Marketing trends keep on changing, and if you can stay on top of what your customers want, you will be able to stay ahead of the pack. For any business or brand to grow and build the correct audience, content marketing is essential. Increase conversions, enhance sales, create leads, expand an email list, are all much more onerous without it.

According to Statista, content marketing revenue surpassed $42 billion in 2019 and is still rising. Many companies will prioritize their content marketing approach if you don’t, and you will be left behind.

Focus on the latest content marketing trends and use them in your strategy to make 2022 the best year ever for your company. Here are ten content marketing trends to watch in 2022, following a turbulent fiscal year. Some of these may catch you off guard.

 

1. Put a premium on customer retention

You undoubtedly already know that quality content marketing is critical for attracting new customers, improving search engine rankings, and converting new leads. But few people discuss content tactics for maintaining existing consumers. To help you fix this, there is a list of content-focused strategies that will help you keep customers interested long after you have made a deal.

–   Keeping your website up to date adds value to your consumers’ experience, which will persuade them to come back for more.

–   If you are sure of your product’s quality, it is time to look at how people engage with it right after they buy it.

–   Promotional information, compelling product highlights, and features, news about recent and impending changes, or any discounts that can bring distracted customers back into the fold are all included in email marketing campaigns.

According to statista, Global e-mail users reached four billion in 2020, and are expected to reach 4.6 billion by 2025.

 

2. Visual storytelling enabled by augmented reality (AR)

When content is conveyed through visuals, the human brain analyzes those visuals faster and retains more data. With this in mind, if you want people to remember and care about your business, you must incorporate outstanding images into your content. You can eliminate monotony from your communications and offer your customers the opportunity to want more.

Examine how augmented reality can be utilized to promote content.

–   Create a real presence with your content by incorporating interactive features and introducing your customer to something fresh.

–   Connect with your audience in a more personal way.

–   Encourage audience engagement before, during, and after their experience.

In the year 2019, 68.7 million people used AR at least once a month.

Taco Bell employed augmented reality to foster a better sense of community by connecting people with live social media content. They promoted their company as a leader in innovation, especially in the fast-food market.

 

3. Artificial intelligence technology

Many companies start with little resources and they must figure out how to make the most of them. Data processing and investigation are sped up, thanks to AI technology, making decision-making easier. To achieve high productivity and enhance efficiency in business, AI integration with human labor is projected to increase.

Customers want businesses to respond in real-time. Content marketing methods will continue to include AI-powered chatbots. More tools for analyzing data and creating marketing material, such as optimized blog entries, will be available as AI technology advances. This type of automation allows employees to focus on more important responsibilities.

 

4. More people listening to podcasts

Educational podcasts are in high demand, and many businesses are set to get on board this year. There are already a number of popular podcasts geared toward entrepreneurs and businesses. Podcasts offer listeners great information on a variety of topics and have enormous potential as a content marketing strategy.

According to Podcast Insights, there are approximately two million podcasts and over 48 million podcast episodes as of 2021.

Content marketers can share their tales with the correct podcasting strategy. They can draw attention to the good aspects of products and services among niche consumers. Podcasts also work well with social media pages and can be used to complement blog content for consumers who prefer audio. Podcasts, unlike text content, have a human touch. Various qualities of the voice, such as tone and emotion, can be related to the audience.

The Distance podcast from Basecamp examines what it takes to succeed before spinning funny and inspiring stories from real-life experiences of entrepreneurs whose businesses have lasted a quarter-century or more.

 

5. High-quality search engine optimization

Consistency is required for SEO and content marketing. Content that is new, distinctive, and creative is quickly indexed and ranks better than content that is low-value and repetitive.

Since 95% of visitors only look at the first page of search results, it is worthwhile to optimize your content. Most visitors will not view your content if it appears on the second or subsequent pages.

Your content should be able to both entice and solve a problem for your customers. By using crucial keywords and focusing on certain visitors, you can create persuasive content. This is the most essential aspect in determining a page’s relevancy and ranking. The key to recognized content is brainstorming unique concepts and incorporating the most important keywords.

Search engine optimization and content marketing are not two separate entities. Both of them, in fact, require one another. Content marketing is only effective if it is SEO-friendly. When SEO and content marketing work together, they are a force to be reckoned with.

