Before we actually begin to discuss the effective development and placement of a PPC ad, let’s have a brief look into a list of common errors that could occur while setting up a PPC Ad.

 

  1. Contactless ads

Advertisements without contact information are useless, it takes up less space in SERP and loses to competitors’ ads.

 

  1. Lack of quick links and favicon

This error leads to a decrease in traffic, CTR, and means that the ad budgets will increase.

 

  1. Ads are not optimized for the Google Display Network

A search engine ad campaign is different from one displayed on the Google Display Network. If you just copy ads, you’ll not get a good result.

 

The main difference between campaigns on the thematic sites and in search:

  • Images are not shown in search but on thematic sites, they must be added.
  • Advertising on thematic sites should be more creative than in search. 
  1. Lack of division into the industry and regional campaigns

With campaign division, you’ll identify which industries or regions are more effective, which particular part of the campaign should get more attention and budget.

 

  1. Improper structure of PPC ads campaigns

Your campaign needs a strategically developed structural quality to remain consistent and accepted in the market. 

 

  1. The site doesn’t load when clicked

Issues with the loading of your website is a matter of concern, you should fix it ASAP to prevent your campaign from deterioration. 

 

Setting up a campaign

You have to prepare yourself well before getting started. You should carry out a direct analysis of contextual ads, their results, as well as competitors. Keep in mind certain key aspects included in the development phase of a campaign such as

 

Target Audience

Fix a group of the target audience, analyze their behavior, and deliver quality content for their requirement. 

 

The product

You should be capable to answer all the probable questions that could be raised by the audience regarding your product.

 

The niche 

You required to have a clear idea on whom to sell, how to sell etc.

 

Competitors Ad

You have to be prepared enough to compete against any upcoming rivals in the market. You should need to be vigilant to foresee the entry of such a competitor. 

 

Checklist for creating an effective Campaign

  1. You need to make good ads:
  • Keywords in the title
  • Qualifying words
  • Keyword in the display link
  • Keyword in the description
  • Call to action(CTA)
  • Quick link with a keyword
  • Contacts

 

  • To increase the effectiveness of your ad, you can use different ad extensions features: Structured snippets, call, location, price extensions, and more.

 

  • Limit the prescribed budget for ineffective keywords, platforms, channels.

 

  • Use dynamic remarketing on incomplete activities, and abandoned baskets. It allows you to trace and contact users who are already on your site. 

 

  • Remember that ads can be displayed at the wrong time for your company. For example, if you have a B2B offer, you should not spend budget at night or on weekends. 

 

Analyze your campaign

Different tools are available in the market which can be efficiently used for the purpose of monitoring and reporting the performance of your campaign. Analyzing the performance will provide a fair idea, how productive the campaign is, and is it worth running it. 

 

SocialPulsar offers a comprehensive digital marketing solution satisfying various business requirements that your company possesses. Partnering with us brings prosperity to your business.

Having a massive follower base of 2.26 billion users worldwide Facebook is one of the popular public platforms for business promotion. Expert Data analysis reveals the fact that Facebook occupies the second position to YouTube in terms of popularity among US audiences, and the world-renowned social network is twice as popular as its nearest like-for-like competitor. This clearly states that your PPC campaigns will be accessible for a larger number of audiences if run efficiently on the Facebook page.

We provide some of the key factors to be understood while carrying out a paid campaign on Facebook. 

 

Optimize your sales funnel

When it comes to Facebook ads the behavior of the audience you are addressing has to be considered effective, as they include your target audience. In Facebook paid marketing campaigns it is always advised to organize a series of campaigns with different motives and different methods of presentation for inviting audience attention. It’s potentially most useful if you run a series of campaigns at the same time, all with different goals which could lead to creating your own social sales funnel. 

 

Ensure building engaging content for prospective customers and optimize your campaigns. By targeting that set of audiences who have already engaged in viewing your campaign, it’s possible to achieve much higher conversion rates.

