A strong online presence is everything today, whether you’re a service-based, online or brick-and-mortar business. It is estimated that 97% of consumers go online to find and research local businesses. There may be numerous digital marketing companies out there, but we are the best digital marketing company in Kerala, who can help you have a strong online presence. 

Your online presence is a deeper layer that paints the full picture of your business. 


1. The actions you perform and the content you produce.
2. Where you stand based on search engine and social media algorithms?
3. How do people perceive your business online?


All of the above matters and we help you achieve these. 

While an online existence may get you on the map, an online presence is your visibility, credibility, and reputation.


Why do you need a strong online presence?

The more you get to place your business in front of your target audience with quality experiences, the more the opportunities that you have to build brand awareness and improve your reputation. 

Other ways by which a strong online presence benefits your business are.

  • To get discovered

It makes it easier for an ideal customer who doesn’t know you exist, to discover you. 

  • To be known as a legitimate business

Consumers rely on various sources for information before making a purchase decision. If you don’t provide that information, you’ll be dismissed by consumers and search engines alike.

  • Helps to market your business 24/7

A strong online presence allows people to discover you, learn about your brand or product, engage with you, and reach out to you. 

  • Saves your money

Digital marketing platforms come with data that tells you what’s working and what’s not. Allocate your budget accordingly. 

  • You get more conversions

Being prominent on multiple channels is an opportunity for engagements to happen more quickly.

  • Helps to earn Google’s trust

Google not only assesses your website while ranking. It also looks at your assets across the web and how consistent they are.

  • You can perfect your buyer journey

It is said that 63% of shopping journeys start online. With a strong online presence, you can be available to consumers in their journey towards customership.


How to increase your online presence with your website?

Whether someone finds your business through social media, listing, an ad, direct mail, a friend, or even seeing it in their travels, their first inclination is to go to your website. Browsing your site on their own terms and gathering the information is what they want. Which is why 56% of consumers won’t consider a business without a website. 

And that’s a stat from 2017, so the percentage has most likely grown further and accelerated with the pandemic.

Here’s how to use your website for an optimal online presence.


1. Get a modern and attractive site

Consumers have high expectations these days and if you don’t have a good website, you almost have lost the game. 75% of consumers have admitted that they judge a company’s credibility based on the website design.

By hiring us, you can be assured of winning the game as we are the best digital marketing company in Kerala and the best content marketing company in Kochi. Our expert hands will make your site highly credible.

We are one of the top digital marketing companies in Kerala who helps in curating a website that looks and functions exactly the way you want it to.


2. Perform SEO with the latest updates in mind

Did you know that only a portion as small as 49% of small businesses invest in SEO? And 18% of small businesses don’t ever pursue targeted SEO efforts like link building, content creation, or keyword research.

SEO is the hallmark of all onlines businesses and a free way to get on the first page of Google.  It takes time, but when done right, it just keeps on giving you results. 


How to use SEO to increase your online presence:

1. Create quality, keyword-targeted content, optimizing images, and building links.

2. Improve your Core Web Vitals that aligns with the page experience update.

3. Stay on top of mobile errors. All sites on the web are now indexed by mobile-first indexing.

4. Use schema markup that helps you appear below your site title in the SERP, like ratings or even your main navigation pages. 

5. Prioritize local SEO


3. Target more keywords with a business blog

We are a content marketing company in Kochi, who know exactly how contents can make your website a hero. With a business blog, you can dive deep into a relevant keyword and be individually optimized to rank for that keyword. This allows you to  appear in search results for tons of searches your target customers are performing for at various stages in their journey. 

More first-page appearances do not  just mean stronger web presence. It equates to more traffic to your conversion-optimized site and provides greater credibility. 

In fact, businesses that blog get 55% more website visitors than businesses that don’t. And this where you can demonstrate your expertise and let your brand personality shine through. 


4. Limit the number of platforms to only what you can handle

Online presence is all about quality and not quantity. Choose the platforms that your audiences are using. Limit the number you choose based on your bandwidth. To have just one or two accounts with solid engagement is better than having several weak accounts.

Platforms that you can consider are:

  • Facebook 
  • Instagram 
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest
  • Snapchat
  • TikTok


5. Think audience, not followers

Online presence doesn’t improve by having more followers. Your following improves with a stronger presence.Work on cultivating a quality, niche audience of individuals who will be interested in and can benefit from what you have to offer. 

This translates into more likes and comments with your posts and more user-generated content. Marketing campaigns with user-generated content results in 29% higher conversions than campaigns or without it.

6. Post with emotion for shareability

Quality posts that engage are important if you want social algorithms to display your posts in the users’ feeds. Our content marketing company in Kochi, believes that quality isn’t really enough. If you want your followers to feel something when they consume your content, make your content worth it. Only then will they feel compelled to share it with others. 

Use emotional and relatable words and phrases in your captions. Add emojis. Pay attention to small nuances in your captions. Yet another approach is to create link-free posts that followers can consume quickly. Followers prefer not to read long posts or go to a link.


7.  Perform social media SEO

It is estimated that Facebook receives over 2 billion searches per day. In the year 2020, Instagram announced that it now supports general keyword searches.

