Mobile technology has not just changed the way we communicate but has also changed the way we search for information over the internet. Mobile traffic has increased by over 500% over the past few years, which is quite substantial. From that perspective, it is very much necessary to optimize your websites for mobile traffic 

and one of the best ways to do it would be to use Google AMP on your site.  

What is Google AMP? 

Google AMP stands for Accelerated Mobile Pages. It can be defined as an open-source web-based option for simplifying and revolutionising the mobile content consumption of a website. The technique involves providing mobile users with a very faster and engaging experience. 

Google itself defines AMP as “an open-source HTML framework that provides a straightforward way to create webpages that are fast, smooth-loading and prioritise the user experience above all else.”

Specifically put, an AMP page of a website is nothing but creating a stripped-down version of your website and involves serving a mobile optimized AMP copy of the HTML5 version of your webpage. If you have opted for Google AMP, the user visiting your site on a mobile device is served the AMP version instead of the canonical page. 

Why is AMP essential?

It may be worthwhile to give a thought to AMP from SEO point of view; the necessity may vary on a case to case basis. While AMP may work in some instances, it may not be necessary in some business cases. 

A few business cases where AMP can be a practical solution are as follows – 

  • News websites & portals – Websites that publish a large number of blog posts and news need AMP implementation. If you do not have many article pages, you do not need AMP.
  • If you are using CDN – Even when you are publishing a large number of articles, if you are using a CDN – you will have access to enough of performance improvements. In such a scenario, AMP may not be needed. 
  • It may not be a ranking factor – AMP is not necessarily a Google ranking factor. However, it can help you rank better. With compliance to Google’s algorithms, you will find access to a great degree of performance improvements. 

AMP pages have a few disadvantages as well. They generally offer a cleaner and simple interface. However, it can deprecate a few JavaScript functions and plugins. If you are using any of the tools for audience tracking or other necessary tasks, and AMP pages are affecting it – opting for Google AMP may not be a good option. 

Is AMP important for SEO?

Optimizing the webpage for page speed and providing an enhanced mobile experience is quite essential for SEO. But, Google AMP is not the only way to achieve it. It can be one of the right ways to achieve better SEO for mobile pages. 

The benefits offered by Google AMP would be applicable only for certain types of businesses and not necessarily for every type of business activity. 

It would be advisable to analyse the exact requirements of your business before choosing to implement the Google AMP on your site. 

What are the Advantages of Google AMP?

Google AMP can be useful in several use cases. The prime benefits of using Google AMP  would be faster loading of your websites and offering a great performance to your consumers. Some of the other benefits a

re as follows:

  • Increases website engagement – AMP pages will load better with the internet connections that aren’t much stable. It helps increase the time spent by the visitors on your site. 
  • Enhanced ranking – Page loading time is one of the prime ranking factors, and AMP has been known to be prioritised in Google’s algorithms. Since the website speed affects the ranking of a website, and you will find AMP improving this speed considerably. 
  • Lower bounce rate – If your page is faster, visitors are expected to stay on your site for a longer time. They will also visit other pages on your site. It will reduce bounce rate considerably. 
  • Improve click-through rate – A Google AMP site is showcased on the top stories list or carousel on the search results. It will help you get more click through rates. 

How to Optimize AMP Pages?

Before optimizing your website for AMP, it is important to note that the adoption of AMP may not produce identical results in every case. The 

best ways you can use for optimizing the AMP pages can include a few of the following steps:

  • Improve discoverability of the URLs for the canonical and AMP versions 
  • Make use of SEO friendly AMP URLs. Plugins can be helpful in this context. 
  • Provide a consistent interface to your visitors when serving AMP pages. The overall design should ideally be the same when looking at the AMP and canonical versions. 
  • Make all the elements within the AMP pages are functional. It includes factors such as navigation menu, social media sharing icons, related content, forms, login and ads. 
  • Never add the AMP pages to your sitemaps. Sitemap belongs only to canonical URLs

Does your website need AMP?

If you want to understand the impact of AMP on your website and find whether you need AMP, you need to check the official website for AMP. It has a huge number of case studies on how it can affect your website positively. 

The decision to implement AMP cannot be universal, and it would be dependent on a wide range of parameters. The right way to put it would be to say – “It depends.”

