Rich Snippets- an Introduction

 

A term that you often come across in the SEO world in particular- Rich Snippets are nothing but Google search results with a bit of extra information. There are snippets and then there are rich snippets. The rich snippets contain extra information that could be anything like reviews, recipes, or events. The data for the rich snippet is usually pulled from structured data in a page’s HTML.

 

Why are Rich Snippets Important?

 

Rich snippets assist search engines in understanding your website data better which in turn helps them to organize that information in a user-friendly manner. Rich snippets also help search engines to crawl deeper into your site.

 

Rich results or rich snippets do not just display relevant search results to customers but also set a stage for customers to read reviews/ratings, compare prices, etc. even before they click the URL/link accompanying the search result.

 

We can’t probably discuss rich snippets without mentioning structured data. Structured data is a form of data that is organized and formatted to enable easy processing of information. Structured data is written as schema markups that search engines recognize without much hassle. Rich snippets are a part of structured data. SEO experts are well-versed in schema implementation and the use of structured data to boost traffic.

 

Although rich snippets do not directly affect your SERP ranking, they do so indirectly. Since rich snippets display more information than normal snippets, they provide more details of products to customers and clicks come in without much effort.

 

Rich Snippets are Too Important for E-Commerce Business 

 

Rich snippets are basically bits of code that help search engines to better organize information.

It is hard to find a search result (of a product) that does not contain at least one rich snippet. That is how important it is. 

Sell Products Online

Consumers just love visuals. They love the images/pictures of the product and they love them more when they are able to assess the product or compare the products from the SERP itself. The impression rich snippets create is obvious. This explains the high CTR (Click-Through Rates) and heavy traffic (that studies suggest) that products with rich snippets enjoy while products without rich snippets are devoid of them. High CTR and traffic obviously help you rank high. 

 

Rich snippets carry a lot of information that normal search results are missing. They make your website stand out among the gazillion websites on the web. 

 

Let’s Take a Look at the Top 3 Rich Snippets for an E-Commerce Site

 

There is a variety of rich snippets that when implemented can bring about exceptional results for your e-commerce site.

Product Schema

 

Product schema, when implemented, displays information like size, price, brand, material, etc. For the consumer, it almost equals to visiting a brick & mortar store, perceiving the look and feel of your product without physically visiting a store.

Rating & Reviews Schema

 

Displays reviews and ratings associated with your product. Help garner the trust of consumers while helping them compare product-user experiences. 

Price Schema

 

Goes without saying that pricing is one of the prime factors that influence purchase decisions. The same kind of product may have huge price differences or maybe you are offering an item/product at a discounted rate. Price schema implementation helps users compare prices, offers, and discounts before arriving at a decision.

Conclusion

 

Rich snippets is quintessential for your business to stand out, appeal visually to the customers while helping your website rank high up in the SERP. 

 

SocialPulsar is a digital marketing company in India, Setting up a digital platform for you to showcase the product line-up in your e-store, rich snippets should be an integral part of your marketing strategy as it could boost your sales beyond fathomable measures.

Google interprets and analyzes text data to identify the underlying sentiments. This understanding enables google to sense the brand and its content. Businesses use this technique to identify customer sentiment toward products, brands, or services in online conversations and feedback. 

HIgh volumes of unstructured text data produced like emails, articles, social media conversations, documents, etc. are very hard to analyze and sort through. It is a time-consuming process for any algorithm. The sentiment of content improves its rankability according to google experts.

Sentiment Analysis Company in Kochi

Ranking based on sentiment is not possible but it indicates the diversity of content that leads to the actual ranking of a web page. Sentiments can be negative and positive, but it is used only to sway google and the customer to experience the brand’s character.

Sentiment analysis is not considered a common criterion as it may not be domain-specific. The content or a word can have different meanings depending on the domain it represents. Google does not have a bias for a particular sentiment in the search context. Google analyzes the intent in the search and provides similar searches for the query. If you are run an SEO Agency, definitely you will tracking for the sentiment analysis, which is “Google Update.”.

