Social media channels should form part of the digital marketing strategies employed by businesses as they present opportunities for interacting with customers, taking into account their desires and the behaviors they exhibit when seeking information, entertainment, and solutions for pain points. Therefore, a holistic approach to integrating social media into your digital marketing efforts enables you to engage more meaningfully with your target audience and community, drive traffic, and deliver amazing customer experiences. Here are a few ways to you can implement the integration:

Ensure Consistency In Design Elements and Branding

The social media channels that you are part of can be considered as extensions of your brand and website. People searching for some information or services often end up on their social media platform. Prospective clients searching for products/services similar to what you offer could come across your YouTube Channel or Facebook Page prior to visiting your website. People also perform localized searches for products and services within social channels.

When they discover you online, it is important that your social profile has the same look and feel as your website. Similarly, they should get the feeling of consistency when they click through posts or ads that link to your website. This is very important for keeping them focused on your brand.

Another key aspect to be ensured is that your website and social media profiles should be made mobile-friendly. This is to ensure that profile pictures, images, and posts, are displayed in the same fashion on desktop computers and mobile devices.

Ensuring consistency is definitely not an easy task. Only a reputable digital marketing agency in Kochi will be able to handle this for your business in the locality.

Use Social Media To Amplify Your Content

When it comes to content marketing, you should develop a strategy that enables your social channels to amplify your messages. Content that is created for the purpose of sharing always garners more engagement. You should always use relevant, high-quality, and eye-catching images in the blogs and follow naturally engaging content formats such as infographics, quizzes, and videos. An experienced social media management company in India like www.socialpulsar.in will be able to help you in this regard.

Create High-Quality Video Content

If you have not been incorporating video content, it is high time that you did it. Many brands are creating video content as it enables them to quickly and easily convey complex aspects in an entertaining way. Videos are more appealing to human senses. In addition, video content performs better on social media. You can make use of online video in countless ways to achieve your business objectives.

Again, this is easier said than done. The services of a reliable social media marketing agency are crucial when it comes to deploying video content in your social media channels and achieving desired results.

Today’s digital marketplace is both complex and dynamic. Competition is increasing exponentially from unexpected directions and the consumer force is becoming more demanding. Both these factors have necessitated a brand to be distinct in the midst of imitation and proliferation. Brand identity is a kind of subtle promise made by the organization to the customer about the trustworthiness of the product and this promise is kept up through the experience provided to the customer.

SocialPulsar, the best SEO company in Kerala, is helping brands carve an identity of their own in the digital world. Here are a few reasons why brand identity is so important in the digital world.

Distinctiveness

Consumers identify any product or service mentally and visually with the help of brand identity. In view of the proliferation of numerous products and services of the same kind, it is imperative for brands to make themselves matter in the eyes and minds of people. Therefore it is important to build up a distinctive identity to engage the consumers.

Credibility

If yours is a brand trying to build up an identity for customers to reckon with, digital marketing companies in Kochi would help you to build the right impression that will help to convey the trustworthiness that customers are on the lookout for. When customers visit websites, research points out that they form judgments about the credibility of the brand within seconds. Therefore even the smallest error in this aspect can be very damaging for the brand.

Self-Expression

Strong brands are known to convey ideas that the customer often hold on to because these are viewed as extensions of their own selves.  In this context, strong brand identity is required to create the right impression in the minds of the target consumers. As an example, many brands that have successfully managed to engage the youth have ideas that they completely relate to in today’s times. Nike, through their advertisements, is always seen to promote ‘boldness’ and ‘individual expression’.

Unity

Though the primary idea of building a brand is to connect with the customers, in the digital realm brands are observed to increase the connectedness and thereby build group identities. People that liked the same brands shared a strong bond in spite of the fact that they were separated geographically and socially. Search engine optimization services are helping to create brand communities for products that have a cult-like following.

Wrapping up, it is obvious that brand identity determines the position that your product/service holds in the digital marketplace.

If you are a social media marketing agency in Kerala, you would have understood that mobile usage increased predominantly due to use of social media sites.  Soon, the best brands had no other option but take advantage and create campaigns for their products/services on the mobile phone. Now mobile use has increased so much that a majority of websites are being accessed through mobiles.

For Google, the primary search engine index would very soon be the mobile version of the website. This is what mobile-first indexing is all about. The search engine index is the collection of pages or documents that have been crawled through by the search engine. In fact, mobile search engine index will determine the website rankings.   

In this context, it is important that every SEO company in Kochi makes a note of this and changes their strategy in this New Year accordingly. These are some of the points SEO companies need to make a note of.

