The food and beverage industry in India is a thriving one. The current market size of the industry is said to grow to around 46 Billion USD this year. It constitutes about 40 percent of the consumer-packaged goods industry in the country. This exponential growth is triggered by the advent of online delivery players who have set up partnerships across India. Already one of the largest food and grocery markets in the world, India’s food sector is headed for further growth with a target to achieve a bigger role in the world food trade. 

This growth comes with a reason – the prolific expansion of the digital sector that has brought the world closer and thrown wide open a whole new world of business possibilities. That’s why you need to catch up with the trends if you’re in fact a food and beverage brand. Digital Marketing is the only way you can stand the test of the market and come up with the results you dream of. But then, where do you start? How do you arrive at strategies that would assure your brand maximum reach and visibility? What would be a suitable plan? 

We at SocialPulsar are all geared up to help you with this. One of the top digital marketing agency in India, we’re sound in the various techniques that would work for you in the marketplace. Here are some good insights, which you might be interested in knowing. 

Build brand awareness

The first step is to increase awareness regarding your brand. Make it connect with the people. Build an emotional relationship between the brand and your target audience. To make this possible, we can make use of tools like SEO, social media, display ads and so on. The important thing is to accomplish certain marketing goals that will help build awareness. These include: 

  • Let the target audience know about your brand
  • Build customer engagement
  • Let the target audience connect with your brand emotionally
  • Employ influencers and brand ambassadors
  • Create product trial opportunities
  • Generate thought leadership

Augmenting product sales

Another key area where you can employ digital marketing in the food and beverage industry is by helping meet sales goals. Support shall be given in the following areas: 

Cross-selling

You can get into email marketing and remarketing to cross-sell your additional product. Remember that if the customers are using one of your products, then there is an increased chance that they might try another. 

Pantry loading and promotion 

Newcomers shall be pampered with high-value coupons for product trials. Strategies like ‘Buy One Get One’ shall be used to drive pantry loading for the existing customers. 

Increasing distribution by offering support for stores

With geo-targeting, you can offer your distributors support and win their confidence. Make it known to prospective distributors that using geo-targeting you can drive more customers to their stores. The advantage of location targeting lets you promote your ads within given geographical locations and this, in turn, increases brand visibility. 

Enhancing shelf visibility of growing brands 

Digital ads let your customers get familiar with the brand names. The next time they visit a store they would immediately recognize the brand name. 

Collecting customer feedback

Nothing is more important to digital marketing activities and the brand in itself than the feedback of customers. You can make use of website surveys or social media polls to make this happen. It is also a way to generate more brand engagement and bring the customer closer to your brand. 

There’s no doubt as to what contribution digital marketing activities can make in a highly competitive market environment. All you need to do is arrive at a well-thought-out and structured digital marketing plan and employ it in the best possible manner. SocialPulsar, with our diverse skill sets and rich experience in doing digital marketing for the food and beverage industries could help you with it. Just take a little time to drop in an mail or make a call. Rest assured!

Until a few years back, people relied on word-of-mouth ratings when deciding to pick a hotel to stay when traveling to another place. In the new world, things have changed. Digital technology and the internet have revolutionized the way people travel and stay. Now, they have umpteen choices to choose from, online reviews and ratings to trust and a plethora of websites to fetch the best rates possible. For those in the hospitality segment, this provides a never-before opportunity to show their places to the world and provide them with first-hand descriptions about their destination and its services. 

However, the challenges are many. People are shown a number of choices on their web searches. This makes it difficult for hotel business to actually bring their place to the attention of the prospective customer. How do you tackle this? The answer lies in the digital marketing space. SocialPulsar.in one of the best digital marketing agencies in Kerala who could help you with this. Occupying the digital space as one of the best SEO company in India, we recommend 9 simple techniques that could help you be active in the digital space and ensure more bookings. These strategies are: 

1. Always be reachable online

The first and foremost thing is that you need to be seen online when a prospective customer searches. The very base of this activity begins with the designing of an attractive website for your hotel. Approach a best digital marketing agency in Kerala like SocialPulsar and get a functional, responsive and attractive website built for your place. Add great photos, give detailed descriptions, mention the amenities, include testimonials and all your contact details including the route map. To top it all, we’ll help you execute cutting-edge SEO strategies that will assure top visibility across search engines. 

