According to Google, the motive behind treating Nofollow as a hint was for the purpose of improving link signals and returning better search results. Google was missing out on useful link signal data due to Nofollows. In the past, many users had expressed concerns as regards the abuse and indiscrete Nofollow of outbound links by a number of websites. This kind of activity can result in the removal of important source link data from Google.
The search engine major confirmed that the major reason for changing Nofollow to a hint was the loss of important data provided by the links on websites. The situation changes now and helps Google provide better search listings as they have decided to take rel=nofollowed links as a hint.
As regards the question as to whether the company will consider Wikipedia Nofollow Links which offers a wealth of links organized topically as Dofollow, Google noted that content and links provided by Wikipedia are the results of several research papers. It has been extensively studied for natural language processing and understanding user intent. The company feels that the usage of Wikipedia outbound links is reasonable as it is rich in both meaning and context.
If you have not got a clear idea as to why Nofollow is being considered as a hint, you may check with one of the best digital marketing companies in Kerala.
What Gary Illyes’ Said
Google’s Garry Illyes said that links on Wikipedia can be Nofollowed, but it is not certain as to how and when they could be ignored. In addition, he noted that preventive measures are being taken to provide protection against any abuse.
Further, Gary confirmed that it is possible to overlook Nofollow attributes of Wikipedia and cautioned against the assumption that the links would automatically be regarded as Dofollow. He also said that publishers are not required to do anything in view of this change.
According to him, publishers need not do anything special because of the change as Nofollow would continue to work as usual. However, they can use Sponsored and UGC to help Google better identify different types of links. Talk to a reliable provider of Google Analytics services in Kochi in order to have a better understanding of the same.
Nofollow Hint – Is It a Big Deal
Though some publishers have shrugged off the news, the change is definitely important because it is a significant update as far as the evolution of the calculations related to links and rankings. This big shift should not be underestimated at any cost.
The search industry has raised complaints this year that many news publications have implemented the Nofollow attribute on all outbound links. Therefore, Google’s move is likely to establish proper link equity that many websites deserve.