Content That Is Important Will get Indexed ; Mentions Google’s Mueller

The importance of helping Google understand which content is important to help it get indexed was discussed by Google’s John Mueller. Though he had mentioned the role of external links, his overall answer was intended to stress the importance of how important the content was and also offered five ways to highlight that importance. Make your content effective with the help of our content marketing solutions in Kerala.


Situation When The URL Is Discovered But Not Indexed

A person asked Mueller the question that they are creating content for clients but Google’s search console indicates that the content is discovered but not indexed.

Not indexed means the content is not placed in Google’s index for ranking consideration. And content that’s not indexed might not exist.

And Mueller offered suggestions, including the idea of external links for the SEO that was seeking guidance about content. To incorporate the same, you may consider contacting our content marketing company in Kerala.


What Does It Indicate to be Crawled But Not Indexed?

The person who had asked the question wanted to know what it meant for the content to be discovered (crawled) and not indexed.

He asked:

“Does it mean Google thinks this content is not perfect for indexing? Or what does it mean?”

While answering to the above question, John Mueller suggested that Google’s not indexing the content doesn’t necessarily mean that there’s something wrong with the content.


John Mueller’s Answers To Google Content Indexing

John answered:

“I don’t think it means anything, in particular. …I think that’s always kind of an easy, early assumption to say, “Oh Google looked at it but decided not to index it.”

Mueller also explained what he meant by stating that everything is not automatically indexed.


John continued his answer:

“Most of the time, when we still crawl something, it doesn’t necessarily mean that we will automatically index it.

So I would almost treat those two categories of not indexed as a similar thing.

And it’s tricky because we don’t index everything, so that can happen.”

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How to Index Content Faster?

The person who has asked the question followed up by mentioning that the pattern of their content failing to be indexed is happening across five or six client websites.

He asked John Mueller for advice on how to get it indexed.

“…is there any other thing, if we do this, maybe that will help for getting indexed?”

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John Mueller’s suggestions:

“I mean… there are different things, which perhaps you’re already doing…

On the one hand, kind of making sure that it’s easy for us to recognize the important content on a website is really good.

Which sometimes means making less content and making better content. So have fewer pages that you want to have indexed.

The other thing is internal linking is very important for us to understand what you would consider being important on a website.

So things, for example, that are linked from the home page are usually a sign that you care about these pages, so maybe we should care about them more.

Things with external links, also kind of go into that category of where we see other people think that these pages are important, then maybe we will see them as important too.

And then sitemaps and RSS feeds from a technical point of view, also help us a little bit better to understand whether these pages are new or they have changed recently.

We should check them out again and see what is there.

But all of these things …come together and it’s something where it’s rare that there’s one trick that you’re missing to get these pages indexed.”

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The person followed up on the question of whether external links helped to get those pages indexed. He also mentioned how the client shared articles on social media and obtained links to those blog posts.


The person asked Mueller:

“Now we are using the blog post for interlinking as well to other pages. So getting linked to those blog posts, which are not indexed by Google, will have an impact on the website ranking or will add any value…?”

It’s a known fact that links help a site rank, so Mueller’s answer on that point isn’t surprising.

The interesting part of his answer was how he emphasized again how an external link could help to highlight to Google that an article is important.

The theme about the importance of an article was repeated by John so it may be something to think a little deeper about.


Mueller answered:

“I mean…if we find external links to those pages then chances are we might crawl and index that page, like a little bit higher, I guess.

It depends a little bit on what kind of external links, of course.

There are links from social media directly and usually have no follow attached so we don’t really forward any signals there.

And if it’s something where we can recognize well, these are maybe problematic links or not that useful links, maybe we will ignore those too.

But obviously, if we can tell that something is seen as being important we’ll probably go off and crawl and index that page more likely.

What you generally won’t see is that we will kind of forward value to the rest of the website if we don’t actually index that page.

Because if we decide not to index that page then it’s still that situation that, well, we don’t have a destination for those links, so we can’t do anything with those links for the rest of the website.”


If It Is Important It’ll Likely Be Indexed

John Mueller’s answer offers a small peek into one of the ways Google decides which content to index. He shared an important insight into indexing that relates to the importance of an article.

One major takeaway is that it helps to make it easy for Google to recognize which content is important. And of course, to do that the content itself should be important, to begin with.

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How To Make it Easy for Google to Recognize Important Content?

John Mueller had mentioned five suggestions for helping Google to recognize content that is important.


The Five Ways To Highlight Important Content

1. Make less but better content

2. Internal linking can help signal which content is considered important

3. Linking from the home page can signal what content is important

4. External links can signal that content is important

5. Site maps and RSS feeds can signal which content is important



Creating content that is important to readers increases the likelihood of external links and enthusiasm for the website in general. You leave that task with our agency that will provide you with content marketing solutions in India. Your content will get indexed favorably, that’s our promise.