2. Social Media and Videos

No brand or business thrives today without an active social media presence. Facebook, Instagram, YouTube – these might be very common today but are important to your hotel’s reach to your target customers. Make splendid videos, both of your place and client testimonials and upload it on YouTube and share on other social media platforms as well. Include live videos, news about various activities within the premises and post continuous updates on everything and anything related to your business. This helps the clients engage closely with your business. 

3. Ads add a lot

Just being up there in search engines and social media alone won’t really help. You need to run ads as well. Google and Facebook ads have proven to be very effective ways to achieve great results. What needs to be done is a planned, organized and neatly executed campaign, a part SocialPulsar can help you with. Also, Remarketing ads by showing them to people who have already visited your website can be of amazing potential. 

4. Metasearch Engine advertising

These days, people directly prefer Google Hotel Ads, Trip Advisor, Trivago and so on to book hotels. So running ads in such platforms can also do wonders. Just make sure that you are open to direct bookings. 

5. Emails count

Though a conventional digital marketing style, email marketing has proved to be of great potential even in these times. They lend a more personal touch and you can also connect with your guests by sending them pre-arrival emails and offer guidance about the various facilities available. 

6. Influencer marketing

Social Media influencers have a big role to play in modern-day digital marketing. So don’t hesitate to rope in one or a few. Their recommendations directly influence booking decisions. So tie-up with someone who has a good following and knowledge in the subject. 

7. Go blogging

Regular blogging is a great way to engage people. It provides in-depth knowledge about the facilities and experiences your place offers and convinces people to search more on your hotel. 

8. Include chatbots

Provide a website visitor with a personal touch by employing a chatbot. See how conversations would lead to conversions by taking people down the path to booking and ensuring 24×7 availability, thereby increasing your brand reputation. 

9. Maintain your reputation online

These days, there’s nothing more important than maintaining a good online reputation. Keep track of the ratings and reviews. See what your guests say about you. Respond promptly and tactfully. Never ignore negative feedback and don’t hesitate to say sorry if necessary. All this helps augment your brand identity in the digital space. 

So if you’re looking ahead, don’t hesitate to contact SocialPulsar. Drop-in a mail or call us soon. 

 

 

A few years back, if someone had to see a doctor, they just visited the nearby known clinic or hospital and consulted. But as in any other case, things have changed in the healthcare industry as well. As hospitals, clinics, labs, and doctors increased in number, they had to resort to marketing to make themselves known and attract patients from even far and wide. 

A new boom emerged in the sector with the advent of digital marketing. Now, hospitals welcome guests even from foreign countries, thanks to the power of various digital marketing initiatives they undertake. A huge number of people today are looking for healthcare solutions online. So it is only natural that the healthcare industry cannot leave out this potential. Mobile Marketing, Content Marketing, Search Engine Marketing, Social Media Marketing – the possibilities and options are many when compared to traditional forms of marketing. Especially marketing through social media and SEO activities have proved to bring outstanding results. 

Let’s take a look at some of the statistics regarding digital marketing in healthcare. 

1. 40% of healthcare customers say that the information they found in social media has influenced the way they handle their health.

2. People between 18 and 24 years of age are more than two times likely to discuss health-related matters in social media than those between 45 to 54 years of age. 90% of respondents in the 18 – 24 age category say that they trust medical information available in social media. 

3. A significant number of smartphone owners now have at least one health-related app downloaded on their phones. This could be weight-loss apps, fitness apps and so on.

4. A good chunk of healthcare professionals now uses social media for professional networking.

5. About 60% of doctors say that social media has significantly improved the quality of care offered to patients.

So, it is an indisputable fact that hospitals and other healthcare facilities should be focusing on creating quality content – be it videos, blogs, articles, patient stories, interviews and various other social media engagements to keep their customers engaged and interested. 

Trends to keep an eye on in 2020

With technology and digital marketing trends changing almost every day, it is important to keep a close watch on what is happening in the sector. Listed below are some of the facts that every healthcare marketer needs to understand and lend their focus: 

Consumers are big-time researchers 

These days, every customer does research on the hospital, the facilities, the doctors and even their own conditions before planning to make a consultation. All this information is available online and this turns them into avid researchers. So it must be noted that the doctors no longer have the final say in terms of healthcare-related matters, a fact that marketers too need to keep an eye on. 

