Why is Long-Tail SEO Strategy Important and How’s it Intent-driven?

Unlike the earlier times, when standalone broad keyword strategies were used widely and had worked well, the recent times have seen a shift in the pattern. From the beginning of 2021, long-tail SEO strategies have been turning crucial like never before. Being an SEO Company, one’s aim is always to drive more traffic and user engagement to the websites. Though long back, the hunt for low search volume long-tail keywords was considered an effective process, it has now been proved that long-tail keywords connect well with the potential customers and positively affect sales growth and returns.

 

What Are Long-Tail Keywords?

A phrase that is generally made from three to five words makes a long-tail keyword. Usually, long-tail keywords are very specific keywords and since people phrase their questions very often in different ways, these keywords are very much unpopular. Though they have high variation, long-tail keywords have a very low search volume and a high conversion rate.

Long-tail keywords are intent-driven and are thus effective when it comes to customer communications. This enables you to create content that specifically addresses queries leading to higher conversion rates.

 

Why Are Long-tail Keywords Important in SEO

 

  • Less Competition

 

It is true that the search volume will be low while using long-tail keywords but, you have the privilege of creating specific keywords that are apt for our business that enables you a better ranking and increased user experience. To complement this, if you turn successful enough by implementing the required on-page SEO and perform link building, your landing pages would gain much prominence.

 

  • Higher Conversions

 

Long-tail keywords help in easier discovery of search intents and this allows you to identify queries that indicate the buyer’s intent. By using this knowledge, you can have an improved sales and complement your content marketing strategy.

 

  • It Helps You To Optimize for Semantic, Conversational and Voice Search

 

Optimizing for semantic search is possible with long-tail keywords. The use of voice-search has evolved very common and users are making use of the long-tail keywords phrases to raise questions with the search bar.

 

How to Find Long-Tail Keywords

You can create a favourable list of long-tail keywords without wasting much time and for that firstly, you should understand and list out all possible long-tail keywords that you are sure that you rank for.

Following that, you should download the information available for your PPC campaigns, Twitter account, Instagram, Facebook page, YouTube videos and other such metrics that you think might reveal new terms.

Subsequently realize new long-tail keywords suitable for you and that you could rank for.

 

How to manually create a list of potential long-tails

  • Preparing a list of seed keywords with the help of keyword planning generation of a list of keywords would be possible, but make sure to not include Google AdWords. As, Google AdWords doesn’t turn useful when it comes to long-tail keywords as it lowers the search volume

 

  • Look at Google’s autocomplete suggestions and write down autocomplete suggestions by typing each seed keyword into Google.

 

  • Collate Google’s related search suggestions and write down the related searches by scrolling to the bottom of each SERP.

 

  • Perform Bing Search Suggestions and also for any other search engines you want to optimize for.

 

  • Add these potential long-tails to your target list. Group all your terms and get ready to start trimming your list.

 

An Overview

When diagnosing conversion issues, analyzing keywords by high-intent should be your first step. Keyword intent is undoubtedly the most important concept that helps you in meeting the users’ needs better and to match your content and landing pages to their intentions. The Long-tail SEO Strategy aims at discovering, pooling and making use of those long-tail keywords that are intent driven and ones that positively influences the conversion rates. Hence, the SEO Companies have incorporated the use of these aiming at better ranking of the websites.