Facebook Ads Targeting Gets Better With These Powerful Options.


Facebook users typically spend more time in their News Feed, and as Facebook continues to expand into new areas, it opens up a whole new ecosystem of behaviors that can be targeted. This trend is gaining momentum with the onset of the Engagement Remarketing options that are now available. 

Though it’s still vastly underused on many accounts. They can be a goldmine not only for remarketing but also for creating lookalike audiences and moving users through a sales funnel. Know how you can benefit enough by relying on Facebook by getting in touch with our agency which is the best social media marketing company in India.

These can be extremely effective for brands that have a lot of social interaction, as well as businesses that may not have micro-conversions on their site, substandard landing pages, or anything else that creates challenges around remarketing or solid Lookalike audience creation.

Listed below are some of the most powerful ones that you should consider.


1. Video Behavior Remarketing

The Engagement options provide an option of choosing Video that gives you a small screen with a drop-down for the behavior you want to isolate:

Once you have picked the behavior you want to create an Audience from, you can choose the length of time to include, and then the specific video.

This is great because you can create a content funnel based on what the user has viewed.

For instance, if you create an Audience of users who viewed 25% of your how-to video on building a deck. You could then follow up with a carousel ad of tools that are featured in the video.

And if you want to promote more content, you can show a part 2 to the original video, and then follow that one up with something sales-focused.

By building the Audience you choose, you can create a Lookalike off them as well and give Facebook more data it can find other users in your target demo who are most likely to watch your video, making that targeting more exact.

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2. Lead Ad Engagement

Lead ads help drive building your email list for a relatively low cost. These ad units enable users to submit things like their name, email, and many other fields of their choice within the unit, without having to leave and go to a landing page.

There are numerous options for Engagement targeting based on their interaction with your lead ad unit.

You can even remarket to users who opened the form but didn’t submit it. And if you want to test showing a remarketing ad to users who opened and submitted with a more sales-oriented promotion message.

This is a prime opportunity to create more lookalikes that you can use to further your lead gathering. 

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3. Page Engagement

Page engagement cites your page and it also applies to the ads you create or messages sent to your page

Generally, if you get a lot of social interaction on your posts, this can be a great way to continue interacting with users. The option to interact with users coincides with the ability to have ads drive to Messenger which helps to start those conversations in the first place.

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4. Instagram Business Profile Interaction

This option is a crossover, especially for businesses that have a healthy Instagram following but are struggling to replicate it on Facebook.

Similar to Page options on the Facebook side, this one allows you to create ads based on Facebook behaviors.

This is effective for brands that are focused on images, such as apparel, allowing them to use their fan base on Instagram to drive their messaging and targeting on Facebook.

When combined with other interests, this option can be used to target a combination, like a Lookalike audience plus a makeup interest for a makeup brand’s ads.

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Additional Options That Work If Made Available

Here are three options that would work for you:

Possibilities for content targeting

The ability to choose which piece of content or post to be created for the Custom Audience when it comes to post/ad engagements. As of now it just applies to every post. But if the advertiser can choose which pieces of content the user has already viewed it helps to create a specific video for the audience around.

Target-based interaction

The ability to interact with a user and know did they like it? Love it? Comment? There have been screenshots circulating that there’s a beta test based on users who shared your content, so they’re on the way to having this as an option, but it would be a super-cool option to have!

A way to categorize or tag your content within the interface 

This helps easily to create larger groups for remarketing. So you can tag things based on “how-tos” or “sales messaging,” and then you can easily push out messaging you know those categories of content consumers are going to be interested in.

Do get in touch with our social media marketing agency Kochi to know and incorporate the best ones that yield better results for your business.



With all the data that Facebook Ads have, the sky’s the limit. The options outlined here are powerful on their own. Know which ones would benefit you right with the help of our social media marketing company in Kerala

We help you to test them out and find what works best for you, and be ready for the newer iterations that are sure to show up!