5 Benefits of Geofencing Marketing

What Is Geofencing Marketing?

Specific location-based ads that allow marketing experts to target their content delivery and advertising more precisely is known as geofencing marketing. The physical boundaries of a target location are termed as ‘geofence.’ Businesses with multiple locations have multiple geofenced marketing channels. Marketers can resonate more strongly with the people living in those locations with geofencing marketing. As an SEO company, we strongly concentrate on geofencing marketing, which is a vital aspect of our SEO strategy

What do we do in our geofencing marketing strategy?

Our SEO team develops advertisements and content that are tailored specifically to the consumers within the geofence of our client’s business operations. For eg: people living in Delhi have vastly different needs and priorities than people living in rural Maharashtra. Developing content that appeals equally to both audiences is generated. 

A geofencing functions with the help of an internet-capable device within a specified geofenced area. When a customer travels to these areas, he will receive alerts or notifications about your brand’s current offers, events, and limited-time promotions, and can interact with your brand.

Such location-based marketing creates a virtual boundary that automatically targets consumers when they cross the boundary into a specific geofenced area. Geofencing marketing allows your marketing teams to deliver your brand’s messages to the right customers at the right times.

Businesses in today’s marketplace need to expand their digital presence to stay ahead of the competition. However, casting too wide of a net can backfire if you are not careful about your strategy. As a successful digital marketing agency, when a client approaches us, we make sure to smoothen their pain points and craft the best plans. 

By utilizing geofencing we target the marketing strategies around a specific location. Though most businesses operate online, they sell to a wide range of customers across different locations. The reliance on local consumer bases to stay in business is always inevitable. Geofencing marketing helps to develop a multichannel marketing strategy for your brand. 

Gaining more local customers to your business happens with geofencing marketing.  This method of marketing focuses on a specific location and thus is an excellent marketing strategy.

Geofencing marketing can take many forms:

1. A geofence can be created around the store’s physical location for a brick-and-mortar retail store. The business owner can focus the geofence to a 25-mile radius around the store to target the closest potential customers.

2. As a  business owner, one could set up a geofence that is intended to capture potential customers leaving a competitor’s location and entice them with more attractive deals.

3. Companies that travel for marketing events and industry conferences can erect geofences around future stops. This helps to establish brand awareness in advance of their local appearances.

4. Law firms and healthcare providers and other service-oriented businesses can geofence their advertising efforts to specific service areas.

It is vital to conduct appropriate research to determine the best locations for geofences. This helps to understand the potential return on investment that could come from this type of marketing campaign.

 

The 5 Benefits of Geofencing Marketing are:

As a business owner, are you still thinking about why it is important to try geofencing marketing? Get appealed to a wider audience and offer a higher return on the marketing investment by attracting more potential customers. We can help you achieve this.

We incorporate a flawed approach to multichannel marketing and focus on quality over quantity. You must understand that, in the long run, establishing a very strong brand presence in a smaller location is much more valuable. 

Invest in geofencing marketing the right way, can have many tangible benefits that will help carry your company into the future:

1. Keeping your geofence small allows you to more precisely target the market. 

By connecting with a local audience on a personal level, you are able to boost your brand’s image within those potential customers. When your target consumers know your brand, they stay in touch as they can connect it with their local lifestyle, community, and topics relevant to their area. Thus, you create a stronger impression. This increases your chances of that customer returning to do business with you in the future.

2. Allows you to create precisely targeted high-quality content more easily. 

High-quality content is always the best way to improve your marketing success. Targeting a very wide geographical net for your content publication automatically resonates lower impressions as you are trying to focus on so many different people from so many locations. By using geofencing marketing aim more precisely with content that aims at a specific consumer base. This ultimately helps in building a stronger brand image for your company within the targeted area.

A geofencing marketing campaign also allows timely content delivery as it makes it easier to get the word out to the customers of the limited-time offers.

3. Your brand can connect with the customers who are most likely to do business with you. 

As many companies sell online, your brand may rely heavily on customer orders online. However, the local customers in your locality are the backbone and allow you to stay in power as a brand. Thus, your geofencing marketing efforts can help you to cultivate a strong local following. This you can expand over time, and create additional geofences as you build multiple retail locations.

4. Geofencing marketing is cheap and effective. 

The use of Google AdWords platform for your business is already facilitating the need for a tool that gears up an effective geofencing marketing campaign. The facility to set location-based parameters for the paid ads and business listings is enabled by Google. This functionality comes at no extra cost. Businesses can set their paid ads to appear in international territories, within a specific region, in just one state, or a mileage radius that you define.

5. Geofencing can boost data-gathering efforts. 

While targeting your marketing strategy to a specific geofenced area, you are able to gather more detailed data. This happens by responding to customers more effectively than you would have with a broader digital marketing campaign. In response to a geofenced advertisement, when a customer visits your retail store, you can gather data about the visit duration, messaging, spending, effectiveness, and much more.

Ultimately

Over time, a geofencing marketing campaign becomes part of the local SEO without saying as it undoubtedly helps to build a brand’s local following and credibility. As an SEO company that strongly practices geofencing marketing, businesses that take our service are able to expand their organizations physically and digitally with greater confidence.