Digital Marketing Blog Search Engine Optimization Google Updates Search Rankings to Favour Original News Reporting Jeethu Vijayan November 1, 2019 Comments are Closed 1 ‘Are you sure the news is authentic?’ ‘Yeah… but with a little bit of exaggeration.’ ‘I think we need to mine till the origin to have more accuracy’ ‘Okay. Let’s check what Google has got!’ Every conversation on information mining would end up with the prominent search engine. It has become a habit for each just like bed coffee. Now let’s have a short recap on how Google digs the material for us from around 150,000,000 active websites. Did you just say keywords? Well, you are right. Google gets the data based on the keywords you used to search. However, the task of filtering these many sites to get helpful information is monumental. That’s where the role of algorithms is vital. Algorithms – mathematical instructions that command the search engines to make relevant sites appear further up on Google’s search engine result page (SERP). Hence, the higher-ranked links relate to your search query would be the first ones on Google list. Top digital marketing agencies can help you in making your webpage relevant and emerge on top of the search engine result page. The latest newsflash is that Google updates search rankings to give more value to the original reporting of news stories. With this update, Google intent to give more prominence to the original coverage than the shadow coverages by other publications. Besides, the original report would also appear on the top of SERP for a long period. As the opening pace, the update on search ranking has been highlighted in the latest changes to the search quality rate guidelines. This modification will be beneficial to both searchers as well as publishers. The searchers like to get hands-on the original report of every news story, at the same time, genuine publishers will get more visibility on the search engine result page. Based on Google’s statement, there is no accurate definition of what original reporting really is. Also, no standards have been established to check how one article is original over the other. Hence, this definitely can be a challenge to determine, at least in some cases. For instance, if a national news was covered by multiple media at the same time, then it would be difficult to catch on which media published the ‘original’ one. At the same time, if a major incident was reported by a particular media, that itself became a viral news and followed by others, then it would be easy for the search engine to figure out which news should get importance. Time will state how Google would handle these various kinds of circumstances of news coverages. However, it is evident that, notable changes are happening with the site rating system of the major search engine on the planet. Hence, it is high time for you to consult with a distinguished search engine optimization company to improve your brand on the digital platform.