Do Meta Descriptions Matter For SEO?

Meta descriptions help to appear in search results and social media, enticing people to click through and visit a site. Hence, optimizing your meta description was considered essential for SEO. They help search engines like Google understand what a web page is about. And the good news is that our SEO experts in Kerala will help you gain the right results from your content. 

Would you like to run a site audit using the best SEO tools, to find a flag or warning about missing or duplicate meta descriptions? Our SEO agency in India can help you with this. Thereby, we suggest what you need to make sure so that each page has a unique meta description, as part of your SEO strategy.


Meta Descriptions As A Ranking Factor

If you write an optimized meta description, it will help you rank higher in Google search results. For which, you should use your target keyword phrase in the meta description as your best SEO practice.

Yoast is considered one of the definitive experts as far as meta descriptions go. The Yoast WordPress SEO plugin was in use on over 7.9 million sites.

Yoast’s recommendation for meta descriptions:

–    Keep it up to 155 characters.

–    Use your focus keyword.

–    Make sure it matches the content of the page.

It is getting proved over and again that optimizing your meta description is essential for SEO. Are you unsure about how to go about with meta descriptions? Not to worry, our top digital marketing agency in Kochi is just a call away. 

Google’s Splitt recommends that the meta description and page title not only provide searchers a first impression but also:

“…helps Google Search to get a short summary of what you consider important about the page.”


Are Meta Keywords A Google Ranking Factor?

Meta keywords appear in the HEAD section of the page’s HTML. But does that signal to Google that will help you rank higher?

Meta keywords indeed allow you to tell search engines what topics are covered on the page, but do meta keywords affect your organic search rankings?

Is there a connection between meta keywords and improved Google rankings? Know everything about how Meta keywords can be of benefit to your ranking by approaching our agency, which is the best SEO company in Kerala.

Meta keywords give you the ability to add an unlimited number of keywords to your page. But the question is do they have an impact on search rankings.

In 2009, Google Search Central had published a post about the meta keywords tag.

The first question asked was, “Does Google ever use the keywords meta tag in its web search ranking?”

The answer was a NO

“Our web search (the well-known search at that hundreds of millions of people use each day) disregards keyword meta tags completely. They simply don’t have any effect in our search ranking at present.”

Why did Google begin to disregard the meta keywords tag?

“Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.”

At the time, Google did not see this decision changing.

“It’s possible that Google could use this information in the future, but it’s unlikely. Google has ignored the keywords meta tag for years and currently we see no need to change that policy.”

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In Google Search Central’s Advanced SEO documentation, Google lists the meta tags that they recognize for search. They do include the meta description and meta robots. Meta keywords, however, were not mentioned in the documentation about meta tags.

Yahoo and Bing also disregard the meta keywords tag.

In 2009, Yahoo made the revelation at SMX East that the meta keywords tag has been unsupported for months.

In 2014, Bing wrote a blog post, “Blame The Meta Keyword Tag.”

In it, they wrote the following.

“Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value. Sure, it might have value for contextual ad systems or serve as a signal to ‘bots playing the web looking for topics to target, but as far as search goes, that tag flat lined years ago as a booster.”

In 2021, Google had updated a page on irrelevant keywords. They had reinforced in it the fact that you shouldn’t use keywords to “…appear in a list or group, or out of context (not as natural prose)”

Further, they also mentioned that the use of keyword stuffing anywhere on your page could constitute webspam:

“Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking.”

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Meta Keywords As A Ranking Factor: Conclusion

Based on what Google had mentioned in 2009, Meta keywords are not a Google ranking factor though it was still used at that time and even years before that.

Hence, the bottom line is that Meta keywords are a relic of a bygone SEO era.

And, when do keywords matter in meta tags? The answer is, they matter in the meta description.

As Google sometimes uses Meta descriptions in search results, it’s important to include the main keyword in a well-written Meta description. Our content marketing company in Kerala will be of complete help. 

Our comprehensive SEO services will provide you with the right solution required to accelerate your digital marketing efforts.