The growing relevance of Search Engine Optimization (SEO) in digital marketing has left many marketers crawling all over the internet to grab the piece of the organic traffic pie. No matter how effective is the paid marketing campaigns, who doesn’t like to sit on top of the organic traffic? According to a research finding, over 60 percent of online enterprises consider improving organic traffic as their major marketing objective. However, with the changing dynamics of business operations and the splurge in the growth of websites, what brands need is a robust, ethical and clinical way of implementing SEO.


The increasing demand for SEO services has caused an influx of snake-oil SEO advantages. We have been churning the plain and scammy advice of Google guru’s for a long time now. As time passed by the question become more and more intense – what really matters to create a perfect SEO strategy? What matters to make it effective? And the industry’s most priceless answer comes in the form of high-quality content. In this narrative, the best digital marketing company in Kerala is about to make you understand the process involved in strategic content and SEO to improve your brand authority.

Create a content strategy

Before starting to pour out the content, make sure you have a strong and unbiased content strategy in place. If you are compromising the content even the slightest of the remarks, then prepare to embrace inconsistent results. Why is it important to have a strategy in place? There are several benefits to develop a strong brand strategy across all formats.


  • It keeps you accountable and consistent
  • It paraphrases the exact blueprint of what needs to be done for brand authority.
  • It helps in laying proper planning for scheduling content tasks on the basis of time, events and seasons.
  • It will act as a framework for creating engaging content that will sure-fire the audience.


The strategy is a blueprint of the activities you are about to implement. It is basically a root map of the events to be followed as per the marketing plan. It foresees what happens in each step and what follows each step. Map the strategy and follow them intently to succeed in brand authority.

Share what you know

Expert knowledge plays an important role in building brand authority. From a brand perspective, the way of sharing content makes a huge difference. While implementing a content strategy, the message you convey should not be based on an agenda or particular motives. However, the lack of an agenda doesn’t mean that there shouldn’t be a direct intent to help people. Your brand content should have the direct intention of helping your clients. And how do you achieve this? That is the value you add to the content.

Address pain points

When you give value to your audience, it implies that you are addressing their pain points and improves their lives in some way or the other. For example, while curating your content from social influencer management agency Kochi, you can demand to have informative tips and expert opinions that substantiate the user’s thoughts in the right direction. This will ensure that the reader is hooked to your topics. Once they discover the value in the content, as a brand you are able to cultivate a reading habit in them and establish an attachment with your brand.

Target informational keywords

Long format contents will help in establishing your expertise over content that the shorter formats like Tweets or Snippets. However, that doesn’t mean you should completely leave the shorter formats. In the context of SEO, long content formats can extract the real power of SEO by using long informational keywords. While writing the content, make sure it reaches every reader on an emotional level and engage them. Informational keywords are mostly long-tail searches or those that come with the typical question queries using What, Why, Where, When, and How. Take care of the content on a humane level and the rest will be epic!


One of the most popular proverbs I have heard is “Rome was not built in a day”. No one can establish brand authority and reputation over the night. When it comes to brand authority, it is your strategies and consistent actions that will be the decisive factor to emphasize brand authority. Summing up there are basically a few steps that will make your online presence valuable.


  • Building your brand through consistent, strategic content and SEO.
  • Maintaining a social presence.
  • Being friendly and open, and making genuine connections with your peers and audience.
  • Working hard to prove your knowledge and provide value to your audience everywhere.

Last, not the least, brand authority is all about consistency and patience, along with applying the latest digital intelligence and brand positioning strategies.

Today’s digital marketplace is both complex and dynamic. Competition is increasing exponentially from unexpected directions and the consumer force is becoming more demanding. Both these factors have necessitated a brand to be distinct in the midst of imitation and proliferation. Brand identity is a kind of subtle promise made by the organization to the customer about the trustworthiness of the product and this promise is kept up through the experience provided to the customer.

SocialPulsar, the best SEO company in Kerala, is helping brands carve an identity of their own in the digital world. Here are a few reasons why brand identity is so important in the digital world.


Consumers identify any product or service mentally and visually with the help of brand identity. In view of the proliferation of numerous products and services of the same kind, it is imperative for brands to make themselves matter in the eyes and minds of people. Therefore it is important to build up a distinctive identity to engage the consumers.


If yours is a brand trying to build up an identity for customers to reckon with, digital marketing companies in Kochi would help you to build the right impression that will help to convey the trustworthiness that customers are on the lookout for. When customers visit websites, research points out that they form judgments about the credibility of the brand within seconds. Therefore even the smallest error in this aspect can be very damaging for the brand.


Strong brands are known to convey ideas that the customer often hold on to because these are viewed as extensions of their own selves.  In this context, strong brand identity is required to create the right impression in the minds of the target consumers. As an example, many brands that have successfully managed to engage the youth have ideas that they completely relate to in today’s times. Nike, through their advertisements, is always seen to promote ‘boldness’ and ‘individual expression’.


Though the primary idea of building a brand is to connect with the customers, in the digital realm brands are observed to increase the connectedness and thereby build group identities. People that liked the same brands shared a strong bond in spite of the fact that they were separated geographically and socially. Search engine optimization services are helping to create brand communities for products that have a cult-like following.

Wrapping up, it is obvious that brand identity determines the position that your product/service holds in the digital marketplace.

If you are a business owner in Kerala, the landing pages on your website will provide you with your bread and butter. However, this is possible only if the visitors coming to the landing pages convert and become your customers. You need to ensure that your landing pages are converting visitors into customers if you want to improve the bottom line of your business in 2019. Read on to know more about creating high-converting landing pages. However, if you cannot handle it yourself, seek the help of a reputed social media marketing agency in Kerala.

Reduce the Attention Ratio

It is the ratio between the many things that visitors can do on your landing pages to what you actually want them to do. Typically, it should be 1:1. This means that the visitors should be able to do only the one thing that is expected of them. Everything else – links, buttons, or offers – merely distracts them. Most landing pages, in general, have 50 to 100 different things that are vying for the visitors’ attention.

Use Intelligent, Interactive, and Intuitive Forms

One of the main reasons as to why conversions fail to happen is the forms. They need to be designed properly. They should be intelligent, interactive, and intuitive. You can make use of tools like Leadformly to create well-designed lead capture forms. If you are not conversant with using the tool, you can work either with an AdWords PPC management company or a digital marketing agency in Kochi who are experts in website development.  

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