 

6. Documenting your content strategy

Many startups and established organizations have managed to execute content marketing without formal documentation throughout the years. According to the Content Marketing Institute, 41% of content marketers lack documentation for their content strategy.

The requirement for a defined content marketing plan will grow more important as content marketing evolves. It will assist you in remaining organized and efficiently executing your content marketing efforts in order to achieve the desired results in 2022 and the years to come.

Building a content marketing strategy manually, on the other hand, can make it much easier to bring on new team members.

 

7. More specialized content

One of the most difficult challenges for startups is to raise brand recognition. Thus, it is essential to streamline your content marketing plan so that it focuses on what your company does best and what makes it unique.

Staying informed about current developments that affect your niche is one way to accomplish this. Pay attention to your consumers’ ever-changing demands and supply them with solutions.

This allows you to accomplish three goals. To begin, you can develop content that your target audience is interested in. Secondly, it aids in distinguishing you from your competition and establishing your brand. Lastly, you may demonstrate your knowledge and competence.

 

8. Using voice search

As evidenced by the popularity of Amazon’s Alexa-enabled devices, demand for voice-activated entertainment is at an all-time high now and is only expected to rise in 2022. Millions of smart speakers have been sold worldwide, with the Google Home Mini speaker accounting for the majority. Because of the convenience of hands-free operations, almost every home today has a smart gadget that includes voice search.

A voice-activated assistant gadget is used by about 36 million Americans.

Every individual may relate to the human voice. As more people use voice search, content marketers are likely to incorporate it into their campaigns. FAQ content is one method to take advantage of the wonderful benefits of voice search. People are always going to have inquiries. FAQ content can be extremely useful if the appropriate keywords are used.

 

9. Increased individualization

Startups and established organizations may now learn more about their target audience, thanks to data-driven content marketing tactics. Therefore, the information you gather can assist you in creating the correct content to address your target audience’s pain points and goals at each stage of the buying process.

It is now easy to get information about your competitors. You can position your startup to build content to pursue your established marketing goals by carefully researching the types and forms of material they provide, as well as how your target audience reacts to them.

 

10. ABM becoming the preferred B2B marketing strategy

All B2B marketers used to follow the same sales funnel back in the day. Today, and certainly not in 2022, this is not the case.

Account-based marketing (ABM), rather than throwing a wide net with generic blog posts in the hopes of catching some leads, takes the exact opposite strategy.

Account-based marketing (ABM) uses highly focused, individualized programs to win over specific business accounts rather than depending on broad ads that are supposed to appeal to the entire industry and drive more site visitors.

The importance of quality outreach and relationship-building is emphasized by ABM. Rather than continually publishing blog posts and blasting email lists with generic material developed for a large audience, ABM best practices focus on customizing content and experiences for a specific group of people from certain accounts.

According to the ITSMA study, approximately 85 percent of marketers assessing ROI feel ABM outperforms other marketing efforts, and 41% of B2B marketers worldwide plan to increase their ABM spending. So maybe it is time to boost your ABM game in 2022.

 

 

Wrapping up

These 2022 content marketing trends to watch are a great resource for businesses planning their marketing strategies. Businesses have a chance to stay afloat while the pandemic is still a concern. This is achievable with a well-planned content marketing strategy. Our leading Digital Marketing Agency in Kochi with a team of content marketing experts will help you to find the best content marketing strategies for 2022.

 

Search Engine Optimization (SEO) is critical in attracting consumers to the online platform of a business. SEO trends are constantly changing, and the need to stay on top to ensure your content strategies are effective is deemed necessary. Being the best SEO company in Kerala, we can tell you that if you are still relying on the same SEO tactics you’ve been using for years, it’s high time that you switch to the latest ones. And we are here to help. 

Many older strategies are not only ineffective in today’s SEO landscape, but some outdated ones can even negatively impact your SEO. This makes it a necessity to continually adapt SEO strategies to the latest trends.

Our SEO company in Kerala can help you stay on top by incorporating the latest SEO strategies thereby ensuring that you see positive results.

Here is a look into the SEO trends that will have the biggest impact in the year 2022.