So just like your website, you should also include popular keywords in your profiles and posts. Use as many of the same keywords as you do with your site, but perhaps with a bias towards idea-oriented and lighter-hearted queries. 

It is true that social media platforms today are more of the browsing and inspirational types. Also use hashtags in your posts that improve your social media presence.

Use broad hashtags and focus more on location-based and niche terms. Thereby, increase your visibility to the right audience. 


8. Be active (duh)

If you are going to make social media an inevitable part of your online presence, you need to have an active account. Publishing quality posts regularly, responding to likes and comments, answering direct messages, liking and commenting on your followers’ posts, sharing content from other sources, and more are all going to be part of it. 

And you need to do this consistently. This makes the difference between a profile and a presence.

It is also important to only take on the number of profiles that you can manage.And if you want to find and connect with influencers, you should be active in your niche so that you can identify who is realistic to reach out to and can gradually build your relationship with them.


9. Start with the heavy hitters

Take the time needed to perfect your listings on the following sites:

Google My Business 

Your Google My Business Profile is arguably going to be the new homepage for your business. It provides all essential details of your business, directly in the SERP for Search and Maps.


Yelp gets 178 million visits every month and customer reviews appear on Apple Maps and play into the Yelp curated lists that you see in search engine results. Siri and Alexa use Yelp information to provide answers, especially for the local searches.


Change the category on your business page to “Local business or place” so you can then add your location and collect reviews. Get listed on Facebook Places by checking in at your location and then adding your business there.


Google is the leading search engine, but that doesn’t mean Bing is to be ignored. 

Small businesses can benefit with a presence on Bing because there is less competition.


Foursquare’s Places technology powers location data for Apple, Uber, Twitter, Microsoft, Samsung, and 120,000 other developers. If your business is listed on Foursquare means, it’s automatically included in thousands of local apps and services.


10. Populate every field meticulously

Like the social media feeds and search engine results pages, listing results are determined by an algorithm. Hence, the quality of your listing matters. Make sure that for each listing, you populate every section available, such as:

1. Contact information

2. Website

3. Category

4. Hours

5. Description

6. Photos

7. Menus/offerings

8. Booking/reservation options

Make sure the information you provide is identical across listing sites. Google looks at the consistency of information about you across the web when determining your credibility and ranking. Auto-populated listings risk inaccuracies, so keep your deviations to a minimum with identical listings to begin with.


To Summarise

With the internet, you can be in multiple places at once. Places your current and potential customers are spending most of their time. Having a strong online presence allows your business to get discovered by new customers. Get this realised through us. We are one of the leading and best digital marketing companies in Kerala. We help you have more touchpoints with your audiences, that builds your reputation, increases your brand awareness, makes data-driven optimizations, and ultimately increases your revenue.


What Is Geofencing Marketing?

Specific location-based ads that allow marketing experts to target their content delivery and advertising more precisely is known as geofencing marketing. The physical boundaries of a target location are termed as ‘geofence.’ Businesses with multiple locations have multiple geofenced marketing channels. Marketers can resonate more strongly with the people living in those locations with geofencing marketing. As an SEO company, we strongly concentrate on geofencing marketing, which is a vital aspect of our SEO strategy

What do we do in our geofencing marketing strategy?

Our SEO team develops advertisements and content that are tailored specifically to the consumers within the geofence of our client’s business operations. For eg: people living in Delhi have vastly different needs and priorities than people living in rural Maharashtra. Developing content that appeals equally to both audiences is generated. 

A geofencing functions with the help of an internet-capable device within a specified geofenced area. When a customer travels to these areas, he will receive alerts or notifications about your brand’s current offers, events, and limited-time promotions, and can interact with your brand.

Such location-based marketing creates a virtual boundary that automatically targets consumers when they cross the boundary into a specific geofenced area. Geofencing marketing allows your marketing teams to deliver your brand’s messages to the right customers at the right times.

Businesses in today’s marketplace need to expand their digital presence to stay ahead of the competition. However, casting too wide of a net can backfire if you are not careful about your strategy. As a successful digital marketing agency, when a client approaches us, we make sure to smoothen their pain points and craft the best plans. 

By utilizing geofencing we target the marketing strategies around a specific location. Though most businesses operate online, they sell to a wide range of customers across different locations. The reliance on local consumer bases to stay in business is always inevitable. Geofencing marketing helps to develop a multichannel marketing strategy for your brand. 

Gaining more local customers to your business happens with geofencing marketing.  This method of marketing focuses on a specific location and thus is an excellent marketing strategy.

Geofencing marketing can take many forms:

1. A geofence can be created around the store’s physical location for a brick-and-mortar retail store. The business owner can focus the geofence to a 25-mile radius around the store to target the closest potential customers.

2. As a  business owner, one could set up a geofence that is intended to capture potential customers leaving a competitor’s location and entice them with more attractive deals.

3. Companies that travel for marketing events and industry conferences can erect geofences around future stops. This helps to establish brand awareness in advance of their local appearances.

4. Law firms and healthcare providers and other service-oriented businesses can geofence their advertising efforts to specific service areas.

It is vital to conduct appropriate research to determine the best locations for geofences. This helps to understand the potential return on investment that could come from this type of marketing campaign.


