Until a few years back, people relied on word-of-mouth ratings when deciding to pick a hotel to stay when traveling to another place. In the new world, things have changed. Digital technology and the internet have revolutionized the way people travel and stay. Now, they have umpteen choices to choose from, online reviews and ratings to trust and a plethora of websites to fetch the best rates possible. For those in the hospitality segment, this provides a never-before opportunity to show their places to the world and provide them with first-hand descriptions about their destination and its services. 

However, the challenges are many. People are shown a number of choices on their web searches. This makes it difficult for hotel business to actually bring their place to the attention of the prospective customer. How do you tackle this? The answer lies in the digital marketing space. SocialPulsar.in one of the best digital marketing agencies in Kerala who could help you with this. Occupying the digital space as one of the best SEO company in India, we recommend 9 simple techniques that could help you be active in the digital space and ensure more bookings. These strategies are: 

1. Always be reachable online

The first and foremost thing is that you need to be seen online when a prospective customer searches. The very base of this activity begins with the designing of an attractive website for your hotel. Approach a best digital marketing agency in Kerala like SocialPulsar and get a functional, responsive and attractive website built for your place. Add great photos, give detailed descriptions, mention the amenities, include testimonials and all your contact details including the route map. To top it all, we’ll help you execute cutting-edge SEO strategies that will assure top visibility across search engines. 

2. Social Media and Videos

No brand or business thrives today without an active social media presence. Facebook, Instagram, YouTube – these might be very common today but are important to your hotel’s reach to your target customers. Make splendid videos, both of your place and client testimonials and upload it on YouTube and share on other social media platforms as well. Include live videos, news about various activities within the premises and post continuous updates on everything and anything related to your business. This helps the clients engage closely with your business. 

3. Ads add a lot

Just being up there in search engines and social media alone won’t really help. You need to run ads as well. Google and Facebook ads have proven to be very effective ways to achieve great results. What needs to be done is a planned, organized and neatly executed campaign, a part SocialPulsar can help you with. Also, Remarketing ads by showing them to people who have already visited your website can be of amazing potential. 

4. Metasearch Engine advertising

These days, people directly prefer Google Hotel Ads, Trip Advisor, Trivago and so on to book hotels. So running ads in such platforms can also do wonders. Just make sure that you are open to direct bookings. 

5. Emails count

Though a conventional digital marketing style, email marketing has proved to be of great potential even in these times. They lend a more personal touch and you can also connect with your guests by sending them pre-arrival emails and offer guidance about the various facilities available. 

6. Influencer marketing

Social Media influencers have a big role to play in modern-day digital marketing. So don’t hesitate to rope in one or a few. Their recommendations directly influence booking decisions. So tie-up with someone who has a good following and knowledge in the subject. 

7. Go blogging

Regular blogging is a great way to engage people. It provides in-depth knowledge about the facilities and experiences your place offers and convinces people to search more on your hotel. 

8. Include chatbots

Provide a website visitor with a personal touch by employing a chatbot. See how conversations would lead to conversions by taking people down the path to booking and ensuring 24×7 availability, thereby increasing your brand reputation. 

9. Maintain your reputation online

These days, there’s nothing more important than maintaining a good online reputation. Keep track of the ratings and reviews. See what your guests say about you. Respond promptly and tactfully. Never ignore negative feedback and don’t hesitate to say sorry if necessary. All this helps augment your brand identity in the digital space. 

So if you’re looking ahead, don’t hesitate to contact SocialPulsar. Drop-in a mail or call us soon. 

 

 

A few years back, if someone had to see a doctor, they just visited the nearby known clinic or hospital and consulted. But as in any other case, things have changed in the healthcare industry as well. As hospitals, clinics, labs, and doctors increased in number, they had to resort to marketing to make themselves known and attract patients from even far and wide. 