Although scientists have been trying to develop accurate means to classify content based on sentiment, it never seemed to be an appropriate method partly because of the intent, tone, and subjectivity that may vary from person to person and object to object. Analyzing the context is still a problem existing with the web page searches and subsequent rankings. 

sentiment analysis company Kochi

The underlying factor is whether google can identify negative and positive sentiment in the searched context. To a certain extent, yes, Google can do this as it does not promote negative sentiment. The understanding of the subject is based on the positive information it is sharing and the authenticity of the shared information. 

Yet another challenge is defining the neutrality of the sentiment and ensuring the accuracy of the finding. The sentiment analysis model requires a consistent and definite criterion for underscoring the type of content and the context.

It’s an exceedingly difficult task for google as it is for us, human beings. Sentiment analysis classifiers might not be as precise as other types of classifiers. A considerable amount of effort is put into this method and the question always arises whether it is worth it. Chances are that sentiment analysis predictions will be wrong from time to time, but it certainly is worth viewing the higher probability of getting it right.

Sentiment Analysis Agency

For everyday uses, such as ticket routing, task monitoring, and analysis, social media monitoring, brand monitoring, customer feedback, survey responses, and customer service sentiment analysis can be employed on a much larger scale than anticipated provided the tool of choice is compliant and compatible.

The word pandemic is getting a new dimension of its own. Every sector of our society is getting hit one way or another during this COVID 19 crisis. For the only reason that people can't socialize, the world has come to a standstill. It’s been a few months we would want to forget for the 'wrath', but remember for the 'chance'.

Many businesses have transformed the way they functioned. Team works are split to remote locations where individuals would gather up on virtual spaces. But how can you run your digital marketing agency successfully when people are working remotely?

Find out some of the essential tips for digital agencies for the future in the wake of this pandemic. 

Agencies have devised creative strategies on service options and business offerings to make it through the COVID 19 pandemic.

Digital Marketing Company

Client and Employee communication plans

Provide your clients with multiple methods to communicate with you. Reach out to them more often than before with proper record and responsibility regardless of how and where both are. Review communications frequently find new solutions for better communication. The employees have to turn inward and make transparent and clear-cut communications themselves. Remote and in-house employees have to be incorporated with a centralized platform. Ease of nerves and pressures are also necessary during these times when employees are going through a lot of troubles.

Revised pricing

It’s not the ideal time to think of revenue. As an agency, the primary requirement is to think of a shift in their modus operandi, following the clients’. Right now, flexibility in pricing is the key for agencies to retain their clients. Sometimes the clients want to stop an ongoing activity, or promotions considering expenses, but as an agency, it is crucial to stay as a friend. Client loyalty is a precious commodity.

Content plan

Planning and executing the right content strategy during these pandemic periods is going to benefit both the client and its agency. Deference from the current content marketing strategy is observed everywhere. Content that suits the current crisis and evolves with a solution can improve brand trust. Agencies provide trustworthy content like success stories, elucidate operational methods, aggressive on-site and guest posting, and branded video marketing to up the scale.

Financial planning

Agencies can resort to government funds to finance when client funding downsizes while flexible pricing and adopting societal shifts can enable client retention. Appreciate their support and provide them with additional service generously. Compromising on revenue is not just the way to go but finding new sources of income in these trying times should be attempted.

digital marketing agency

Manage resources

With the help of proper technology and communication programs, agencies can efficiently manage remote teams. Uninterrupted contact with constant testing of effectiveness can cover the backstage issues. Executing plans and expanding businesses can only be achieved through trust. Leaving no loose ends, agencies are on their journeys to new work cultures and setups.

Identifying niche

Some of the businesses were hit hard by the pandemic like the travel and tourism industry, event management businesses, community centers, fitness centers, etc. Finding the right solution for different niche businesses is vital for agencies. These fallen businesses can be lifted by proper auditing, content optimization and marketing, improved social media presence with the best social media management agency, and utilizing new channels.

