‘Are you sure the news is authentic?’

‘Yeah… but with a little bit of exaggeration.’

‘I think we need to mine till the origin to have more accuracy’

‘Okay. Let’s check what Google has got!’

 

Every conversation on information mining would end up with the prominent search engine. It has become a habit for each just like bed coffee. Now let’s have a short recap on how Google digs the material for us from around 150,000,000 active websites. 

 

Did you just say keywords? Well, you are right. Google gets the data based on the keywords you used to search. However, the task of filtering these many sites to get helpful information is monumental. That’s where the role of algorithms is vital. Algorithms – mathematical instructions that command the search engines to make relevant sites appear further up on Google’s search engine result page (SERP). Hence, the higher-ranked links relate to your search query would be the first ones on Google list. Top digital marketing agencies can help you in making your webpage relevant and emerge on top of the search engine result page.

The latest newsflash is that Google updates search rankings to give more value to the original reporting of news stories. With this update, Google intent to give more prominence to the original coverage than the shadow coverages by other publications. Besides, the original report would also appear on the top of SERP for a long period. As the opening pace, the update on search ranking has been highlighted in the latest changes to the search quality rate guidelines.

This modification will be beneficial to both searchers as well as publishers. The searchers like to get hands-on the original report of every news story, at the same time, genuine publishers will get more visibility on the search engine result page.  

Based on Google’s statement, there is no accurate definition of what original reporting really is. Also, no standards have been established to check how one article is original over the other. Hence, this definitely can be a challenge to determine, at least in some cases. For instance, if a national news was covered by multiple media at the same time, then it would be difficult to catch on which media published the ‘original’ one.

At the same time, if a major incident was reported by a particular media, that itself became a viral news and followed by others, then it would be easy for the search engine to figure out which news should get importance. 

Time will state how Google would handle these various kinds of circumstances of news coverages. 

 

However, it is evident that, notable changes are happening with the site rating system of the major search engine on the planet. Hence, it is high time for you to consult with a distinguished 
search engine optimization company to improve your brand on the digital platform.

SEO is a much-used word these days and we know they help our websites in more than one way. Even if it is so, what do crawl budget and its optimization stand for?

It’s been Crawl Budget all the way long, and what exactly is it? We have heard about digital marketing companies in Kochi, but crawl budget?

Crawl budget is the frequency with which search engine’s crawlers go over the pages of any domain. Well, this frequency is also a tentative balance between Googlebot’s attempt to not overcrowd the server and, yes- its desire to crawl into the domain too! Crawl budget optimization helps to increase the rate of bots visiting a page, and the more they visit they get into the index, which automatically affects the rankings. Not all that glitters is gold, and the crawl budget optimization is neglected- it is time to ask why!

According to the tech giant Google, crawling by itself is not a ranking factor. Nevertheless, if there are millions and millions of pages, the crawl budget makes sense. Efficiency comes with optimization, and here are the seven crawl budget optimization tips that SEO companies in Kerala have to know:

#1: Allow crawling of the relevant pages in robots.txt

First things first, and managing robots.txt can be done by hand or a website auditor tool. The usage of the tool is always appreciated because it is more convenient and productive. Moreover, with an extensive website where frequent calibration is required, merely adding robots.txt to the tool of your choice will let you allow/block crawling of any page of the domain in seconds.

#2: Watching out for redirect chains

Avoiding the redirect chain of the domain is such a pain, and it is a challenge for a vast website as 301 and 302 redirects are bound not to appear. However, chained redirects put a wall in front of crawlers, which eventually stops crawling without getting to the page that has to be indexed. Few redirects can be compromised, but it is something our attention has to be given to.

#3: Use HTML whenever possible

Crawlers and crawling seem to love JavaScript in particular, but also improve themselves in indexing Flash and XML. Sticking to HTML will help us as you will not hurt your chances for any crawler for sure.

#4: Do not let HTTP errors eat the crawl budget

User experience is the key to almost all websites and pages 404 and 410; they eat the crawl budget! Therefore, by using a website audit tool, namely SE Ranking and Screaming Frog, we should fix the 4xx and 5xx status codes.

#5: Take care of the URL parameter

Crawlers count separate URLs as separate pages, wasting an invaluable crawl budget. However, letting Google know the same can help us from being concerned about duplicate content.

