Authenticity has been attributed as the holy grail behind a brand’s marketing success. With the highly informed target audience on one side, brands need to convey authentic marketing content to connect successfully with the audience. People today can understand most of the gimmicks played by brands. While spreading content across various channels in terms of organic and paid promotions, brands must keep the authenticity. Show the real phase of the brand and be genuine while getting the brand messages into the news feeds of the audience.
Why do brands need authenticity?
Social media is one of the most organic traffic generation channels. Social media interactions are more decisive factor than any conventional sales process in terms of revenue generation. They are more fruitful in terms of connecting to the brand audience and retaining brand loyalty. But on the darker side, any slightly misleading or confusing content is reaching the audience, they can instantly unfollow the brand and even raise reviews against the brand.
Social media is flooded with various levels of paid marketing campaigns like influencer marketing and celebrity endorsements. We are witnessing the struggle of celebrities to find the right way to connect with the audience. They are somehow faking the audience and keep them confused with the brand. Today’s highly informed customers are easily picking up these fishy campaigns, thereby making brands suffer serious outrage in the social media platform.
So how brands can show the authenticity of the brand and get into the minds of the audience? Here are some valuable tips from the best digital marketing company in Kochi to keep in mind while curating brand marketing strategies.
Maintaining transparency is the thumb rule of any business. In a social media perspective, even if the business motto is to be completely transparent, a wrong or misleading marketing strategy can cause doubt in the audience. While curating any marketing content, brands should think from the customer side and evaluate whether their message will create a doubt in the audience. Transparency should be felt by the audience, rather than saying that the brand is true in its deeds. Fluffed up content is everywhere on the internet. The smarter audience will easily spot a brand being fate and judge them. Having partnered with a digital marketing platform for the best social media marketing services in Kerala can help you in developing smart strategies to engage the audience.
As brands, we must keep dishonest far away from the marketing channels. Always spread honest information about your products and services. Engage them from the grass-root level by humanizing content. This will seamlessly develop brand loyalty and increases brand affinity. If you manufacture a product, tell how its made using engaging stories. Deliver honest customer experience while marketing your brand using an influencer. Post real unedited pictures and images so that prospective audience can feel more attached towards the brand.
Call to Action
We understand that the purpose of every marketing technique is to generate leads and convert sales. In the case of social media, there is no difference. However, never insist that all the online interactions should lead to a purchase. Give enough time for the audience to actually get attached to the brand and services slowly yet steadily. In the meantime, keep addressing their pain points and create the need within their mind. Engage them on different levels until they decide to take the final step – the purchase
Mistakes are part of life. But when it comes to brand and marketing, it has a much larger potential. An unprecedented error in brand messaging, a failure of the campaign or a misspelled personalized message, a hint of bad luck can always surprise you. However, always have the presence and depth of mind to acknowledge that a mistake has occurred from your side. Whenever you come across a blunder in social media, immediately remove the offensive content and forget about the entire thing. At times you can play around with the event and make it into a funny way. People love fun and brand can utilize the behavioral aspect.