The client needs and budgets are varying constantly, the future is uncertain, businesses are rattling, but agencies should move on finding ways to help businesses survive. The methods are revised, reconciled, and revisited to accommodate this drastic shift in marketing and advertising. New Business ideas have to be developed and innovative marketing strategies are to be implemented. Agencies have all sorts of concerns and tensions which we would like to hear and solve. Get in touch with the best digital marketing agency to co-create a better world.

YouTube marketing has become one of the leading methods for branding and business promotion. It has overtaken many popular online platforms and became the second most extensively used online portal after Google for providing exclusive solutions for any queries and concerns. 

 

Free and convenient access to video graphed information has entertained billions to largely depend upon YouTube for consultation. YouTube also opens doors for productive marketing facilities. We outline certain key aspects you would require to know about YouTube marketing.

 

 

Before beginning to prepare content for YouTube you should require to set specific and measurable goals. The goals you set for the channel will also translate into the kind of audience you are targeting to reach—people who want to be educated about a subject, or who want to purchase items that will improve their lives. Or others who just want answers or troubleshooting assistance.

 

Once you have decided your audience the major task is completed. Now, you are only required to prepare videos focusing specifically on that group of audience. Make sure that your videos are short and interactive, the frequent update of content is requested for improving engagements. So, If you are more serious about video marketing, you will definitely select some top YouTubers in Kerala, and further you can move to international YouTubers.

youtube marketing services

Channel Creation

 

YouTube allows access for every individual to create a channel for publishing their content for free. Create your business channel here and provide a detailed description of the purpose of your channel. Publish your works here, you also have options for call to action by adding links for further references from the audiences. You also have options to create a welcome video that would invite a potential audience to your channel.

Video Types

 

Once you are ready with your channel the next step that comes is the process of producing quality content supporting your business development. Have a look at the top 7 video types that you could consider as a reference.

 

  • Behind the scenes
  • Best of videos
  • Explainer videos
  • Interviews
  • Listicles
  • Product demos 
  • Testimonials

You can try any of these for providing effective awareness about your services to your audience. 

 

YouTube Marketing Company

Video Creation

 

Your videos should necessarily contain the company logo, watermark, and an efficient call to action feature. You should request the viewers to subscribe to your channel to stay connected with the fresh content that you would offer. CTA options help users to stay actively connected with your brand and services. 



YouTube Video Marketing Company

YouTube SEO

 

SEO is also available and the best YouTube SEO Tips can be made the best use of promoting your video. There are certain SEO tools for marketing your video and making it achieve admirable reach. Before getting into the concept in detail have a look at the key aspects involved in a YouTube video. 

 

  • Tags
  • Keywords
  • Headlines
  • Thumbnails 
  • Video descriptions
  • Hashtags

YouTube Advertising

 

Studies reveal the fact that over 48% of marketers are investing in YouTube marketing making it the 3rd most popular platform for advertising after Facebook and Instagram. There are certain types of ad formats that you can make use of for effectively promoting your videos. 

 

  • Bumper ads: Six-second long unskippable ads that are played before, during, and after videos. 
  • In-stream ads: These 15-sec ads come in skippable and non-skippable forms and appear before, during, and after videos across YouTube and other Google-affiliated videos.
  • Masthead ads: These masthead ads appear muted at the top of the YouTube search page. These ads can be 30 seconds long.
  • Outstream ads: These ads appear on mobile websites associated with Google.
  • Video discovery ads: These types of ads appear on the YouTube homepage, search results pages, and alongside related videos.

SocialPulsar offers the best digital marketing services in Kerala for your company. Partner with us for productive business growth for your organization.

There are plenty of methods to perform this function. Location-based analysis of searches gives a clear and concise view of the reachability of certain products, services, or terms. Depending upon the space occupied and the population factors we can divide the entire area into different parts.

Country-Level Search

For brands functioning in multiple countries, getting nationwide results is more than enough. For local businesses operating within a city, ranking data will differ district by district and street by street.

best SEO company in Kerala

Check Manually

For this first, you have to adjust the google search setting and then mention that particular area you would like to focus on. However, simply checking that you have the correct TLD extension is no longer enough since Google has stopped serving results on separate country domains. So, it is required to locate Search settings in your browser and select a region from the list available under Region Settings. You can also avail of Proxy or VPN service for this purpose.

