In India, as many as 20 crore and 30 crore people use WhatsApp and Facebook respectively every month. The app Narendra Modi has the potential to reach across to more than 1 crore users in a day. So, the question is whether political content should be censored on social media networks 48 hours before the start of polling in order to maintain what is referred to as “campaign silence”. According to Cyber Law expert Pavan Duggal, social media has the potential to impact voters’ electoral decisions and, therefore, the Election Commission should take suitable action for maintaining campaign silence.

Election Commission

India’s Election Commission does recognize the fact that social media campaigns can have a significant impact. For example, a campaign run on a social network with the help of a digital marketing agency in Kochi or SEO services in Kochi can impact voters in the state of Kerala. Currently, there is no legislation to ban political advertisements or propaganda on social platforms. Many of these networks have even started allowing live video streaming.

The social media platforms can choose to bar political content on their own, but the effectiveness of such a measure is not clear. This is because Facebook informed the Mumbai High Court, responding to a petition calling for exercising restraint on publishing any political advertisements, messages, and videos prior to elections, that the company would not self-censor content on the platform.

Practical Difficulties

There are practical difficulties when it comes to implementing a rule restraining political content on social media. This is because elections are held in different parts of the country on different dates. Moreover, the dates are often spread over several days. Last year, the Election Commission constituted a committee to look into this section so that maintaining ‘campaign silence’ can be made more effective, especially in the changing scenario as social media exerts a considerable amount of influence. The recommendations were submitted by the committee earlier this year.

Current Status

The poll panel remained silent when it was asked as to how it is planning to retrain social media networks from broadcasting election campaign material prior to polling. According to Duggal, the Election Commission must invoke the provisions with respect to the specific liabilities of service providers who act as intermediaries as per the Information Technology Act. Earlier in March, a parliamentary panel raised concerns about the ability of Facebook in preventing misuse of the network during the Lok Sabha elections and help the security agencies.

If you want to know more about digital marketing, please get in touch with SocialPulsar.

Digital marketing and content marketing are common terms heard often today. However, modern marketing is still in the process of evolution. Businesses of today use content and product stories to woo and engage their audience online. Digital and content marketing strategies often intermingle and sometimes it is difficult to spot the differences between these two. Let us see what each actually is.

Digital Marketing

This involves a gamut of activities that include websites, blogging, SEM, SEO, email marketing, etc., among others. Digital marketing is the name used for all the activities that are used to create awareness of the product or service. A digital marketing company in Cochin, for example, can be approached by a company to help them increase their customer base.

Content marketing

Content marketing is a subset of digital marketing but it actually refers to the many types of content that are used to reach out to different kinds of audience. The different types of content that are currently used in content marketing are articles, graphics, social media posts, and videos among others.

Evolving a Strategy Together – Social Media Marketer and Content Marketer

The digital marketing head would assign content marketer to evolve a content marketing strategy to help customers in a specific space. The content marketer would probably write interesting and suitable blogs so as to promote engagement with the audience. The next promotional strategy would be one with social media marketing in mind.

The digital marketing head would next engage a social media marketing company in Kochi that would devise a content calendar and make the posts on different popular social media at those times when the audience was online. The duty of the social media marketer would be to understand which content did well and which did not.

The content marketer that actually created the content would tweak it with advice from social media marketing so that the result is favorable.

Bringing in SEO

The digital marketer would also work with an expert in SEO to bring in a keyword strategy that would suit the budget of the client. They would together create an ad campaign that would include relevant and most popular keywords that would help to increase the traffic and thereby improve lead generation.

Clear Roles

Therefore it can be seen that the content marketer takes actions to create original content based on the client’s requirements, the social marketer puts in work to amplify the content that is so created so that it reaches wherever it has to and engages the audience, and the SEO expert creates a pay-per-click campaign. These activities are clearly independent of one another and require totally different skills.

