Developing contents for online marketing purposes to drive in traffic, foster conversion rates and increment sales, is performed by professional content writers and content marketing companies. But, how does one produce effective content? Content writing is a skill by itself and the companies that are performing content marketing are evolving every now and then. The need to have influential content is deemed necessary especially because there is an increased competition that revolves around this aspect of SEO as well. A Content marketing company constantly refines and polishes the techniques of content marketing with the aim to help their clients amplify their performance effectively.


There are some major content writing tips that has proved helpful and worthy in positively driving your business


1. Set your Goals

A clear cut objective is the foremost ingredient to creating successful content. Make use of the SMART objective criteria to boost your content marketing plan. You need to have goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.

Also, definitely plan a team discussion on your goals, the time constraint, resource measurements and how well it complements your main objectives.


2. Know Your Audience

Frame your content based on the perception of your target audience. Do not be generic at any time. Firstly know whom you are targeting and ensure that your content is appealing to that bunch alone.

Creating content with the ideal readership helps hitting the buyer persona. Include crucial information apart from the usual demographics and common background information. You probably need to be focused on:

  • Audience goals and obstacles.
  • How they perceive your product as against your competitors’ products.
  • Their anticipations relating to challenges and your solution.
  • Their preferred content formats and channels.
  • Topics and themes of interest.

Knowing your audience helps in fine-tuning and creating specific content.


3. Have Your Reader’s Attention

The headline and email subject line are the most important aspect of your content.

Include interesting questions, contrasting contraversories and humour in your headlines. Your content has to be clear to Google as well as the readers. Contents that speak specifically about the headline get higher scoring. Also illustrations and images add value and make your content noticeable.


4. Maintain Your Audience’s Attention

As the reader opens your article, the next thing is that he should stay on and read it through. How do you achieve that? You focus on providing valuable and relevant content with good readability, usefulness and shareability.

Keep the reader interested in your content by knowing what they want to read on, what could be their doubts, questions or misconceptions. Focus on your audience and keep them glued on with the right information and input.

Finally, what do you want your reader to do as they finish reading? Sign up to your reading list, download a guide, or head over to your ecommerce store? Make your CTA clear throughout your content.


5. Optimize Your Content 

Optimize your content with the aim of making it available to your readers’. Also, supplement your SEO activity, that helps in achieving your goals.


6. Use Right Tone of Voice

Communicate with your audience rightly. Maintain your tone and change it according to the situation and the target audience. Keep the buyer persona in mind and speak accordingly. Your brand personality is defined by your brand tone. Hence, the way your brand talks throughout the content makes them relate and reciprocate.


7. Focus on Readability

Keep the target audience in mind and frame the content that creates the right readability. Content marketing aims at targeting the potential audience. Hence, always give importance to creating contents with high readability.


In brief

To promote your blogs, web contents, emails, newsletter and whatever else that directly or indirectly affects your performance, an effective content marketing strategy is inevitable. Approach the best content marketing company for a professional guide through.

SEO content writers across the world have been caught up with the challenge of generating user-friendly content for a long time now. It is important to master your content in order to be able to reach out to a wider audience. With search engines increasingly preferring more audience-focused content, the emphasis on keyword-rich content has diminished rapidly due to poor user experience and low conversions. So in 2020, what you have to focus on is value-rich content by placing the users first. 


SocialPulsar is one of the top SEO agencies in Kerala with a track record of having delivered amazing results to the clientele. As one of the best content marketing company in India, SocialPulsar has been known for creating and executing great content strategies to the benefit of businesses across the world. From our experience and expertise, we have arrived at 5 tips that would help you master SEO content. 

Understand the Ideal Client Avatar

Understanding the Ideal Client Avatar is something that is overlooked by many content writers. To generate compelling and useful content, it is important that you understand who your clients are, what their tastes are, what they are looking for and a whole lot of things. You have to concentrate on the favorite characteristics of your customers and create a persona that would be your Ideal Client Avatar. With this in mind, you will know what the audiences are struggling with at that point of time and actions they have taken to overcome those. You will understand why those solutions didn’t work for them.  This helps you realize what they are looking for in working with your business. 

Map keywords and search intent

Keyword mapping is all about assigning target keywords to pages and posts. Though this factor is a part of most SEO processes, at times the search intent might get left out. This is what we need to bring to the core. It helps create quality content that is relevant to the mapped keywords. Never squeeze in keywords just because you want them to rank. Understand what the searcher is trying to find and create content for that. 

Be an expert in the topic

Becoming a topic expert is vital to excelling in any field; just as it is in the case of SEO content creation. Becoming a topic expert helps you create content with the true value it demands. Besides, when you become a topic expert, you are likely to build credentials for yourself which would give your content even more validity. 

Guest posting for better brand authority

Guest posting is a great way to attract quality backlinks. Write for publications that would help you stand out in your area of interest. You can search for sites/blogs that your target audience might be interested in and who could generate some traffic for your brand. 

Go multi-channel

This helps you reach out to a much wider audience. Reduce, Repurpose and Recycle your content to be adaptable to various online platforms including social media handles such as Facebook, Twitter, and Instagram. 


If you wish to know more about the topic, do let us know. We are happy to offer our assistance.