 

Build exposure through frequencies 

Through ad frequency method it is possible to figure out how many times a particular person has viewed your campaign. This is an important factor as audiences who witness your ad repeatedly are more likely to recall it. It is also equally important to make sure that your campaign is not occurring repeatedly. Repeated occurrence might destroy the campaign quality. Be sure to place a frequency cap on your advertising report for the efficient monitoring of your campaign. Once the audience is saturated, your PPC costs will slowly begin to increase. If you notice sharp increases in your costs, it is advised to duplicate your ad set and re-launching it for new targets – thus helping to realign your campaign for fresh audiences. 

 

Set your budget

If you are organizing multiple campaigns at a time, you should be able to monitor the efficiency of each. Understanding the productivity of each campaign you should assign the budget. Allocate more funds for those campaigns that are running efficiently. Google Analytics has a reliable platform for gaining insights into campaigns, this will enable you to understand the effective performances of each campaign. 

 

Effective Placement

Once you are set with your campaign idea, you should require to decide where to effectively run it. It is important to analyze the outcomes each platform may bring to you and act accordingly. Each social platform has got its own merits and demerits. One should be very much aware before confirming a platform. It is equally important to assure that no money invested in the campaign is wasted.

 

Choosing the right Bidding option

Bidding in social media has to be performed efficiently, as the viewability of your ad is greatly dependent on your bidding amount. These platforms prioritize the promotion of ads based on the bidding amount. Advertisers are required to select the type of campaign they want to host – whether it’s based on conversions in the form of link clicks, landing page views, or certain on-site interactions. 

 

Recycle your ad

This is an important factor when it comes to preserving the engagement figures of a particular ad. Sometimes, the ad tests that you would perform to improve your campaign might remove all the engagement actions registered in that particular ad and restart the process from the beginning. To avoid such an action from occurring you can utilize the technique called “Social Stacking”.

 

For performing social stacking, go to the ad preview page of the existing advertisement you’re aiming to keep. Click on the drop-down menu to the top right of the preview and select the option ‘Facebook Post With Comments’. Copy the end of the existing URL for your ad and then choose to ‘Use Existing Post’ when setting up a new campaign. Paste the copied Post ID from the previous step and voila – a brand new PPC ad with all the relevant likes and comments carried over.

 

We at SocialPulsar offers exotic paid marketing services for your business development. Our expert crew of digitals specialist develops, deliver, and efficiently distribute quality and impressive advertisements through all adequate social media platforms.

YouTube marketing has become one of the leading methods for branding and business promotion. It has overtaken many popular online platforms and became the second most extensively used online portal after Google for providing exclusive solutions for any queries and concerns. 

 

Free and convenient access to video graphed information has entertained billions to largely depend upon YouTube for consultation. YouTube also opens doors for productive marketing facilities. We outline certain key aspects you would require to know about YouTube marketing.

 

 

Before beginning to prepare content for YouTube you should require to set specific and measurable goals. The goals you set for the channel will also translate into the kind of audience you are targeting to reach—people who want to be educated about a subject, or who want to purchase items that will improve their lives. Or others who just want answers or troubleshooting assistance.

 

Once you have decided your audience the major task is completed. Now, you are only required to prepare videos focusing specifically on that group of audience. Make sure that your videos are short and interactive, the frequent update of content is requested for improving engagements. So, If you are more serious about video marketing, you will definitely select some top YouTubers in Kerala, and further you can move to international YouTubers.

youtube marketing services

Channel Creation

 

YouTube allows access for every individual to create a channel for publishing their content for free. Create your business channel here and provide a detailed description of the purpose of your channel. Publish your works here, you also have options for call to action by adding links for further references from the audiences. You also have options to create a welcome video that would invite a potential audience to your channel.

Video Types

 

Once you are ready with your channel the next step that comes is the process of producing quality content supporting your business development. Have a look at the top 7 video types that you could consider as a reference.

 

  • Behind the scenes
  • Best of videos
  • Explainer videos
  • Interviews
  • Listicles
  • Product demos 
  • Testimonials

You can try any of these for providing effective awareness about your services to your audience. 

 

YouTube Marketing Company

Video Creation

 

Your videos should necessarily contain the company logo, watermark, and an efficient call to action feature. You should request the viewers to subscribe to your channel to stay connected with the fresh content that you would offer. CTA options help users to stay actively connected with your brand and services. 