A few scenarios can include 

  • If your website is primarily on the desktop, you would not need to go for AMP. While the AMP pages work on desktop, they do not offer the best features. 
  • If your website is related to news and you are hosting a huge number of news posts, using AMP is advisable. 
  • If your site is still undergoing development and is going through an overhaul, opting for AMP would be advisable. 

The major purpose of serving AMP pages is to improve the loading speed. If you can achieve good speeds and less than 2.5 seconds of loading without AMP, there is perhaps no point in using Google AMP. 

The Concluding Thoughts 

AMP and its benefits are a mixed bag of experiences. It can be a great tool to speed up your website and providing a better user interface for the mobile audience. However, implementing it would need a study into whether your business truly needs it.

If you are trying to tap the local market for your specific business, a perfect strategy for Local SEO is much essential. You might have found that when you type in a query for a local business, for instance, repair service in Toronto, Google pulls up a large number of companies—ever wondered how Google manages to pull so many results and how it ranks them? That is exactly where NAP consistency comes into play. 

NAP simply is the abbreviation for Name, Address and Phone. Google pulls these details from Google My Business profiles and other listings for determining the ranking of the businesses in the local search results. 

What does NAP mean in SEO? 

NAP in SEO is an acronym for Name, Address, Phone. The NAP information needs to be consistent across the internet. That would mean, you should have the same details for NAP parameters across the website, search engine results, social media profiles, directory listings, and on your Google My Business profiles. 

Why should you enter the current NAP without fail? 

Having correct NAP details in all your listings across the internet is required for an efficient local SEO. When someone searches for your business on the internet, Google goes through all the listings looking for proper citations for your business. A wrong entry in terms of NAP can lead to confusion and create a poor user experience for the visitors. 

Where should you enter your NAP?

The exact locations for entering the NAP depend on different parameters. In case you are looking for consistent NAP performance, it is advisable to understand a better placement of your NAP data. Each of the listings and listing types will have a differential requirement in terms of how well you place the NAP information. 

The right placement of NAP information on a website would be at the footer of the website. Ideally, it’s a good idea to place the NAP information on every page on your website. The right way to place NAP information should be in the form of HTML, which can be crawled easily. Other types of content, like images with NAP info, aren’t crawlable. 

What does NAP Consistency mean? 

NAP consistency refers to the consistency of your Name, Address, Phone data entered across all the locations across the web. It is important to have your NAP info the same across your Google profile, social media, website, and all other directories that you are part of. NAP consistency is important because even a minor error can affect your rankings severely. 

If your NAP details differ across different profiles and listings, Google- just like humans, gets confused and fails to display the results as per search queries. If Google finds such inconsistency, it treats it as a poor user experience and thus ranks it lower. 

There are several reasons NAP inconsistency can occur. The prime reason can be you have forgotten it inadvertently while focusing on larger marketing tasks. Yet another reason for NAP inconsistency can arise from outsourcing. For instance, you might have outsourced your social media campaign and website design to separate agencies, and this can result in an improper NAP consistency. 

Why Is NAP Consistency Good For SEO?

NAP is an important factor for local ranking as it can be a great on-page SEO tool. It is also important to build trust among your customers. 

  • NAP helps in ranking – NAP information is one of the top five ranking factors. Strong NAP consistency is seen as a sign of accurate information. 
  • Consumer Trust – Consumers can get frustrated with the incorrect NAP results and can find it annoying. An inconsistent NAP can make the consumer inconvenienced, causing them to lose trust in your business. 
  • It drives the consumers to purchase – Local searches have been observed to be the first call in a purchase decision. If you want your consumers to be on the purchase path, the first step in that direction would be to focus on a consistent NAP. 
  • Improved appearance in voice search – Voice search adaptation has been impressive of late. With close to 20 per cent search queries coming from voice searches, a consistent NAP will increase your chances of appearing in the voice searches. 

Is NAP a ranking factor? 

When ranking a local listing, Google takes into account three major parameters – distance, relevance and prominence. Relevance refers to the ability to associate the search result to the user query. Distance is the parameter decided upon the location of the user. Prominence is your popularity in your local region. 

From the factors above, it should be evident that your NAP consistency does play a major role in a better ranking. Google and other search engines focus on citations to arrive at the ranking. Google attempts gathering as many citations and info as possible to understand your business. It means the accuracy and consistency of the citations will improve your ranking and local SEO prospects. 

