Keyword research does not end with just choosing search words that occur in high volumes. Any high-quality SEO campaign is more than this. The best keywords chosen can help to rank your website higher on the search listing page. This would rank your website for more keywords and consequently drive more traffic to your site. You can find below a few tips on how to do the keyword research so that the result is increased traffic.
Search Volumes are Deceptive
The search volumes that you see can trick your mind. High search volumes do not necessarily mean the number of clicks is high. Just seeing a high volume for certain search terms does not mean there are as many clicks that close deals.
Search Intent is Important
When trying to spot the best keywords, there I always a trade-off between search volumes and search intent. It is best to choose the search-terms that fulfil the intent of the one searching for the information. The search intent categories to look out for are informational, navigational, commercial query, and transactional. It is, therefore, a good idea to hot the right keywords by checking the type of content generated in SERPs for queries. However, the intent does not always come out as very clear.
Long-tailed keywords (does not refer to length) that have a high search demand when considered as a group drive a lot of traffic. Google adwords management services professionals suggest at looking at the competitor’s pages that generate traffic for spotting long-tailed keywords.
Simply choosing high-volume keywords may not be enough to successfully drive traffic to our website. Instead, it is better to choose keywords that fulfill the searcher’s intent according to Google adwords management services experts.
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