Branding and marketing are interchangeably used many a time. However, there are minute differences that exist between the two. If you are a business owner, the digital marketing companies in Kerala that you partner with would know the differences.
It is important to know the differences so that you can utilize them more effectively for your online campaigns to build your presence.
Branding – What it is?
Branding is about who you are and marketing is how you build awareness about yourself. Branding is more about the strategy whereas marketing is the actual way that you go about it. When it comes to branding it is vital that you answer many important questions. Some of them are:
- You core values and principles – what are they
- What is your mission statement going to be like
- What is your inspiration behind starting this venture
- What makes you different from others
- What is the culture in your organization
- How do you usually communicate, your style
- How do you want people to respond when they would hear your company’s name
These questions’ answers will bring clarity between branding and marketing. The more elaborate the answers, the more clarity that will come out of this. The branding will then be the basis for all marketing efforts for today and the future.
Marketing – What it is?
Marketing ultimately involves the tools that are used to deliver the essence of your brand to the audience. The tools change and so do marketing plans over a period. The marketing, at all times, are designed to support the brand’s core values. In these days of digital marketing, your business will have to tie up with a social media marketing agency in Kochi for suitable marketing campaigns.
Marketing is a mix of many media and may even consist of keywords as is popular today. Marketing is done via both online and offline methods. Some of the common methods used today are content marketing, SEO (any SEO agency in Kochi would help you with this), mobile marketing, radio and print campaigns, PPC marketing, etc., among others.
What Takes Priority – Branding or Marketing?
The answer is simple: branding comes first because that is about who you are in the first place. All the marketing comes in only after branding. The branding should be such that the clients keep coming back to you. Your integrity and trustworthiness are important here to build the brand’s reputation.
Branding also pertains to a commitment to the high quality of the products/services that you provide to your audience. This is an everyday task, building your brand. It is done by you. However, marketing may be outsourced to third parties with due discussions about the brand and how to attract your clientele.