Use Rank Tracking Software

To automate the job, choose a rank tracking software to fulfill the purpose. The results obtained might vary a bit but still will lie close to the manually generated results. The best SEO company in Kerala will always prefer automated rank tracking software for the easiness of checking Google search results.

City-level search

Check Manually

Use the ‘&near=cityname’ search parameter in your Google URL: for conducting a search result considering a specific city. This method helps you to pull SERPs near a certain location. Even though, this method is easy to master, many claims that it’s unreliable, with results often delivered for a larger city nearby.

Another method involved is the use of Google Ads’ Preview and Diagnosis Tool. The Ad Preview and Diagnosis tool allow you to pick a location, specify a language as well as the user device – and fetch local SERPs regardless of your current whereabouts.

Use Rank tracking Software’s

You can utilize some of the well-known Softwares such as Rank Tracker, Ahrefs, SEMrush, Whitespark, AccuRanker, BrightLocal – you name it – all boast the functionality and deliver local search results. 

 

Street-level search

Check Manually

When it comes to street level search the manual option can be a bit hectic. But still, it can be used effectively for better results. Steps involved include;

  • You require to have the exact geo-coordinates of the preferred location. When in doubt, use a designated tool.
  • In your Google Chrome browser, open DevTools: navigate to the top right corner of your browser window and click on Tools > Developer Tools. You can also press Control+Shift+C (on Windows) or Command+Option+C(on Mac).
  • Move to the three-dot menu icon in the top right corner: from there, click and open More Tools > Sensors. This is also the appropriate time to give yourself some credit for getting that far in Google search configuration.
  • In the Geolocation dropdown, select “Other” and paste your target longitude and latitude coordinates respectively.
  • Run a search and retrieve the SERPs for the exact location you specified.

top digital marketing company in Kerala

Use Rank Tracking Software’s

There is also an option for using rank tracking Softwares for effective checking search results for diverse locations. 

SocialPulsar is a top digital marketing company in Kerala, delivers qualitative search results analyzing tools for your requirements. Our productive and effective services assure mind-blowing results for your organization. Partner with us to experience admirable business growth. 

YouTube is one of the best entertaining and popular social media platform in the current scenario. Every passing hour, a large number of videos are uploaded to YouTube and there are thousands of people who are online and watching these videos. By recognizing the craze and nature of the viewers, there are many YouTubers who create relevant videos that get engagements frequently in a large count. In this blog, we will discuss the Top  5 YouTubers in Kerala publishing attractive and diversified videos in their channels.

  • Karikku
  • M4 Tech
  • Village Food Channel
  • Arjyou
  • Tech Travel Eat by Sujith Bhakthan

Karikku(Nikhil Prasad)

Karikku with 4.39 million subscribers leads as the top YouTuber in Kerala. Nikhil Prasad is the founder of this YouTube channel. It was launched in 2017.

Karikku started their channel by uploading funny and entertaining videos regarding the life of the football fans during the world cup that occurred at that period. Later they came back with a web series, namely “thera para”  which showed the life of BTech graduates including humor and fun in it. It gained a large crowd including school and college students. Now they are publishing web series named “plus two-class”. 

Apart from other channels, their concepts, performance of the actors and its making makes it more popular than other YouTubers. The main actors in this channel are Anu K Aniyan (George), Sabareesh Sajjin (Lolan and his father), Anand Mathews (Shambhu) and Binoy John (Shibu).

M4 Tech(Geo Joseph)

M4 Tech is a popular youtube channel of Geo Joseph with 3.48 million followers. It is a famous channel that publishes tech videos and gadget reviews.

They publish relevant videos regarding technology and daily life. Praveen Joseph is his companion in the video creation for his Youtube channel. His videos are top ranking in the Youtube trending list when it is uploaded. His way of presentation and interesting topics are his specialties in video creation. Some of his videos are translated into tech videos from other languages in a simple and effective way.