#6: Update the Sitemap

Taking care of your XML Sitemap is a win-win. Using only canonical URLs for the sitemap and making sure that it corresponds to the newest version of robots.txt is one way of helping the bots to have a much better and easier time understanding where the internal links lead to.

#7: Hreflang tags are vital

Crawlers analyze local pages using hreflang tags. First off, use the <linkrel=”alternate”hreflang=”lang_code”href=”url_of_page”/> in the header where language code is the code for supported language. Furthermore, by using <loc> element in any given URL, localized versions of any pages can be pointed to.

The growing relevance of Search Engine Optimization (SEO) in digital marketing has left many marketers crawling all over the internet to grab the piece of the organic traffic pie. No matter how effective is the paid marketing campaigns, who doesn’t like to sit on top of the organic traffic? According to a research finding, over 60 percent of online enterprises consider improving organic traffic as their major marketing objective. However, with the changing dynamics of business operations and the splurge in the growth of websites, what brands need is a robust, ethical and clinical way of implementing SEO.

 

The increasing demand for SEO services has caused an influx of snake-oil SEO advantages. We have been churning the plain and scammy advice of Google guru’s for a long time now. As time passed by the question become more and more intense – what really matters to create a perfect SEO strategy? What matters to make it effective? And the industry’s most priceless answer comes in the form of high-quality content. In this narrative, the best digital marketing company in Kerala is about to make you understand the process involved in strategic content and SEO to improve your brand authority.

Create a content strategy

Before starting to pour out the content, make sure you have a strong and unbiased content strategy in place. If you are compromising the content even the slightest of the remarks, then prepare to embrace inconsistent results. Why is it important to have a strategy in place? There are several benefits to develop a strong brand strategy across all formats.

 

  • It keeps you accountable and consistent
  • It paraphrases the exact blueprint of what needs to be done for brand authority.
  • It helps in laying proper planning for scheduling content tasks on the basis of time, events and seasons.
  • It will act as a framework for creating engaging content that will sure-fire the audience.

 

The strategy is a blueprint of the activities you are about to implement. It is basically a root map of the events to be followed as per the marketing plan. It foresees what happens in each step and what follows each step. Map the strategy and follow them intently to succeed in brand authority.

Share what you know

Expert knowledge plays an important role in building brand authority. From a brand perspective, the way of sharing content makes a huge difference. While implementing a content strategy, the message you convey should not be based on an agenda or particular motives. However, the lack of an agenda doesn’t mean that there shouldn’t be a direct intent to help people. Your brand content should have the direct intention of helping your clients. And how do you achieve this? That is the value you add to the content.

Address pain points

When you give value to your audience, it implies that you are addressing their pain points and improves their lives in some way or the other. For example, while curating your content from social influencer management agency Kochi, you can demand to have informative tips and expert opinions that substantiate the user’s thoughts in the right direction. This will ensure that the reader is hooked to your topics. Once they discover the value in the content, as a brand you are able to cultivate a reading habit in them and establish an attachment with your brand.

Target informational keywords

Long format contents will help in establishing your expertise over content that the shorter formats like Tweets or Snippets. However, that doesn’t mean you should completely leave the shorter formats. In the context of SEO, long content formats can extract the real power of SEO by using long informational keywords. While writing the content, make sure it reaches every reader on an emotional level and engage them. Informational keywords are mostly long-tail searches or those that come with the typical question queries using What, Why, Where, When, and How. Take care of the content on a humane level and the rest will be epic!

Conclusion

One of the most popular proverbs I have heard is “Rome was not built in a day”. No one can establish brand authority and reputation over the night. When it comes to brand authority, it is your strategies and consistent actions that will be the decisive factor to emphasize brand authority. Summing up there are basically a few steps that will make your online presence valuable.

 

  • Building your brand through consistent, strategic content and SEO.
  • Maintaining a social presence.
  • Being friendly and open, and making genuine connections with your peers and audience.
  • Working hard to prove your knowledge and provide value to your audience everywhere.

Last, not the least, brand authority is all about consistency and patience, along with applying the latest digital intelligence and brand positioning strategies.

