The food and beverage industry in India is a thriving one. The current market size of the industry is said to grow to around 46 Billion USD this year. It constitutes about 40 percent of the consumer-packaged goods industry in the country. This exponential growth is triggered by the advent of online delivery players who have set up partnerships across India. Already one of the largest food and grocery markets in the world, India’s food sector is headed for further growth with a target to achieve a bigger role in the world food trade.
This growth comes with a reason – the prolific expansion of the digital sector that has brought the world closer and thrown wide open a whole new world of business possibilities. That’s why you need to catch up with the trends if you’re in fact a food and beverage brand. Digital Marketing is the only way you can stand the test of the market and come up with the results you dream of. But then, where do you start? How do you arrive at strategies that would assure your brand maximum reach and visibility? What would be a suitable plan?
We at SocialPulsar are all geared up to help you with this. One of the top digital marketing agency in India, we’re sound in the various techniques that would work for you in the marketplace. Here are some good insights, which you might be interested in knowing.
Build brand awareness
The first step is to increase awareness regarding your brand. Make it connect with the people. Build an emotional relationship between the brand and your target audience. To make this possible, we can make use of tools like SEO, social media, display ads and so on. The important thing is to accomplish certain marketing goals that will help build awareness. These include:
- Let the target audience know about your brand
- Build customer engagement
- Let the target audience connect with your brand emotionally
- Employ influencers and brand ambassadors
- Create product trial opportunities
- Generate thought leadership
Augmenting product sales
Another key area where you can employ digital marketing in the food and beverage industry is by helping meet sales goals. Support shall be given in the following areas:
You can get into email marketing and remarketing to cross-sell your additional product. Remember that if the customers are using one of your products, then there is an increased chance that they might try another.
Pantry loading and promotion
Newcomers shall be pampered with high-value coupons for product trials. Strategies like ‘Buy One Get One’ shall be used to drive pantry loading for the existing customers.
Increasing distribution by offering support for stores
With geo-targeting, you can offer your distributors support and win their confidence. Make it known to prospective distributors that using geo-targeting you can drive more customers to their stores. The advantage of location targeting lets you promote your ads within given geographical locations and this, in turn, increases brand visibility.
Enhancing shelf visibility of growing brands
Digital ads let your customers get familiar with the brand names. The next time they visit a store they would immediately recognize the brand name.
Collecting customer feedback
Nothing is more important to digital marketing activities and the brand in itself than the feedback of customers. You can make use of website surveys or social media polls to make this happen. It is also a way to generate more brand engagement and bring the customer closer to your brand.
There’s no doubt as to what contribution digital marketing activities can make in a highly competitive market environment. All you need to do is arrive at a well-thought-out and structured digital marketing plan and employ it in the best possible manner. SocialPulsar, with our diverse skill sets and rich experience in doing digital marketing for the food and beverage industries could help you with it. Just take a little time to drop in an mail or make a call. Rest assured!