Target the payers and consumers

Healthcare marketers deal with different audiences, depending on the product or service being offered. Doctors make up the primary target. They prescribe and advocate products and even buy them. However, the trend is that decision-making in this regard has shifted to healthcare consumers and payers. So the marketers need to concentrate on the consumers and payers. 

Digitals channels are dominating traditional marketing 

The biggest growth for medical, diagnostics, and pharmaceutical device marketing budgets is happening in digital sales material, mobile apps, and social media. Consumer marketing tricks are shifting sharply to digital ads, social media, and mobile apps. 

Facts speak

It has been noted that people use search engines too and before booking appointments, empowered by the digital content. Among this, a large chunk of people is known to be making appointments through mobile phones. 

India at the helm

The Indian healthcare market is expected to hit US $280 Billion by 2020. This is also attributed to the adoption of digital techniques by the industry that attracts medical tourism clients to the country. 

So if you are a healthcare practitioner or institution looking to rope in the right digital marketing strategy, plan it with one of the best digital marketing agency in Kochi, SocialPulsar. With sound know-how of all the digital marketing trends in 2020 and beyond, our exclusive and expert SEO and social media marketing services are the very best and among the most effective in the industry. 

So drop in a mail or call us soon. 

It’s no secret that the foray of digital marketing has completely transformed the way people choose and buy products. In worldwide customers are showing an increasing inclination towards various e-commerce platforms to buy things, no matter what they need. This trend has been fuelling growth across all B2B and B2C transactional e-commerce sectors. The retail industry has benefited a great deal with the B2B transformation. Also, businesses are thinking about how they can stand to benefit from this growth.

 

That is why it is crucial that every trader needs to formulate effective digital marketing strategies. The question is how you can arrive at cutting-edge ideas that assure continued growth? How can you get the necessary support that in digital marketing that would equip you with everything you will need to compete and grow in a thriving market place? At SocialPulsar, one of the best digital marketing agencies in India, we have all the answers for you; and an array of exclusive services that provides multi-channel retail, travel and financial services, the best practice advises to foster exponential growth. 

Why Go Digital? 

Many recent studies conducted in the sector approves the fact that customers are showing an increasing reliance on online platforms to make their purchases. They are no longer tied into the traditional ways of shopping that include touch, feel and assess. They trust the online world to deliver quickly and adhere to high quality. For example, online reviews are the main source of information for the modern-day customer. No matter how well a brand advertises, if the customer reviews are negative in e-com sites, then most of the customers end up not preferring that product. 

An enhanced brand image powered by social media is another way. It is important for a business to ensure that its page and posts don’t receive negative comments and ratings, which will in turn influence the customer to walk away from the product. 

This is where teams like SocialPulsar can be of great help. Our targeted digital marketing activities ensure that your business always stays on top of the chart and customer preferences. How do we do it? Here we go. 

A Winning Strategy

What drives SocialPulsar forward is our unyielding commitment to perfection in the things that we do. Our strategies are designed in line with the best of digital marketing practices that enable even smaller businesses to compete with the big names. Tapping the full potential of the established social media platforms, we have grown on to become one of the best social media marketing agencies in India, helping a handful of clients achieve their business goals. 

 

Have a look at the unique and structured toolkit we employ to help businesses plan, manage and optimize their digital marketing activities. 

Plan

Careful planning is the key. Our multichannel retail solutions ensure everything is perfect, well in advance. 

Reach

We employ various techniques that would help you attain the reach among your customers, both through paid promotions and organic growth. 

Act

Through a detailed retargeting plan, we ensure that a good number of browsers would actually end up as buyers. 

Convert

We go that extra mile in working our best to convert inquiries into a sale. 

Engage

Through our unique social media strategies, we constantly help you engage with your customers and win their advocacy, which would, in turn, lead to new customers. 

 

So if you’re looking out for that right digital marketing partner who understands both you and the business well, then do drop an mail to us or call soon. 

No client gives access to their CRM systems to the SEO agencies that they are working with. Therefore, they often use conversion to lead as the core Key Performance Indicator when determining the success of campaigns. In addition, they are aware that it is not enough to just drive traffic to sites. It is important to get quality leads for better conversions. Of course, it is better to have any lead than having no leads at all. However, the question is whether lead volume or lead quality is more important as far as SEO is concerned.