The 5 Benefits of Geofencing Marketing are:

As a business owner, are you still thinking about why it is important to try geofencing marketing? Get appealed to a wider audience and offer a higher return on the marketing investment by attracting more potential customers. We can help you achieve this.

We incorporate a flawed approach to multichannel marketing and focus on quality over quantity. You must understand that, in the long run, establishing a very strong brand presence in a smaller location is much more valuable. 

Invest in geofencing marketing the right way, can have many tangible benefits that will help carry your company into the future:

1. Keeping your geofence small allows you to more precisely target the market. 

By connecting with a local audience on a personal level, you are able to boost your brand’s image within those potential customers. When your target consumers know your brand, they stay in touch as they can connect it with their local lifestyle, community, and topics relevant to their area. Thus, you create a stronger impression. This increases your chances of that customer returning to do business with you in the future.

2. Allows you to create precisely targeted high-quality content more easily. 

High-quality content is always the best way to improve your marketing success. Targeting a very wide geographical net for your content publication automatically resonates lower impressions as you are trying to focus on so many different people from so many locations. By using geofencing marketing aim more precisely with content that aims at a specific consumer base. This ultimately helps in building a stronger brand image for your company within the targeted area.

A geofencing marketing campaign also allows timely content delivery as it makes it easier to get the word out to the customers of the limited-time offers.

3. Your brand can connect with the customers who are most likely to do business with you. 

As many companies sell online, your brand may rely heavily on customer orders online. However, the local customers in your locality are the backbone and allow you to stay in power as a brand. Thus, your geofencing marketing efforts can help you to cultivate a strong local following. This you can expand over time, and create additional geofences as you build multiple retail locations.

4. Geofencing marketing is cheap and effective. 

The use of Google AdWords platform for your business is already facilitating the need for a tool that gears up an effective geofencing marketing campaign. The facility to set location-based parameters for the paid ads and business listings is enabled by Google. This functionality comes at no extra cost. Businesses can set their paid ads to appear in international territories, within a specific region, in just one state, or a mileage radius that you define.

5. Geofencing can boost data-gathering efforts. 

While targeting your marketing strategy to a specific geofenced area, you are able to gather more detailed data. This happens by responding to customers more effectively than you would have with a broader digital marketing campaign. In response to a geofenced advertisement, when a customer visits your retail store, you can gather data about the visit duration, messaging, spending, effectiveness, and much more.


Over time, a geofencing marketing campaign becomes part of the local SEO without saying as it undoubtedly helps to build a brand’s local following and credibility. As an SEO company that strongly practices geofencing marketing, businesses that take our service are able to expand their organizations physically and digitally with greater confidence. 

Every change resembles the dual sides of a coin. We can see opportunities and hardships in each phase of change. During these days of viral attacks, we see a large sector of the world population striving to find an equilibrium in their life. Many industries and companies were shattered to grounds in these pandemic days. But as a ray of hope, some companies flourished during these days. We can see that these companies were dealing with online services and products like communication facilitators and eCommerce websites. We could figure out another inference from this that an online shopping trend is on the hike. This is a positive change that could influence the firms who are ready to go online.

It’s a bit strange to go online leaving behind all conventional ways of marketing and serving customers. Initially, you will see many pain points to cope up with the new digital platforms and using these platforms for conducting business may become more difficult. Still, you will forget all your pains once you see the increase in your sales revenue and footsteps to your stores. There is an easy way to move digital, it’s digital marketing.

Digital marketing strategies for supermarkets are best to remodel your retail business digitally. Here we discuss a mix of various techniques and standardized practices for making innovative transformations for your business. Let us see what all things digital marketing could do:

  • Digital marketing focuses on your target audience selected based on a wide range of parameters. Geographic location, demographic factors like age, education, occupation, etc are considered along with behavioral patterns like interests, hobbies, and personality.
  • Digital marketing is the most transparent marketing technique.

Transparency is the most important element behind the wide acceptance of digital marketing techniques. It announces the current status of your marketing campaigns and customer responses at the very moment which makes it more measurable. This is made possible through the advanced reporting tools used in digital marketing.

  • Flexibility is the key. You can go for a change in these techniques at any point in time if you find any deviations when you are available with real-time feedback.
  • The best way is to depict your brand with fine, engaging, trendy content and style which announces your competitive advantages and quality-oriented customer services. This ultimately raises the sales revenue of the firm.
  • It is the most effective way of promoting your brand within a limited period and budget without neglecting any of your requirements.

How digital marketing is essential for online sales of Supermarket?

Grocery stores are serving essential commodities which are having a great frequency of purchase. And these essential goods are purchased by people from the most convenient locations. When online shopping increases, online platforms could serve as the most convenient location to make a purchase order. At the same time, people are becoming more conscious about the quality of the products they prefer to purchase. And in online purchases, there isn’t an option for a virtual examination. So they prefer to know the opinions of customers or users of the product before making a purchase decision. From online reviews posted on the websites, blogs, or articles published by the businesses, activities, posts, comments in the social media pages along with its popularity could fix a great image for your business in consumer minds.