 

 1. AI Will Play a Bigger Role in SEO

Artificial intelligence (AI) continues to change how people interact with online content. AI’s role in SEO strategy is also highly increasing. Noteworthy is Google’s AI algorithm RankBrain. This is emerging as one of the most important ranking factors for Google’s search engine results pages (SERPs) in 2022. 

Google has revealed RankBrain and many businesses are wondering how this will affect SEO. Are you also thinking about how you can cater your content strategy to an AI algorithm?  You should then definitely take our help because we are the best amongst the best SEO companies in Kerala, who have the right experience and expertise to guide you through. 

Though Google has not yet shared details on the inner workings of how RankBrain learns and analyzes content, experts anticipate that user experience is going to be one of its primary ranking factors. This indicates that click-through rate and the amount of time users spend on a website, both of these are going to be the key factors that RankBrain will be using when prioritizing content. 

We can help you reevaluate your SEO strategy and help you create content that is well-organized and useful so that you captivate and engage your readers.

 

2. A Shift to Long-Form Content

You will need to shift to a long-form content strategy in order to ensure that you captivate and engage readers who visit your website. A long-form content of 3,000 words or more will get you more traffic and more shares than short-form content. 

Hence, shifting your focus in creating quality long-form content can greatly improve your search rankings. In order for long-form content to be successful, it must also have the capacity to be able to keep readers engaged.

To keep your readers engaged, it is essential that you break up your content into multiple sub-sections using H2 and H3 subheadings. This will help in making it more scannable. 

The goal here is to make your content easy for readers to browse, particularly on mobile devices. Big chunks of text can be intimidating to many readers and can overwhelm a small screen. 

Approaching our SEO agency in Kochi will help you to achieve all that is mentioned here and will ensure that your content is easy to share in order to further improve your SEO. Including obvious sharing links at the beginning and end of your content also will let your readers share it with a click of a button.

 

3. Mobile-Friendliness is Critical for Google Rankings

Mobile-friendliness has been a key aspect of SEO ever since Google officially made it a ranking factor in 2015. It is critical to optimize your content for mobile devices, as Google rolled out mobile-first indexing in 2019. 

This means that the search engine will primarily look at the mobile version of a website when ranking the content. This is considered as the “primary” version instead of the desktop version. This switch came as a surprise to many people, and it is estimated that nearly 75% of internet users will access the internet solely via mobile devices by the year 2025.

 

Google has made it easy to check how effective your mobile site is with their free mobile-friendly test. Also by using Google’s Mobile Usability Report, you can find out if there are problems with your mobile website and decide what can be done to fix these issues. 

Using these tools is critical in helping you find and fix the mobile usability issues in your website. Otherwise, it could negatively affect your SEO. More internet use comes from mobile devices and hence you will need to ensure that your content is optimized with these users in mind. Which, our SEO company in Cochin can help you with. 

 

4. Content Should Fulfill Google’s EAT Principle

Google repeatedly emphasizes the point that content quality is critical for your ranking to become a success. This often leaves businesses wondering what Google actually means by “quality content”. While trying to improve the quality of your content for SEO purposes, it is essential to refer to the EAT principle of Google.

EAT stands for expertise, authoritativeness, and trustworthiness. Google uses these factors to determine if a web page provides quality content, and it is something businesses need to be aware of when developing content for their website.

For creating quality content, it is important that you create buyer personas, which helps you better understand what kind of content your target audience values. Buyer personas form an integral part of a successful SEO and can help businesses to create content that is interesting to their readers. 

It must be formatted in a way that the target audience finds appealing. It is also important to keep EAT in mind when you develop your content. 

Being the best amongst the top SEO companies in India, we make sure that you achieve this when you have approached us. As the quality and readability of the content, it is equally important to make sure that you back up claims that you make with statistics and facts, and make sure that you link all those to reputable sources. 

To have authoritative links in your content is a great way to fulfill all of the criteria within the EAT principle.

 

5. Effective SEO Needs to Include Video

It is imperative to develop an SEO strategy that includes video content as well. The online video platforms have exploded in the last few years, and it is evident that many businesses have begun to use platforms like YouTube and TikTok to engage with customers and to expand their reach.