As a businessman in Kerala, you must be aware of the importance of using the mobile and digital channels not only for acquiring customers but also retaining them. However, you may not be very clear as to where you should start and how to develop an integrated plan to effectively grow and engage your audience. The aim of this post is to provide you with some basic information as to why you should have a digital marketing strategy.

#1: Gives you a direction

If you don’t have a digital strategy, it means that don’t have a clear goal as to what you want to achieve through your online business. If you want to grow your business, you need to gain new customers and build relationships with the existing ones. You should have clearly defined digital marketing objectives so that you can employ the resources and evaluate outcomes through analytics achieve all your business goals. The best way to go about developing a digital strategy is by consulting with a reliable digital marketing agency in Kerala.

#2: Helps to know your audience better

When it comes to online business, the dynamics are very different from the traditional channels. The profile of customers and their behaviour, competition, and marketing communication options have an impact on how your business performs online. Great tools available online help you find out more about customers’ demand. You can do a search gap analysis with the guidance of trustworthy SEO company in Kochi and Google’s keyword planner to understand as to how you can tap into searchers’ intent and attract them to your website.

#3: Competitors will take away your market share

If you don’t devote enough attention to digital marketing or follow an ad-hoc approach, your competitors will eat into your market share. One part of your strategy could be working closely with the best PPC management company to boost your brand and improve online presence.

#4: Helps you to have a strong online value proposition

Having a clearly defined digital marketing strategy helps you to pursue a customer value proposition that is tailored to suit the needs of your target audience. It helps you to design your online service so that you can encourage existing as well as new customers to engage with your brand initially and then stay loyal. This means that you should have a competitive and strong content marketing strategy. This is because content helps to engage your audiences through various channels such as search, social, blogs, and email marketing.

In conclusion, there are several reasons for you to deploy a digital strategy and transform your online business. For more information in this regard, you can visit our website www.socialpulsar.in.

If you have been promoting your content on different social media to boost the rankings, it may be surprising to know that some experts do not agree that this works. There is a relationship that exists. However, it is not obvious. Read on to find out how exactly you can improve your rankings on the basis and extent of your social presence.

Social Media – Is it an SEO Ranking Factor

Experts from social media marketing services in India would opine that social media does not directly contribute to the ranking, but there is a compacted relationship that exists between the two. This is confusing as there is ample evidence already that the number of likes to your social media post contributes to the level of ranking. When a website ranks higher, it has a better social media presence.

Social Media and SEO – The Connection

Whereas for the search engine Bing social shares and likes form a direct ranking factor, in the case of Google, their criteria are different. The fact that Google dominates US search queries (about 63%; Bing 24%) is also true. For Google, whereas social media share is not directly a ranking factor, I can serve to amplify other ranking factors that are important.

An expert SEO company in Kerala like Socialpulsar.in will tell you that while social media may not be a ranking factor for Google, it can amplify the ranking factors that Google DOES consider. Social media has been created for the purpose of mass sharing and is just about the best tool that can be used for the purpose. Therefore, its optimum use adds to the visibility of your brand. If more people end up sharing your content on social media, the chances that more people will link to your brand increase. Links, as you may already know, form a very significant SEO ranking factor.

How to Go about It

To get maximum SEO benefits for marketing your brand through social media, your social media presence needs to be optimized for maximizing the visibility. For this, you can engage the services of a reputed social media management company in Kerala.

The social media management services company would first optimize your social media profiles and feed consistent information all across all the social media platforms. They will ensure that your bio is relevant to your form of business. They will include a link to your website.

They would post updates regularly according to a pre-set schedule suitable to the social media platform. They would also be optimized for shareability which means they will have attractive headings and use stunning and eye-catching visuals explicitly request shares. They would use promotional videos to help you rank better.

Ultimately, for Google ranking to be high, it is the engagement rate that matters and not merely the presence of the brand in social media.

 

It is time you got to know the connected consumer in town. This refers to the set of people that are digitally well aware. Is your business ready for such a consumer? Let us find out.

