Best content marketing solutions for beginners

Content marketing is a new type of marketing that provides the content of free media-type to customers in exchange for their attention. A Content strategy agency in Kerala that you choose should be able to help you with content marketing in a complete manner and should provide the content that your customers want in exchange for permission to market your product or service.


The Flaws of Traditional Advertising

In the traditional form of ads, companies used to create ad content that interrupts customers in the form of billboards, T.V. commercials, magazine ads, radio ads, etc. These advertisements interrupt customers as they’re doing something else, like watching a T.V. show or driving down the street.

These kinds of ads don’t provide any value to customers and don’t offer any inherent reason for customers to view them. Traditional ads depend on good placement, clever wording, and exceptional creativity in order to capture customers’ attention only for a brief period of time. The goal of such ads is to be clever enough and capture a few seconds of attention that will hopefully communicate the brand’s message.

The three fatal flaws for traditional advertising:

1. Ads are only capable of capturing customers’ attention for a brief period of time.

2. Ads tend to interrupt customers instead of providing something of value.

3. Ads are very expensive, especially if the campaigns are unsuccessful.

So arises the need for an alternative form of advertising. A means to reach customers without interrupting them? A means to engage people so that they want to hear your message instead of doing everything they can to avoid it. And it’s called content marketing. To know the hows and strategies of content marketing, do contact our content marketing company in Kerala.


An Introduction to Content Marketing

Content marketing is a new type of marketing that provides the content of free media-type to customers in exchange for their attention.

With the help of content marketing, instead of developing ads that interrupt customers, you can create content such as:

  • Blog posts
  • Podcast recordings (.mp3s)
  • White papers & downloadable guides
  • Infographics
  • Youtube videos that benefit customers and provide value

The value for your content can be provided in two ways: as educational content and as entertainment content. In both cases, customers have free access to content that provides value.


How to Get More Out of Your Content Marketing Efforts

If you may be wondering how you can get more out of your content marketing efforts, you just definitely speak to our team of content marketing solutions in Kerala. You may be wondering how you can get the most benefit from the time you put into developing content.

Here are four ways of doing it:


  • Provide the kind of content that your customers want


Many people make the mistake of writing blogs about their business. That will create a problem because customers don’t care about you. They care about themselves more. 

It’s the truth, but you can actually take advantage of this by providing valuable content that customers want and need in exchange for their attention. This content can be educational or entertaining, and it can be a how-to article, an in-depth guide, or an entertaining video. 

Give anything that gives customers want in exchange for their valuable time and attention. 


  • Write content on what the customers’ benefit from and only occasionally promote your products


If you’re looking to value your customers, you need to mostly write content for the customers’ benefit and only occasionally promote your products. People are only interested in articles and posts that benefit them, and not ad posts touting how awesome your product or business is. 

By giving your customers the content that they want 4 out of 5 or 9 out of 10 times, you’ll be definitely rewarded with an engaged and targeted audience.


  • Write cornerstone content


These are content that can be categorized and archived in a way that’s easy for customers to find. It’s also categorised as a form of content that provides incredible value to customers over a long period of time. Copyblogger usually does this with their resources in the sidebar, and River Pools and Spas do this with their Pool 101 content. 

The best thing about cornerstone content is that it greatly increases the ROI of your content production. Each article will bring a return on your investment over a long period of time. Know more about this pro technique from our content marketing services in Kerala.


  • Use other sites to find out what kind of content people want

Sometimes it’s actually hard to know what people want to read about or what might interest them. One way to find this is to visit sites within your industry. Check on their blogs and see what post gets the most tweets and shares. 

In the internet marketing niche, social media is said to be all the rage. If you apparently write a post about Facebook or Twitter, it’s guaranteed to get more shares. With a little amount of research, you can find out what kind of posts are popular in your industry and write similar types of content. 

Yes, of course, you don’t want to write these types of posts every time, but it’s actually a great way to boost traffic when it fits into your publishing schedule.


So, are you ready to give content marketing a try?

In this article, you’ve learned about the flaws of traditional advertising and the benefits of content marketing, it’s time for you to create some compelling content. And to achieve this, our content marketing solutions in India can be of great help.