SEO content writers across the world have been caught up with the challenge of generating user-friendly content for a long time now. It is important to master your content in order to be able to reach out to a wider audience. With search engines increasingly preferring more audience-focused content, the emphasis on keyword-rich content has diminished rapidly due to poor user experience and low conversions. So in 2020, what you have to focus on is value-rich content by placing the users first. 

 

SocialPulsar is one of the top SEO agencies in Kerala with a track record of having delivered amazing results to the clientele. As one of the best content marketing company in India, SocialPulsar has been known for creating and executing great content strategies to the benefit of businesses across the world. From our experience and expertise, we have arrived at 5 tips that would help you master SEO content. 

Understand the Ideal Client Avatar

Understanding the Ideal Client Avatar is something that is overlooked by many content writers. To generate compelling and useful content, it is important that you understand who your clients are, what their tastes are, what they are looking for and a whole lot of things. You have to concentrate on the favorite characteristics of your customers and create a persona that would be your Ideal Client Avatar. With this in mind, you will know what the audiences are struggling with at that point of time and actions they have taken to overcome those. You will understand why those solutions didn’t work for them.  This helps you realize what they are looking for in working with your business. 

Map keywords and search intent

Keyword mapping is all about assigning target keywords to pages and posts. Though this factor is a part of most SEO processes, at times the search intent might get left out. This is what we need to bring to the core. It helps create quality content that is relevant to the mapped keywords. Never squeeze in keywords just because you want them to rank. Understand what the searcher is trying to find and create content for that. 

Be an expert in the topic

Becoming a topic expert is vital to excelling in any field; just as it is in the case of SEO content creation. Becoming a topic expert helps you create content with the true value it demands. Besides, when you become a topic expert, you are likely to build credentials for yourself which would give your content even more validity. 

Guest posting for better brand authority

Guest posting is a great way to attract quality backlinks. Write for publications that would help you stand out in your area of interest. You can search for sites/blogs that your target audience might be interested in and who could generate some traffic for your brand. 

Go multi-channel

This helps you reach out to a much wider audience. Reduce, Repurpose and Recycle your content to be adaptable to various online platforms including social media handles such as Facebook, Twitter, and Instagram. 

 

If you wish to know more about the topic, do let us know. We are happy to offer our assistance.