Lead Quality

It refers to the kind of prospective buyers attracted by a website based on set parameters. These leads are expected to have a clear intent of buying a product or service. They are also expected to have the means for the same. The leads may be individuals or organizations. Lead quality is measured by way of lead scoring. The leads are then ranked based on the perceived value to the organization. Further, the score helps businesses to prioritize leads and decide on the type of engagement that best suits each one.

The most important aspect when it comes to finding quality leads is user data. You can collect data by analyzing the behavior of the visitor to your website and other online platforms. The activities you must focus on include:

 

  • The pages they visit – how many product or services page views and blog views
  • The time they spent on pages
  • How did they reach page – through search engines, Facebook, LinkedIn, or other online platforms
  • Did the buy-in through the sign-up form on the landing page

The more data you have, the more will be your understanding of the profile of your prospective customer. This will help you to personalize and optimize your sales/marketing approach. Consult with the best digital marketing agency in Kochi. They are the right people to help you in this regard.

ROI and Lead Quality

Return On Investment or ROI is one of the key metrics that help you measure the success of your lead generation effort. A higher ROI indicates that your investment has paid dividends. When you strive for lead quality, the possibility of a sale increases significantly. It also contributes to improving the lifetime value of each customer.

 

When you concentrate on lead quality, you will shift resources towards getting selected leads only. This can affect the lead volume. Lead pools might become smaller, but they will be much more targeted and defined.

ROI and Lead Quantity

In order to improve the lead quality, you have to attract a large number of leads and then sift through them. That is why lead quantity is equally important. It is any numbers game. More opportunities enhance the chances of winning.

 

You need to focus on lead quantity in the initial stages of your business. This is because awareness about your brand will be less. You will not be able to gather data about your target audience if you do not focus on lead quantity. You can work closely with one of the reputable SEO services Kerala to drive traffic to your website.

 

Bottom line is that you need lead quantity to improve lead quality. For more information, visit our website www.socialpulsar.in.

Blogging has been there for a while now. However, it changed a lot over the years. In the 2000s, people used to read a blog because they were following them or subscribe to the RSS feed. Today, most users discover blogs through search engines. As more and more people have started using the Internet, bloggers must do keyword research as part of their content strategy.

 Importance of Keyword Research

Search engines are used by people to find out all kinds of information, including movie times, weather updates, and getting the telephone number of the local pizza place. As a blogger, you create content that provides answers to the searchers’ questions. In order to do that you need to know as to what questions they are asking (voice search) or typing into the search box. 

Blog posts written based on the results provided by keyword research will be different and attract more traffic. This means that Google is the best place to go to for free traffic for a longer-term. And, creating blogs based on keyword research is the best way to get Google to send traffic. For finding keywords, you can make use of research tools such as Moz Keyword Explorer.

 A reliable digital marketing company Kochi will be able to help you with keyword research.

 How To Choose Keywords

Once you have identified a few keywords using a keyword research tool, you need to do an analysis and find out which ones are best suited to meet your requirements.

Choose keywords based on your audience – You need to know your audience before doing keyword research. This helps you to filter out keywords that do not match with your audience. The better your understanding of your audience, the easier it is for you to choose the keywords.

Find out the difficulty score of each keyword – The keyword research tool will assign a Difficulty Score for each keyword based on the strength of the links that rank on the first search results page for that particular keyword. If you are new to blogging, you can start with keywords having Difficulty Score in the range of 20 to 30, or even lower.

Understand the search volume of keywords – Search volume tells you how many users are searching using a specific keyword in a month. Choose keywords that many people are using. You can also opt for lower-volume keywords if they are more relevant to both your goals and your audience.

 How to use keywords on a page

In the past, it was possible to get a page to show up at the top in search results by repeating a keyword several times within the content on the page. Search algorithms have improved a lot and in order to get your page on top, you have to make sure that the content answers queries in a way that is better than other pages out there. Look out for trustworthy SEO services in Kochi to seek help in this regard.

For more information in this regard, please visit our website www.socialpulsar.in.

‘Are you sure the news is authentic?’

‘Yeah… but with a little bit of exaggeration.’

‘I think we need to mine till the origin to have more accuracy’

‘Okay. Let’s check what Google has got!’

 

Every conversation on information mining would end up with the prominent search engine. It has become a habit for each just like bed coffee. Now let’s have a short recap on how Google digs the material for us from around 150,000,000 active websites. 

