Digital Marketing Blog 6 Ways Digital Marketing Agencies Can Successfully Run During COVID 19 Pandemic Jeethu Vijayan July 20, 2020 Comments are Closed 0 The word pandemic is getting a new dimension of its own. Every sector of our society is getting hit one way or another during this COVID 19 crisis. For the only reason that people can't socialize, the world has come to a standstill. It’s been a few months we would want to forget for the 'wrath', but remember for the 'chance'. Many businesses have transformed the way they functioned. Team works are split to remote locations where individuals would gather up on virtual spaces. But how can you run your digital marketing agency successfully when people are working remotely? Find out some of the essential tips for digital agencies for the future in the wake of this pandemic. Agencies have devised creative strategies on service options and business offerings to make it through the COVID 19 pandemic. Client and Employee communication plans Provide your clients with multiple methods to communicate with you. Reach out to them more often than before with proper record and responsibility regardless of how and where both are. Review communications frequently find new solutions for better communication. The employees have to turn inward and make transparent and clear-cut communications themselves. Remote and in-house employees have to be incorporated with a centralized platform. Ease of nerves and pressures are also necessary during these times when employees are going through a lot of troubles. Revised pricing It’s not the ideal time to think of revenue. As an agency, the primary requirement is to think of a shift in their modus operandi, following the clients’. Right now, flexibility in pricing is the key for agencies to retain their clients. Sometimes the clients want to stop an ongoing activity, or promotions considering expenses, but as an agency, it is crucial to stay as a friend. Client loyalty is a precious commodity. Content plan Planning and executing the right content strategy during these pandemic periods is going to benefit both the client and its agency. Deference from the current content marketing strategy is observed everywhere. Content that suits the current crisis and evolves with a solution can improve brand trust. Agencies provide trustworthy content like success stories, elucidate operational methods, aggressive on-site and guest posting, and branded video marketing to up the scale. Financial planning Agencies can resort to government funds to finance when client funding downsizes while flexible pricing and adopting societal shifts can enable client retention. Appreciate their support and provide them with additional service generously. Compromising on revenue is not just the way to go but finding new sources of income in these trying times should be attempted. Manage resources With the help of proper technology and communication programs, agencies can efficiently manage remote teams. Uninterrupted contact with constant testing of effectiveness can cover the backstage issues. Executing plans and expanding businesses can only be achieved through trust. Leaving no loose ends, agencies are on their journeys to new work cultures and setups. Identifying niche Some of the businesses were hit hard by the pandemic like the travel and tourism industry, event management businesses, community centers, fitness centers, etc. Finding the right solution for different niche businesses is vital for agencies. These fallen businesses can be lifted by proper auditing, content optimization and marketing, improved social media presence with the best social media management agency, and utilizing new channels. The client needs and budgets are varying constantly, the future is uncertain, businesses are rattling, but agencies should move on finding ways to help businesses survive. The methods are revised, reconciled, and revisited to accommodate this drastic shift in marketing and advertising. New Business ideas have to be developed and innovative marketing strategies are to be implemented. Agencies have all sorts of concerns and tensions which we would like to hear and solve. Get in touch with the best digital marketing agency to co-create a better world.