YouTube Video Marketing Company

YouTube SEO

 

SEO is also available and the best YouTube SEO Tips can be made the best use of promoting your video. There are certain SEO tools for marketing your video and making it achieve admirable reach. Before getting into the concept in detail have a look at the key aspects involved in a YouTube video. 

 

  • Tags
  • Keywords
  • Headlines
  • Thumbnails 
  • Video descriptions
  • Hashtags

YouTube Advertising

 

Studies reveal the fact that over 48% of marketers are investing in YouTube marketing making it the 3rd most popular platform for advertising after Facebook and Instagram. There are certain types of ad formats that you can make use of for effectively promoting your videos. 

 

  • Bumper ads: Six-second long unskippable ads that are played before, during, and after videos. 
  • In-stream ads: These 15-sec ads come in skippable and non-skippable forms and appear before, during, and after videos across YouTube and other Google-affiliated videos.
  • Masthead ads: These masthead ads appear muted at the top of the YouTube search page. These ads can be 30 seconds long.
  • Outstream ads: These ads appear on mobile websites associated with Google.
  • Video discovery ads: These types of ads appear on the YouTube homepage, search results pages, and alongside related videos.

SocialPulsar offers the best digital marketing services in Kerala for your company. Partner with us for productive business growth for your organization.

Despite registering a drastic surge in the number of positive cases being reported in the state every day, Kerala has decided to take the pandemic situation head-on, and as a part of it, the government has eased travel restriction imposed in the lockdown. Adopting strict precautious methods public transport has resumed to a large extend throughout the state except for the containment zones. However, buses will only ply to the adjacent districts, long travel through public transports is still restricted. 

If you are a Keralite staying somewhere abroad or in some other states and are planning to return back, here are some guidelines and information you should have to be aware of. A compulsory home quarantine for 14 days is advised, which is not mandatory for business travelers who are coming for a stay less than a week. There is a list of obligations that the passengers (coming from abroad) required to have information about. 

  • The passenger should register their details on the government site covid19jagratha.kerala.nic.in
  • Below the instructions to be followed, one has to select the airport of arrival.
  • After registering their details on the site, the passenger should carry an E-pass while they arrive.
  • CCJ- no counters- E-pass mandate from the origin.
  • TRV -passengers who don’t possess an e-pass should undergo intuitional quarantine till they obtain the pass. No passenger will be sent back.
  • COK- need to fill a form at the origin, if missed they can also fill the same on arrival but it’s not much entertained.
  • A self-declaration form issued by the government has to be filled by the passenger on the departing/origin station. 
  • Passenger should have an entry pass to Kerala with any other state or UT to which the passenger requires to go once arrived. 

No place in the world is safer than your motherland, no matter how long you travel one day you surely have to return back. but it is equally important to ensure the safety and health of your brothers and sisters. Make yourself aware and stay cautious together let’s overcomes the pandemic. 

Having a total user base of over 1 billion, Instagram has turned out to be an adequate platform for business development. Although, there are a lot of practices that can be carried out to invite results, without the use of the right tools the process is not complete. Here we introduce some of the apps for Instagram which possess a set of tools that can be efficiently used for better results. 

Best Instagram marketing apps

Repost for Instagram

You need not be the producer of an impressive post in your feed, you can take products from other pages and market it in your feed. To share an image from any other Instagram account on your own, just copy the share URL on the post you want to share and open Repost on your phone. It’ll include a credit icon to the image, copy the description, and have you ready to post to your account in seconds. The app is absolutely free and you can download it from play store.

 

AutoHash

This particular app presents you with the best hashtags relating to your image. The app possesses an AI facility that identifies the object in your post and delivers effective hashtags for you. You can save your favourite hashtag in the app as well, it will also count the word limit so you don’t have to worry about a thing. Once you’re ready to post, AutoHash will save your selected hashtags to your clipboard, the only thing you have to do next is just simply paste it in the description. The app comes completely free of cost.

 

Display Purposes

This web-based tool enables you to have good control over your hashtag, if you suggest a keyword it will recommend related hashtags for your requirement. It’s a nice ally to help get more Instagram followers in your niche. There are also options for you to add the hashtag on your own. This particular application is completely free and you can download and use it anytime based on your requirement.

