Avoiding These 5 Common Mistakes, Maximizes Your Keyword Strategy Impact

Your keyword research facilitates your keyword strategy and accordingly you can make a decision whether it’s the content you’re planning to write or how you are planning to track the results in Analytics. The SEO Agencies, while planning out on the strategies that are beneficial for your business activities, always keep enough room for keyword strategy planning and executing. It all revolves around how you want to target those keywords, now and in the future. Thus, keyword strategy is a prime component of all SEO efforts.

Keyword research facilitates your understanding of the business opportunities of your clients and how to go about gathering all those potential keywords for your SEO campaign.

Your keyword strategy can be stated well when it is permitting you to leverage your performance and generate results for your clients. This logical structure known as the kernel of strategy is imposed by the SEO agency during every step of campaign development.


5 Common Mistakes That You Might Encounter During The Keyword Strategizing Process



  • Including Branded Keywords in the Mix


Since, you can’t directly influence the navigational keywords related to your client’s website or any other websites including your competitors’ that won’t be valuable for your SEO campaign. In addition, since your client already owns the branded keywords you don’t have to perform rank tracking or SEO for all those keywords.

It is hence important to define your brand keywords and group them separately while curating your initial keyword research. Mixing the two will complicate your data and will make your client’s position in the search fake appear better. This will alter the strategy and your desired objectives.



  • Not Taking Into Account The Relevance Of Keyword


Not taking into account the relevance of each keyword could lead to another pitfall. The client’s website’s ability to satisfy the search intent is associated with the relevance of the keyword. A low relevance keyword inflates your data with high search volumes without bringing any actual search value for your client and it wouldn’t matter in terms of ROI.

Hence, while optimizing the keywords, identify these and exclude them from the list. The SEO monitor is able to detect whether a potential low relevance keyword appears in Top 100 and if it doesn’t, then it is obvious that it is not a relevant keyword.



  • Including Keywords With High SEO Difficulty


This category of keywords might not be relevant too soon as it requires time and processes before you reach till there. This category can wait and can be incorporated only when you reach that position. It is indeed a hard endeavour, and to compete with those keywords with high SEO difficulty would be a waste of time and energy in the initial stages.

But after a few years, when the business and brand gets more specialized, established in the market  and is ready for better competition, then the SEO difficulty metric would indicate this as an achievable feat.



  • Not Marking The Highly Localized Keywords


This problem arises when you track keywords at a country or regional level. The search volume aggregates all the locations within that search whereas the rank only displays too little of what the users performing those searches see. Only the result associated with a single location is shown here. This gives you the wrong notion that you are accessing the whole search volume. Hence, know these keywords in a broader market and group them accordingly.



  • Including Tanking Keywords in Your Target List


Keywords with a significantly low search volume over the past 12 months, but appearing to be greatly performing are known as Tanking keywords. This is a tricky pitfall,  identify it quickly as keeping it in an SEO strategy won’t do good.

What you ought to do is to study the year-by-year search trends in order to refine your list and understand the current trends of client’s industry behaviour, demand and consumer preferences. This saves your resources for future performances.


To Conclude

Checking on and avoiding these 5 common mistakes while planning the keyword strategy is definitely practiced by a professional and expert SEO Agency and hence relying on one will greatly improve your performance.