Better NAP consistency can help bring more referral traffic to your site and business. A proper NAP consistency can help build a credible image of your business. Irrespective of whether your NAP data appears in a review, Facebook profile or anywhere else, better consistency will improve the search visibility. The more consistent your NAP is, the more referral traffic will be directed to your site. The referral traffic can be through a clickthrough or from a trusted site. 

Problems with inconsistent NAP

Google values consistency in your listings more than anything else. When your listings across all the instances say the same thing about your business, Google or any other search engine would be confident about the information. They would provide the results to the users as an answer to the applicable queries. 

When the search engine finds any inconsistent info, the search engine decides to lower the rankings. Search engines do not want the users to have any poor experience. A lower ranking will make you lose customers. 

Ranking and losing customers part, inconsistent NAP info can negatively affect the credibility of your business in local search. It can also affect the placement of your business in the wrong category. A wrong location of the business can even lead to your business being rated as being not legitimate or fake. 

Summary

NAP consistency does play a major role in improving search visibility and acquiring consumer trust. It can even provide you with a huge opportunity in visibility in voice searches and improving local SEO rankings. 

Taking time to check your NAP consistency can optimize your search engine presence and thereby help drive more consumers to your business.

The prime factor you would want to focus on when running your website is to keep your visitors on your site – for as much time as possible. The more time the visitor spends on your site, they look at your products, services, or offerings in detail, which increases engagement and conversions.

Bouncing refers to the visitor’s behavior of leaving your site without moving to the second or any other subsequent page on your site. Bounce Rate, in simple words, can be defined as the percentage of the visitors who leave your site after visiting the first page.

A high bounce rate can be problematic and can be extremely detrimental to your site. There can be several reasons why your website has a high bounce rate.

 

Top 5 Reasons Behind High Bounce Rate

 

Analyzing the bounce rate in detail helps you understand the causes and then work towards rectifying them effectively. 

 

  • Slow Page Loading Speed

Slow page speed can be one of the prime reasons for the high bounce rate on your website. Page loading time is also crucial from an SEO standpoint since all major search engine algorithms give extra points to fast loading pages. Anything longer than a few seconds can make the visitor exit your site and look elsewhere.

Platforms like GTMetrics and Google’s PageSpeed can help you check your site speed and apply the corrective actions suggested by the tools.

 

  • Insufficient or Bad Quality Content 

People visit your site with a specific aim- to get an answer to the queries they search for. If the user gets everything they are looking for from your page, you will find that they will stay on your site for longer or even offer repeated visits.

The key is to avoid bad content and focus on improving the quality of your content. Google values your site’s usefulness. If the content is useful, you will find it being promoted in top search engine results. In case you have messy and boring content, you will be in for a high bounce rate. Content should be such that users find value in it.

 

  • Technical issues 

If you find your website to be suffering an unusually high bounce rate, it may indicate some technical snag. The plugins on your site may have malfunctioned. The user must have come across something that prevents access to the data.

Checking the coverage issues on the Search Console can be one of the excellent options in finding the best experience. Check the site as a normal user and see if you come across any problems that may cause a high bounce rate.

 

  • Broken/Bad Link from any Referring Site

Yet another possibility may be that there is nothing wrong directly with your site. The issue may be caused by an external link from some other website that may be sending unqualified users to your website. Since the visitors are not interested in your content, they tend to leave.

If you find something of that sort, it may be ideal to contact the website and ask the author to remove the link. You can request them to remove the link as it is affecting your traffic.

 

  • Bad User Interface

UI can be another prime reason for a high bounce rate. If your page has many ads, surveys, pop-ups, and whatnot, the users are bound to move away from your site. Of course, you are trying to market yourself aggressively, but these tactics can backfire and cause the exact opposite results.

 

Summary 

The navigation, other UI elements, and mobile-friendliness are a few factors you should ideally focus on if you are witnessing a high bounce rate on your site.

Ensure that you have taken appropriate actions to avoid those mistakes and improve your bounce rate. That way, you would achieve the best possible results in reducing the bounce rate to a great extent.

Google interprets and analyzes text data to identify the underlying sentiments. This understanding enables google to sense the brand and its content. Businesses use this technique to identify customer sentiment toward products, brands, or services in online conversations and feedback. 