Traditional Techniques

At this stage, traditional SEO techniques are still likely to work. However, they have to be implemented in a proper manner.

No Penalty

Google also assured that having only a desktop version of the website will not attract any penalty.

Be Mobile-Friendly

As part of the new change strategy, even the best digital marketing company in Kerala will have to write mobile-friendly content to attract a larger audience. Shorter sentences and small paragraphs are recommended.

Give up Flash

It is important to stick to HTML5 or Java and give up Flash.

PopUps – Not welcome

Popups can be very annoying for the user on the mobile phone.

To build the mobile version of your existing website, visit us at www.socialpulsar.in

If you are a business owner in Kerala, the landing pages on your website will provide you with your bread and butter. However, this is possible only if the visitors coming to the landing pages convert and become your customers. You need to ensure that your landing pages are converting visitors into customers if you want to improve the bottom line of your business in 2019. Read on to know more about creating high-converting landing pages. However, if you cannot handle it yourself, seek the help of a reputed social media marketing agency in Kerala.

Reduce the Attention Ratio

It is the ratio between the many things that visitors can do on your landing pages to what you actually want them to do. Typically, it should be 1:1. This means that the visitors should be able to do only the one thing that is expected of them. Everything else – links, buttons, or offers – merely distracts them. Most landing pages, in general, have 50 to 100 different things that are vying for the visitors’ attention.

Use Intelligent, Interactive, and Intuitive Forms

One of the main reasons as to why conversions fail to happen is the forms. They need to be designed properly. They should be intelligent, interactive, and intuitive. You can make use of tools like Leadformly to create well-designed lead capture forms. If you are not conversant with using the tool, you can work either with an AdWords PPC management company or a digital marketing agency in Kochi who are experts in website development.  

If you need more information in this regard, please visit www.socialpulsar.in.

There are more than 4 billion mobile users around the world and approximately 50 percent of all the web page views are through mobile devices. This indicates a definite change in consumer behaviour. More people visit business websites on their mobile phones than ever before. As such, optimization of your website for mobile devices is essential if you want your business to be ranked higher in search result pages. A reputed SEO company in Kerala will be able to help you out in this regard.

Google’s Mobile-First Indexing

In March this year, Google announced its plan to roll out mobile-first indexing. This is the search engine’s latest effort to make sites more mobile friendly based on user behaviour. Traditionally, Google indexed based on the websites’ usage on desktop computers. Google is rolling out mobile-first indexing because of the increased usage of smartphones for searching content on the Internet. As this includes the usage of social media networks as well, the services of a social media management company Kerala will be of utmost importance in keeping your customers engaged all the time.

How Mobile-First Indexing works.

Earlier on, Google first crawled a website’s desktop version. If the site’s mobile version was available, then it boosted its search rankings. Further, Google made use of both for determining the rankings of the mobile and desktop versions.

In the case of the mobile-first indexing system, Google would crawl the mobile version first. In the event of non-availability of the mobile version of the website, search rankings would be determined based on the desktop version of the site. It is important to note here that a website’s desktop version does not become obsolete at all. However, the mobile version of the website is the deciding factor in determining search ranking.

Keyword research does not end with just choosing search words that occur in high volumes. Any high-quality SEO campaign is more than this. The best keywords chosen can help to rank your website higher on the search listing page. This would rank your website for more keywords and consequently drive more traffic to your site. You can find below a few tips on how to do the keyword research so that the result is increased traffic.

Search Volumes are Deceptive

The search volumes that you see can trick your mind. High search volumes do not necessarily mean the number of clicks is high. Just seeing a high volume for certain search terms does not mean there are as many clicks that close deals.

Search Intent is Important

When trying to spot the best keywords, there I always a trade-off between search volumes and search intent. It is best to choose the search-terms that fulfil the intent of the one searching for the information. The search intent categories to look out for are informational, navigational, commercial query, and transactional. It is, therefore, a good idea to hot the right keywords by checking the type of content generated in SERPs for queries. However, the intent does not always come out as very clear.

Good-quality Keywords

Long-tailed keywords (does not refer to length) that have a high search demand when considered as a group drive a lot of traffic. Google adwords management services professionals suggest at looking at the competitor’s pages that generate traffic for spotting long-tailed keywords.

Meta Description

Simply choosing high-volume keywords may not be enough to successfully drive traffic to our website. Instead, it is better to choose keywords that fulfill the searcher’s intent according to Google adwords management services experts.