 

Did you just say keywords? Well, you are right. Google gets the data based on the keywords you used to search. However, the task of filtering these many sites to get helpful information is monumental. That’s where the role of algorithms is vital. Algorithms – mathematical instructions that command the search engines to make relevant sites appear further up on Google’s search engine result page (SERP). Hence, the higher-ranked links relate to your search query would be the first ones on Google list. Top digital marketing agencies can help you in making your webpage relevant and emerge on top of the search engine result page.

The latest newsflash is that Google updates search rankings to give more value to the original reporting of news stories. With this update, Google intent to give more prominence to the original coverage than the shadow coverages by other publications. Besides, the original report would also appear on the top of SERP for a long period. As the opening pace, the update on search ranking has been highlighted in the latest changes to the search quality rate guidelines.

This modification will be beneficial to both searchers as well as publishers. The searchers like to get hands-on the original report of every news story, at the same time, genuine publishers will get more visibility on the search engine result page.  

Based on Google’s statement, there is no accurate definition of what original reporting really is. Also, no standards have been established to check how one article is original over the other. Hence, this definitely can be a challenge to determine, at least in some cases. For instance, if a national news was covered by multiple media at the same time, then it would be difficult to catch on which media published the ‘original’ one.

At the same time, if a major incident was reported by a particular media, that itself became a viral news and followed by others, then it would be easy for the search engine to figure out which news should get importance. 

Time will state how Google would handle these various kinds of circumstances of news coverages. 

 

However, it is evident that, notable changes are happening with the site rating system of the major search engine on the planet. Hence, it is high time for you to consult with a distinguished 
search engine optimization company to improve your brand on the digital platform.

SEO is a much-used word these days and we know they help our websites in more than one way. Even if it is so, what do crawl budget and its optimization stand for?

It’s been Crawl Budget all the way long, and what exactly is it? We have heard about digital marketing companies in Kochi, but crawl budget?

Crawl budget is the frequency with which search engine’s crawlers go over the pages of any domain. Well, this frequency is also a tentative balance between Googlebot’s attempt to not overcrowd the server and, yes- its desire to crawl into the domain too! Crawl budget optimization helps to increase the rate of bots visiting a page, and the more they visit they get into the index, which automatically affects the rankings. Not all that glitters is gold, and the crawl budget optimization is neglected- it is time to ask why!

According to the tech giant Google, crawling by itself is not a ranking factor. Nevertheless, if there are millions and millions of pages, the crawl budget makes sense. Efficiency comes with optimization, and here are the seven crawl budget optimization tips that SEO companies in Kerala have to know:

#1: Allow crawling of the relevant pages in robots.txt

First things first, and managing robots.txt can be done by hand or a website auditor tool. The usage of the tool is always appreciated because it is more convenient and productive. Moreover, with an extensive website where frequent calibration is required, merely adding robots.txt to the tool of your choice will let you allow/block crawling of any page of the domain in seconds.

#2: Watching out for redirect chains

Avoiding the redirect chain of the domain is such a pain, and it is a challenge for a vast website as 301 and 302 redirects are bound not to appear. However, chained redirects put a wall in front of crawlers, which eventually stops crawling without getting to the page that has to be indexed. Few redirects can be compromised, but it is something our attention has to be given to.

#3: Use HTML whenever possible

Crawlers and crawling seem to love JavaScript in particular, but also improve themselves in indexing Flash and XML. Sticking to HTML will help us as you will not hurt your chances for any crawler for sure.

#4: Do not let HTTP errors eat the crawl budget

User experience is the key to almost all websites and pages 404 and 410; they eat the crawl budget! Therefore, by using a website audit tool, namely SE Ranking and Screaming Frog, we should fix the 4xx and 5xx status codes.

#5: Take care of the URL parameter

Crawlers count separate URLs as separate pages, wasting an invaluable crawl budget. However, letting Google know the same can help us from being concerned about duplicate content.

#6: Update the Sitemap

Taking care of your XML Sitemap is a win-win. Using only canonical URLs for the sitemap and making sure that it corresponds to the newest version of robots.txt is one way of helping the bots to have a much better and easier time understanding where the internal links lead to.