HIgh volumes of unstructured text data produced like emails, articles, social media conversations, documents, etc. are very hard to analyze and sort through. It is a time-consuming process for any algorithm. The sentiment of content improves its rankability according to google experts.

Sentiment Analysis Company in Kochi

Ranking based on sentiment is not possible but it indicates the diversity of content that leads to the actual ranking of a web page. Sentiments can be negative and positive, but it is used only to sway google and the customer to experience the brand’s character.

Sentiment analysis is not considered a common criterion as it may not be domain-specific. The content or a word can have different meanings depending on the domain it represents. Google does not have a bias for a particular sentiment in the search context. Google analyzes the intent in the search and provides similar searches for the query. If you are run an SEO Agency, definitely you will tracking for the sentiment analysis, which is “Google Update.”.

Although scientists have been trying to develop accurate means to classify content based on sentiment, it never seemed to be an appropriate method partly because of the intent, tone, and subjectivity that may vary from person to person and object to object. Analyzing the context is still a problem existing with the web page searches and subsequent rankings. 

sentiment analysis company Kochi

The underlying factor is whether google can identify negative and positive sentiment in the searched context. To a certain extent, yes, Google can do this as it does not promote negative sentiment. The understanding of the subject is based on the positive information it is sharing and the authenticity of the shared information. 

Yet another challenge is defining the neutrality of the sentiment and ensuring the accuracy of the finding. The sentiment analysis model requires a consistent and definite criterion for underscoring the type of content and the context.

It’s an exceedingly difficult task for google as it is for us, human beings. Sentiment analysis classifiers might not be as precise as other types of classifiers. A considerable amount of effort is put into this method and the question always arises whether it is worth it. Chances are that sentiment analysis predictions will be wrong from time to time, but it certainly is worth viewing the higher probability of getting it right.

Sentiment Analysis Agency

For everyday uses, such as ticket routing, task monitoring, and analysis, social media monitoring, brand monitoring, customer feedback, survey responses, and customer service sentiment analysis can be employed on a much larger scale than anticipated provided the tool of choice is compliant and compatible.

There are plenty of methods to perform this function. Location-based analysis of searches gives a clear and concise view of the reachability of certain products, services, or terms. Depending upon the space occupied and the population factors we can divide the entire area into different parts.

Country-Level Search

For brands functioning in multiple countries, getting nationwide results is more than enough. For local businesses operating within a city, ranking data will differ district by district and street by street.

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Check Manually

For this first, you have to adjust the google search setting and then mention that particular area you would like to focus on. However, simply checking that you have the correct TLD extension is no longer enough since Google has stopped serving results on separate country domains. So, it is required to locate Search settings in your browser and select a region from the list available under Region Settings. You can also avail of Proxy or VPN service for this purpose.

Use Rank Tracking Software

To automate the job, choose a rank tracking software to fulfill the purpose. The results obtained might vary a bit but still will lie close to the manually generated results. The best SEO company in Kerala will always prefer automated rank tracking software for the easiness of checking Google search results.

City-level search

Check Manually

Use the ‘&near=cityname’ search parameter in your Google URL: for conducting a search result considering a specific city. This method helps you to pull SERPs near a certain location. Even though, this method is easy to master, many claims that it’s unreliable, with results often delivered for a larger city nearby.

Another method involved is the use of Google Ads’ Preview and Diagnosis Tool. The Ad Preview and Diagnosis tool allow you to pick a location, specify a language as well as the user device – and fetch local SERPs regardless of your current whereabouts.

Use Rank tracking Software’s

You can utilize some of the well-known Softwares such as Rank Tracker, Ahrefs, SEMrush, Whitespark, AccuRanker, BrightLocal – you name it – all boast the functionality and deliver local search results. 

 

Street-level search

Check Manually

When it comes to street level search the manual option can be a bit hectic. But still, it can be used effectively for better results. Steps involved include;

  • You require to have the exact geo-coordinates of the preferred location. When in doubt, use a designated tool.
  • In your Google Chrome browser, open DevTools: navigate to the top right corner of your browser window and click on Tools > Developer Tools. You can also press Control+Shift+C (on Windows) or Command+Option+C(on Mac).
  • Move to the three-dot menu icon in the top right corner: from there, click and open More Tools > Sensors. This is also the appropriate time to give yourself some credit for getting that far in Google search configuration.
  • In the Geolocation dropdown, select “Other” and paste your target longitude and latitude coordinates respectively.
  • Run a search and retrieve the SERPs for the exact location you specified.