Village Food Channel(Firoz Chuttipara)

Village Food Channel is a popular Youtube channel of Firoz Chuttipura, a normal human from Palakkad. It has 2.47 million subscribers. 

Videos of cooking a higher quantity of food items are the main content of his channel. He worked as a welder in Saudi Arabia during the years of 2012-2017 and during that period he experimented on foods and learned the recipes of his mother. After that, without having an early connection with cooking, he started this channel and reached out to thousands of people. A large quantity of food is made and it is also donated for charity purposes. He is also a simple human being who is active in many social works also. With the support of his friends and acquaintances, he is now growing as a successful Youtuber in Kerala.

Arjyou (Arjun Sundaresan)

Arjyou is the viral and trending Youtuber in Kerala. His Original name is Arjun Sundaresan and he is from Alappuzha. He started his youtube channel two years ago with a few no. of videos and recently on these lockdown days, he started posting funny reaction videos on tik tok videos which became a crowd puller among all media.

From his few numbers of subscribers, now he reached 1 million within a few days and his trending videos are getting an average of 2.5 million views. Now he is the main meme reference among trolls and stickers in all social media.

In his trending videos, he never requested subscriptions and in a recent live video, he explained that “We don’t need to ask for subscribers in our videos if we are making good content and content is all that matters. Make videos that people like and you will go viral”. He said that his passion is in Cinema and he is a talented photographer also.

Personally, he is a third BA Multimedia student at St. Joseph College of Communication, Changanassery. His father is a police officer and his mother is a Panchayath secretary and he also has a brother. He told that his family and friends are supportive for him and now he is an inspiration for all YouTubers.

Tech Travel Eat by Sujith Bhakthan

Tech Travel Eat by Sujith Bhakthan is a popular Youtube channel in Kerala. It has 1 million subscribers which include people who love travel vlogs, technology and food. Sujith Bhakthan is the founder of this channel.

He is a KSRTC bus lover and was the admin of the website, Aanavandi which contained bus trip details. Then he began this channel and uploaded videos of his travel and it got higher attention from the young people. His recent video of the experience in the luxury ship is trending among the trip lovers. He is a good social being because he also posts videos on social media regarding some of the social issues that he felt during his travel diaries. He is a professional blogger who has an experience of 10 years in digital marketing.

Beno

Beno Benny

His passion is to leverage his skills and knowledge in different fields of digital marketing. He also writes blogs about the recent and trending articles in social media. By researching on the new marketing trends and updates, he is likely to get updated with it. Besides his profession, he is interested in spending time on different social media platforms.

Even though it’s a known fact that SEO has the highest ROI over any other marketing campaigns in the E-commerce industry, most of the online shop owners don’t seem to have gained much awareness regarding the fact. SEO methodologies and services are hard to manage and it’s a great deal organizing the services efficiently. Hence, there develop a demand for expert service providers who can take up the task. SocialPulsar being the best E-commerce SEO company in Kerala provides the perfect SEO solutions based on your requirement. We put forward a series of checklist that will ensure whether you are on the right path. 

Ecommerce Technical SEO checklist

There are certain steps to ensure your technical SEO efficiency:

Make sure your website can be crawled and indexed

If the search engine is unable to crawl your website, it can’t rank your content and products. As a result, your business won’t get listed in the search list. Your site’s crawl ability, indexability, content, speed, schema markup, and overall user-friendliness are all essential components of technical SEO.

Add Schema markup to your site

Schema markup is a batch of HTML tags that are vital to be added to your sites. They ensure your product is more appealing in the first pages of results as they allow Google to display your product details on the search result page.

Ecommerce Keyword Checklist

Sales driven keywords

The main mistake that E-commerce owners make in brand promotion is the usage of wrong keywords rather than the useful one. They tend to go behind keywords that have got widespread popularity rather than going behind keywords that causes conversion.

Focus on keyword intent

You have to make sure that the keyword you are going to use reflects the right searcher intent. You should be choosing a transactional keyword over the informational one. 