According to Google, the motive behind treating Nofollow as a hint was for the purpose of improving link signals and returning better search results. Google was missing out on useful link signal data due to Nofollows. In the past, many users had expressed concerns as regards the abuse and indiscrete Nofollow of outbound links by a number of websites. This kind of activity can result in the removal of important source link data from Google.

 

The search engine major confirmed that the major reason for changing Nofollow to a hint was the loss of important data provided by the links on websites. The situation changes now and helps Google provide better search listings as they have decided to take rel=nofollowed links as a hint.

 

As regards the question as to whether the company will consider Wikipedia Nofollow Links which offers a wealth of links organized topically as Dofollow, Google noted that content and links provided by Wikipedia are the results of several research papers. It has been extensively studied for natural language processing and understanding user intent. The company feels that the usage of Wikipedia outbound links is reasonable as it is rich in both meaning and context.

 

If you have not got a clear idea as to why Nofollow is being considered as a hint, you may check with one of the best digital marketing companies in Kerala

 

What Gary Illyes’ Said

 

Google’s Garry Illyes said that links on Wikipedia can be Nofollowed, but it is not certain as to how and when they could be ignored. In addition, he noted that preventive measures are being taken to provide protection against any abuse.

 

Further, Gary confirmed that it is possible to overlook Nofollow attributes of Wikipedia and cautioned against the assumption that the links would automatically be regarded as Dofollow. He also said that publishers are not required to do anything in view of this change. 

 

According to him, publishers need not do anything special because of the change as Nofollow would continue to work as usual. However, they can use Sponsored and UGC to help Google better identify different types of links. Talk to a reliable provider of  Google Analytics services in Kochi in order to have a better understanding of the same.

 

 Nofollow Hint – Is It a Big Deal

 

Though some publishers have shrugged off the news, the change is definitely important because it is a significant update as far as the evolution of the calculations related to links and rankings. This big shift should not be underestimated at any cost.

 

The search industry has raised complaints this year that many news publications have implemented the Nofollow attribute on all outbound links. Therefore, Google’s move is likely to establish proper link equity that many websites deserve.

 

 

Kochi is the hub of business activity in Kerala. For the success of your online business, you have to rely on specific tools in order to save time and gain good insights as to what is working. However, the challenge is that dependence on tools keeps you in a silo as far as SEO thinking is concerned. It is good to use the tools, but you should be aware as to what they won’t reveal to you. Seven things they don’t tell you are:

#1: What Should Be Your Goals

You interpret data provided by various tools to set setting goals along with stakeholders/clients. Unfortunately, they do not know that the tools provide data based on sampling, estimation, and historical data. They don’t tell you as to what your goals should actually be for impressions, positioning, traffic, and conversions. You have to determine them based on data provided by tools and that available from the industry.

#2: How Many Leads/Sales You Can Get

When you use different tools to obtain data and try to project outcomes, it can often go wrong because the number of variables involved will be higher. The tools available to us are not intelligent enough to accurately project the performance of your SEO campaign. So, it is best to use the tools in consultation with a reputable digital marketing agency in Kerala.

#3: Guaranteed Performance

Machine learning and AI are making great strides. However, the tools that are available for SEO purposes cannot still offer any guarantees. Simulations and projections are always based on past trends. As such, the 
best SEO company in Kochi will use the tools to make predictions, but not performance promises.

#4: What the Future Offers

The tools that are there now depend on the currently applicable search algorithms. Often, data is linked to the last 90 days or a year. This means that data from the present or the recent past are used to draw trends and arrive at conclusions. Ranking factors keep changing. So it is not easy to know the future.

#5: SEO Business Case

SEO-specific tools stop short of providing predicted and even the actual ROI numbers. It is not helpful if an SEO campaign can only provide information on SEO-specific statistics such as rankings, traffic, impressions, and conversions. You have to find ways and means to not only integrate but also tag leads and sales.

#6: What Content Strategy You Must Follow

Content is kind and its need and value cannot be disputed. We have several tools for evaluating content that ranks well on both our sites and those of our competitors. Mentions and links can be mined and you can also find out what Google likes about your pages or topics through the reverse engineering process. However, you can’t get to know what works best for clients through SEO tools.

#7: How to Focus and Pace Your Work

There is enough content on prioritizing SEO work. Some tools can even evaluate sites and recommend update priorities. However, it is not possible to prioritize or automate the process to be followed for SEO campaigns. You can use tools for managing work, gaining insights, and organizing it, but you must trust your expertise and experience and review insights and recommendations and fix priorities.