A new boom emerged in the sector with the advent of digital marketing. Now, hospitals welcome guests even from foreign countries, thanks to the power of various digital marketing initiatives they undertake. A huge number of people today are looking for healthcare solutions online. So it is only natural that the healthcare industry cannot leave out this potential. Mobile Marketing, Content Marketing, Search Engine Marketing, Social Media Marketing – the possibilities and options are many when compared to traditional forms of marketing. Especially marketing through social media and SEO activities have proved to bring outstanding results. 

Let’s take a look at some of the statistics regarding digital marketing in healthcare. 

1. 40% of healthcare customers say that the information they found in social media has influenced the way they handle their health.

2. People between 18 and 24 years of age are more than two times likely to discuss health-related matters in social media than those between 45 to 54 years of age. 90% of respondents in the 18 – 24 age category say that they trust medical information available in social media. 

3. A significant number of smartphone owners now have at least one health-related app downloaded on their phones. This could be weight-loss apps, fitness apps and so on.

4. A good chunk of healthcare professionals now uses social media for professional networking.

5. About 60% of doctors say that social media has significantly improved the quality of care offered to patients.

So, it is an indisputable fact that hospitals and other healthcare facilities should be focusing on creating quality content – be it videos, blogs, articles, patient stories, interviews and various other social media engagements to keep their customers engaged and interested. 

Trends to keep an eye on in 2020

With technology and digital marketing trends changing almost every day, it is important to keep a close watch on what is happening in the sector. Listed below are some of the facts that every healthcare marketer needs to understand and lend their focus: 

Consumers are big-time researchers 

These days, every customer does research on the hospital, the facilities, the doctors and even their own conditions before planning to make a consultation. All this information is available online and this turns them into avid researchers. So it must be noted that the doctors no longer have the final say in terms of healthcare-related matters, a fact that marketers too need to keep an eye on. 

Target the payers and consumers

Healthcare marketers deal with different audiences, depending on the product or service being offered. Doctors make up the primary target. They prescribe and advocate products and even buy them. However, the trend is that decision-making in this regard has shifted to healthcare consumers and payers. So the marketers need to concentrate on the consumers and payers. 

Digitals channels are dominating traditional marketing 

The biggest growth for medical, diagnostics, and pharmaceutical device marketing budgets is happening in digital sales material, mobile apps, and social media. Consumer marketing tricks are shifting sharply to digital ads, social media, and mobile apps. 

Facts speak

It has been noted that people use search engines too and before booking appointments, empowered by the digital content. Among this, a large chunk of people is known to be making appointments through mobile phones. 

India at the helm

The Indian healthcare market is expected to hit US $280 Billion by 2020. This is also attributed to the adoption of digital techniques by the industry that attracts medical tourism clients to the country. 

So if you are a healthcare practitioner or institution looking to rope in the right digital marketing strategy, plan it with one of the best digital marketing agency in Kochi, SocialPulsar. With sound know-how of all the digital marketing trends in 2020 and beyond, our exclusive and expert SEO and social media marketing services are the very best and among the most effective in the industry. 

So drop in a mail or call us soon. 

It’s no secret that the foray of digital marketing has completely transformed the way people choose and buy products. In worldwide customers are showing an increasing inclination towards various e-commerce platforms to buy things, no matter what they need. This trend has been fuelling growth across all B2B and B2C transactional e-commerce sectors. The retail industry has benefited a great deal with the B2B transformation. Also, businesses are thinking about how they can stand to benefit from this growth.

 

That is why it is crucial that every trader needs to formulate effective digital marketing strategies. The question is how you can arrive at cutting-edge ideas that assure continued growth? How can you get the necessary support that in digital marketing that would equip you with everything you will need to compete and grow in a thriving market place? At SocialPulsar, one of the best digital marketing agencies in India, we have all the answers for you; and an array of exclusive services that provides multi-channel retail, travel and financial services, the best practice advises to foster exponential growth. 

Why Go Digital? 

Many recent studies conducted in the sector approves the fact that customers are showing an increasing reliance on online platforms to make their purchases. They are no longer tied into the traditional ways of shopping that include touch, feel and assess. They trust the online world to deliver quickly and adhere to high quality. For example, online reviews are the main source of information for the modern-day customer. No matter how well a brand advertises, if the customer reviews are negative in e-com sites, then most of the customers end up not preferring that product. 

