How To Rank Your Local Business Better With Local SEO?

 

Only one who owns or does online marketing for a local business will understand the challenges that come with a campaign vs. that of a non-geo-specific brand. Local SEO is different from your average SEO campaign. The local search results are changing more rapidly than any other. Getting acquainted with and implementing local SEO services is a task by itself. 

Here are some of the techniques that can be implemented to get results from your local SEO campaigns.

 

 

First Things First

 

Even before you go ahead and start chasing links, there’s up-front work that needs to be performed on your website. This will ensure that you’re able to get the best possible results.

 

Google My Business

If you haven’t already, you’ll need to claim your Google My Business page.

And once you’ve set it up, you should include the following:

– Add a long, unique description that’s formatted correctly and includes links.

– Choose the correct categories for your business.

– Upload as many photos as possible.

– Add a local phone number to your listing.

 – Add your business address that’s consistent with that on your website and local directories.

– Upload a high-resolution profile image and cover photo.

– Add your opening times/days (if relevant).

– Get real reviews from customers (I’ll come onto this).

 

NAP (Name, Address, Phone Number)

Consistency is key and you need to ensure that you have your full NAP across your whole website and on every page. You must use the same details and format when you mention your address on other websites (i.e. local citations).

You also want to use Schema.org markup on your NAP to give the search engines all they need to display your company information correctly.

Our SEO agency in India is the best to help you with your local SEO needs and more. 

 

Local Reviews

These have a direct impact on local search rankings and this doesn’t just mean Google reviews. You’ll have to focus on getting reviews on your Yelp page along with other local directories. Your first priority should be Google reviews.

You will have to capture any low-hanging fruit by getting in touch with your existing customer base and seeing if they’d be interested in leaving you a review. 

Another great tip is to create a page on your website that gives instructions to your customers on exactly how they can review your business. This is effective when it comes to getting in touch with customers, especially the non-technical ones!

Do get in touch with our SEO company in Kerala to get a detailed analysis of your local SEO performance and to know what best can work for your business. 

 

 

Local On-Page SEO Factors

 

On-page SEO for local businesses conforms to good SEO tactics. There’s a huge weighting towards the on-page content in the local search listings. It is important that, where possible, you squeeze the most value out of your content.

You should also ensure that your website is mobile-friendly. 

 

 

Local Link Building & Citations

 

Link building within local SEO campaigns is important but is often overlooked.

Compared to standard SEO campaigns, local SEO relies more on links from other local websites that are relevant to your business. It’s less about getting links from high authority websites and more about getting links from those websites that are local to you and are talking about similar things to what you do.

This indicates that local directories are a useful resource for link building.

There are a number of ways to get local citations:

1. Use a service like WhiteSpark to find and upload local citations for you.

2. Get help from the extensive list of citations on the Moz website and manually submit your citations.

3. Use tools like Ahrefs, Majestic or Open Site Explorer to run competitive link research and find those citations that your competitors have gained.

4. Set up alerts with the help of Mention or Google Alerts and track new mentions of your competitors’ NAP listing.

Get in touch with our agency as we are the best SEO company in Kochi and our expertise and excellence with local SEO strategies can lead to business to greater heights. 

 

 

Local Link Building Strategies

 

There are numerous ways of earning or building links and here are a few to get you started:

– Go to Meetup.com and search for a list of local events that are relevant to your industry. Find those websites and contact them about sponsorship and ff they accept, you’ll get a link from their website 

– Create a local resource from public data and reach out to the local press to get coverage. 

– Run your own local event and bring through links from the local event page.

– Sign up to press request services to get quoted in local publications.

– Run an AMA on Reddit within other local communities.

– Line up interviews and columns within relevant online publications.

– Give a discount to local organizations for your products/services in exchange for a linked mention on their website.

– Enter local awards.

– Spend time on local PR outreach to get online and offline coverage in local news.

– Run regular competitive link research and capitalize on any new opportunities.

– Offer scholarships 

Looking for the best local SEO services? We are only a call away. 

 

 

SERP Click-Through Rate

 

Another ranking signal is the CTR from the SERPs and this is such a strong signal because it’s used as one of Google’s core Quality Score measures within their Adwords platform. 

It is used to measure the user experience that searchers are getting with this metric.

Moz’ Rand Fishkin carried out an experiment with his Twitter followers to know the impact of a large increase in SERP CTR on search rankings. In the results, he saw several position ranking increases in less than an hour!

In order to maximize your SERP CTR, try the following:

– Ensure you have Schema.org markup set up, with reviews.

– Make your title tag as readable and relevant as possible.

– Have a detailed meta description, relevant to what users will be searching for.

– Use Twitter/Facebook/Google+/Reddit to split test titles to measure CTR from social and then take those findings to adapt your SERP snippet.

 

To Conclude

It is essential to get your Google My Business page set up and optimize all of your landing pages with local keyword data. We are the top SEO experts in Kerala who can take care of these and also ensure that your NAP listings remain consistently across the web.

We help to generate genuine reviews from your customers on Google and Yelp and optimize your search engine snippets. With us around, you can focus on your business, while we focus on your localized link building.