SEO is a much-used word these days and we know they help our websites in more than one way. Even if it is so, what do crawl budget and its optimization stand for?
It’s been Crawl Budget all the way long, and what exactly is it? We have heard about digital marketing companies in Kochi, but crawl budget?
Crawl budget is the frequency with which search engine’s crawlers go over the pages of any domain. Well, this frequency is also a tentative balance between Googlebot’s attempt to not overcrowd the server and, yes- its desire to crawl into the domain too! Crawl budget optimization helps to increase the rate of bots visiting a page, and the more they visit they get into the index, which automatically affects the rankings. Not all that glitters is gold, and the crawl budget optimization is neglected- it is time to ask why!
According to the tech giant Google, crawling by itself is not a ranking factor. Nevertheless, if there are millions and millions of pages, the crawl budget makes sense. Efficiency comes with optimization, and here are the seven crawl budget optimization tips that SEO companies in Kerala have to know:
#1: Allow crawling of the relevant pages in robots.txt
First things first, and managing robots.txt can be done by hand or a website auditor tool. The usage of the tool is always appreciated because it is more convenient and productive. Moreover, with an extensive website where frequent calibration is required, merely adding robots.txt to the tool of your choice will let you allow/block crawling of any page of the domain in seconds.
#2: Watching out for redirect chains
Avoiding the redirect chain of the domain is such a pain, and it is a challenge for a vast website as 301 and 302 redirects are bound not to appear. However, chained redirects put a wall in front of crawlers, which eventually stops crawling without getting to the page that has to be indexed. Few redirects can be compromised, but it is something our attention has to be given to.
#3: Use HTML whenever possible
#4: Do not let HTTP errors eat the crawl budget
User experience is the key to almost all websites and pages 404 and 410; they eat the crawl budget! Therefore, by using a website audit tool, namely SE Ranking and Screaming Frog, we should fix the 4xx and 5xx status codes.
#5: Take care of the URL parameter
Crawlers count separate URLs as separate pages, wasting an invaluable crawl budget. However, letting Google know the same can help us from being concerned about duplicate content.
#6: Update the Sitemap
Taking care of your XML Sitemap is a win-win. Using only canonical URLs for the sitemap and making sure that it corresponds to the newest version of robots.txt is one way of helping the bots to have a much better and easier time understanding where the internal links lead to.
#7: Hreflang tags are vital
Crawlers analyze local pages using hreflang tags. First off, use the <linkrel=”alternate”hreflang=”lang_code”href=”url_of_page”/> in the header where language code is the code for supported language. Furthermore, by using <loc> element in any given URL, localized versions of any pages can be pointed to.