 

There is no denying the fact the SEO tools are useful. However, they are only as good as the data on which they are built. The use of reliable and easy SEO tools can help to make the SEO strategy of an organization stronger. This will give you an idea as to how your site is performing and how your competitor sites are also performing. We attempt to list down some compelling reasons why you should use SEO tools.

#1: Competitor performance

Some SEO tools allow you to take a peep into your competitor’s SEO strategy without crossing any ethical lines (SEMRush, Raven Tools). You can get an idea of their traffic size, their ranking and how well their content is faring across the various platforms. You can see their backlink profile, the authority of the sites from where the backlinks come, anchor text, etc. You can then strategize to reach out to those sites.

When you see what keywords your competitors are ranking for, it can send new juice into your business. The digital marketing companies in Kochi can help you with this. You may be able to even expand your business to newer markets. 

#2:  Time and Money Saving

SEO audits are good enough to let the business owner know what the website issues are. Comprehensive manual audits cost a lot of time and money. SEO audits make a great saving of money and time in letting you know where you should spruce up to improve your biz. Better quality results can be generated through SEO audits. 

The best SEO company in Kerala can help you through this exercise regularly if you tie-up with them. You can get information about broken links, page server errors, missing meta descriptions, etc.

#3: Spot high-conversion keywords

SEO tools help to find new keywords that you may not have even thought of before. Variations that can be used in different content come up. Competitor analysis helps in this aspect. Keywords that have the buyer’s intent in them should be used. 

#4: Track KPIs and SEO progress

Metrics worth considering such as traffic, conversions, and rankings are as important as ranking. SEO tools make this clear as your business progresses to the front. The KPIs that you want to measure is however dependent on your business goals.

#5: Data visualization

SEO tools can help any business owner to know where they are heading with the help of visual tools. The results with such tools are not all numbers. Many SEO tools result in graphical interpretation. 

#6: Showcase results

SEO tools make it easier for you to showcase the results that clients will see. It tells the client what is working and what is not. They will be able to see the increase in sales along with an increase in traffic. You can even generate customized reports for your clients.

Targeting settings fall into 2 categories:

  • Ones that influence the budget at hand and
  • Ones that impact user experience

The settings that impact the UX find use in landing page experience and to adapt the right messaging. You can also try to modify performance KPIs. All of these would affect the cost of the media in one way or another.

The targeting elements are discussed in brief detail below.

User experience targeting elements

The four key settings discussed are the Audience, Geography targeting, Languages and Location settings. These can have a major impact on the success of any ad campaign. 

#1: Audience

It is important to study audience insights now and then and using it to adjust messaging and landing page strategies. These insights provide information on who the audience is, and behaviour of the audience that is converting and that which is not. 

You can customize your campaign with a paid search audience strategy. 

#2: Location 

Location targeting ensures that your ads are running in the right geographical area. You can customize the landing pages for different locations. It is always helpful to create different campaigns for different countries. Your digital marketing company in Kochi would help you to do this. It is also important that the location targeting happens at very granular levels. Then it may not be useful. 

#3: Language 

You mustn’t think of only the default settings. You may need to have your campaign in multiple languages targeting users belonging to different places and different cultures. It is also important to localize each version rather than simply provide translation to a specific language.

#4: Location

Location-based businesses should not go by Google’s default or recommended setting. The wrong audience may show up in this case. 

Cost-saving Targeting Elements 

#1: Devices

Targeting the devices always translate to the costs involved. Online conversions are less than mobile conversions these days. The gap between the traffic and the revenues from non-desktop devices can be very wide. Prioritizing non-desktop devices offer good savings.

#2: Specific timings

You can save on the budget by limiting your ad exposure to a specific day of the week, a specific time in the day or even both the above. Even in this case, too much granularity does not help. The best PPC management company in Kochi that you partner with will guide you on this. 

#3: Partner Networks

Anyone looking at savings should do a dry run without involving the partner networks. This is one more option that can be considered seriously.

If the above points are kept in mind, one can do more within the same budget. This helps to make sure that your PPC campaigns stick within their limits.