#7: Hreflang tags are vital

Crawlers analyze local pages using hreflang tags. First off, use the <linkrel=”alternate”hreflang=”lang_code”href=”url_of_page”/> in the header where language code is the code for supported language. Furthermore, by using <loc> element in any given URL, localized versions of any pages can be pointed to.

According to Google, the motive behind treating Nofollow as a hint was for the purpose of improving link signals and returning better search results. Google was missing out on useful link signal data due to Nofollows. In the past, many users had expressed concerns as regards the abuse and indiscrete Nofollow of outbound links by a number of websites. This kind of activity can result in the removal of important source link data from Google.

 

The search engine major confirmed that the major reason for changing Nofollow to a hint was the loss of important data provided by the links on websites. The situation changes now and helps Google provide better search listings as they have decided to take rel=nofollowed links as a hint.

 

As regards the question as to whether the company will consider Wikipedia Nofollow Links which offers a wealth of links organized topically as Dofollow, Google noted that content and links provided by Wikipedia are the results of several research papers. It has been extensively studied for natural language processing and understanding user intent. The company feels that the usage of Wikipedia outbound links is reasonable as it is rich in both meaning and context.

 

If you have not got a clear idea as to why Nofollow is being considered as a hint, you may check with one of the best digital marketing companies in Kerala

 

What Gary Illyes’ Said

 

Google’s Garry Illyes said that links on Wikipedia can be Nofollowed, but it is not certain as to how and when they could be ignored. In addition, he noted that preventive measures are being taken to provide protection against any abuse.

 

Further, Gary confirmed that it is possible to overlook Nofollow attributes of Wikipedia and cautioned against the assumption that the links would automatically be regarded as Dofollow. He also said that publishers are not required to do anything in view of this change. 

 

According to him, publishers need not do anything special because of the change as Nofollow would continue to work as usual. However, they can use Sponsored and UGC to help Google better identify different types of links. Talk to a reliable provider of  Google Analytics services in Kochi in order to have a better understanding of the same.

 

 Nofollow Hint – Is It a Big Deal

 

Though some publishers have shrugged off the news, the change is definitely important because it is a significant update as far as the evolution of the calculations related to links and rankings. This big shift should not be underestimated at any cost.

 

The search industry has raised complaints this year that many news publications have implemented the Nofollow attribute on all outbound links. Therefore, Google’s move is likely to establish proper link equity that many websites deserve.

 

 

There is no denying the fact the SEO tools are useful. However, they are only as good as the data on which they are built. The use of reliable and easy SEO tools can help to make the SEO strategy of an organization stronger. This will give you an idea as to how your site is performing and how your competitor sites are also performing. We attempt to list down some compelling reasons why you should use SEO tools.

#1: Competitor performance

Some SEO tools allow you to take a peep into your competitor’s SEO strategy without crossing any ethical lines (SEMRush, Raven Tools). You can get an idea of their traffic size, their ranking and how well their content is faring across the various platforms. You can see their backlink profile, the authority of the sites from where the backlinks come, anchor text, etc. You can then strategize to reach out to those sites.

When you see what keywords your competitors are ranking for, it can send new juice into your business. The digital marketing companies in Kochi can help you with this. You may be able to even expand your business to newer markets. 

#2:  Time and Money Saving

SEO audits are good enough to let the business owner know what the website issues are. Comprehensive manual audits cost a lot of time and money. SEO audits make a great saving of money and time in letting you know where you should spruce up to improve your biz. Better quality results can be generated through SEO audits. 

The best SEO company in Kerala can help you through this exercise regularly if you tie-up with them. You can get information about broken links, page server errors, missing meta descriptions, etc.

#3: Spot high-conversion keywords

SEO tools help to find new keywords that you may not have even thought of before. Variations that can be used in different content come up. Competitor analysis helps in this aspect. Keywords that have the buyer’s intent in them should be used. 

#4: Track KPIs and SEO progress

Metrics worth considering such as traffic, conversions, and rankings are as important as ranking. SEO tools make this clear as your business progresses to the front. The KPIs that you want to measure is however dependent on your business goals.

#5: Data visualization

SEO tools can help any business owner to know where they are heading with the help of visual tools. The results with such tools are not all numbers. Many SEO tools result in graphical interpretation. 

#6: Showcase results

SEO tools make it easier for you to showcase the results that clients will see. It tells the client what is working and what is not. They will be able to see the increase in sales along with an increase in traffic. You can even generate customized reports for your clients.