An enhanced brand image powered by social media is another way. It is important for a business to ensure that its page and posts don’t receive negative comments and ratings, which will in turn influence the customer to walk away from the product. 

This is where teams like SocialPulsar can be of great help. Our targeted digital marketing activities ensure that your business always stays on top of the chart and customer preferences. How do we do it? Here we go. 

A Winning Strategy

What drives SocialPulsar forward is our unyielding commitment to perfection in the things that we do. Our strategies are designed in line with the best of digital marketing practices that enable even smaller businesses to compete with the big names. Tapping the full potential of the established social media platforms, we have grown on to become one of the best social media marketing agencies in India, helping a handful of clients achieve their business goals. 

 

Have a look at the unique and structured toolkit we employ to help businesses plan, manage and optimize their digital marketing activities. 

Plan

Careful planning is the key. Our multichannel retail solutions ensure everything is perfect, well in advance. 

Reach

We employ various techniques that would help you attain the reach among your customers, both through paid promotions and organic growth. 

Act

Through a detailed retargeting plan, we ensure that a good number of browsers would actually end up as buyers. 

Convert

We go that extra mile in working our best to convert inquiries into a sale. 

Engage

Through our unique social media strategies, we constantly help you engage with your customers and win their advocacy, which would, in turn, lead to new customers. 

 

So if you’re looking out for that right digital marketing partner who understands both you and the business well, then do drop an mail to us or call soon. 

Raising money for charity is fast-becoming one of the most important activities of social responsibility these days. With the tremendous opportunities and potential thrown open by the internet, digital marketing for charity is fast picking up across the world. People have found great success in making use of various digital marketing activities to reach out to people in every nook and corner of the world and make them donate to various social causes.

Know the tricks

No random marketing activities will help you attain the desired goals. What is required is a well-planned and executed marketing strategy. That is exactly what groups like SocialPulsar has been helping their clients with. One of the top Social Media Marketing Companies in India, SocialPulsar provides you with a range of digital marketing activities that are efficiently co-ordinated and smartly executed. Being one of the most sought after digital marketing agencies in India, you can rely on SocialPulsar to reap the ripest results online; that too in sync with the aspirations of the budget conscious charity marketer. If you are wondering how this can be achieved efficaciously, then here are some of the best activities involved. 

Building awareness through efficient SEO practises

There are thousands of online charity groups operating in the Digital world. For a potential donor, this is a confusing task. Which one is genuine, which is not? This dilemma mostly ends in the interested donator refrain from making his/her donation. This is where digital marketing can create a favourable influence. It helps you highlight your cause and make it stand out prominently. Efficient SEO practises can bring your cause to the top of search engine ranking so that in the very first search a potential donor would find you. This leads to trust and in turn, an act of donation. Also, with digital marketing, there’s no restriction as to how far your cause can go. You can practically reach out to every part of the world and increase your chances of getting donations. 

Get a great website 

A well-designed website can actually do wonders for your cause. The charity can detail out everything it stands for, the requirements in large and this way build the trust of a potential donator. The Site should use a good platform, have valuable content, be navigation-friendly, have call-to-action buttons and be Responsive so that a potential customer can access it from any device. 

Social Media – giant possibilities 

Living in the age of social media explosion, none of us will have any doubt regarding the mammoth potential that these platforms possess. They influence people deeply and virtually control the world to a great extent. That is why any digital marketing activity will need social media to boost its prospects. For charities in particular, Social Media offers huge possibilities to spread their message and engage with potential fundraisers and benefactors. We all know how hashtags trend on social media handles like Facebook and Twitter and bring the whole world interested in these topics. Many charities have benefited big from these movements. You can start conversations, build relationships, get corporate sponsorships – all by being in social media. However, it is important to know which handle would suit you the best and what marketing mix can fetch your the best. Again, this is where you need the help of a well-versed digital marketing partner with a proven track record like SocialPulsar. 

