Digital Marketing Blog Search Engine Optimization 6 Reasons Why You Should Use SEO Tools To Advance Your Business Jeethu Vijayan September 20, 2019 Comments are Closed 0 There is no denying the fact the SEO tools are useful. However, they are only as good as the data on which they are built. The use of reliable and easy SEO tools can help to make the SEO strategy of an organization stronger. This will give you an idea as to how your site is performing and how your competitor sites are also performing. We attempt to list down some compelling reasons why you should use SEO tools. #1: Competitor performance Some SEO tools allow you to take a peep into your competitor’s SEO strategy without crossing any ethical lines (SEMRush, Raven Tools). You can get an idea of their traffic size, their ranking and how well their content is faring across the various platforms. You can see their backlink profile, the authority of the sites from where the backlinks come, anchor text, etc. You can then strategize to reach out to those sites. When you see what keywords your competitors are ranking for, it can send new juice into your business. The digital marketing companies in Kochi can help you with this. You may be able to even expand your business to newer markets. #2: Time and Money Saving SEO audits are good enough to let the business owner know what the website issues are. Comprehensive manual audits cost a lot of time and money. SEO audits make a great saving of money and time in letting you know where you should spruce up to improve your biz. Better quality results can be generated through SEO audits. The best SEO company in Kerala can help you through this exercise regularly if you tie-up with them. You can get information about broken links, page server errors, missing meta descriptions, etc. #3: Spot high-conversion keywords SEO tools help to find new keywords that you may not have even thought of before. Variations that can be used in different content come up. Competitor analysis helps in this aspect. Keywords that have the buyer’s intent in them should be used. #4: Track KPIs and SEO progress Metrics worth considering such as traffic, conversions, and rankings are as important as ranking. SEO tools make this clear as your business progresses to the front. The KPIs that you want to measure is however dependent on your business goals. #5: Data visualization SEO tools can help any business owner to know where they are heading with the help of visual tools. The results with such tools are not all numbers. Many SEO tools result in graphical interpretation. #6: Showcase results SEO tools make it easier for you to showcase the results that clients will see. It tells the client what is working and what is not. They will be able to see the increase in sales along with an increase in traffic. You can even generate customized reports for your clients.