There are more than 7 billion people on this planet who are searching for better avenues to feed, dress, travel, learn, earn and lead a stupendous life. Their lifestyle has been immensely streamlined by the convenience of the digital world. Now if you are intending to run a business establishment, it is no longer enough to bring out a good product or service. As an entrepreneur, you need to spread the word about your products and services to the world, especially when the target pool and competition are significantly higher today. You need to reach out to the target audience before your competitor finds them, or else get ready to embrace a fall. In this episode, SocialPulsar – best social media agency in India is trying to decode some of the proven strategies in digital marketing that will revive your small scale bakery business.
How to market your bakery online?
You may be true to believe that the deliciously baked delicacies you have showcased will definitely retain your customers. But how will you convince the audience who have never even heard about your bakery? That’s where digital marketing comes into the spotlight with a great opportunity. Let’s unlock some of the smart website marketing strategies that will churn out the full potential of your business in the digital world.
The first and foremost task is to have a captivating website. All your offline marketing peripherals like brochures, visiting cards, etc should mention the website address. Since the industry is food, which is always in demand, you can use alluring images of your products to entice the audience. The website should facilitate deliver all the information like working hours, product categories, address with directions with ease.
The whole layout should aim to make the visitor navigate easily through the website and acquire the needed information effortlessly. Add the required snippets , which will be descriptions to back the visual content on your website. The products should have purchase information that includes the price, product information, expiry date, terms and conditions (if any), online payment gateways, return policy, etc.
Curate special product marketing ideas like “Today’s Special”, “Sunday Funday”, “Dine with Santa” etc that will roll out special brand delicacies to add fervour to special occasions. Customers are more likely to generate brand affinity through these campaigns, which sets the brand apart from the others. You can even try to launch special contests or offer freebies on special occasions like Christmas or New Year as part of your marketing initiatives.
Do you have any special dishes? Does your brand have an interesting story? Does your family have a tradition in baking? Please feel free to narrate brand stories and unique selling propositions as people always love to approach a brand that has a legacy. You should narrate a brief enticing literary piece to connect emotionally with the audience. This strategy can make you succeed in generating curiosity among the target audience about the brand.
Traditional marketing relied on word of mouth. In the digital world, online reviews have a great role in simplifying the marketing efforts. Encourage customers to drop a positive review of the experience at your bakery. You can even try to enlist your page in popular review sites like Qype and Yelp. Always respond to negative reviews with acceptance and respect to relook the matter and improve the service.
Search Engine Optimization
Seeking the partnership of the best SEO company in Kochi will improve your chances of securing better search engine rankings for the website. This will ensure that people will find your sites effectively before your competitors. Search Engine Optimization will improve the website traffic and generate organic leads for your business. It is the unpaid format of generating results and improving the search engine rankings.