 

Best Instagram eCommerce apps

Instagram Shoppable Feed

Your Instagram photos play a crucial role in developing your business. They give a brief idea about how your product looks in context or how they can work together. With Instagram Shoppable Feed, you can easily add your Instagram photos to your store and tag the products featured in each image. This way you can promote your products and increase your followers easily. 

 

Covet.pics

This particular app helps you to develop galleries on your websites from your Instagram photos. The app also allows customers to post their own images of your products to your gallery. You can tag products in your gallery photos, show pricing, and include a direct Buy button on your popup. In addition, they also provide analytic reports regarding the performance of your gallery.

 

We have had a brief yet effective view of all the apps available for Instagram that will enable business growth. Anybody can make productive use of these services to invite massive reach and results for your Instagram account.

You might be wondering how certain videos are becoming trending on YouTube within a very short period while certain other videos are struggling to even achieve a simple milestone. The answer is quite simple, YouTube SEO. Many of you might not be much aware of the term, but this is a known practice that has been in effect ever since YouTube has changed into a huge public platform for promoting business and skill marketing. 

SocialPulsar introduces before you the top and efficient YouTube SEO tips that one should follow to achieve mind-blowing results for their videos.

 

Have a focus keyword: Before preparing to upload a video, you should invest a good time searching for the appropriate keyword that you could use for your video. Every search engine work with the same mechanism, they will compare the user’s search term with relevant keywords and display the user what they have asked for. If you want your video to be listed top in that search list, you should require to have a relevant and interactive keyword.

 

Optimize the title: Once you have received your keyword you can use it to optimize your video in diverse ways. One of the best ways is to include the keyword in your title. Your title needed to be attractive and appealing, it should urge the potential audience to click on the video link. You can assure something in your title and your video should fulfill that assurance. 

 

Optimize the description: Besides title optimization, you should also optimize your description. The title is the first impression of your video while descriptions deliver in-depth information related to it. YouTube only displays the first 125 characters of your description, but it is a good idea to write around double if possible. It is also recommended to put the most important keywords toward the beginning of your description.

Three major tips every YouTube video creator should keep in mind while writing description include

 

  • Don’t forget to include your keyword(s)!
  • Make sure that what you’re writing is unique. Don’t just copy and paste some text from your website or elsewhere
  • Include your website URL to direct viewers to your site

 

Hashtags: If you are done with both title and description, the next important thing is the addition of proper hashtags. You can add as many tags relating to your keywords, title, and search terms. There is a Chrome Extension for YouTube called Tube Buddy. Among many other features is keyword rank tracking, and this allows you to find out the search ranking for different tags so you can use the best ones for SEO.

 

Engaging Script: Your video required to have a clear and interactive script. Studies reveal that developers have got only 10 seconds to grab the attention of the user. Studies also show that if your audience isn’t engaged within the first 30 seconds then you have lost 35% of them. Make your audience engaged by delivering a short and entertaining video for their requirement.

 

Keep people Watching: No matter what all techniques you have practiced, if you can’t get people to stick around and watch your videos then you are not an utter failure. The only thing that matters is to hold user with your interactive approach and expand the audience base as large as possible. Work out techniques to make it possible. 

 

Encourage engagement: Any action from the user to your video has to be highly entertained, as it sends a strong signal to the YouTube that this particular content is found engaging, as a result, it will recommend some of your videos as a suggestion. Have a look at those top trending videos on YouTube and you will get an idea.

 

The content and the method of presentation are the two major factor the defines your video. No matter how much you have optimized your video if these two aspects are disappointing then your video is likely to invite disastrous effects on the platform. SocialPulsar provides a comprehensive solution for all your YouTube marketing related queries and concerns. Partner with us to experience exceptional growth for your channel.

Instagram Marketing has been flourishing in our country, there has experienced a growing trend in business development (mostly small scale) using Instagram as the prime source of marketing. It has also been identified that brands are now moving from brand ambassadors to Social Media influencers and advocates as an efficient method to reach their target audience within a short period. Instagram is widely emerging as the best social media platform for personal as well as business growth. 

The most exciting thing to be noticed is that most of the top Instagrammers in India are women. This shows how empowered our women are and how influential and responsible they have become. Here is the list of a few top Instagrammers in India, where most of them are from Bollywood.

