Best social media marketing tactics for small business.

It goes without saying that social media is more valuable for your small businesses.  Being a social media marketing company in Kerala, we can say this is very true because, when compared to established or large businesses, it is essential for the smaller ones to rightly create that impact required for it to stay fit and visible amongst the other big players. 

How the goals are set will have an impact on your bottom line. And how those goals are tracked using social media analytics impacts. These are tactical stuff. 

Are you wondering how to achieve these? Sharing a few tips that will help ramp up your social media marketing. For a full-fledged guidance and support, you may consider our social media management company in Kerala. 


1. Know your social audience

The first step in creating a successful campaign is trying to know your audience. The same applies to when it comes to social media as well. You can have an understanding of who your audience is from the social data. 

Have a better understanding of your social audience by using the data from social networks or a third-party social media tool. 


2. Use engagements to build relationships

Engaging with your audience on social media is critical. Customers can reach out to you on social media for a number of reasons. Try to know why they’re reaching out.

This will aid in answering your customers in a timely fashion and build a deeper relationship and help to sell more.

You wouldn’t ignore a customer who is calling your office phone, would you? This is the same as that, even on social media. 


3. Make use of social media to search for new opportunities

A social media listening tool can make it possible to find conversations happening on social media that can turn favourable and perfect for you to join.

Assume that yours is a pizza restaurant in Chicago that sells gluten-free pizza.

Setting a Brand Keyword will help to constantly search social media for people who mention “gluten-free pizza” within the radius of your restaurant. Those messages will then be streamed to you enabling interactions.

A few things you can do are:

  1. Giving them a simple Like 

They might check out your page and see similar offers on gluten-free pizza and may even put you on their list of places to try.

  1. Reach out to them

Acknowledge their original message to show you care about their opinion and try offering a coupon code for the next time. 


4. Make use of a social content calendar

Not planning your social media calendar in advance, can end up scrambling to find content to share.

This will turn out to be a big problem because sharing quality content across your social channels is key to engaging your audience. It also attracts new followers.

Our social media marketing agency in Kerala helps our clients to prepare their content calendars. Here’s how: 

1. Figuring out what content resonates with the audience

2. Deciding on how often to post on each social network and profile

3. Creating or sourcing great content to share

4. Filling up the content calendar with a social publishing tool


5. Always make sure to post your content only at optimal times

It is always a good idea to publish your content at your optimal send times. Studying your social media sent messages and finding trends in when posts get top engagement, can help you do this.


6. Use the best hashtags

Hashtags may seem a bit played out as they’re frequently used. 

But hashtags are critical elements to use on social media and can increase your reach tremendously. 

Hashtags are a great way to inspire content while taking advantage of a trending topic.


7. Timely audit your social presence 

Irrespective of the fact that you’ve been running your social media accounts for a while it’s important to conduct an audit of your social presence.

A successful and rightly done social media audit will tell you what has worked, what hasn’t worked. It will also help you know what profiles need a bit of an update and so much more.

We help you carry out a successful audit and advise you rightly on what areas need to be improved or enhanced. We are different from the other social media companies in Kerala because we treat each client differently and have curated plans that specifically work for them. It is not a one size fits all solution that you get when you approach us. 


8. Make use of great visuals

Social networks require differently sized imagery for posting, and not using the correct size for your image may turn out a bit distorted.


9. Create powerful and relevant social media videos

Video contents are always an amazing way to increase your engagement. But creating videos can be intimidating.

Not having the necessary supplies to shoot something in quality, lack of proper location to film, or having just a bit of stage-fright, all of these can be hindrances.

Here are some ideas that our social media marketing company in Kerala, make use of, for creating apt videos for our clients:

1. Creating video content that is meaningful and relatable

2. Using previous content’s success to inspire new videos

3. Planning about the social assets that need to be gained

4. Being intentional with your CTAs.

5. Making your videos accessible

6. Never neglecting video SEO

7. Analyzing the video’s performance

8. Turning your video into additional social assets


10. Make use of both organic with paid Ads, as required

Are you thinking that when you can run organically, why should you consider paid Ads?

Well if your messages aren’t getting the impressions or views that you’d expected,  it is always possible to give them a boost by relying on paid Ads. A little money spent can get you hundreds of new impressions for posts.


11. Get your team on social media

Think from the perspective of a social business team because social media touches all facets of your organization. Not just branding and awareness.

Social media plays a role in all areas of your organization. From managing client relationships, to engaging audiences, through your customer service and sales teams, to your social and agency teams and discovering new avenues for your product team, social media has a role to play everywhere. 



Our social media marketing company In Kerala is one of its kind where we help nearly businesses of all kinds and any industry to build stronger relationships with customers and eliminate time-consuming tasks on social media.

We work with you and help you find success. Just a call away from you, waiting eagerly to associate with you.