Attribution models are a great way to help you determine and choose how much credit each ad interaction gets for your conversions. Attribution models have become an integral part of the Search Engine Marketing process. This is possible because of the fact that on the path to conversion, customers are likely to interact with multiple ads from the same advertiser. And the positive news is that Google Ads attribution models are now supporting YouTube and Display. YouTube Ads and Display Ads, undoubtedly contribute much to user interactions. The inclusion of these allows the advertisers to better understand each channel’s contribution to the buyer journey.

In an announcement made very recently with this regard, Charles Huyi, product manager for Google Ads mentioned that the upgradation of the Google Ads non-click models to include data-driven attribution of YouTube Ads and Display Ads, not just allows the advertisers to understand the channel’s contribution to buyer engagement, but is also a means which allows the advertisers to measure the engaged views.

 

Know The Buyer Journey 

The inclusion of YouTube Ads and Display Ads by the Google Ads attribution models, lets the advertisers have a clear-cut understanding of which channels are contributing much towards the buyer journey that leads to final conversions. The inclusion when combined and used along with automated bidding strategies or updated along with the manual bidding, these data driven attributions promotes additional conversions at the same CPA compared to last click. This is an additional feature that these attribution models provide apart from permitting to understand the buyer journey.

 

You can compare your cost per conversion and return on ad spend, much better by making use of these new models. Changing your attribution model can be done with much ease and you can find these new models under the tool’s icon. And the measurement option includes the attribution models. Display and YouTube attribution models impact on your CVR and helps you understand the customer journey in a better manner. Hence, the idea of having two different attribution models for Display Ads and YouTube Ads is justified.

 

Changes to Campaigns 

A change in the attribution models, is definite to bring about a change in the ‘campaigns’ tab as well.

 

Credit shifts:  There would be a conversion credit shift on various campaigns, ad groups, networks and the keywords associated along with the conversion action, when there are changes made to the attribution model.

Fractional credit: Based on the attribution model that you have selected, the credit for a given conversion gets distributed within contributing ad interactions. While you incorporate a non-last click model, it will show you decimals in your ‘Conversions’ and ‘All Conversions’.

Time lag: For the initial days the ‘Campaigns’ may show temporarily fewer conversions, following which the scenario would be better with the attribution model. This is because the non-last click attribution model shares credit between multiple interactions that take place at different points of time.

 

To Conclude

Google’s Ads attribution models help in search engine marketing as it helps the marketers determine which channels to invest in. Also, the marketers get an idea over what strategy to use on what channels. Provided, you keep an eye on the changes that this would bring about in the Campaigns over the time.

Many companies that are planning to hire a PPC agency in Kerala are not very clear as to what they should look for before entrusting them with the responsibility of organizing a campaign. Anyone can launch a campaign in just a few minutes with Google AdWords, but there are some factors that you should take into consideration before hiring the right agency for the campaign to be successful. Read on to know more.

Cost

Cost is an important factor to be considered, but it is not the only factor. Therefore, you should look out for an agency that is more focused on achieving the results that you’ want instead of worrying too much on the money you will be spending. There should be complete transparency and mutual trust between you and the PPC agency so that you have a clear idea as to what they are actually doing, how they are doing, and what results they are able to create. It is, therefore, imperative that you identify the best PPC management company in Kerala for organizing your PPC campaign.

Access

The PPC agency you are planning to work with should give clear access to all your accounts and landing pages to you. In fact, you should set up all accounts with passwords. This means that you should keep the keys to the castle. Ensuring that you have access to your accounts helps to keep the stress levels low. The agency should work with you to get the best outcomes for you. Often, this becomes possible only when you choose to work with the best digital marketing company in Kerala.

Look Ahead

Your PPC agency drives traffic to your website and the ads get clicks. However, you don’t seem to receive the results other than a small increase in traffic. There may not anything wrong with the PPC, but your landing pages might require conversion optimization to provide users with the next step. Therefore, the SEO Company in Kerala you are planning to work with should be capable of offering a set of digital marketing services.

Portfolio

Prior to hiring a PPC company, make sure that they are actually capable of doing what you expect of them. It is a good idea to go through their portfolio to see whether they have implemented PPC campaigns for companies like yours. Dig a little deeper and find out how they managed to help other businesses achieve their goals. Another way of judging their performance is by finding out their retention rate.

Trust

Trust is extremely important. Without trust, you will be just wondering as to what the agency is up to with the budget you have allocated for the purpose. It is also important to ensure that the agency is professional and find out if they have AdWords certifications.