Google and its users have always spoken about unnatural links. The guidelines provided by the search engine major refer to unnatural links. This means that if some links are not natural, then the other links are natural. However, Google refers to natural links as well in several other contexts. Now, the answer to the question as to whether there is a Google patent as far as the natural link profile is concerned is a no, according to Bill Slawski. Read on to know more about the subject.

 Natural Link Profile – Does Google Analyze Its Presence

 In the past, Google has made use of statistical analysis for the purpose of understanding whether the profile of a backlink is normal or abnormal. The company has announced the same in New Orleans in 2005.

 Google analyzed links to statistically ascertain whether they were in the average range for normal/ not normal. It was really a game-changer. Statistical analysis provided answers to the SEO industry’s question as to how Google was finding out spammy links. This impacted SEO.

 This also led to worries as to what amount of anchor text is normal in links. The SEO industry was also curious to know as to how many inbound links to the web page is normal in the case of a particular niche. As such, “Looking normal” started becoming very important.

 However, it is not very clear as to whether Google is continuing to employ statistical analysis. This is because most search-related algorithms that are being discussed in the latest research papers are more concerned with language processing rather than link analysis. New link-related algorithms are rare these days.

 If you are a business owner in Kerala and want to know as to what you should do for better SEO, it is recommended that you consult with the best digital marketing company in Kochi.

 Unnatural Natural Links – Can Google Identify Them

 It is doubtful whether Google understands the modern spam links. Many successful sites are seen to employ difficult-to-spot link building techniques. Authority, trustworthiness, and expertise can be simulated in unethical ways by hiring “content marketers” and publishing articles containing statements that vouch for the genuineness of products, websites, and persons.

 Irrespective of whether there is a link or not in the articles that are published, the mention about a brand, person, or product and the publication’s name can be leveraged to create authority. The real citations and links happen later on and Google may even deem them to be natural. Advertising to spread the word falls within Google’s guidelines. Don’t worry if you are not able to understand what is discussed here. Just identify a reputable SEO agency in Kochi and discuss the matter in detail with them. They will provide you with the right recommendations.

Finally, citations and unnatural natural links are loopholes in Google’s algorithm.

For more information on the topic, please visit www.socialpulsar.in

Who doesn’t want to be ranked the top in the first page of search results? If you are concerned about your search engine rankings, then you must know about winning the game called domain authority. While search engine rankings determine whether people find out your website on the web, Domain authority (DA) is one of the essential aspects in achieving top SEO rankings. Hear it all yourself from the top digital marketing agency in India about what you need to master to achieve a better domain authority score.

What is Domain Authority?

It is basically a score based on a metric scale of 100 and an amalgam of several Search Engine Optimization (SEO) factors that influence the ranking of a website. It helps the brand understand how their website maintains authenticity and credibility in the eyes of the visitors. The concept goes like this – the websites with higher authority will be considered more valuable.

Why Domain Authority matters?

Wondering what makes some of the popular websites like Wikipedia and Microsoft rank high in search engines? Because they have higher Domain Authority.  Every business outcomes in this world should be evaluated on the basis of its performance. The metric concept is developed by Moz to measure the traffic base and SERP rankings.

How to increase DA score?

There are several ways through which your website can achieve higher domain authority. However, there are no shortcuts as well. The foremost aspect to never compromise is to have a powerful website. A powerful website should have proper development that suits the business outcomes and takes through the users effortlessly within the websites. The best SEO company in Kochi is here to narrate the tips to increase the domain authority score.

SEO

While developing the website, it is essential to roll out effective SEO practices to make the website strong. A website’s SEO depends on several metrics like usage of keywords, higher quality content, use healthy URL’s, and improve the overall user experience. Optimize the website, remove the bad links and earn quality backlinks.

Internal Links

Learning to optimize the internal links helps you in securing good domain authority metrics. Internal links ease the user experience by navigating them throughout the website at ease. Linking should be done meaningfully and strategically by using natural anchor texts. It is ideal to link a higher domain authority webpage with a lower one to achieve equilibrium.

Quality and Engaging Content

Good quality content makes a robust difference in domain authority. The more readable and engaging content will fetch good scores in domain authority metrics. Quality content is crucial in earning more strong backlinks. As you might know, supplying content is not a one-time strategy, it should be published on a regular basis to keep the ranking steady.