Benefits availed by Supermarkets through digital marketing

Digital Marketing is a great way to shout out your store attractions and best customer services one wishes to experience. Store location and the best deals available in the store can be treated as the most attractive ones among other customer influencing factors. Here are some ways how digital marketing could help you to reach your target by effectively communicating your charm. A best digital marketing agency can offer a wide variety of techniques and strategies that can announce your competitive advantages in terms of your best customer services, easy accessibility, a wide variety of choices and promotional offers. Let us have a deep understanding of the digital marketing strategies that are capable enough to increase the footsteps of your grocery stores.

Digital Marketing Strategies for Online Sales of Supermarkets

  • Reputation Management Services
  • Social Media Marketing Services
  • Local SEO Services & Search Engine Optimization services
  • Pay Per Click Services / Search Engine Marketing Services
  • Mobile App Marketing Services / ASO

How could Reputation Management help your Online Reviews? 

Customer behavior is discrete regarding the satisfaction in their choice. Routinely, most customers get convinced by word of mouth. This is what retention management does on a virtual platform. It displays several positive words and expressions regarding the product/ service from delighted customers. These reviews roll down unique customer experiences and satisfaction levels. Retention management also put a hold on the negative, fake, and underestimated reviews added under any circumstances.

Online reviews are the most influential piece of content as they are capable of creating an impact that is many times larger than that of the content displayed on the website. Often, people make a quick overlook through the reviews rather than making an additional effort for making use of the website content. Reputation Management restores and retains your brand image based on the aspects of time, effort, ease of access, trustworthiness, and heavy impact on the purchase decision.

What is Social Media’s impact on Online Sales?

Location and ease of access are the major grounds why customers are attracted to the firms dealing with perishable and necessary goods like grocery stores. What happens when more and more people near the store location get to know about your attractive offers and diverse product range? They may take advantage of these offers which increases the number of store visitors and thereby your potential customers. Social media platforms are the ideal channels to roll out these promotional activities and information which attract prospective customers. A top social media marketing agency can use the most popular and engaged platforms like Facebook, Instagram, and more through Social Media Ad Campaigns.

All you need to do is to take a look at the trendy hashtags, posts and events which give you an idea about your business. This will generate a plan on how to present your brand before your target audience and how could you get more brand awareness.

How will Local SEO and Search Engine Optimization Services benefit the Online Sales of Supermarkets?

A Local SEO agency can help to list the businesses located within a specific location of the user. Ease of access is a prominent factor that attracts potential customers located nearby the grocery stores. You are easily spotted among your competitors when your firm has well-managed profiles optimized with location-specific keywords on the major local listing sites like Google My Business page. The profiles also display the ratings and reviews of your products and services which induce the buyer perceptions of visitors who are ready for a brand shift.

Search Engine Optimization Services for Supermarket Online Sales

Your customers recognize your stores and offers through various channels. But all these campaigns convey your unique consumer-oriented services within limited words. Here arises the importance of a well organized and managed website. If the consumers are ready to know more about you they visit your website from the links provided in the ads. A great user-oriented design with the best navigation options, engaging and comprehensive content presented with the appropriate images is the basic requirement. To enhance the relevant traffic flow into the website you may use the techniques of On-page and Off-Page SEO which result in Quality backlinks and keyword-optimized content. These techniques ensure that you are ranked higher in the Search Engine Result Page for those keywords users search for.

How do PPC Ad campaigns work for online sales of a Small Business? 

The browser displays certain display ads, shopping ads or text ads when a visitor searches for any specific result using any related terms. Those ads in the Search Engine Result Page are the ones displayed as a result of the PPC Ad campaigns. These Ad campaigns are equipped with a lot of features to target the most accurate and assuring audience set which makes it a widely accepted cost-effective method. It makes use of geographic, demographic, interest-based, and behavior-based targeting along with many other parameters. This ensures that these campaigns are paid only for obtaining the interest of your potential customers by limiting the impressions within the audience set specified.

How could Mobile App Marketing help in the growth of your business?

Location-based marketing is very effective in the case of grocery stores and related businesses handling necessary products or services. Developing a user-friendly mobile application, working on behalf of geo-location features would contribute much to your customer services. It helps a customer to – avail your services at their doorsteps with easy choices and quick delivery of purchased products, get notified with your promotional offers at the moment you post them, get purchase credits for frequent orders through the apps and lot more. People located nearby your stores could be targeted to increase footsteps and thereby the sales revenue.

Advantages of using Digital Marketing techniques for
Small Businesses

Businesses coming under food niche like restaurants, retail and wholesale dealers of food products, dairy products, home bakes and related small and big enterprises are at their right spot to flourish once they are online. Groceries are listed under the basic food requirements. And thus we can expect a great success rate when they are opened on the online platforms too. By having some advanced and needful customer services like free delivery, discounts, or gifts for larger online orders and consistent purchases could enhance the results of your online presence. Digital marketing for supermarkets improves online sales, and also helps in promoting all your competitive strategies within a transparent, flexible, economic, and effective framework.

Always ensure you are choosing the right marketing channel for your business

You may have some great competitive advantages like customer service, superior quality products, variety of choices, attractive offers, all piled up in the best location. For making the best utilization of these unique elements you may have to follow an effective long-term marketing strategy based on digital platforms. Since digital marketing consists of a wide variety of techniques you may have to choose the best one or a combination of few techniques to have a better harvest. Many top digital marketing agencies in Kerala having prior experience and expertise in handling startups and small businesses could help you in framing a better strategy within your budgets and objectives. This will help you to reduce your frustrations upon the digital shift and lead management process.