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Use Rank Tracking Software’s

There is also an option for using rank tracking Softwares for effective checking search results for diverse locations. 

SocialPulsar is a top digital marketing company in Kerala, delivers qualitative search results analyzing tools for your requirements. Our productive and effective services assure mind-blowing results for your organization. Partner with us to experience admirable business growth. 

SEO content writers across the world have been caught up with the challenge of generating user-friendly content for a long time now. It is important to master your content in order to be able to reach out to a wider audience. With search engines increasingly preferring more audience-focused content, the emphasis on keyword-rich content has diminished rapidly due to poor user experience and low conversions. So in 2020, what you have to focus on is value-rich content by placing the users first. 

 

SocialPulsar is one of the top SEO agencies in Kerala with a track record of having delivered amazing results to the clientele. As one of the best content marketing company in India, SocialPulsar has been known for creating and executing great content strategies to the benefit of businesses across the world. From our experience and expertise, we have arrived at 5 tips that would help you master SEO content. 

Understand the Ideal Client Avatar

Understanding the Ideal Client Avatar is something that is overlooked by many content writers. To generate compelling and useful content, it is important that you understand who your clients are, what their tastes are, what they are looking for and a whole lot of things. You have to concentrate on the favorite characteristics of your customers and create a persona that would be your Ideal Client Avatar. With this in mind, you will know what the audiences are struggling with at that point of time and actions they have taken to overcome those. You will understand why those solutions didn’t work for them.  This helps you realize what they are looking for in working with your business. 

Map keywords and search intent

Keyword mapping is all about assigning target keywords to pages and posts. Though this factor is a part of most SEO processes, at times the search intent might get left out. This is what we need to bring to the core. It helps create quality content that is relevant to the mapped keywords. Never squeeze in keywords just because you want them to rank. Understand what the searcher is trying to find and create content for that. 

Be an expert in the topic

Becoming a topic expert is vital to excelling in any field; just as it is in the case of SEO content creation. Becoming a topic expert helps you create content with the true value it demands. Besides, when you become a topic expert, you are likely to build credentials for yourself which would give your content even more validity. 

Guest posting for better brand authority

Guest posting is a great way to attract quality backlinks. Write for publications that would help you stand out in your area of interest. You can search for sites/blogs that your target audience might be interested in and who could generate some traffic for your brand. 

Go multi-channel

This helps you reach out to a much wider audience. Reduce, Repurpose and Recycle your content to be adaptable to various online platforms including social media handles such as Facebook, Twitter, and Instagram. 

 

If you wish to know more about the topic, do let us know. We are happy to offer our assistance. 

It makes hardly any sense in creating a website and waiting for traffic to come in. Similarly, there is no point in promoting a site and simply enjoying the traffic by sitting back and relaxing. There’s an important thing to know – your links might be getting subverted by Link Rots. These can cause serious concerns when it comes to rankings and it is crucial that you know all about these. 

 

SocialPulsar is one of the best digital marketing agencies in India offering our clients services that create assured results. Among agencies that provide the best SEO services in India, SocialPulsar stands out for being completely up-to-date and ensuring that our clients are treated with the best of digital solutions to help them enhance their businesses. As a team experienced in the sector, we’ve been keeping a close watch at Link Rots and would like to share the same with you, along with recommendations to overcome their hazards. 

What are Link Rots 

Link Rots refer to the natural vanishing of links when publishers update a website. Every link undergoes a gradual reduction of their power caused by the pushing away of old pages by new ones. Every single site can experience this problem. The backlink profiles of every site undergo decay over a period of time, making it a problem that can’t be averted. 

Reclamation of the links

The good news is that there are certain steps that can be taken to allay the harm inflicted by Link Rots. One proven way is Link Reclamation. This refers to the process of reclaiming the power of links. This is done by reviewing 404 response codes and checking whether the link is to a web asset that doesn’t exist at that point. If it is, then a 301 redirect shall be created to the new destination and the link will start counting as a link to where the new page is located. What is important is that this redirect should go to a page that is considered equal to the page that it was earlier linked to. 