Who is a Connected Consumer

If you are an online business owner in Kochi, it is time you got to know the connected consumer better. Otherwise called ‘Always on’, the people in these demographics belong to different age groups, not just the youngsters, having different education backgrounds and having different income levels as well. One common tether is that they are all pretty active on social media.

Successful digital marketing companies in Kochi would be well aware of this group and they would advise suitable marketing strategies. They are the ones who believe that social media are more trustworthy than advertising. They are the ones whose reviews other people that are going to buy a product usually look up to.

Advent of AI

When the connected consumer and AI are combined the net effect is more connectedness.  Mass personalization can happen, that is, they can connect directly with the end consumer. Adwords management services companies would do extra keyword research to create search campaigns and monitor them to reach out to these new connected consumers. Today’s connected consumers are hungry for information about the brand and they want it directly from the brand. So it is important for the business owners to tune the business in this direction.

Understand social posts better

It is vital for the business to understand the type of social posts that improve customer engagement. This would put the business in the midst of the connected customers. As a business owner, get in touch with the experts of social media marketing in Kerala (Socialpulsar.in) and get them to produce content that would get your connected customers talking to their friends that would most likely be connected customers. Many businesses of today are missing out on this precious connect.

Awareness about the customer journey

Rarely is the customer going to see your brand and immediately buy, especially so if they are connected customers. From awareness, customer move into research. Now the only thing that will hold the customer is brand-worthy content. Content that is aligned to the marketing message improves the trustworthiness. This can help you to move the prospective connected customer to the next stage.

Such steps may help to create a positive feeling in the connected customer. Only then do they feel more connected to the brand that they are probing about and may end up purchasing from the brand.

One of the most notable announcements made by Facebook in the recent past has been its intention of integrating Instagram, WhatsApp and Messenger so that it facilitates cross-communication between the users. This is a powerful move and an easy one because Facebook acquired WhatsApp in 2014 and Instagram in 2012. However, the company assured that the three social platforms would still remain distinct.

The work to facilitate this move is expected to take at least a year. However, listed below are a few things that a user should know about the integration, especially if you are a social media management company in Kerala.

#1: This move will spell convenience for the users of these social media

Integration of the three social platforms would make messaging more convenient, reliable and simple. Through the integration, the company is trying to pass on streamlined user experience in the case of cross-messaging. However, the messages will be private and encrypted end-to-end for the sake of security.

The demographic is likely to be more varied and this requires extra planning in terms of content. Even the ages groups may be different and digital marketing agencies would have to tackle Facebook users that fall into higher age groups as well.

#2: For businesses, it means much more

For businesses that have a strong presence in social media, it means reaching out to a much bigger audience when the messaging among the three are integrated. A digital marketing agency in Kochi like socialpulsar.in would be required to plan content and reach it out for a much bigger audience of its clients. With the largest numbers of WhatsApp users coming in from Europe, Asia and S. America, gathering a large audience may not be a problem any longer.

#3: Facebook is looking to increase its revenues big time with the integration

Facebook is looking to add exclusive features that users of the integrated platform would have to pay for. This is likely to bring in larger profits for Facebook which is crucial for the company’s survival and well-being.

#4: Role of chatbots is expected to increase exponentially

This is a great opportunity that has come in as a boon for marketers. The inclusion of Automated chat features contribute to the trends of today: AI, personalization, interactivity and automation. This translates to instant personalized customer service.  A single chat bot-building platform will help to reach out to diverse customers (of clients) across different populations.

#5: This could end up to be more engaging than email marketing

This is likely to enable social media marketing companies in Kerala to create a communication channel for their clients that is more engaging and friendly than email marketing. The open rates of the content in the integrated platform is expected to be 60 to 80 percent and open rates and click rates can be up to  8 times higher.

Facebook wants to build the best experience as far as messaging is concerned for the users of the three applications.