Rich Snippets- an Introduction


A term that you often come across in the SEO world in particular- Rich Snippets are nothing but Google search results with a bit of extra information. There are snippets and then there are rich snippets. The rich snippets contain extra information that could be anything like reviews, recipes, or events. The data for the rich snippet is usually pulled from structured data in a page’s HTML.


Why are Rich Snippets Important?


Rich snippets assist search engines in understanding your website data better which in turn helps them to organize that information in a user-friendly manner. Rich snippets also help search engines to crawl deeper into your site.


Rich results or rich snippets do not just display relevant search results to customers but also set a stage for customers to read reviews/ratings, compare prices, etc. even before they click the URL/link accompanying the search result.


We can’t probably discuss rich snippets without mentioning structured data. Structured data is a form of data that is organized and formatted to enable easy processing of information. Structured data is written as schema markups that search engines recognize without much hassle. Rich snippets are a part of structured data. SEO experts are well-versed in schema implementation and the use of structured data to boost traffic.


Although rich snippets do not directly affect your SERP ranking, they do so indirectly. Since rich snippets display more information than normal snippets, they provide more details of products to customers and clicks come in without much effort.


Rich Snippets are Too Important for E-Commerce Business 


Rich snippets are basically bits of code that help search engines to better organize information.

It is hard to find a search result (of a product) that does not contain at least one rich snippet. That is how important it is. 

Sell Products Online

Consumers just love visuals. They love the images/pictures of the product and they love them more when they are able to assess the product or compare the products from the SERP itself. The impression rich snippets create is obvious. This explains the high CTR (Click-Through Rates) and heavy traffic (that studies suggest) that products with rich snippets enjoy while products without rich snippets are devoid of them. High CTR and traffic obviously help you rank high. 


Rich snippets carry a lot of information that normal search results are missing. They make your website stand out among the gazillion websites on the web. 


Let’s Take a Look at the Top 3 Rich Snippets for an E-Commerce Site


There is a variety of rich snippets that when implemented can bring about exceptional results for your e-commerce site.

Product Schema


Product schema, when implemented, displays information like size, price, brand, material, etc. For the consumer, it almost equals to visiting a brick & mortar store, perceiving the look and feel of your product without physically visiting a store.

Rating & Reviews Schema


Displays reviews and ratings associated with your product. Help garner the trust of consumers while helping them compare product-user experiences. 

Price Schema


Goes without saying that pricing is one of the prime factors that influence purchase decisions. The same kind of product may have huge price differences or maybe you are offering an item/product at a discounted rate. Price schema implementation helps users compare prices, offers, and discounts before arriving at a decision.



Rich snippets is quintessential for your business to stand out, appeal visually to the customers while helping your website rank high up in the SERP. 


SocialPulsar is a digital marketing company in India, Setting up a digital platform for you to showcase the product line-up in your e-store, rich snippets should be an integral part of your marketing strategy as it could boost your sales beyond fathomable measures.

Google interprets and analyzes text data to identify the underlying sentiments. This understanding enables google to sense the brand and its content. Businesses use this technique to identify customer sentiment toward products, brands, or services in online conversations and feedback. 

HIgh volumes of unstructured text data produced like emails, articles, social media conversations, documents, etc. are very hard to analyze and sort through. It is a time-consuming process for any algorithm. The sentiment of content improves its rankability according to google experts.

Sentiment Analysis Company in Kochi

Ranking based on sentiment is not possible but it indicates the diversity of content that leads to the actual ranking of a web page. Sentiments can be negative and positive, but it is used only to sway google and the customer to experience the brand’s character.

Sentiment analysis is not considered a common criterion as it may not be domain-specific. The content or a word can have different meanings depending on the domain it represents. Google does not have a bias for a particular sentiment in the search context. Google analyzes the intent in the search and provides similar searches for the query. If you are run an SEO Agency, definitely you will tracking for the sentiment analysis, which is “Google Update.”.

Although scientists have been trying to develop accurate means to classify content based on sentiment, it never seemed to be an appropriate method partly because of the intent, tone, and subjectivity that may vary from person to person and object to object. Analyzing the context is still a problem existing with the web page searches and subsequent rankings. 

sentiment analysis company Kochi

The underlying factor is whether google can identify negative and positive sentiment in the searched context. To a certain extent, yes, Google can do this as it does not promote negative sentiment. The understanding of the subject is based on the positive information it is sharing and the authenticity of the shared information. 

Yet another challenge is defining the neutrality of the sentiment and ensuring the accuracy of the finding. The sentiment analysis model requires a consistent and definite criterion for underscoring the type of content and the context.

It’s an exceedingly difficult task for google as it is for us, human beings. Sentiment analysis classifiers might not be as precise as other types of classifiers. A considerable amount of effort is put into this method and the question always arises whether it is worth it. Chances are that sentiment analysis predictions will be wrong from time to time, but it certainly is worth viewing the higher probability of getting it right.

Sentiment Analysis Agency

For everyday uses, such as ticket routing, task monitoring, and analysis, social media monitoring, brand monitoring, customer feedback, survey responses, and customer service sentiment analysis can be employed on a much larger scale than anticipated provided the tool of choice is compliant and compatible.