 

Virat Kohli: The top in the list is occupied by the Indian cricket team captain Virat Kohli. He is recognized as one of the best batsmen in the world. With a follower base of 58 Million and the authentic engagement of 2.1 Million, Virat can undoubtedly be mentioned as the most influential celebrity cricketer on Instagram.

 

Alia Bhatt: Known as the most gorgeous actress and also the highest-paid actress in the Indian cinema. Alia Bhatt decorates the second position with a follower base of 47 Million with the authentic engagement of 1.7 Million. Her account offers a wonderful visual treat for her passionate followers.

 

Deepika Padukone: Besides being the most followed actress in the country, she occupies 3rd position in the list as her active engagement rate is low. Her Instagram account has achieved a magnificent follower rate of 48Million with 1.5 Million authentic engagements.

 

Shraddha Kapoor: The next actress on the list is Shraddha Kapoor. She is well known for her impressive acting as well as attractive dancing skills. Hitting an admirable rate of 45Million followers, her account encounters an authentic engagement rate of 1.3Million.

 

Narendra Modi: The only politician in the list is our prime minister Narendra Modi. Being an active social media user his profile holds 41Million followers with an authentic engagement rate of 1Million. For a politician, this itself can be considered as a great method for promotion.

 

Jacqueline Fernandez: Known for her selective acting approach, Jacqueline stands unique as an actor. Her Instagram account offers impressive and engaging content for her huge follower base. She owns 41Million followers in her account with 1.1Million authentic engagement.

 

Ranveer Singh: It is only in the 7th position that a Bollywood male actor comes into light. Ranveer Singh is well known for his extraordinary acting as well as attitude. His Instagram account holds a total follower base of 32Million with the authentic engagement of 1.4 Million.

 

Disha Patani: With a mind-blowing follower strength of 35Million she occupied the 8th position in the list. Authentic engagement strength of 1.2Million is a marvelous achievement as far as the total movie industry is concerned.

 

Akshay Kumar: The second male actor in the list is the box office hitmaker, Akshay Kumar. Although his account holds a massive follower strength of 4Million, the total authentic engagement is restricted to only .8Million.

 

Salman Khan: The last name in the list is none other than the macho man of Indian cinema, Salman Khan. Having a giant follower base of 33Million, the account’s authentic engagement is limited to 1Million.

 

Instagram has opened a huge scope for influencer marketing, this has created a significant impact on the development of many brand ideas and concepts. Even giant names in the market started approaching popular influencer accounts for the promotion of their product and services. Despite being seen in brand ad commercials, most of the Instagram celebrities are even utilizing their account to promote those particular brands’ products and services also. It has become a trend and even the followers and enjoying it.

 

Holding a definite position in the industry SocialPulsar has gained sufficient experience to formulate strategies to offer a statistical marketing plan for your brand. Partner with us to experience extensive business benefits for your brand.

YouTube is one of the best entertaining and popular social media platform in the current scenario. Every passing hour, a large number of videos are uploaded to YouTube and there are thousands of people who are online and watching these videos. By recognizing the craze and nature of the viewers, there are many YouTubers who create relevant videos that get engagements frequently in a large count. In this blog, we will discuss the Top  5 YouTubers in Kerala publishing attractive and diversified videos in their channels.

  • Karikku
  • M4 Tech
  • Village Food Channel
  • Arjyou
  • Tech Travel Eat by Sujith Bhakthan

Karikku(Nikhil Prasad)

Karikku with 4.39 million subscribers leads as the top YouTuber in Kerala. Nikhil Prasad is the founder of this YouTube channel. It was launched in 2017.

Karikku started their channel by uploading funny and entertaining videos regarding the life of the football fans during the world cup that occurred at that period. Later they came back with a web series, namely “thera para”  which showed the life of BTech graduates including humor and fun in it. It gained a large crowd including school and college students. Now they are publishing web series named “plus two-class”. 

Apart from other channels, their concepts, performance of the actors and its making makes it more popular than other YouTubers. The main actors in this channel are Anu K Aniyan (George), Sabareesh Sajjin (Lolan and his father), Anand Mathews (Shambhu) and Binoy John (Shibu).