Mobile marketing – tap it right! 

Mobile technology is no longer the future. That is why the real future of charity lies hugely in mobile marketing. The foremost advantage offered by mobile marketing is that you get to engage with your audience instantly. Most searches happen these days from mobiles and huge chunk of internet activities of common people happen this way. That is why you need to be there and use it right. What could do even more help is the creation of a mobile app exclusively for your charity. 

 

So why wait? Get in touch soon to get your activity soaring. 

The real estate segment is one that is strife with competition and any extra edge will be additional revenue. Besides careful strategic planning, the adoption of non-traditional methods should be the key, rather making use of digital marketing is the key. Digital marketing requires persistence, keeping in mind that results are not achieved too fast.

People buying a house rely more on their instincts. And the modern buyer relies on online research and data to finalize on a property. This is where digital marketing comes to the builder’s aid. Social Pulsar as the best digital marketing agency in India and with a number of leading clients in the Real Estate sector has been able to capture the vibe of these home buyers.

Given here are some digital marketing tools we employ to boost sales and related activity.

Social Media

Where does your brand stand?

The pulse of the Real Estate industry lies in advertisements. So all social media platforms should be targeted through social media profiles. It is important to interact and communicate to our audience through these platforms.

An active social media presence helps gain credibility and boost business.

Content management systems

Tips through content management or pushing blog articles helps establish authority in the domain.Content marketing through blogging is another way to boost your digital presence providing long term results. This also helps with researching your industry. Through curating informative thought pieces, you can garner a huge fan base which leads to prospective home buyers.

Live chat

Only a genuine buyer will go for a detailed conversation and what more to tap them than through live chat on the website. It helps in personalized interaction and data gathering for sending information.

Videos

Sharing videos on the website will help people have a view of your projects and client base. People are much more likely to view videos if presented through social media. Live videos would be an even better option.

AR and VR

Augmented reality and virtual reality are technologies to be capitalized on in the real estate industry. They provide digital images and turn them into real-life environment.

Virtual reality (VR), on the other hand, gives the users a live view or 360-degree view. Both these offer virtual views increasing the chances of conversion. 

Optimized website

Your website showcases your business. Social media and third-party content platforms essentially drive people to the website. This makes the website optimization mandatory. An optimized website will fit all devices. Checking factors like loading time and compatible design templates will further enhance footfalls. 

Employing IDX in websites

IDX stands for Internet Data Exchange. This basically gives your website wide functionality and a reason for clients to come back to reference properties.IDX helps save client information including their search details. 

SEO

Most home buyers/sellers will start their respective real estate processes with a Google search, SEO is an area where you will need to pay special attention. The internet is where your competition lies and the search engine results page (SERP) is your playing field.

Through Search Engine Optimization (SEO) you optimize your website so that it helps rank on SERP or Search Engine Result page helping you gain more visibility. Online presence through credible backlinks and quality web pages. It shows your website’s technical performance with the search engine and the credibility of your site.

Google Analytics

This provides an analysis of the people visiting the site. You also get details on the geography and demographics and can chart strategies accordingly.

We at Social Pulsar has been using state of the art technologies to tap into this segment, which helps better understand the real estate audience, that is crucial to the implementation of campaign strategies.

Email Marketing

Email marketing gives you very high ROI, especially with integrating client database. Keep your database updated on a regular basis depending on the stage of the buyer. The list can also be prioritized on the basis of the engagement level, according to which newsletters and other information can be sent. This process can also be automated and analyzed.

Finally….

While well managed digital marketing strategies can bring you good leads, following up with them is crucial to conversions. Maintaining good relations with clients, new and old is also important for sustenance.

Explore the various options to enhance your digital presence and mostly it may not be the forte of the builder. Boost your online presence through the best SEO company in India, in devising strategies through data-driven marketing techniques. 

We at Social Pulsar ensure that our clients receive the best and reap advantages from the state of the art practices and tools we employ from keyword optimization through SEO strategies to social media campaigns to content marketing to the generation of leads.