For any keyword research requirements that you may have, please visit www.socialpulsar.in, a digital marketing agency in Kochi.

 

Marketing has risen to a new level with advancements in the digital medium.  Marketing seems to be so void without digital marketing services and without it, the brand is losing a connection with its customers. Evidently, we all know that the number of social media accounts is piling up by each passing day. Therefore, the brand needs to be sure of what kind of digital marketing tactics it needs to apply to effectively gain attention from the customers.

Several digital marketing agency in Kochi is now trying to lead and assist many startups and various establishments to grow their business. In this article, one of the leading marketing agency explains how business plans can be made in the digital medium.

Today’s world is highly competitive and brands are trying all the ways to penetrate and conquer the market. So, if you are trying to make a mark in the existing market scenario then, you need to know how to plan your business.

If your digital marketing plan, right from the foundation is weak then in no countable time, you would be devastated to ground. Every digital marketing campaign is backed with a strong strategy and a rooted foundation.

Almost everyone conducts online research before buying or getting any service every day. So if the brand isn’t taking an effort in churning out this flow of customers, then you are leaving money on the table, ignored. It should be understood that how people actually find the brand isn’t a matter, what matters is how the brand attracts the audience. Having a well planned digital marketing plan is the first and the most important step towards getting exposure, creating an online reputation and increasing sales.

The first and the foremost question you need to answer is, what is your brand and why someone needs to chose your brand? This self -knowledge and clear idea about your brand gives you the ability to apply the correct digital marketing tactics. What makes your product or service unique or different? How does it vary from all the other service providers or brand? The differentiating factor should be reflected in the marketing plan. People always look for something unique, a reason for why to relay on a particular brand. You need to give the answer for why the customer needs your brand more than others.

You need to figure out your target audience, if you haven’t, then do some market research on how you are going to serve your customers. Spend time studying how your competitors offer products and services. Make the plans slow, taking time, it will yield results in the long run.

You also need to embrace the fact that not everyone would be interested in your product and service. So it’s important to understand your tangible audience and work for it. This will help you maintain the right resource in working and manage time effectively other than wasting your brand’s resources on something that won’t yield results.

For example, when you create an explainer video or write contents in a blog, you know who is your audience and try to connect with them. On watching or reading a content it should feel like the content is exclusively made for him/her.

While researching your audience, you are looking for the following:

  1. Why they need your service or product
  2. How they decide to finalize on  brand
  3. The influence factors.

These can be acquired by:

Web analytics data

Email and web-based surveys

Blog post comments

When you know your audience, things get clear and easy.  And knowing which digital platform or channel can attribute to your customer growth,  you are on track.

Pay-per-click or PPC [Google Ads, Bing Ads, etc]

Social media [Facebook, Twitter, etc]

Blogging [WordPress, Medium, etc]

Search Engine Optimization [Google, Bing, etc]

Display Networks [Google Display Network, Facebook Audience Network, etc]

In today’s digital marketing world, there is n number of tools with which each of your website performance metrics can be evaluated. Whatever be your business, be that a product or service, in order to know the profit or how your company turns over, it’s important that you define your key performance metrics. It’s also specific that you regularly measure your goals by, for example,  when you check the traffic of your content, you need to see how the fluctuations in the traffic numbers are affecting your conversion rate. You can see what time, which days, how much hits you receive for your website which will help you plan the digital marketing strategy.

In order to know the game and win in this digital marketing court, you need to get the most of a campaign, reporting on targets, goals, and KPIs on a consistent basis. By analyzing this, you can tweak goals that are not working for you and focus on those that are getting results.

On a concluding note, we like to add that creating a strong social marketing plan starts with knowing your brand and clearly understanding its goals. With many available resources, you can leverage the brand growth by knowing what works for you and what not. Which is the exact reason why you need to spread and firm the roots and execute the growth plan well.

How do you decide if a product is good? or A hotel serves good food or how to decide to watch a movie or not? You just don’t rely on the product description or the menu cards or synopsis the clients provide us, You check for customer reviews. You read about experiences each customer had with a product or service before you purchase them. Read More

Social sweepstakes have evolved as a lucrative marketing strategy for brands. In a first, it was just to engage the onboard customer and attract possibly new customers. Today, the concept has evolved seriously for collecting a serious amount of user-generated data for curating future marketing plans and strategies. Running contests is a matter of getting the customer skills to test. In return, the business can offer freebies and prices to get them motivated. However, when social media platforms are continuing to evolve social media sweepstakes has become more interesting and challenging.