Creating optimized video content should be an integral part of your SEO strategy moving forward. Are you thinking about how you can optimize video content? 

One way to do this is to make sure that you optimize your video channel description and include a user-friendly overview of what your channel is about. Keywords play a critical role in optimizing your video content. 

Don’t cram your video descriptions with keywords. Having a few useful keywords and hashtags can help direct your content to its intended audience.

 

 

Bottom Line

Our SEO company in Kochi can undoubtedly assure you that SEO plays a critical role in affecting your ranking. SEO is continually evolving and growing more complex. To keep up with current trends you will require to do more than stuff your content with keywords. We can help you with this. 

We are the best SEO agency in India capable of creating quality content that will rank well in Google’s algorithms. To stay up-to-date with the latest SEO trends feel free to contact us for advice on how you can best optimize your content for SEO.

 

 

The recent statistics denote that social advertising is practiced by 83% of B2B marketers and is second after search engines in terms of success. Right from nurturing customers to flexing your industry influence, there is a ton that a B2B can offer your brands. Were you looking for the right b2b marketing agency in Kerala or the apt b2b lead generation company in Kerala? Well, your search ends with us.

B2B social media marketing can be tricky and especially if you’re dealing with a technical product.

Hence, we put together this useful guide to help B2B brands come up with a social strategy that favours their business’ key objectives.

 

  • Spell out goals for B2B social media marketing

 

Businesses of all sizes should focus on setting goals and doing so important for B2B companies. Competition is fierce and there are so many marketing channels as well.

Being the best b2b digital marketing company in Kerala, we advise you that rather than focus on selling, most of the B2B companies use social media as a top-of-the-funnel marketing channel. Especially for content promotion and awareness.

Based on recent research, the most-cited benefits of B2B content marketing, that marketers should prioritize are:

 

  • Creating brand awareness

 

Businesses should spell out who they are, what sets them apart and what they value as a company. The perfect place to make it happen is social media. It provides a place to promote bite-sized pieces of content that highlight all of the above.

 

  • Educating audiences

 

The best way to cement your credibility is to teach your audience. Use blog posts and e-books to firsthand reports and how-to videos. Any B2B social marketing strategy should always center around actionable and educational content.

 

  • Building trust

 

With so much competition happening around the B2B brands, anything you do to build trust and prove your business’s worth is a plus.

Testimonials, positive reviews and accolades are all ideal for sharing. There’s no better place to gather and promote social proof than social media.

 

  • Adopt a customer-centric B2B social strategy

 

The need for brands to be more “human” is an emerging attribute and the B2B companies are no exception. That’s exactly why you should put your customers at the front and center throughout your social campaigns.

Customer engagement can make your brand feel more personable. Providing positive and proactive customer service, not only puts you in your buyers’ good graces but also helps to showcase to prospective customers that you care.

Customer interactions should always be central to your strategy. 

 

  • Align your B2B social media strategy with business initiatives

 

Many marketers either fail to tie their social media performance to their organization-wide data or fail to communicate the results across departments.

But, you must know that social media is a prime place to support your company-wide initiatives. From your product launches to PR, it’s crucial to touch base with folks outside of marketing. 

 

  • Overcome the “boring” B2B content label

 

Our b2b marketing agency in Kochi has tried and tested and observed this behavior that a prospect will have an inherent interest in your service even if yours is not exactly a thrilling industry.

To make your social presence less snooze-worthy can be a challenge.  But it’s definitely not impossible. 

Here are some tactics to consider: 

 

  • Refine your brand voice

 

Conversational brand voices can highlight the humans behind your social accounts. This will make you seem more approachable. 

  • Adapt your content to social-friendly formats

 

Here are some ideas to give your social feeds some flavor:

– Convert your blog posts or lists into short infographics.

– Publish a minute-long snippet, instead of simply linking a podcast or video presentation.

– Make use of Twitter threads and long-form text posts as an alternative to external links or even blog posts.

 

  • Stay on top of trends

 

It’s essential to keep a pulse and check on what your customers and competitors are talking about on social media. This will make it much easier to both spot trends and chime in on relevant industry conversations.

 

  • Embrace employee advocacy

 

Our b2b marketing company in Kochi is of the opinion that if you can make use of the employees of your company to amplify and compliment your brand voice with a bit of personality, it will help in showcasing your company’s culture.