In India, the southernmost state of Kerala is fast becoming a force to be reckoned with as far as digital marketing is concerned. This could be attributed to the influence of the Infopark and the SmartCity. With the thrust given to the IT industry in Kerala, the digital marketing industry is only expected to register tremendous growth in the coming years.

Currently, the internet penetration in Kerala is nearly 37 percent and it is more than the national average. By 2025, this is expected to grow to the 50 to 55 percent level because of the rapid developments in the telecom sector. Kochi is the center of IT growth in Kerala and a committed digital marketing agency in Kochi will be in a better position to contribute and benefit from the developments in this sector.

Digital Marketing – Why Does It Make Sense

Traditional media such as radio, television, and print are referred to as push marketing channels. Digital marketing channels include blogs, email, mobiles, social networks, videos, and search engines. They are referred to as pull channels. The difference between the two channels is the way in which they get across to their potential customers.

As digital marketing employs online vehicles for marketing products and services, it is possible for them to micro-target customers. Gradually, the businesses in India are waking up to the fact that online marketing is big time aware and are increasing their budget allocations for digital marketing efforts to new heights. Digital advertising spends are expected to be much higher than media advertising in the coming years.

However, businesses need the support of experienced digital marketing or social media marketing consultant in order to take optimum advantage of the developments in this field.  

ROI Is What Matters

A properly targeted and measured digital marketing effort provides desired outcomes. None of the other forms of marketing allow marketers to precisely track leads and analyze their actions. Google Analytics makes it much easier for businesses to make decisions quickly and optimize marketing campaigns so as to achieve the highest ROIs. But then, businesses have to work with an experienced Google analytics consultant in order to derive meaningful outcomes.

Social Media Marketing

Social media assumes a lot of importance in today’s world as it enables better customer engagement. With more than 230 million users active on Facebook every month, it makes sense for companies to start their social media marketing efforts from there. Irrespective of their area of operation, all businesses have benefited from social media campaigns.

All these points towards just one thing. Digital marketing is all set to register tremendous growth in Kerala. Now, it is your turn to take the right decision and work with the best digital marketing service provider in Kochi to take your business to a higher level this year.

It often happens that you do not have a big enough budget for marketing your website or blogs. It may also be that you have just started out on your business and you are not sure whether it will work at this stage.

However, any person with an online business would want to make it more visible. Read on to find out as to how you can market your ware without spending any money.

#1: Reach out for social media

If you do not have the money to hire social media management services, then this is something you can do on your own. You can post ads for your business on Facebook and other social media platforms. However, be careful not to get booked for spamming. It is also true that going for paid ads on Facebook can get you a number of customers. It is important to know the demographic that you are reaching out through social media. This will help you to structure your marketing strategy in a better fashion.

#2: Content Marketing

To market your website you may want to hire the best social media marketing services in India to provide good content that will make your website tick. Having engaging content is the best way to hold your audience. If you do not have the money for it and if you are not an expert writer, you would surely have knowledge about your own business. This is the best place to start. According to studies, online businesses that frequently publish good quality blogs relevant to their product are able to increase their lead generation figures by over 67 percent.

#3: Bringing in Referrals

Another good idea that goes a long way on collecting customers by not spending money is to encourage your existing customers to bring in referrals. You could perhaps offer them rewards for doing the same. It is a simple technique which is still very effective.

#4: Get guest bloggers on your website

This is yet another powerful tool that will help to bring in more interested people to follow your website and eventually become your clients. This may take more time than simply hiring social media optimization services and getting them to manage your content. However, you can get your customers in without spending money. That in itself is a major advantage.

#5: Combine marketing campaigns and link-building activities

Link-building is a slow activity and takes time to show up with results. You can speed this part of your work by combining it with marketing campaigns that you are currently running. If you want product reviews you can look out for bloggers that already do these types of reviews. If you give them an attractive enough incentive to give a review for your product or service, it might end up pushing you to higher search rankings and more recommendations.