The word pandemic is getting a new dimension of its own. Every sector of our society is getting hit one way or another during this COVID 19 crisis. For the only reason that people can't socialize, the world has come to a standstill. It’s been a few months we would want to forget for the 'wrath', but remember for the 'chance'.

Many businesses have transformed the way they functioned. Team works are split to remote locations where individuals would gather up on virtual spaces. But how can you run your digital marketing agency successfully when people are working remotely?

Find out some of the essential tips for digital agencies for the future in the wake of this pandemic. 

Agencies have devised creative strategies on service options and business offerings to make it through the COVID 19 pandemic.

Digital Marketing Company

Client and Employee communication plans

Provide your clients with multiple methods to communicate with you. Reach out to them more often than before with proper record and responsibility regardless of how and where both are. Review communications frequently find new solutions for better communication. The employees have to turn inward and make transparent and clear-cut communications themselves. Remote and in-house employees have to be incorporated with a centralized platform. Ease of nerves and pressures are also necessary during these times when employees are going through a lot of troubles.

Revised pricing

It’s not the ideal time to think of revenue. As an agency, the primary requirement is to think of a shift in their modus operandi, following the clients’. Right now, flexibility in pricing is the key for agencies to retain their clients. Sometimes the clients want to stop an ongoing activity, or promotions considering expenses, but as an agency, it is crucial to stay as a friend. Client loyalty is a precious commodity.

Content plan

Planning and executing the right content strategy during these pandemic periods is going to benefit both the client and its agency. Deference from the current content marketing strategy is observed everywhere. Content that suits the current crisis and evolves with a solution can improve brand trust. Agencies provide trustworthy content like success stories, elucidate operational methods, aggressive on-site and guest posting, and branded video marketing to up the scale.

Financial planning

Agencies can resort to government funds to finance when client funding downsizes while flexible pricing and adopting societal shifts can enable client retention. Appreciate their support and provide them with additional service generously. Compromising on revenue is not just the way to go but finding new sources of income in these trying times should be attempted.

digital marketing agency

Manage resources

With the help of proper technology and communication programs, agencies can efficiently manage remote teams. Uninterrupted contact with constant testing of effectiveness can cover the backstage issues. Executing plans and expanding businesses can only be achieved through trust. Leaving no loose ends, agencies are on their journeys to new work cultures and setups.

Identifying niche

Some of the businesses were hit hard by the pandemic like the travel and tourism industry, event management businesses, community centers, fitness centers, etc. Finding the right solution for different niche businesses is vital for agencies. These fallen businesses can be lifted by proper auditing, content optimization and marketing, improved social media presence with the best social media management agency, and utilizing new channels.

The client needs and budgets are varying constantly, the future is uncertain, businesses are rattling, but agencies should move on finding ways to help businesses survive. The methods are revised, reconciled, and revisited to accommodate this drastic shift in marketing and advertising. New Business ideas have to be developed and innovative marketing strategies are to be implemented. Agencies have all sorts of concerns and tensions which we would like to hear and solve. Get in touch with the best digital marketing agency to co-create a better world.

YouTube marketing has become one of the leading methods for branding and business promotion. It has overtaken many popular online platforms and became the second most extensively used online portal after Google for providing exclusive solutions for any queries and concerns. 


Free and convenient access to video graphed information has entertained billions to largely depend upon YouTube for consultation. YouTube also opens doors for productive marketing facilities. We outline certain key aspects you would require to know about YouTube marketing.



Before beginning to prepare content for YouTube you should require to set specific and measurable goals. The goals you set for the channel will also translate into the kind of audience you are targeting to reach—people who want to be educated about a subject, or who want to purchase items that will improve their lives. Or others who just want answers or troubleshooting assistance.


Once you have decided your audience the major task is completed. Now, you are only required to prepare videos focusing specifically on that group of audience. Make sure that your videos are short and interactive, the frequent update of content is requested for improving engagements. So, If you are more serious about video marketing, you will definitely select some top YouTubers in Kerala, and further you can move to international YouTubers.

youtube marketing services

Channel Creation


YouTube allows access for every individual to create a channel for publishing their content for free. Create your business channel here and provide a detailed description of the purpose of your channel. Publish your works here, you also have options for call to action by adding links for further references from the audiences. You also have options to create a welcome video that would invite a potential audience to your channel.

Video Types


Once you are ready with your channel the next step that comes is the process of producing quality content supporting your business development. Have a look at the top 7 video types that you could consider as a reference.


  • Behind the scenes
  • Best of videos
  • Explainer videos
  • Interviews
  • Listicles
  • Product demos 
  • Testimonials

You can try any of these for providing effective awareness about your services to your audience. 


YouTube Marketing Company

Video Creation


Your videos should necessarily contain the company logo, watermark, and an efficient call to action feature. You should request the viewers to subscribe to your channel to stay connected with the fresh content that you would offer. CTA options help users to stay actively connected with your brand and services. 

YouTube Video Marketing Company

YouTube SEO


SEO is also available and the best YouTube SEO Tips can be made the best use of promoting your video. There are certain SEO tools for marketing your video and making it achieve admirable reach. Before getting into the concept in detail have a look at the key aspects involved in a YouTube video. 


