LinkedIn To Remove Stories Feature From September 30, 2021

LinkedIn marketing is indeed an integral part of social media marketing. But, one needs to understand and be informed about the changing trends and reforms that are brought about in the social media channels from time to time. This is considered and proved necessary for an effective social media management process. LinkedIn’s latest updates are that, starting from September 30th, LinkedIn stories would be removed, though the company is still committed to expanding its video capabilities.

The company announced that the feature would be removed and LinkedIn stories are going the way of Twitter’s Fleets. This change was planned based on the discovery that users love the idea of more video content on their profiles and stories weren’t seen as a right and winning approach to do it.

Here’s the exact and full-fledged details on why LinkedIn has resorted to this decision and what it means for the users and advertisers and what has LinkedIn planned for.

 

What Went Wrong?

LinkedIn admits that it made incorrect assumptions with regard to what users want out of an informal video product such as stories and it mentions it this way:

“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting.

Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise.”

In a nutshell, users liked stories but didn’t like the fact that they disappeared. Users felt that it was a waste of effort creating stories for LinkedIn as those were not permanent. Hence, instead of creating an option or feature that lets your stories last forever, LinkedIn is completely removing this feature and coming up with a new concept.

 

What’s Planned for September 30 by LinkedIn?

Starting on September 30, 2021, LinkedIn is removing the current stories experience. Users will no longer be able to create stories for pages from this date.

As far as advertisers are concerned , ads between stories won’t be possible and  instead will be shared to the main LinkedIn feed.

Stories that were promoted directly from a page in Campaign Manager till September 30th, 2021 will not appear in the LinkedIn feed after that date. But instead, they will need to be recreated as an image or video ad.

 

What’s Next For LinkedIn?

LinkedIn’s plan is to take what it learned from the launch of stories for the favourable evolution of  the product into a reimagined video experience.

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The new experience from LinkedIn is expected to be richer and more conversational than stories:

“We want to embrace mixed media and creative tools of Stories in a consistent way across our platform, while working to integrate it more tightly with your professional identity.”

LinkedIn agrees that users enjoyed the creative tools integrated with the stories editor. Videos could be made more creative and engaging with its features like stickers and “Questions of the Day.” The ability to enhance the videos in a more professional context is preferred by the users.

 

Summary

Though LinkedIn hasn’t yet  revealed any further details about the video experience it’s working on, or when it will launch, as a user and from the insights from this article, you should by now have a general idea of where the feature is headed. Social Media Marketing turns cent percent beneficial only when the relevant changes brought about are absorbed and worked upon for the betterment of the brand or business.