, AccuRanker, BrightLocal – you name it – all boast the functionality and deliver local search results. 

 

Street-level search

Check Manually

When it comes to street level search the manual option can be a bit hectic. But still, it can be used effectively for better results. Steps involved include;

  • You require to have the exact geo-coordinates of the preferred location. When in doubt, use a designated tool.
  • In your Google Chrome browser, open DevTools: navigate to the top right corner of your browser window and click on Tools > Developer Tools. You can also press Control+Shift+C (on Windows) or Command+Option+C(on Mac).
  • Move to the three-dot menu icon in the top right corner: from there, click and open More Tools > Sensors. This is also the appropriate time to give yourself some credit for getting that far in Google search configuration.
  • In the Geolocation dropdown, select “Other” and paste your target longitude and latitude coordinates respectively.
  • Run a search and retrieve the SERPs for the exact location you specified.

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Use Rank Tracking Software’s

There is also an option for using rank tracking Softwares for effective checking search results for diverse locations. 

SocialPulsar is a top digital marketing company in Kerala, delivers qualitative search results analyzing tools for your requirements. Our productive and effective services assure mind-blowing results for your organization. Partner with us to experience admirable business growth.