Links to wrong domain names

Links that direct to wrong domain names aren’t technically link rots, but are ones that rot because they never reached your Site. In such cases, you need to check if there are other websites that wrongly spell your domain name or link to a misspelled form of your domain name. If yes, then you need to acquire those domains and redirect them.

Not always rectifiable 

What needs to be understood is that Link Rots cannot always be corrected. The rot is happening in websites owned by someone else and the link has vanished from a web page or the web page itself might have disappeared. There’s no way you can employ a 301 redirect for a link that doesn’t exist. What can be done is to contact the publisher and request a renewal of the relationship between the two sites. 

Wish to know more about Link Rots and various aspects of SEO? Do send us a mail or give a call. We’re happy to offer our services. 

You just did automatic SEO site audits. You see that many of your pages have low word counts. There is ample text in the pages, but not just enough to satisfy the analyses. Google says that it wants to see at least 1000 words each on pages. It is marked as having a high negative impact which might prevent more visitors from your site. Are these indicators important from an SEO standpoint? In this write-up, we analyze the same. 

 

SocialPulsar is one of the best SEO companies in India offering a range of search engine optimization services. As one of the top digital marketing companies in India, we keep a close watch on every new digital innovation that is happening across the world. In order to provide our clients with the best digital solutions, we work day and night in ensuring that all activities are done at par with the highest standards in trend. With this experience, we are attempting to give an answer for the low word count problem and check whether it is really crucial from an SEO point of view. 

Automatic Site Audits 

Let’s start by addressing automatic site audits. There are no tools available at this point to do this efficiently. Site audits require a couple of weeks to complete and need manual auditing of code, content, rendering, structure, page speed and so on. These are not possible merely by tools and machines. Tools make use of generic concepts to check for specific things, but these are not applicable across every website. This is the primary reason why you are getting these failures. The tools aren’t designed for auditing such specific situations. 

 

As a remedy, you might add scores of content and you could get negative results. You will most likely end up creating a bad user experience for your website. You may get away with the automatic audit, but it would affect the reputation of your Site. There are spiders such as DeeCrawl, ScreamingFrog and so on that can find possible issues with your website. You can determine what you are looking for and carve boundaries. This makes the spider be in line with your specific goals. 

 

However, just as in the case of an automatic site audit, these will have no clue why things are wrong in your Site. So, don’t mess things up in a jiffy. Try and evaluate if the tool is right. Many aspects of SEO are situational. It might not apply to your specific situation. If your page doesn’t require 1000 words, then don’t bother to write it. Write only what you need to give a good experience and add any extra resources such as Word Counts, Images, Examples, FAQs, etc. that you deem fit. 

 

You can also check to make sure if your site has title tags, H1 tags, Alt tags & descriptions, Internal links and Breadcrumbs. Check your page speed and if you can get gains with it, it should probably work in your favor. 

 

So what you need to understand is that low word counts aren’t necessarily a bad thing. The very best of results could sometimes be if there are just one to three sentences. Remember that a tool will have no idea what your website is all about. They show warnings as a part of the general practice. Just take some time and evaluate each of these warnings by yourself. It would indeed help. 

 

To know more about the topic or for any help regarding your SEO campaigns, get in touch with SocialPulsar. Our team is all geared up to meet your requirements. 

Every Google update is a time for digital marketing companies to revisit their plans and draft new ideas in accordance with the changes. While some of these updates ask for serious contemplation and brainstorming, many of these also pass by without being much of a concern. Towards the end of 209, Google had introduced a two-part update on how it deals with No-follows. The first update that influences rankings has already happened. The second one has unfolded on March 1, 2020and will affect crawling and indexing. So, what are the things to watch out for with these updates? 

 

SocialPulsar is one of the top digital marketing companies in India that offer cutting-edge web marketing services to an exclusive clientele. Ranked top among the best SEO companies in Kerala, SocialPulsar keeps a close track of updates happening in the world of web so that our clients could stand to benefit the best. Let’s have a closer look at the Crawling and Indexing Google update of March 2020. 

