Ways To Drive Traffic to Your New or Struggling Websites


Numerous sites struggle to build traffic and it’s an everyday story. Sometimes it’s because Google constantly keeps updating and it could also be because the website is brand new. Is your site struggling too? Do get in touch with our agency which is the best digital marketing agency in Kerala. 

Let’s take a sneak peek into how to build new sources of traffic.

Understanding Google’s Freshness Algorithm

You must first understand that Google only and always prefers “fresh” content is not entirely correct. The idea had come up from a misunderstanding of Google’s “freshness algorithm.”

The freshness algorithm promotes new content when it is trending and of the moment. So, if you had believed that the freshness algorithm prompts only recently published content, you had a wrong notion all this while. The freshness algorithm is about promoting trending content instead. 

Need help in developing content that trends? Get in touch with our agency for content marketing solutions in Kerala.

The publication date of the content is not a ranking factor. Hence, changing the publication date will not make the web page rank better.

Google’s freshness algorithm is 100% about relevance to users and a fresh web page is always relevant to a person searching for the latest information.

So, it’s time to re-strategize your content structure and you can attain that easily through our content strategy agency in Kerala.


Fresh Content Is About Relevance

So if your digital marketing strategy is managed based on relevance and being topical or new, then generating ideas for content becomes easier.

Here’s a tip that can come in handy. Develop content on topics that are trending and at the same time have relevance to your business activities. Current events like politics, sports, and entertainment are important at a specific moment. So, anything that is new is a good topic for ranking new pages and building traffic fast. 

And that is the kind of content that Google might rank faster for a new web page.

Get professional help with your content marketing through our content marketing company in Kochi. Do call us to know more.

Google’s explanation on ‘freshness within the context of relevance’:

“…we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.”


Updating Content vs. Changing Content – a look into the context

In 2018 Google’s John Mueller had this to say about freshness as a ranking boost:

“Fresher doesn’t mean better. Don’t fall into the trap of tweaking things constantly …when you could be moving the whole thing to a much higher level instead.

It’s more a matter of your putting out new content… that’s relevant for people who are searching at the moment and that we’re ranking them based more on that…”

What Mueller is warning about is, to avoid changing content in the hope that Google will see it as fresh, because, there is a difference between changing content and updating content.

Merely changing content does not make it more up-to-date. It’s simply rearranging words.

On the other hand, updating content means making it up to date. That results in content that is relevant to a topic that is changing.

Get expert support for content marketing solutions in India by contacting our agency that is located in Kerala. We have been helping various clients across numerous industries to successfully develop content that drives traffic. 


Understand that fresh is all about relevance

SEOs often have to be tailor-made in order to be relevant to Google’s algorithm. Hence, you need to make great strides by focusing on being relevant to users when users need content about new topics.

Evergreen content is information that doesn’t change. For example, the basics of growing a potato plant will never change. 

A business with a brand new website will have to face some struggles to rank evergreen content against established websites.

Now, going back to the potato plant example, focusing on a trending way to grow potatoes can be easier. For example, a new method for growing potatoes is trending because of social media. People are going to be hungry for more information about that new method.

Similarly, publishing content based on trending topics will be a useful strategy, particularly for new websites. It will attract users to the trending topic who may then stick around for some of the more evergreen topics.

Need help in creating content on trending topics that will boost your traffic? Do get in touch with our agency which is the best SEO company in Kerala.



Hope you get the point that constantly adding content that is relevant to users and doing it on a regular basis is the secret to becoming a successful website.

Therefore, devoting time to producing and publishing trending content is a good way to get the ball rolling on a new website or a way to keep afloat during the lean times between algorithms.

Your task gets simplified by hiring our team of SEO agency in India. Do get in touch with us to unlock the door to a great website.