5 Major Reasons Your Website Can Have a High Bounce Rate

The prime factor you would want to focus on when running your website is to keep your visitors on your site – for as much time as possible. The more time the visitor spends on your site, they look at your products, services, or offerings in detail, which increases engagement and conversions.

Bouncing refers to the visitor’s behavior of leaving your site without moving to the second or any other subsequent page on your site. Bounce Rate, in simple words, can be defined as the percentage of the visitors who leave your site after visiting the first page.

A high bounce rate can be problematic and can be extremely detrimental to your site. There can be several reasons why your website has a high bounce rate.

 

Top 5 Reasons Behind High Bounce Rate

 

Analyzing the bounce rate in detail helps you understand the causes and then work towards rectifying them effectively. 

 

  • Slow Page Loading Speed

Slow page speed can be one of the prime reasons for the high bounce rate on your website. Page loading time is also crucial from an SEO standpoint since all major search engine algorithms give extra points to fast loading pages. Anything longer than a few seconds can make the visitor exit your site and look elsewhere.

Platforms like GTMetrics and Google’s PageSpeed can help you check your site speed and apply the corrective actions suggested by the tools.

 

  • Insufficient or Bad Quality Content 

People visit your site with a specific aim- to get an answer to the queries they search for. If the user gets everything they are looking for from your page, you will find that they will stay on your site for longer or even offer repeated visits.

The key is to avoid bad content and focus on improving the quality of your content. Google values your site’s usefulness. If the content is useful, you will find it being promoted in top search engine results. In case you have messy and boring content, you will be in for a high bounce rate. Content should be such that users find value in it.

 

  • Technical issues 

If you find your website to be suffering an unusually high bounce rate, it may indicate some technical snag. The plugins on your site may have malfunctioned. The user must have come across something that prevents access to the data.

Checking the coverage issues on the Search Console can be one of the excellent options in finding the best experience. Check the site as a normal user and see if you come across any problems that may cause a high bounce rate.

 

  • Broken/Bad Link from any Referring Site

Yet another possibility may be that there is nothing wrong directly with your site. The issue may be caused by an external link from some other website that may be sending unqualified users to your website. Since the visitors are not interested in your content, they tend to leave.

If you find something of that sort, it may be ideal to contact the website and ask the author to remove the link. You can request them to remove the link as it is affecting your traffic.

 

  • Bad User Interface

UI can be another prime reason for a high bounce rate. If your page has many ads, surveys, pop-ups, and whatnot, the users are bound to move away from your site. Of course, you are trying to market yourself aggressively, but these tactics can backfire and cause the exact opposite results.

 

Summary 

The navigation, other UI elements, and mobile-friendliness are a few factors you should ideally focus on if you are witnessing a high bounce rate on your site.

Ensure that you have taken appropriate actions to avoid those mistakes and improve your bounce rate. That way, you would achieve the best possible results in reducing the bounce rate to a great extent.