M4 Tech(Geo Joseph)

M4 Tech is a popular youtube channel of Geo Joseph with 3.48 million followers. It is a famous channel that publishes tech videos and gadget reviews.

They publish relevant videos regarding technology and daily life. Praveen Joseph is his companion in the video creation for his Youtube channel. His videos are top ranking in the Youtube trending list when it is uploaded. His way of presentation and interesting topics are his specialties in video creation. Some of his videos are translated into tech videos from other languages in a simple and effective way.

Village Food Channel(Firoz Chuttipara)

Village Food Channel is a popular Youtube channel of Firoz Chuttipura, a normal human from Palakkad. It has 2.47 million subscribers. 

Videos of cooking a higher quantity of food items are the main content of his channel. He worked as a welder in Saudi Arabia during the years of 2012-2017 and during that period he experimented on foods and learned the recipes of his mother. After that, without having an early connection with cooking, he started this channel and reached out to thousands of people. A large quantity of food is made and it is also donated for charity purposes. He is also a simple human being who is active in many social works also. With the support of his friends and acquaintances, he is now growing as a successful Youtuber in Kerala.

Arjyou (Arjun Sundaresan)

Arjyou is the viral and trending Youtuber in Kerala. His Original name is Arjun Sundaresan and he is from Alappuzha. He started his youtube channel two years ago with a few no. of videos and recently on these lockdown days, he started posting funny reaction videos on tik tok videos which became a crowd puller among all media.

From his few numbers of subscribers, now he reached 1 million within a few days and his trending videos are getting an average of 2.5 million views. Now he is the main meme reference among trolls and stickers in all social media.

In his trending videos, he never requested subscriptions and in a recent live video, he explained that “We don’t need to ask for subscribers in our videos if we are making good content and content is all that matters. Make videos that people like and you will go viral”. He said that his passion is in Cinema and he is a talented photographer also.

Personally, he is a third BA Multimedia student at St. Joseph College of Communication, Changanassery. His father is a police officer and his mother is a Panchayath secretary and he also has a brother. He told that his family and friends are supportive for him and now he is an inspiration for all YouTubers.

Tech Travel Eat by Sujith Bhakthan

Tech Travel Eat by Sujith Bhakthan is a popular Youtube channel in Kerala. It has 1 million subscribers which include people who love travel vlogs, technology and food. Sujith Bhakthan is the founder of this channel.

He is a KSRTC bus lover and was the admin of the website, Aanavandi which contained bus trip details. Then he began this channel and uploaded videos of his travel and it got higher attention from the young people. His recent video of the experience in the luxury ship is trending among the trip lovers. He is a good social being because he also posts videos on social media regarding some of the social issues that he felt during his travel diaries. He is a professional blogger who has an experience of 10 years in digital marketing.

Beno

Beno Benny

His passion is to leverage his skills and knowledge in different fields of digital marketing. He also writes blogs about the recent and trending articles in social media. By researching on the new marketing trends and updates, he is likely to get updated with it. Besides his profession, he is interested in spending time on different social media platforms.

Everyone knows the value and impact of performing perfect SEO procedures, but Only some hold proper knowledge regarding the exact tool that has to be used to achieve desired outputs. We introduce some of the most accepted and widely used SEO tools that guarantee overwhelming results.

 

  • Ahrefs: It is one of the best and broadly used SEO tools. It lies just below Google in the list of largest website crawlers. Ahrefs provides detailed information related to your websites, what part of your website request improvement to get listed in the top among search results.

 

  • Google Search Console: This tool allows you to monitor and report on your website’s presence in Google SERP. This is a free tool that can be made effective use by anyone who holds a website. Google Search Console gets you to know how Google views your website and what optimization has to be done to make it efficient.

 

  • SEMRush: This is also one of the most accepted tools by SEO experts. The most impressive feature of this tool is the Domain Vs Domain analysis, this allows you to compare your website with some other competitor websites. The On-Page SEO checker helps to easily monitor your website ranking and will also provide recommendations on how to improve the ranking.

 

  • KWFinder: This tool enables you to identify long-tailed keywords that have got a comparatively lower level of competition. The experts leverage this tool to spot the best keywords and to run analysis reports on backlinks and SERP. Their ranking track tool supports you to easily identify your ranking while tracking your improvement.