The era of the empowered customer has forced brands to curate social sweepstakes, especially product giveaway marketing with a more cautious and focused approach. Unlike the old times, the customers or more profoundly, the young online savvy generation is looking forward to making connections with the brand more intimately. Social sweepstakes are adding serious impetus to this win-win situation and thus helping brands to build a bond with the audience and conquer the market. Today, expert social media marketing consultants are curating sweepstake campaigns with a lot of benefits for brands.

Customer Engagement

The thumb rule of all campaigns is to initiate customer engagement. In the case of social sweepstakes, there is no difference. In a time period where the customer is looking forward to establishing longer business relationships, sweepstakes facilitate deeper connections and constantly inspire them to make the first move and reach out to brands. Today brands leverage the rule of reciprocation in campaigns – which impart a feeling to the customer where they feel like they should return some favor to the brand as well.

Email List

In the modern day, data is the king. Sweepstakes can be a valuable source of lead generation for business. Today, conventional ads fail to generate ample leads, people like to spend time online and find avenues of engagement. Get them the right mix of informative, engaging and entertaining campaign ideas through sweepstakes and enrich your data with immense possibilities of business growth.

Inspire Virality

We all know how campaigns become viral overnight and change the fortunes of a brand in a whisker of time. Provide customers with unique and viral experience so that they feel more familiar with the brand. Viral content will convince more audience to share and propagate the brand message. The last thing you will notice is publishing the ad and when you wake up in the morning you will find trending!

Brand Advocacy

Once you will establish followers, they will act as your brand advocates. In today’s highly connected world, we cannot really measure the result of brand advocacy. Sweepstakes like what Google Payrolled out recently is one of the prime examples of transforming customers to a significant marketing channel for the brand. Supercharge your business publicity with the best social sweepstakes company Kochi.

Improve Business

Once you have channelized the whole concept, you will have a large number of the audience getting in touch with you. This means business will get loyal and authentic comments from customers to improve the business. Get real-time feedback on your service and products to derive valuable insights on revamping the business strategies. Happy trails ahead this Christmas and facelift your business to unseen levels!

The upswing of social media has paved way for brands with a golden opportunity to connect with their prospects and customers. With a lot of verticals of social media available today, businesses have a lot of tools to educate and inform customers about their business and services. Hence, it is essential for your business to have a social media presence. But by simply having a social media arm for your business doesn’t ensure success. It needs to be timely fed and nurtured with strategies to churn out the best for you.

The easiest way to evaluate the success of your social media business strategy is to touch it with your competitor. Conducting a social media competitor analysis allows you to make a benchmark of where your business is progressing and where your business is demanding for more. Your business gets real-time valuable insights on various areas where you need to give more attention. Well, we have simplified the process in order to make you understand various aspects of conducting a social media analysis.

Identify the competitors

Even if you fail to forge a complete growth strategy for your business, it is quintessential to know the competitor strategy. Follow your competitor and how they are leveraging the strategies in social media. Closely watch their approaches in making social media content, graphics, images, videos, AdWords etc to have a detailed idea. Today, business don’t need to pour more money into marketing. They just need to use social media and some right strategies to lure more users.

Social media especially platforms like Instagram and Facebook can yield double benefits in terms of reach in an organic way compared to a paid format of the same. That’s why competitive analysis in marketing has evolved as a major facet for a digital marketing agency. Searching in Google is the simplest strategy to find your competitors. Search on the internet using the keywords that most accurately determine people to find out your business.

Once you find out the competitor, search their website and check for the social media accounts in the footer or header of the website. Evaluate their activity within a particular time period, record the number of followers and the likes they are receiving in respective social media platforms. Check for the number of promotional activities they do and make a detailed excel sheet or spreadsheet detailing the comparison. The duration of the process depends on how competitive is your industry within a particular area.

As you filtered down the preliminary data, all you need is to dig up data. Other than just looking at the number of followers and subscribers, you will need to look for additional features and functionalities that are used in the social media. SEO competitor analysis tools will derive amazing insights like total messages sent, post-breakdown strategies, customer engagements for content and respective posts. All these acts as additional metrics for perfectly compiling competitor analysis.

Social media essentials like tagging posts, using hashtags, guest activities, sending trending, popular and relevant choices can make all the difference in social media success. Gaze at the number of promotional posts of products, sale or contests. Interpret then tone of the message conveyed by your competitor, whether it’s advocating something to the audience like the call to action. All these aspects are crucial in knowing what your competitor do so that you can actually start your process on the right note.