There are more than 7 billion people on this planet who are searching for better avenues to feed, dress, travel, learn, earn and lead a stupendous life. Their lifestyle has been immensely streamlined by the convenience of the digital world. Now if you are intending to run a business establishment, it is no longer enough to bring out a good product or service. As an entrepreneur, you need to spread the word about your products and services to the world, especially when the target pool and competition are significantly higher today. You need to reach out to the target audience before your competitor finds them, or else get ready to embrace a fall. In this episode, SocialPulsar –  best social media agency in India is trying to decode some of the proven strategies in digital marketing that will revive your small scale bakery business.

How to market your bakery online?

You may be true to believe that the deliciously baked delicacies you have showcased will definitely retain your customers. But how will you convince the audience who have never even heard about your bakery? That’s where digital marketing comes into the spotlight with a great opportunity. Let’s unlock some of the smart website marketing strategies that will churn out the full potential of your business in the digital world.

Good Website

The first and foremost task is to have a captivating website. All your offline marketing peripherals like brochures, visiting cards, etc should mention the website address. Since the industry is food, which is always in demand, you can use alluring images of your products to entice the audience. The website should facilitate deliver all the information like working hours, product categories, address with directions with ease.

Easy Navigation

The whole layout should aim to make the visitor navigate easily through the website and acquire the needed information effortlessly. Add the required snippets , which will be descriptions to back the visual content on your website. The products should have purchase information that includes the price, product information, expiry date, terms and conditions (if any), online payment gateways, return policy, etc.

Special Campaigns

Curate special product marketing ideas like “Today’s Special”, “Sunday Funday”, “Dine with Santa” etc that will roll out special brand delicacies to add fervour to special occasions. Customers are more likely to generate brand affinity through these campaigns, which sets the brand apart from the others. You can even try to launch special contests or offer freebies on special occasions like Christmas or New Year as part of your marketing initiatives.

Brand History

Do you have any special dishes? Does your brand have an interesting story? Does  your family have a tradition in  baking? Please feel free to narrate brand stories and unique selling propositions as people always love to approach a brand that has a legacy. You should narrate a brief enticing literary piece to connect emotionally with the audience. This strategy can make you succeed in generating curiosity among the target audience about the brand.

Online Reviews

Traditional marketing relied on word of mouth. In the digital world, online reviews have a great role in simplifying the marketing efforts. Encourage customers to drop a positive review of the experience at your bakery. You can even try to enlist your page in popular review sites like Qype and Yelp. Always respond to negative reviews with acceptance and respect to relook the matter and improve the service.

Search Engine Optimization

Seeking the partnership of the best SEO company in Kochi will improve your chances of securing better search engine rankings for the website. This will ensure that people will find your sites effectively before your competitors. Search Engine Optimization will improve the website traffic and generate organic leads for your business. It is the unpaid format of generating results and improving the search engine rankings.

What exactly is a search engine? A search engine is a software designed to conduct research in the World Wide Web about particular topics. Search engines can identify, crawl and organize the information found on the web and present the best results to the users according to their queries. In order to appear in the search engine result page, your website has to be optimized to the search engine i.e. your website has to be visible to the search engine.

 

Do you want more viewers on your website? Do you want to make some money out of it? SEO or Search Engine Optimization is the process of getting more users to visit your website by getting it listed on the first page of search engine result page. As long as you are not listed on the first page of the results, no one will be visiting your page. Competent SEO company in Cochin like www.socialpulsar.in can help you with SEO. 

 

Haven’t you always wondered how different websites appear when you enter a query in the search engine? How does the search engine decide which sites to display out of the thousands of different websites available to them? This is all possible only through Search Engine Optimization. The first step in Search Engine Optimization is crawling and indexing. Crawling is the process in which the search engine sends out a number of bots to find out new and updated content on the World Wide Web. Crawling can be of any content, be it text, images, video files, PDF, webpage, etc. These crawlers discover new content through links. These crawlers are always active and are continuously crawling all the websites that are hosted on the World Wide Web.