Backlinks

Quality content is important for SEO, but earning good backlinks is equally important if you want to achieve good domain authority for your website. Ensure that your business is listed in directories like Google My Business, Quora, Apsense, White Links, Better Business Bureau, etc. By constantly making submissions, you can get definitely achieve quality backlinks.

Bad Links

By constantly focusing on earning good backlinks and forgetting about removing bad links can saturate your domain authority score. If you want to improve your rankings, then focus on removing bad links while adding good links. You need to conduct a proper audit to detect faulty or unnatural links and remove them.

Keywords

Add proper and relevant keywords phrases while scripting your content will bring a good difference in domain authority scores. Using the right keyword can seamlessly help your users to locate your content easily. Conduct a proper audit and analyze the keywords that will fetch the audience for you.

Domain Name

Domain names are human-readable internet addresses of websites. As a beginner, your first priority should be to have a proper domain name that has a close resemblance and meaningful association with the business you have. Domain names should be a sensible and memorable association of broad keywords so that they will have more impact on the target audience.

Conclusion

Domain authority is an important factor in improving SEO rankings. It requires a lot of consistent activities and patience to make it happen. Sometimes you may feel like there is not much improvement in the score. But patiently exercising the above-mentioned activities can give you guaranteed results even if it’s time-consuming!

If you search for any Google AdWords Management companies online for a mutually beneficial partnership, you come across plenty of online listings based on geo-targeting. How would you find the credible one which separates themselves from the rest? That’s where you need to filter your search based on Google-certified certification, which has tons of benefits that can give you a remarkable advantage in online business operations. While availing the service of the best SEO company in Kerala is hereby listing all you need to know about the importance of partnering Google certified agencies.

What is a Google Partner program?

Google Partner program is an initiative developed for advertising agencies, marketing professionals and other marketing consultants who manage Google Ad accounts. The program comes with various benefits for individuals and agencies. Google AdWords is one of the leading online advertising platforms. As a result, the pioneer search engine receives millions of requests for managing these ads, which also include fraud reports and scams. The partner program is forged to monitor the flooding requests and to raise a benchmark for marketing professionals. Once the request is submitted, Google will conduct detailed scrutiny before officially certifying the agency, which creates a harmonious way of operating the whole AdWords.

What are the perks of the Google Partner Program?

The certification entitles you a coveted badge stating that you are an expert in handling one or more Google marketing platforms. You are also getting the reputation of excelling in client service. By earning the badge, you can enjoy various perks that make your sales pitch and client onboarding process look more confident. Some of them are listed below.

  • Separate Yourself From The Crowd – Google certification for marketing efforts helps you stand out from the competition and easily get client attraction.
  • Build Your Expertise – Network with more globally certified talent and develop your core team and middle management.
  • Gain More Exposure – Get exclusive access to specialized training sessions, events and receive respective certifications.
  • Grow Your Business – Enrich your client portfolio and create more revenue generation opportunities through business referrals and online listings.

A Google Partner badge will enable the enterprise to enjoy many program benefits. Google mainly has curated three categories of partnership, namely Member, Google Partner, and Premier Google Partner. The following are some of the sectors of industry and the benefits of the program.

Education – Product Training and Certifications, Sales Training, Community Membership and, Product Updates, Executive Business Trainings

Support – Phone, chat, and email support, dedicated account management

Growth – Partners badge assets, New business strategy consulting, Client event support

Rewards – Promotional offers, agency competitions, annual partners summit

Google is presently the unrivaled leaders in mobile and digital ad revenue. They lead the second-ranked Facebook by a significant margin. Similarly, Google AdWords has been one of the most effective platforms currently available to drive in sales. With such unbeaten industry expertise, we can sense the value and privilege of a Google certification. Agencies and brands can easily differentiate themselves and show unmatched proficiency using a Google Partner badge. Agencies with this badge comprise of teams that are highly certified professionals who can handle various Google Ad Products. They are updated with all the latest market trends and masters in advanced concepts for creating, measuring, managing, and optimizing specific Google Ad products. Being one of the top digital marketing agencies in Kerala, SocialPulsar instills pride in becoming one of the Google certified digital marketing agency. We provide customized online marketing solutions for small, medium and large scale enterprises that secures better ROI for your business. Get in touch with SocialPulsar to empower your marketing strategies.