  • Tags
  • Keywords
  • Headlines
  • Thumbnails 
  • Video descriptions
  • Hashtags

YouTube Advertising


Studies reveal the fact that over 48% of marketers are investing in YouTube marketing making it the 3rd most popular platform for advertising after Facebook and Instagram. There are certain types of ad formats that you can make use of for effectively promoting your videos. 


  • Bumper ads: Six-second long unskippable ads that are played before, during, and after videos. 
  • In-stream ads: These 15-sec ads come in skippable and non-skippable forms and appear before, during, and after videos across YouTube and other Google-affiliated videos.
  • Masthead ads: These masthead ads appear muted at the top of the YouTube search page. These ads can be 30 seconds long.
  • Outstream ads: These ads appear on mobile websites associated with Google.
  • Video discovery ads: These types of ads appear on the YouTube homepage, search results pages, and alongside related videos.

SocialPulsar offers the best digital marketing services in Kerala for your company. Partner with us for productive business growth for your organization.

There are plenty of methods to perform this function. Location-based analysis of searches gives a clear and concise view of the reachability of certain products, services, or terms. Depending upon the space occupied and the population factors we can divide the entire area into different parts.

Country-Level Search

For brands functioning in multiple countries, getting nationwide results is more than enough. For local businesses operating within a city, ranking data will differ district by district and street by street.

best SEO company in Kerala

Check Manually

For this first, you have to adjust the google search setting and then mention that particular area you would like to focus on. However, simply checking that you have the correct TLD extension is no longer enough since Google has stopped serving results on separate country domains. So, it is required to locate Search settings in your browser and select a region from the list available under Region Settings. You can also avail of Proxy or VPN service for this purpose.

Use Rank Tracking Software

To automate the job, choose a rank tracking software to fulfill the purpose. The results obtained might vary a bit but still will lie close to the manually generated results. The best SEO company in Kerala will always prefer automated rank tracking software for the easiness of checking Google search results.

City-level search

Check Manually

Use the ‘&near=cityname’ search parameter in your Google URL: for conducting a search result considering a specific city. This method helps you to pull SERPs near a certain location. Even though, this method is easy to master, many claims that it’s unreliable, with results often delivered for a larger city nearby.

Another method involved is the use of Google Ads’ Preview and Diagnosis Tool. The Ad Preview and Diagnosis tool allow you to pick a location, specify a language as well as the user device – and fetch local SERPs regardless of your current whereabouts.

Use Rank tracking Software’s

You can utilize some of the well-known Softwares such as Rank Tracker, Ahrefs, SEMrush, Whitespark, AccuRanker, BrightLocal – you name it – all boast the functionality and deliver local search results. 


Street-level search

Check Manually

When it comes to street level search the manual option can be a bit hectic. But still, it can be used effectively for better results. Steps involved include;

  • You require to have the exact geo-coordinates of the preferred location. When in doubt, use a designated tool.
  • In your Google Chrome browser, open DevTools: navigate to the top right corner of your browser window and click on Tools > Developer Tools. You can also press Control+Shift+C (on Windows) or Command+Option+C(on Mac).
  • Move to the three-dot menu icon in the top right corner: from there, click and open More Tools > Sensors. This is also the appropriate time to give yourself some credit for getting that far in Google search configuration.
  • In the Geolocation dropdown, select “Other” and paste your target longitude and latitude coordinates respectively.
  • Run a search and retrieve the SERPs for the exact location you specified.

top digital marketing company in Kerala

Use Rank Tracking Software’s

There is also an option for using rank tracking Softwares for effective checking search results for diverse locations. 

SocialPulsar is a top digital marketing company in Kerala, delivers qualitative search results analyzing tools for your requirements. Our productive and effective services assure mind-blowing results for your organization. Partner with us to experience admirable business growth. 

YouTube is one of the best entertaining and popular social media platform in the current scenario. Every passing hour, a large number of videos are uploaded to YouTube and there are thousands of people who are online and watching these videos. By recognizing the craze and nature of the viewers, there are many YouTubers who create relevant videos that get engagements frequently in a large count. In this blog, we will discuss the Top  5 YouTubers in Kerala publishing attractive and diversified videos in their channels.

  • Karikku
  • M4 Tech
  • Village Food Channel
  • Arjyou
  • Tech Travel Eat by Sujith Bhakthan

Karikku(Nikhil Prasad)

Karikku with 4.39 million subscribers leads as the top YouTuber in Kerala. Nikhil Prasad is the founder of this YouTube channel. It was launched in 2017.

Karikku started their channel by uploading funny and entertaining videos regarding the life of the football fans during the world cup that occurred at that period. Later they came back with a web series, namely “thera para”  which showed the life of BTech graduates including humor and fun in it. It gained a large crowd including school and college students. Now they are publishing web series named “plus two-class”. 

Apart from other channels, their concepts, performance of the actors and its making makes it more popular than other YouTubers. The main actors in this channel are Anu K Aniyan (George), Sabareesh Sajjin (Lolan and his father), Anand Mathews (Shambhu) and Binoy John (Shibu).

M4 Tech(Geo Joseph)

M4 Tech is a popular youtube channel of Geo Joseph with 3.48 million followers. It is a famous channel that publishes tech videos and gadget reviews.