 

  • Moz: Moz is a full-service powerhouse, you can receive a clear insight regarding the functioning of your website which allows you to improve certain aspects of it. Moz also possesses a free MozBar toolbar that you can download for free that enables you to view your store’s metrics while browsing any other page. They also have another feature known as MozCon

 

  • Ubersuggest: This is one of the top keyword finder tools that help you identify keywords and the search intent behind it by revealing the top-ranking SERP’s. From short to long-tail phrases, you can sort out the right terms to use on your website with numerous suggestions from this free great keyword tool.

 

  • Spyfu: This tool enables you to easily find out what keyword has been searched and for how many times. This tool also helps to get the details regarding the types of keywords your competitors are using. SpyFu is recognized as one of the most detailed SEO tools available.

 

  • Woorank: They offer free as well as paid options to track and report on your marketing data. You can also analyze the kind of keywords your competitors might be using. Try reporting on how keywords perform over time to understand your industry and optimize for users in the best way possible.

 

  • Google Trends: This widely used tool of Google allows easy and comfortable analysis based on particular keywords, their searching results, engagement rates popularity, etc. This tool offers greater insight into trends around certain topics. You can also conduct analysis based on specific areas or a specific group of audiences.

 

  • Keywords Everywhere: It is another SEO Chrome extension that collects data from various SEO tools such as Google Analytics, Search Console, Google Trends to identify the best keywords to rank for. They use a consolidated approach to perform the task.

 

We at SocialPulsar offers a comprehensive solution to all your digital marketing requirements. Avail our support to experience exceptional service quality to accelerate your business to a whole new level of possibilities.

In this current time period of the corona outbreak and it’s after effect situation, all the regular routines in the business world have changed. Many of the Digital Marketing Jobs and other related jobs are being interviewed virtually.  In order to overcome the current crisis and to implement a better experience for the future, Different Social media are implementing new features. In this blog, we will discuss the upcoming Virtual interview support introduced by LinkedIn.  They are planning to implement tools that can help us to groom ourselves for an interview and to implement a virtual interviewing platform.

Senior director of product management  Blake Barnes wrote on his blog about the current scenario and he quoted about the tools that they are planning to introduce.

Two new tools introduced by Linked in are

  • Video Introductions
  • AI-Powered feedback

Video Introductions

The best way for a recruiter to get an overview of a candidate and for a candidate to convey his confidence and to get a good impression is the introduction part of the interview. It is an inevitable one. So this new upcoming feature of LinkedIn is a helpful one. By this feature being implemented, the recruiter can ask for an introduction to the candidate, and the candidate can reply to that using recorded video or in written formats. They said that a carefully made response can help you in the interview to stand out before the officials.

Many of the companies demand the soft skill of an employee which is a harder one to assess. So by this feature, the recruiter can analyze the communication style, soft skill, and also his motivation within a small period of time and it will help to shortlist the efficient ones from a larger number.

For a candidate, it will help him to prepare a self-satisfying introduction that may help him to boost his confidence level. The candidate can re-record the video before submitting. So analyzing his positives and negatives and preparing himself to be an efficient one without being under pressure is possible.

AI-Powered Feedback

This feature is to help the candidate to prepare for an interview. It comes under the preparation tools offered by LinkedIn. An important problem faced by the candidates during the interview is the lack of self-confidence during the question-answer section of the interview. To help the candidates to analyze himself on the frequently asked questions of an interview, LinkedIn introduced this feature. We can answer those questions with a recorded video clip and it will be analyzed with the AI-Powered feedback section and feedback will be given to us based on the phrase usages and word fillings that we used during the answering. By this feature, we can improve ourselves to answer perfectly to the frequently asked questions during the interview.

 In this section, we can also refer to the helpful videos of experts that may help us to be a better candidate during the job interview. It is sure that this will be a life-giving feature by LinkedIn for many of the low confident job seekers.

In his blog, Blake Barnes also quoted some important tips for an interview including the importance of building a personal relationship during the interview, making a quiet atmosphere by avoiding distractions and being prepared with the essentials for an interview.