What the update is all about

The update is designed to influence the crawling and indexing of nofollow links. Until recently, these links were treated as a directive and Google did not crawl or index them. With the new update, this is changing. Google will from now on treat these links as a hint for the purpose of crawling and indexing. 

 

The nofollow has been traditionally used by many as for the purpose of keeping pages from being crawled. Pages linked with a nofollow would most probably be links to login pages, sections of a website that could be interpreted as thin pages and User profiles. These practices should now change, even though making use of nofollow to prevent Google from crawling and indexing pages wasn’t a good idea anyway. 

Will it impact rankings?

As of now, it is difficult to tell whether or not the new update will influence the rankings of websites. A lot of it depends on what pages Google will prefer to crawl and index. Google might arrive at certain rules regarding which pages should be selected and indexed. It’s up to the tech world to wait and see what is in line. 

Things to keep in mind 

  • Know the update well – Just as in the case of any update, it is important for digital marketers to be aware of this update. It is up to the businesses to find out how rankings and traffic would change in the context of this update.
  • Review its use – Using the nofollow in a poor manner may lead to undesired consequences. So it is important to review the usage of nofollow and decide whether it is time to get rid of them.

Being a team fully committed to client success, SocialPulsar always keeps a close watch on all new Google updates with diligence. For more information on the crawling and indexing update, or anything digital, please do feel free to contact SocialPulsar.

The food and beverage industry in India is a thriving one. The current market size of the industry is said to grow to around 46 Billion USD this year. It constitutes about 40 percent of the consumer-packaged goods industry in the country. This exponential growth is triggered by the advent of online delivery players who have set up partnerships across India. Already one of the largest food and grocery markets in the world, India’s food sector is headed for further growth with a target to achieve a bigger role in the world food trade. 

 

This growth comes with a reason – the prolific expansion of the digital sector that has brought the world closer and thrown wide open a whole new world of business possibilities. That’s why you need to catch up with the trends if you’re in fact a food and beverage brand. Digital Marketing is the only way you can stand the test of the market and come up with the results you dream of. But then, where do you start? How do you arrive at strategies that would assure your brand maximum reach and visibility? What would be a suitable plan? 

 

We at SocialPulsar are all geared up to help you with this. One of the top digital marketing agency in India, we’re sound in the various techniques that would work for you in the marketplace. Here are some good insights, which you might be interested in knowing. 

 

Build brand awareness

The first step is to increase awareness regarding your brand. Make it connect with the people. Build an emotional relationship between the brand and your target audience. To make this possible, we can make use of tools like SEO, social media, display ads and so on. The important thing is to accomplish certain marketing goals that will help build awareness. These include: 

 

  • Let the target audience know about your brand
  • Build customer engagement
  • Let the target audience connect with your brand emotionally
  • Employ influencers and brand ambassadors
  • Create product trial opportunities
  • Generate thought leadership

Augmenting product sales

Another key area where you can employ digital marketing in the food and beverage industry is by helping meet sales goals. Support shall be given in the following areas: 

 

Cross-selling

You can get into email marketing and remarketing to cross-sell your additional product. Remember that if the customers are using one of your products, then there is an increased chance that they might try another. 

 

Pantry loading and promotion 

Newcomers shall be pampered with high-value coupons for product trials. Strategies like ‘Buy One Get One’ shall be used to drive pantry loading for the existing customers. 

 

Increasing distribution by offering support for stores

With geo-targeting, you can offer your distributors support and win their confidence. Make it known to prospective distributors that using geo-targeting you can drive more customers to their stores. The advantage of location targeting lets you promote your ads within given geographical locations and this, in turn, increases brand visibility. 

 

Enhancing shelf visibility of growing brands 

Digital ads let your customers get familiar with the brand names. The next time they visit a store they would immediately recognize the brand name. 

 

Collecting customer feedback

Nothing is more important to digital marketing activities and the brand in itself than the feedback of customers. You can make use of website surveys or social media polls to make this happen. It is also a way to generate more brand engagement and bring the customer closer to your brand. 

 

There’s no doubt as to what contribution digital marketing activities can make in a highly competitive market environment. All you need to do is arrive at a well-thought-out and structured digital marketing plan and employ it in the best possible manner. SocialPulsar, with our diverse skill sets and rich experience in doing digital marketing for the food and beverage industries could help you with it. Just take a little time to drop in an mail or make a call. Rest assured!