Google has revealed their bad ad statistics this week and according to them over 3.2 million ads were removed over the period which means almost 100 ads removed per second. This is also almost double the number removed in 2016 and 4 times that of 2015. These ads were removed because they did not adhere to the Google policies. Let’s have a look at how Google removed these bad ads and what this means for your digital marketing strategy.
Google has an army of 180 filters to catch the invading infiltrant web traffic and other frauds. Also they have special filters designed for policy violations, such as “clickbait,”. Clickbaits are ads that trick people into installing unwanted software or ads that direct people to malware-laden websites.
According to Google they have taken down
– 79 million ads that was sending users to malware-laden sites
– 400,000 malware sites
– 66 million “trick-to-click” ads
– 48 million ads that caused unwanted software installation
In addition to this Google has also removed 320,000 ad publishers from their ad network. They have also banned close to 90,000 websites and 700,000 mobile apps from displaying google ads.
According to Scot Spencer, Google’s director of sustainable ads “After expanding our policy against dangerous and derogatory content in April 2017 to cover additional forms of discrimination and intolerance, we removed Google ads from 8,700 pages [that] violated the expanded policy,”.
Another action that lead to penalties for website is Scraping, which is the process of copying content or news from other websites. Over 12,000 websites were penalised for scraping. This count was 10,000 for the year 2016.
Also tabloid cloaking violations caused 7,000 AdWords accounts to being suspended last year, is a huge increase from previous year’s data of 1,400.
Google has also stated that it has implemented new technology and introduced 28 new advertiser policies and 20 new publisher policies to combat the surge of bad ads and scammers. Also Google has updated few of its policies to ban cryptocurrency-related advertisements.
Google has said that they will revisit their policies related to addiction treatment center advertisements. They will also be introducing a certification process for for these rehab facilities so that only legitimate treatment centers will be connecting with the people. Or if we put it in other words only those rehab facilities that pass the certification will be able to run their ads.
So long story short if you are planning to run some ads on Google make sure that they correctly adhere to the policies set by Google. And if you are not sure of how to do it employ a good Digital Marketing Company in San Francisco for the job. They will have the expertise of doing things the correct without wasting your money.