It’s well-documented that employee accounts have greater reach than business accounts alone. Hence, if you can create a sense of community among your coworkers it can give your social presence a boost.

 

  • Focus on the most B2B-friendly platforms

 

B2B companies need to use their time wisely when it comes to promotion.

Being a leading b2b marketing company in India, we recommend prioritizing one or two networks as both a primer and recap,

  • LinkedIn: 

Is the ultimate B2B network known for thought leadership content. It also aids in employee engagement and is a robust ad platform.

  • Twitter: 

The prime place to spot trends and interact both with your customers and business influencers alike.

  • Facebook: 

Most of Facebook’s B2B marketing centers around ads. It is also a good hub for employee-centric and non-promotional content.

  • YouTube: 

Is the perfect network for how-to tutorials, interviews, presentations and commercials.

  • Instagram: 

Is ideal for visuals and culture-centric content

There is also definitely a growing B2B presence on Pinterest, but the five networks mentioned above are the most important ones for B2B social media marketing at large.

 

  • Use analytics to inform your B2B social media strategy

 

Reporting and analytics are needed for B2B social. For proving your ROI and optimizing your performance, analytics can give you the answers.

Tools like Sprout social can provide a full suite of reporting, listening and analytics tools to support B2B brands regardless of their goals.

 

  • Does your B2B social media strategy make sense?

 

Irrespective of the fact that whether you’re looking to primarily build awareness or promote your content, the best practices above can help guide your strategy in a way that makes sense.

 

To Summarise

If you haven’t already formulated a strategy or need help with it, make sure you check out on us, as we are the best amongst the top b2b marketing companies in India and can help you translate your B2B social data into actual revenue.

 

It goes without saying that social media is more valuable for your small businesses.  Being a social media marketing company in Kerala, we can say this is very true because, when compared to established or large businesses, it is essential for the smaller ones to rightly create that impact required for it to stay fit and visible amongst the other big players. 

How the goals are set will have an impact on your bottom line. And how those goals are tracked using social media analytics impacts. These are tactical stuff. 

Are you wondering how to achieve these? Sharing a few tips that will help ramp up your social media marketing. For a full-fledged guidance and support, you may consider our social media management company in Kerala. 

 

1. Know your social audience

The first step in creating a successful campaign is trying to know your audience. The same applies to when it comes to social media as well. You can have an understanding of who your audience is from the social data. 

Have a better understanding of your social audience by using the data from social networks or a third-party social media tool. 

 

2. Use engagements to build relationships

Engaging with your audience on social media is critical. Customers can reach out to you on social media for a number of reasons. Try to know why they’re reaching out.

This will aid in answering your customers in a timely fashion and build a deeper relationship and help to sell more.

You wouldn’t ignore a customer who is calling your office phone, would you? This is the same as that, even on social media. 

 

3. Make use of social media to search for new opportunities

A social media listening tool can make it possible to find conversations happening on social media that can turn favourable and perfect for you to join.

Assume that yours is a pizza restaurant in Chicago that sells gluten-free pizza.

Setting a Brand Keyword will help to constantly search social media for people who mention “gluten-free pizza” within the radius of your restaurant. Those messages will then be streamed to you enabling interactions.

A few things you can do are:

  1. Giving them a simple Like 

They might check out your page and see similar offers on gluten-free pizza and may even put you on their list of places to try.

  1. Reach out to them

Acknowledge their original message to show you care about their opinion and try offering a coupon code for the next time. 

 

4. Make use of a social content calendar

Not planning your social media calendar in advance, can end up scrambling to find content to share.

This will turn out to be a big problem because sharing quality content across your social channels is key to engaging your audience. It also attracts new followers.

Our social media marketing agency in Kerala helps our clients to prepare their content calendars. Here’s how: 

1. Figuring out what content resonates with the audience

2. Deciding on how often to post on each social network and profile

3. Creating or sourcing great content to share

4. Filling up the content calendar with a social publishing tool

 

5. Always make sure to post your content only at optimal times

It is always a good idea to publish your content at your optimal send times. Studying your social media sent messages and finding trends in when posts get top engagement, can help you do this.