 

Once your website has been crawled, the next step is to get it indexed. Indexing is the process of getting your website content added to the search engine database. The bots discover new content, organize and store them in the database so as to give the most relevant content to the users according to their search queries. Webchutney, Pinstorm and Watconsult are few of the best digital marketing companies in India. These companies can help you take your business online.

The bots will crawl your website even if you don’t do anything, but the drawback is that it will take time. There are a number of ways to get your webpage crawled faster:

#1.XML Sitemap 

An XML sitemap is like a map of all the URLs in your website and additional information on those URLs that acts as a guide to search engines. It helps the search engines to find and crawl all the important pages on your website easily. This sitemap has to be submitted to the search engine through the search console.

#2.Request Indexing

This is another tool to get your website indexed. To request indexing, go to Google Search Console and type your URL in the search field on the top of the page. This will retrieve all the information on your page on Google. Now, whether the page has been indexed or not, ‘Request Indexing’ button appears. Click on it to get your page indexed in the search engine database.

#3.Robots.txt

There might be some content on your website that you don’t want the bots to crawl. For example, the personal information of clients should not be indexed by the search engines. The robots.txt file guides the bots on what to crawl and what not to crawl. When indexing the content of your website, be sure that sensitive information about users is not indexed.

 

Your website will have to be crawled and indexed when it is created and every time you update it for it to be available to the users. Once it has been stored, the search engines can use its algorithms and sort through its database to give the user the best results according to their query.

XPaths is a competent SEO tool that you can use to audit large websites. XPaths helps to unlock a lot of relevant data that will help with website audits. Premier digital marketing companies in Kochi claim that this information is useful for any type of online business. 

 

The most important ways in which XPaths is used in the audit of large websites are as follows:

  • Helps in redirect maps
  • Helps to gather eCommerce intelligence
  • Helps to audit blogs

 

Basically, XPath is a syntax that you can use to navigate XML documents to identify specific elements. It helps to locate the element exactly on a page with the HTML DOM structure. 

 

Information that can be extracted includes H1 page titles or eCommerce product descriptions. 

 

There are different ways in which one can scrape webpages. One can use Screaming Frog or even Python. When using Screaming Frog, less coding knowledge is sufficient and this is an advantage. 

 

Given below are the different steps explained briefly.

#1: Firstly, you have to identify the data point that you want to extract. If you want to extract the author’s name, you will have to right-click on the field, select the Inspect option, and then right-click the highlighted element that you will see on the dev tools elements panel. Then you can go to the Copy option and select Copy XPath.

 

#2: Set up the custom extraction

 

Now you have to open Screaming Frog and set up the site that you want to scrape. Enter the URL that is required. Go to the Configuration, Custom, and Extraction options. This brings up a window with a lot of options. You can choose the options and fill in the required data. 

 

#3: Run, Crawl and then Export

 

This is when the crawl option can be run. When you do a bulk analysis of crawled data, it is a good idea to export this data into an Excel sheet. This will enable you to apply a wide variety of filters, charts, and pivot tables.

 

Redirect Maps

You can extract page titles for all the old URLs and match them up with the new ones using the VLOOKUP function. It is also important to do some spot checking for looking into the accuracy of the information.

 

Auditing eCommerce Sites

This is the more challenging type of SEO audits. The best SEO company in Kochi would need to conduct product level audits sometimes for only a couple of product categories and sometimes for entire sites. Data pertaining to all the fields can be extracted using XPath. You can identify those products that lack vital information easily within your site.

 

Auditing Blogs

XPaths is commonly used to ‘crawl’ subfolders in websites such as blogs. You can get to points where there are gaps in content and set them right.

No client gives access to their CRM systems to the SEO agencies that they are working with. Therefore, they often use conversion to lead as the core Key Performance Indicator when determining the success of campaigns. In addition, they are aware that it is not enough to just drive traffic to sites. It is important to get quality leads for better conversions. Of course, it is better to have any lead than having no leads at all. However, the question is whether lead volume or lead quality is more important as far as SEO is concerned.

