5 Proven Lead Generation Strategies.


Gaining a prospective customer for your business is an easy task. There’s a whole lot of strategy involved and you need to do things like identify your target market, market your brand effectively, and create informative and appealing content for your chosen demographic. Get all of this done professionally through the best digital marketing company in Kerala.


How Lead Generation Works?

Lead generation is a simple concept to learn. It comprises a set of strategies you can use to generate new potential customers for your business. The lead generation process is divided into two parts.

The first step is that you need to draw traffic to your website or social media platform. There are numerous ways to do this, from paying for Google Ads or promoting your hashtags on social media. 

Secondly, you should be able to convince these visitors to share some contact details with you, so that you can reach out to them and, hopefully, turn them into paying customers by the end of the sales funnel.

Here’s how to get more quality leads with the help of our digital marketing experts: 


5 Ways to Gain More Leads for Your Business

There are multiple ways to find new prospects and introduce people to your brand. What works for your business might not work for another. It all depends on your industry and commercial objectives. 

Here are five strategies to apply to businesses across a wide range of industries. 


1. A/B Test Your CTAs

A CTA is a prompt that encourages someone to take a specific action. Examples of actions from CTA include: 

–   signing up for a newsletter 

–   downloading a free product demo

–   scheduling a call

–   subscribing to a newsletter

–   using a discount code

CTAs are the first step towards bringing people into your sales funnel. Your CTAs should be clear, emotive, and concise and should have strong action words. You can even include a visual element, depending on your audience. 

A/B testing, otherwise known as split testing, lets you compare different variations of the same marketing tool (e.g., a CTA button). It helps to identify which version works best. After you identify which version is most effective, you can generate more leads. Tools like Google Analytics and my A/B testing calculator help to measure your results.  


2. Use User-Generated Content (UGC)

User-generated content is the content generated by users rather than businesses. UGC can be in the form of:

–   product reviews

–   videos

–   images or graphics

–   audio

–   articles or posts

Digital marketing companies in Kerala know very well that UGC is marketing gold. It’s essentially free marketing for your brand created by real people who love what you’re selling enough to tell other people about it. 

UGC helps build your brand’s authenticity and trustworthiness online and can help your brand shine on social media, too. There are many ways to incorporate UGC into your brand. Do contact us to know exactly. 


3. Host a Training Webinar

A training webinar helps to showcase your knowledge and experience and gives the impression that you’re prepared to share this knowledge for free.  This helps to foster trust in your company. 

Hosting training webinars works well both for the B2B and B2C space. It depends a lot on who your target market is. Whether you’re in B2B or B2C marketing, the general steps that apply with training webinars for lead generation are the same. 

Firstly, you need to advertise your webinar effectively. This means promoting your webinar on LinkedIn or talking it up on beneficial social media channels. 

Next, is making sure that you get some details from interested parties, such as their email address. These allow you to follow up with webinar attendees and you can nurture them along your sales funnel.

Also, make use of effective CTAs to encourage people to subscribe to your newsletter or follow your social media channels. A webinar helps to introduce people to your product and your brands.

The final step is to keep the lines of communication open by inviting attendees to ask questions post-webinar or schedule a follow-up call.    


4. Offer a Free Trial or Download

Only because a person visits your website or subscribes to your content doesn’t assure that they’re ready to purchase your product. You need to entice them to complete the sales process.

Try offering free trials or product downloads which helps people understand whether your product is right for them. It fosters trust in your brand as well. 

Ensure your free trial gives people an accurate impression of the product. If you’re only giving people access to a small part of the program for free, then a demo might not be enough to tempt your audience. 

Alternatively, you can also offer free downloads such as guides which could encourage users to trust the business and turn to them for more regular financial advice.


5. Partner With an Influencer

Influencers use their knowledge and popularity to persuade or influence their followers into using certain businesses. They can encourage people to:

–   try a new clothing brand

–   download an app

–   purchase a subscription box

–   partner with a certain business  

In the B2C realm, influencers work on social media platforms. And in B2B marketing, influential figures include tech experts, analysts, and industry leaders. 

Whether you’re in B2C or B2B marketing influencers have a place, and you can use them for lead generation. 

–   Set a goal for what you want to achieve. Whether it’s promoting a specific product or enticing people to download your software and determining the action you want people to take. 

–   Next, find an influencer to partner with you and your brand. For B2C marketing, check out social media or influencer marketing agencies and for B2B, pitch your product to experts and see if they’ll review it or host a chat with you about it. 

Always be sure to measure your campaign’s success and consider setting up a regular partnership if this strategy is working well for you.


Bottom Line

Lead generation is a huge component essential for growing your business both in the short and long term. Do you want to focus more on the quality of your leads rather than the quantity? 

The whole point of lead generation is to find new customers and grow your brand. Do you wish you could throw your energy into the most promising prospects?

We are one of the top digital marketing agencies in Kerala, which is capable of realizing your lead generation needs. We don’t restrict our efforts to the five options. There’s a huge range of strategies for finding and nurturing business leads. And we are only a call away to help you with this.