They publish relevant videos regarding technology and daily life. Praveen Joseph is his companion in the video creation for his Youtube channel. His videos are top ranking in the Youtube trending list when it is uploaded. His way of presentation and interesting topics are his specialties in video creation. Some of his videos are translated into tech videos from other languages in a simple and effective way.

Village Food Channel(Firoz Chuttipara)

Village Food Channel is a popular Youtube channel of Firoz Chuttipura, a normal human from Palakkad. It has 2.47 million subscribers. 

Videos of cooking a higher quantity of food items are the main content of his channel. He worked as a welder in Saudi Arabia during the years of 2012-2017 and during that period he experimented on foods and learned the recipes of his mother. After that, without having an early connection with cooking, he started this channel and reached out to thousands of people. A large quantity of food is made and it is also donated for charity purposes. He is also a simple human being who is active in many social works also. With the support of his friends and acquaintances, he is now growing as a successful Youtuber in Kerala.

Arjyou (Arjun Sundaresan)

Arjyou is the viral and trending Youtuber in Kerala. His Original name is Arjun Sundaresan and he is from Alappuzha. He started his youtube channel two years ago with a few no. of videos and recently on these lockdown days, he started posting funny reaction videos on tik tok videos which became a crowd puller among all media.

From his few numbers of subscribers, now he reached 1 million within a few days and his trending videos are getting an average of 2.5 million views. Now he is the main meme reference among trolls and stickers in all social media.

In his trending videos, he never requested subscriptions and in a recent live video, he explained that “We don’t need to ask for subscribers in our videos if we are making good content and content is all that matters. Make videos that people like and you will go viral”. He said that his passion is in Cinema and he is a talented photographer also.

Personally, he is a third BA Multimedia student at St. Joseph College of Communication, Changanassery. His father is a police officer and his mother is a Panchayath secretary and he also has a brother. He told that his family and friends are supportive for him and now he is an inspiration for all YouTubers.

Tech Travel Eat by Sujith Bhakthan

Tech Travel Eat by Sujith Bhakthan is a popular Youtube channel in Kerala. It has 1 million subscribers which include people who love travel vlogs, technology and food. Sujith Bhakthan is the founder of this channel.

He is a KSRTC bus lover and was the admin of the website, Aanavandi which contained bus trip details. Then he began this channel and uploaded videos of his travel and it got higher attention from the young people. His recent video of the experience in the luxury ship is trending among the trip lovers. He is a good social being because he also posts videos on social media regarding some of the social issues that he felt during his travel diaries. He is a professional blogger who has an experience of 10 years in digital marketing.


Beno Benny

His passion is to leverage his skills and knowledge in different fields of digital marketing. He also writes blogs about the recent and trending articles in social media. By researching on the new marketing trends and updates, he is likely to get updated with it. Besides his profession, he is interested in spending time on different social media platforms.

Even though it’s a known fact that SEO has the highest ROI over any other marketing campaigns in the E-commerce industry, most of the online shop owners don’t seem to have gained much awareness regarding the fact. SEO methodologies and services are hard to manage and it’s a great deal organizing the services efficiently. Hence, there develop a demand for expert service providers who can take up the task. SocialPulsar being the best E-commerce SEO company in Kerala provides the perfect SEO solutions based on your requirement. We put forward a series of checklist that will ensure whether you are on the right path. 

Ecommerce Technical SEO checklist

There are certain steps to ensure your technical SEO efficiency:

Make sure your website can be crawled and indexed

If the search engine is unable to crawl your website, it can’t rank your content and products. As a result, your business won’t get listed in the search list. Your site’s crawl ability, indexability, content, speed, schema markup, and overall user-friendliness are all essential components of technical SEO.

Add Schema markup to your site

Schema markup is a batch of HTML tags that are vital to be added to your sites. They ensure your product is more appealing in the first pages of results as they allow Google to display your product details on the search result page.

Ecommerce Keyword Checklist

Sales driven keywords

The main mistake that E-commerce owners make in brand promotion is the usage of wrong keywords rather than the useful one. They tend to go behind keywords that have got widespread popularity rather than going behind keywords that causes conversion.

Focus on keyword intent

You have to make sure that the keyword you are going to use reflects the right searcher intent. You should be choosing a transactional keyword over the informational one. 

Ecommerce content checklist

Avoid Duplicated content

Google has been taking strict action against content duplication, if 60% of any content resembles any other content, then the content is proven to be duplicated. From an e-commerce point of view, if you own individual product pages for the same item, but in different colors or sizes, those pages could be considered duplicated.

Improve any thin content

If your page does not contain sufficient content and images relating to that detailing then, your page possesses less probability to get listed in the top of search results. Google looks for quality and quantity contents that can satisfy the user’s search intent. So if your content doesn’t fulfill this requirement then it will turn out to be a total failure.


SEO and support services play a very vital role in promoting your brand and services. If you are not aware of the technical aspect involved in the process, get the expert guidance immediately. Being recognized as the best digital marketing company in Kerala, SocialPulsar possesses a unique SEO strategy that is capable of delivering vibrant results to our customers. Digital world exhibits great scope for business growth, don’t miss your chance to get the benefitted from it.