For the most competitive social media optimization rates, get in touch with us at www.socialpulsar.in

Social media channels should form part of the digital marketing strategies employed by businesses as they present opportunities for interacting with customers, taking into account their desires and the behaviors they exhibit when seeking information, entertainment, and solutions for pain points. Therefore, a holistic approach to integrating social media into your digital marketing efforts enables you to engage more meaningfully with your target audience and community, drive traffic, and deliver amazing customer experiences. Here are a few ways to you can implement the integration:

Ensure Consistency In Design Elements and Branding

The social media channels that you are part of can be considered as extensions of your brand and website. People searching for some information or services often end up on their social media platform. Prospective clients searching for products/services similar to what you offer could come across your YouTube Channel or Facebook Page prior to visiting your website. People also perform localized searches for products and services within social channels.

When they discover you online, it is important that your social profile has the same look and feel as your website. Similarly, they should get the feeling of consistency when they click through posts or ads that link to your website. This is very important for keeping them focused on your brand.

Another key aspect to be ensured is that your website and social media profiles should be made mobile-friendly. This is to ensure that profile pictures, images, and posts, are displayed in the same fashion on desktop computers and mobile devices.

Ensuring consistency is definitely not an easy task. Only a reputable digital marketing agency in Kochi will be able to handle this for your business in the locality.

Use Social Media To Amplify Your Content

When it comes to content marketing, you should develop a strategy that enables your social channels to amplify your messages. Content that is created for the purpose of sharing always garners more engagement. You should always use relevant, high-quality, and eye-catching images in the blogs and follow naturally engaging content formats such as infographics, quizzes, and videos. An experienced social media management company in India like www.socialpulsar.in will be able to help you in this regard.

Create High-Quality Video Content

If you have not been incorporating video content, it is high time that you did it. Many brands are creating video content as it enables them to quickly and easily convey complex aspects in an entertaining way. Videos are more appealing to human senses. In addition, video content performs better on social media. You can make use of online video in countless ways to achieve your business objectives.

Again, this is easier said than done. The services of a reliable social media marketing agency are crucial when it comes to deploying video content in your social media channels and achieving desired results.

Today’s digital marketplace is both complex and dynamic. Competition is increasing exponentially from unexpected directions and the consumer force is becoming more demanding. Both these factors have necessitated a brand to be distinct in the midst of imitation and proliferation. Brand identity is a kind of subtle promise made by the organization to the customer about the trustworthiness of the product and this promise is kept up through the experience provided to the customer.

SocialPulsar, the best SEO company in Kerala, is helping brands carve an identity of their own in the digital world. Here are a few reasons why brand identity is so important in the digital world.

Distinctiveness

Consumers identify any product or service mentally and visually with the help of brand identity. In view of the proliferation of numerous products and services of the same kind, it is imperative for brands to make themselves matter in the eyes and minds of people. Therefore it is important to build up a distinctive identity to engage the consumers.

Credibility

If yours is a brand trying to build up an identity for customers to reckon with, digital marketing companies in Kochi would help you to build the right impression that will help to convey the trustworthiness that customers are on the lookout for. When customers visit websites, research points out that they form judgments about the credibility of the brand within seconds. Therefore even the smallest error in this aspect can be very damaging for the brand.

Self-Expression

Strong brands are known to convey ideas that the customer often hold on to because these are viewed as extensions of their own selves.  In this context, strong brand identity is required to create the right impression in the minds of the target consumers. As an example, many brands that have successfully managed to engage the youth have ideas that they completely relate to in today’s times. Nike, through their advertisements, is always seen to promote ‘boldness’ and ‘individual expression’.

Unity

Though the primary idea of building a brand is to connect with the customers, in the digital realm brands are observed to increase the connectedness and thereby build group identities. People that liked the same brands shared a strong bond in spite of the fact that they were separated geographically and socially. Search engine optimization services are helping to create brand communities for products that have a cult-like following.

Wrapping up, it is obvious that brand identity determines the position that your product/service holds in the digital marketplace.