Lead Quality

It refers to the kind of prospective buyers attracted by a website based on set parameters. These leads are expected to have a clear intent of buying a product or service. They are also expected to have the means for the same. The leads may be individuals or organizations. Lead quality is measured by way of lead scoring. The leads are then ranked based on the perceived value to the organization. Further, the score helps businesses to prioritize leads and decide on the type of engagement that best suits each one.

The most important aspect when it comes to finding quality leads is user data. You can collect data by analyzing the behavior of the visitor to your website and other online platforms. The activities you must focus on include:

 

  • The pages they visit – how many product or services page views and blog views
  • The time they spent on pages
  • How did they reach page – through search engines, Facebook, LinkedIn, or other online platforms
  • Did the buy-in through the sign-up form on the landing page

The more data you have, the more will be your understanding of the profile of your prospective customer. This will help you to personalize and optimize your sales/marketing approach. Consult with the best digital marketing agency in Kochi. They are the right people to help you in this regard.

ROI and Lead Quality

Return On Investment or ROI is one of the key metrics that help you measure the success of your lead generation effort. A higher ROI indicates that your investment has paid dividends. When you strive for lead quality, the possibility of a sale increases significantly. It also contributes to improving the lifetime value of each customer.

 

When you concentrate on lead quality, you will shift resources towards getting selected leads only. This can affect the lead volume. Lead pools might become smaller, but they will be much more targeted and defined.

ROI and Lead Quantity

In order to improve the lead quality, you have to attract a large number of leads and then sift through them. That is why lead quantity is equally important. It is any numbers game. More opportunities enhance the chances of winning.

 

You need to focus on lead quantity in the initial stages of your business. This is because awareness about your brand will be less. You will not be able to gather data about your target audience if you do not focus on lead quantity. You can work closely with one of the reputable SEO services Kerala to drive traffic to your website.

 

Bottom line is that you need lead quantity to improve lead quality. For more information, visit our website www.socialpulsar.in.

Blogging has been there for a while now. However, it changed a lot over the years. In the 2000s, people used to read a blog because they were following them or subscribe to the RSS feed. Today, most users discover blogs through search engines. As more and more people have started using the Internet, bloggers must do keyword research as part of their content strategy.

 Importance of Keyword Research

Search engines are used by people to find out all kinds of information, including movie times, weather updates, and getting the telephone number of the local pizza place. As a blogger, you create content that provides answers to the searchers’ questions. In order to do that you need to know as to what questions they are asking (voice search) or typing into the search box. 

Blog posts written based on the results provided by keyword research will be different and attract more traffic. This means that Google is the best place to go to for free traffic for a longer-term. And, creating blogs based on keyword research is the best way to get Google to send traffic. For finding keywords, you can make use of research tools such as Moz Keyword Explorer.

 A reliable digital marketing company Kochi will be able to help you with keyword research.

 How To Choose Keywords

Once you have identified a few keywords using a keyword research tool, you need to do an analysis and find out which ones are best suited to meet your requirements.

Choose keywords based on your audience – You need to know your audience before doing keyword research. This helps you to filter out keywords that do not match with your audience. The better your understanding of your audience, the easier it is for you to choose the keywords.

Find out the difficulty score of each keyword – The keyword research tool will assign a Difficulty Score for each keyword based on the strength of the links that rank on the first search results page for that particular keyword. If you are new to blogging, you can start with keywords having Difficulty Score in the range of 20 to 30, or even lower.

Understand the search volume of keywords – Search volume tells you how many users are searching using a specific keyword in a month. Choose keywords that many people are using. You can also opt for lower-volume keywords if they are more relevant to both your goals and your audience.

 How to use keywords on a page

In the past, it was possible to get a page to show up at the top in search results by repeating a keyword several times within the content on the page. Search algorithms have improved a lot and in order to get your page on top, you have to make sure that the content answers queries in a way that is better than other pages out there. Look out for trustworthy SEO services in Kochi to seek help in this regard.

For more information in this regard, please visit our website www.socialpulsar.in.