Ecommerce content checklist

Avoid Duplicated content

Google has been taking strict action against content duplication, if 60% of any content resembles any other content, then the content is proven to be duplicated. From an e-commerce point of view, if you own individual product pages for the same item, but in different colors or sizes, those pages could be considered duplicated.

Improve any thin content

If your page does not contain sufficient content and images relating to that detailing then, your page possesses less probability to get listed in the top of search results. Google looks for quality and quantity contents that can satisfy the user’s search intent. So if your content doesn’t fulfill this requirement then it will turn out to be a total failure.

 

SEO and support services play a very vital role in promoting your brand and services. If you are not aware of the technical aspect involved in the process, get the expert guidance immediately. Being recognized as the best digital marketing company in Kerala, SocialPulsar possesses a unique SEO strategy that is capable of delivering vibrant results to our customers. Digital world exhibits great scope for business growth, don’t miss your chance to get the benefitted from it. 

Humans are social beings. This phrase is suitable to be used in this modern period of living. Ultimately we all are connected either directly or indirectly to one or other forms of social media platforms. The global market is greatly influenced and associated with social media. Companies leverage social media services to understand the needs and deeds of their targeted customers.

Keyword research is a basic SEO task that helps to identify what popular words or phrases people enter into search engines. This process enables us to understand the demands of each keyword.  Keyword research helps to acquire information related to. What are peoples searching, how many are searching and in what form do they request information? Social media offers services to perform keyword research some of them include:

Facebook Ad Targeting option

Facebook advertising presents methods to understand audiences: Geography, Age, Gender, Interests, Connections, Marital status, language education workplaces. 

These details will help you to get a clear cut idea about your audience what is their behavior, what they are looking forward to, such information.

Analyzing Twitter Trending Topics

Mostly, trending contents in Twitter are newsworthy and people’s engagement in such matters is closely analyzed to decide what are the aspects that keep people engaging. What they are searching for and how they would like to receive their requirements.

Social media monitoring tools are available, that can be used to derive a deeper understanding of your targeted audience by closely having a watch into the conversation they are undergoing with a like-minded group of audiences. 

Hashtag Search

In Instagram, you get to see millions of hashtags that have been used by diverse audiences. For each purpose, people tend to generate their custom made hashtags which will later be taken by some others. Hashtags help to investigate our targeted audience. it also enables us to promote our product or services by generating appropriate hashtags for the same while we reveal it.

Content Analysis on Pinterest

Pinterest is a reservoir of quality content. There are loads of useful business contents on Pinterest. Searching specific key phrases in Pinterest directs you to tons of relating contents. They also provide suggested key additions that support customized keyword research. And just like Google has auto fill options in search, Pinterest offers the same, giving you even more potential keyword target ideas. 

LinkedIn Support

Being known as a professional social media platform that hosts communication between business giants and customers, LinkedIn offers greater opportunities for customer analysis. People join into a conversation that is 90% service-oriented. As most of the audiences are professionals, the leads generated through the platform will be 90% genuine and can be included in our list of the targeted audience.  

SocialPulsar, being recognized as one of the best social media marketing companies in India offers complete solutions taking into consideration every possible aspect of business communication for your company. As a pioneer digital marketing company in Kochi, we have managed to develop an impressive clientele and it’s those names in the list that define our status in the industry. 

It makes hardly any sense in creating a website and waiting for traffic to come in. Similarly, there is no point in promoting a site and simply enjoying the traffic by sitting back and relaxing. There’s an important thing to know – your links might be getting subverted by Link Rots. These can cause serious concerns when it comes to rankings and it is crucial that you know all about these. 

 

SocialPulsar is one of the best digital marketing agencies in India offering our clients services that create assured results. Among agencies that provide the best SEO services in India, SocialPulsar stands out for being completely up-to-date and ensuring that our clients are treated with the best of digital solutions to help them enhance their businesses. As a team experienced in the sector, we’ve been keeping a close watch at Link Rots and would like to share the same with you, along with recommendations to overcome their hazards. 

