How to improve your site for better findability?

An optimized site structure is a strong and essential foundation for the SEO success of any company. Do get in touch with our agency which is the best SEO company in Kerala to endeavor pro SEO strategies that will drive your business to success. 

It is important how to strengthen those foundations and identify opportunities for greater search visibility.                                        

“You wouldn’t build a house without having a strong foundation,” Niki Mosier, head of SEO and content at AgentSync said, “And you shouldn’t build a website without having a strong foundation either, and without constantly making sure that foundation is strong and that there are no cracks in it.”

Our SEO agency in Kochi will help you optimize the architecture of your site and can help search engine crawlers find and index your content. This will enable them to show those pages to users in the search results and will help send link authority around your site to make it easy for visitors to find what they’re looking for.

Shared here are the strategies to ensure that the foundations of your site are solid and to help you identify opportunities for greater search visibility.


Crawl budget analysis

The crawl budget refers to the number of URLs per site that Googlebot can crawl.

“Every website gets a crawl budget, which can vary depending on the size of the site and the frequency that new content is being published on the site, so having an idea of what a website’s crawl budget is can be beneficial in making informed decisions on what to optimize,” Mosier said.

Conducting a crawl budget analysis will enable you to get a more comprehensive view of the following essential elements:

How your website is being crawled?

 If you identify that Googlebot is the client, you can make use of log file analysis to find out how Googlebot is handling the URLs on your site and if it is crawling any pages with parameters. To get access to the best local SEO services, you may consider getting in touch with our agency. 

How fast your site is?

 Many tools can tell you how fast your server reacts. A log file analysis shows you how long it’s taking for a bot to download a resource from your server. 

Indexing problems-

 Getting into the log files can show us whether bots are having trouble downloading a page fully.

How often a URL is being crawled?

 The crawl frequency enables us to figure out if there are URLs that a search engine crawler should be crawling.

Crawling problems-

It also helps to reveal when a crawler is encountering 404 errors or redirect chains.

When it comes to doing crawl budget analysis, there’s a couple of tools that are helpful such as ScaremingFrog’s Log File Analyser, Microsoft Excel and Splunk. Get in touch with our SEO agency in India to incorporate the best tool for your website.

The steps to performing a crawl budget analysis:

1. Obtain the log files; for which it is recommended to work with at least a month of data. 

2. Look for URLs with errors.

3. Assess which bots are crawling in which areas of your site.

4. Evaluate by day, week, and month. This establishes patterns that may be useful for analysis.

5. Know if a crawler is crawling URLs with parameters. This may indicate a wasted crawl budget.

6. Cross-reference crawl data with sitemap data to assess for missed content.

Once you’ve dived into the server logs and understand what your crawl budget looks like, you can use this data to prioritize your SEO tasks. Our SEO specialist in India can help you perform this task effectively.


Driving traffic with technical SEO 

Finding out how well your site is functioning will help you put the right strategies in place that will drive more traffic to it.

Doing regular site audits helps to keep a pulse on what’s happening with your websites. In addition, Google Search Console checks for Core Web Vitals or schema issues. Making use of monitoring tools such as Rank Ranger, Semrush and Ahrefs are great ways to stay alert to any issues that might pop up with your website.

Assessing the search results pages (SERP) triggers for the landscape of the keywords that you’re targeting. In addition to seeing what search features may be available, the SERP also shows which sites are ranking higher than you. 

You can check what those sites are doing by looking at their source code and it can tell you what schema they’re using. Also viewing their pages helps to scope out what their headings and user experience look like. To know how to go about with this you can consider contacting our SEO experts in Kerala.

Updating your old content also results in a rankings boost. Thus paying extra attention to your headings and above-the-fold content helps. Adding schema markup may enable your content to appear as a rich result and thus also increase your visibility on the SERP.

Paying attention to page speed is also definitely an important metric. It’s also important to pay attention to what the industry average is. To know where your competitors’ sites are ranking or are at as far as page speed and kind of set that as your benchmark are all good to know.

It’s important to assess individual page speed versus overall site speed as it allows you to see what each page on your site is loading for and then you can make improvements on a page-by-page basis. To know how to go about this, do consider getting in touch with our agency which is the best content marketing company in Kerala.


To Conclude

How your pages render can affect your user experience and also affects what search engine crawlers see. Is there a pop-up or a really big header on a particular page of your site that’s taking up a lot of the above-the-fold space? Or are you struggling to have the best and most effective content? Our content strategy agency in Kerala can help you curate the best content and also deal with your page speed, thereby improving your findability.