If you still have any questions, please visit socialpulsar.in.

As a businessman in Kerala, you must be aware of the importance of using the mobile and digital channels not only for acquiring customers but also retaining them. However, you may not be very clear as to where you should start and how to develop an integrated plan to effectively grow and engage your audience. The aim of this post is to provide you with some basic information as to why you should have a digital marketing strategy.

#1: Gives you a direction

If you don’t have a digital strategy, it means that don’t have a clear goal as to what you want to achieve through your online business. If you want to grow your business, you need to gain new customers and build relationships with the existing ones. You should have clearly defined digital marketing objectives so that you can employ the resources and evaluate outcomes through analytics achieve all your business goals. The best way to go about developing a digital strategy is by consulting with a reliable digital marketing agency in Kerala.

#2: Helps to know your audience better

When it comes to online business, the dynamics are very different from the traditional channels. The profile of customers and their behaviour, competition, and marketing communication options have an impact on how your business performs online. Great tools available online help you find out more about customers’ demand. You can do a search gap analysis with the guidance of trustworthy SEO company in Kochi and Google’s keyword planner to understand as to how you can tap into searchers’ intent and attract them to your website.

#3: Competitors will take away your market share

If you don’t devote enough attention to digital marketing or follow an ad-hoc approach, your competitors will eat into your market share. One part of your strategy could be working closely with the best PPC management company to boost your brand and improve online presence.

#4: Helps you to have a strong online value proposition

Having a clearly defined digital marketing strategy helps you to pursue a customer value proposition that is tailored to suit the needs of your target audience. It helps you to design your online service so that you can encourage existing as well as new customers to engage with your brand initially and then stay loyal. This means that you should have a competitive and strong content marketing strategy. This is because content helps to engage your audiences through various channels such as search, social, blogs, and email marketing.

In conclusion, there are several reasons for you to deploy a digital strategy and transform your online business. For more information in this regard, you can visit our website www.socialpulsar.in.

If you are a business owner in Kerala, the landing pages on your website will provide you with your bread and butter. However, this is possible only if the visitors coming to the landing pages convert and become your customers. You need to ensure that your landing pages are converting visitors into customers if you want to improve the bottom line of your business in 2019. Read on to know more about creating high-converting landing pages. However, if you cannot handle it yourself, seek the help of a reputed social media marketing agency in Kerala.

Reduce the Attention Ratio

It is the ratio between the many things that visitors can do on your landing pages to what you actually want them to do. Typically, it should be 1:1. This means that the visitors should be able to do only the one thing that is expected of them. Everything else – links, buttons, or offers – merely distracts them. Most landing pages, in general, have 50 to 100 different things that are vying for the visitors’ attention.

Use Intelligent, Interactive, and Intuitive Forms

One of the main reasons as to why conversions fail to happen is the forms. They need to be designed properly. They should be intelligent, interactive, and intuitive. You can make use of tools like Leadformly to create well-designed lead capture forms. If you are not conversant with using the tool, you can work either with an AdWords PPC management company or a digital marketing agency in Kochi who are experts in website development.  

If you need more information in this regard, please visit www.socialpulsar.in.

Keyword research does not end with just choosing search words that occur in high volumes. Any high-quality SEO campaign is more than this. The best keywords chosen can help to rank your website higher on the search listing page. This would rank your website for more keywords and consequently drive more traffic to your site. You can find below a few tips on how to do the keyword research so that the result is increased traffic.

Search Volumes are Deceptive

The search volumes that you see can trick your mind. High search volumes do not necessarily mean the number of clicks is high. Just seeing a high volume for certain search terms does not mean there are as many clicks that close deals.

Search Intent is Important

When trying to spot the best keywords, there I always a trade-off between search volumes and search intent. It is best to choose the search-terms that fulfil the intent of the one searching for the information. The search intent categories to look out for are informational, navigational, commercial query, and transactional. It is, therefore, a good idea to hot the right keywords by checking the type of content generated in SERPs for queries. However, the intent does not always come out as very clear.

Good-quality Keywords

Long-tailed keywords (does not refer to length) that have a high search demand when considered as a group drive a lot of traffic. Google adwords management services professionals suggest at looking at the competitor’s pages that generate traffic for spotting long-tailed keywords.

Meta Description

Simply choosing high-volume keywords may not be enough to successfully drive traffic to our website. Instead, it is better to choose keywords that fulfill the searcher’s intent according to Google adwords management services experts.

For any keyword research requirements that you may have, please visit www.socialpulsar.in, a digital marketing agency in Kochi.