What are Link Rots 

Link Rots refer to the natural vanishing of links when publishers update a website. Every link undergoes a gradual reduction of their power caused by the pushing away of old pages by new ones. Every single site can experience this problem. The backlink profiles of every site undergo decay over a period of time, making it a problem that can’t be averted. 

Reclamation of the links

The good news is that there are certain steps that can be taken to allay the harm inflicted by Link Rots. One proven way is Link Reclamation. This refers to the process of reclaiming the power of links. This is done by reviewing 404 response codes and checking whether the link is to a web asset that doesn’t exist at that point. If it is, then a 301 redirect shall be created to the new destination and the link will start counting as a link to where the new page is located. What is important is that this redirect should go to a page that is considered equal to the page that it was earlier linked to. 

Links to wrong domain names

Links that direct to wrong domain names aren’t technically link rots, but are ones that rot because they never reached your Site. In such cases, you need to check if there are other websites that wrongly spell your domain name or link to a misspelled form of your domain name. If yes, then you need to acquire those domains and redirect them.

Not always rectifiable 

What needs to be understood is that Link Rots cannot always be corrected. The rot is happening in websites owned by someone else and the link has vanished from a web page or the web page itself might have disappeared. There’s no way you can employ a 301 redirect for a link that doesn’t exist. What can be done is to contact the publisher and request a renewal of the relationship between the two sites. 

Wish to know more about Link Rots and various aspects of SEO? Do send us a mail or give a call. We’re happy to offer our services. 

You just did automatic SEO site audits. You see that many of your pages have low word counts. There is ample text in the pages, but not just enough to satisfy the analyses. Google says that it wants to see at least 1000 words each on pages. It is marked as having a high negative impact which might prevent more visitors from your site. Are these indicators important from an SEO standpoint? In this write-up, we analyze the same. 

 

SocialPulsar is one of the best SEO companies in India offering a range of search engine optimization services. As one of the top digital marketing companies in India, we keep a close watch on every new digital innovation that is happening across the world. In order to provide our clients with the best digital solutions, we work day and night in ensuring that all activities are done at par with the highest standards in trend. With this experience, we are attempting to give an answer for the low word count problem and check whether it is really crucial from an SEO point of view. 

Automatic Site Audits 

Let’s start by addressing automatic site audits. There are no tools available at this point to do this efficiently. Site audits require a couple of weeks to complete and need manual auditing of code, content, rendering, structure, page speed and so on. These are not possible merely by tools and machines. Tools make use of generic concepts to check for specific things, but these are not applicable across every website. This is the primary reason why you are getting these failures. The tools aren’t designed for auditing such specific situations. 

 

As a remedy, you might add scores of content and you could get negative results. You will most likely end up creating a bad user experience for your website. You may get away with the automatic audit, but it would affect the reputation of your Site. There are spiders such as DeeCrawl, ScreamingFrog and so on that can find possible issues with your website. You can determine what you are looking for and carve boundaries. This makes the spider be in line with your specific goals. 

 

However, just as in the case of an automatic site audit, these will have no clue why things are wrong in your Site. So, don’t mess things up in a jiffy. Try and evaluate if the tool is right. Many aspects of SEO are situational. It might not apply to your specific situation. If your page doesn’t require 1000 words, then don’t bother to write it. Write only what you need to give a good experience and add any extra resources such as Word Counts, Images, Examples, FAQs, etc. that you deem fit. 

 

You can also check to make sure if your site has title tags, H1 tags, Alt tags & descriptions, Internal links and Breadcrumbs. Check your page speed and if you can get gains with it, it should probably work in your favor. 

 

So what you need to understand is that low word counts aren’t necessarily a bad thing. The very best of results could sometimes be if there are just one to three sentences. Remember that a tool will have no idea what your website is all about. They show warnings as a part of the general practice. Just take some time and evaluate each of these warnings by yourself. It would indeed help. 

 

To know more about the topic or for any help regarding your SEO campaigns, get in touch with SocialPulsar. Our team is all geared up to meet your requirements.