Effective Tips To Convert Customers with FAQ Pages

 

When building the content for your website, FAQ pages may not be the first page you think of. But, if you don’t have one or if the ones you already have aren’t working, now is the time to get them right through our top SEO experts.

Whether you understand it or not, your customers have a lot of questions. If you are willing to watch and listen, you will notice the same ones come up frequently. Those are the questions that your frequently asked questions page should target. 

 

Why Your Website Should Include FAQ Pages?

The major reason for having an FAQ page is to provide your customers with a place to have their top questions answered. There are times when we ourselves have turned to these pages to learn more about a product or service of other brands or companies or to discover certain features or options.

The pages that are dedicated to frequently asked questions do more than merely answer questions. Customers can also scroll through these FAQs to learn more about a variety of topics and features that can benefit them. This information can actually help in pushing them to convert. 

FAQ pages are also really valuable for your SEO purposes. By default, your frequently asked questions, and their associated answers, are full of relevant keywords and phrases. Your target audience is probably searching for these. You can thus capture long-tail keywords this way you attain the know-how of the right keywords and are able to make use of the natural and human, rather than keyword stuffing.

These question-and-answer layouts are an excellent way to snag the featured snippets that Google provides in their search results.   

Get in touch with us for more information on how to correctly incorporate the right FAQs on your page, as we are the best SEO consultants around. 

 

7 Tips for Effective FAQ Pages

Creating FAQ pages has an intention. The goals of your FAQ pages must include all the reasons provided above. It guides your strategy. 

Here are tips on how you can build better FAQ pages.

 

1. Research Long Tail Frequently Asked Question Keywords

Long-tail keywords are required to have a great SEO plan. In order to rank high in relevant searches that are related to your brand, or to be on the first page, you should incorporate long-tail keywords into your site content. 

And, having FAQ pages is one of the easiest and most obvious places to do just that. Furthermore, the longtail question also informs what those questions should be. Google is an excellent resource for finding out what real people are searching for. 

Here’s an example. If you are one who makes and sells chocolate, you’ll want to know what people want to know about chocolates. So, you must create FAQs that complement this requirement. 

Making use of tools like Quora or Answer the People helps to learn what people are asking about a particular topic. 

 

2. Dive into Your Site Search Data

Another means to understand what people are asking about your topic is to look into the search data on your website. You can review what people search if you have a search function on your site and what topics are they researching the most? 

If people are taking the time to use your site search, it means that the information available on your site is important. Finding the right answer will impact whether or not they convert. Always make sure to answer those questions, but also to provide ample CTAs to capture those leads. This can include email captures in exchange for discounts, links to product pages, or places to learn more.   

To have all those answers in one place is critical. If your customers can get their answers quickly and thoroughly, they are more likely to stay engaged. 

 

3. Ask Your Customer Service Team 

Talking to your customer service team can also give you more inspiration for your FAQ pages. It is because they answer the same questions time and time again. And those are the questions that you have to capture on your frequently asked questions page. If people are calling your customer support system with a particular set of questions, many other people are also probably asking the same questions and they might not be calling in.

When you answer the frequently asked questions on your website, it means that everyone finds the information they need. Thereby you can free up your customer service team to cater to other requests. 

This is especially important if you’re a one-person shop. Your own inbox might be probably full of the same questions.  

You can also make your customer service team’s job easier by marking each question hyperlinked individually and using jump links or anchor links. This indicates that each question and answer should have its own URL you can include in customer service messages.

Also, have a place to collect email addresses, through newsletter signups or downloadable lead magnets.

 

4. Analyze Your Customer Reviews 

Checking the customer reviews is another means of gathering info to formulate the right  FAQ. Instead of solely relying on data from people who are in the buying cycle, seeking info from customer reviews provides the necessary insights into what real customers, who went through the whole sales process, think about your product or service.

Sometimes, you may see similar regretful comments, such as “I wish I had known this before I bought” or “If I had known this, I would have ordered differently.” Your frequently asked questions page can help to mitigate such frustrations by being upfront, open, and thorough in explaining your products and services.  

You’ll gradually see positive reviews, such as their favorite part of the purchase or things that helped to convince them to purchase. These should be the topics and concepts that you want to highlight in your frequently asked questions to give warm leads an extra push. 

 

5. Categorize by Concept 

As you go through the process of gathering the right FAQ questions, you might find yourself with quite a long list. It can get overwhelming if your list is long. Organizing them into categories can help. This makes the creation process easier and helps the users in finding the information they need. 

Some questions may also be similar so combining them will make more sense. As you do, remember to go back to those long-tail keywords in order to ensure the questions you use on your FAQ pages reflect what people are actually searching for. 

Are you searching for the right SEO specialist in India? We are only a call away. 

 

6. Keep It Simple

Sometimes, FAQ pages can also get complicated very quickly. Yes, it might be tempting to answer every possible question with every bit of information you have but sometimes in that process you can get lost in the weeds and lose your customers.

Hence, focus on the questions your customers find the most pressing or confusing. Make sure your answers are straightforward and always easy to understand. It can be easy to get lost in the jargon and details you are so familiar with, but that might confuse your customers even more. 

So, instead, focus on the big picture and provide only simple answers. If they want to learn more, they will continue to engage. 

 

7. Give Them Something to Do Next

If you want traffic to convert, make sure your answers, and the page as a whole, include opportunities for further engagement.

Having deeper details that they can explore in another format, such as a blog post, white paper, or video and CTAs, sends them a sense of extended communication.

 

Conclusion

Frequently asked questions meet people as in their customer journey and help them understand your differentiators and value proposition. The right FAQs can even take site visitors from “I don’t get it” to “I need it!” Hope you want your FAQs to have such impacts. Getting in touch with our team will make this come true, as we are the SEO experts in India who are capable of fulfilling your needs.