 

6. Use the best hashtags

Hashtags may seem a bit played out as they’re frequently used. 

But hashtags are critical elements to use on social media and can increase your reach tremendously. 

Hashtags are a great way to inspire content while taking advantage of a trending topic.

 

7. Timely audit your social presence 

Irrespective of the fact that you’ve been running your social media accounts for a while it’s important to conduct an audit of your social presence.

A successful and rightly done social media audit will tell you what has worked, what hasn’t worked. It will also help you know what profiles need a bit of an update and so much more.

We help you carry out a successful audit and advise you rightly on what areas need to be improved or enhanced. We are different from the other social media companies in Kerala because we treat each client differently and have curated plans that specifically work for them. It is not a one size fits all solution that you get when you approach us. 

 

8. Make use of great visuals

Social networks require differently sized imagery for posting, and not using the correct size for your image may turn out a bit distorted.

 

9. Create powerful and relevant social media videos

Video contents are always an amazing way to increase your engagement. But creating videos can be intimidating.

Not having the necessary supplies to shoot something in quality, lack of proper location to film, or having just a bit of stage-fright, all of these can be hindrances.

Here are some ideas that our social media marketing company in Kerala, make use of, for creating apt videos for our clients:

1. Creating video content that is meaningful and relatable

2. Using previous content’s success to inspire new videos

3. Planning about the social assets that need to be gained

4. Being intentional with your CTAs.

5. Making your videos accessible

6. Never neglecting video SEO

7. Analyzing the video’s performance

8. Turning your video into additional social assets

 

10. Make use of both organic with paid Ads, as required

Are you thinking that when you can run organically, why should you consider paid Ads?

Well if your messages aren’t getting the impressions or views that you’d expected,  it is always possible to give them a boost by relying on paid Ads. A little money spent can get you hundreds of new impressions for posts.

 

11. Get your team on social media

Think from the perspective of a social business team because social media touches all facets of your organization. Not just branding and awareness.

Social media plays a role in all areas of your organization. From managing client relationships, to engaging audiences, through your customer service and sales teams, to your social and agency teams and discovering new avenues for your product team, social media has a role to play everywhere. 

 

Conclusion

Our social media marketing company In Kerala is one of its kind where we help nearly businesses of all kinds and any industry to build stronger relationships with customers and eliminate time-consuming tasks on social media.

We work with you and help you find success. Just a call away from you, waiting eagerly to associate with you.

Content marketing is a new type of marketing that provides the content of free media-type to customers in exchange for their attention. A Content strategy agency in Kerala that you choose should be able to help you with content marketing in a complete manner and should provide the content that your customers want in exchange for permission to market your product or service.

 

The Flaws of Traditional Advertising

In the traditional form of ads, companies used to create ad content that interrupts customers in the form of billboards, T.V. commercials, magazine ads, radio ads, etc. These advertisements interrupt customers as they’re doing something else, like watching a T.V. show or driving down the street.

These kinds of ads don’t provide any value to customers and don’t offer any inherent reason for customers to view them. Traditional ads depend on good placement, clever wording, and exceptional creativity in order to capture customers’ attention only for a brief period of time. The goal of such ads is to be clever enough and capture a few seconds of attention that will hopefully communicate the brand’s message.

The three fatal flaws for traditional advertising:

1. Ads are only capable of capturing customers’ attention for a brief period of time.

2. Ads tend to interrupt customers instead of providing something of value.

3. Ads are very expensive, especially if the campaigns are unsuccessful.

So arises the need for an alternative form of advertising. A means to reach customers without interrupting them? A means to engage people so that they want to hear your message instead of doing everything they can to avoid it. And it’s called content marketing. To know the hows and strategies of content marketing, do contact our content marketing company in Kerala.

 

An Introduction to Content Marketing

Content marketing is a new type of marketing that provides the content of free media-type to customers in exchange for their attention.

With the help of content marketing, instead of developing ads that interrupt customers, you can create content such as:

  • Blog posts
  • Podcast recordings (.mp3s)
  • White papers & downloadable guides
  • Infographics
  • Youtube videos that benefit customers and provide value

The value for your content can be provided in two ways: as educational content and as entertainment content. In both cases, customers have free access to content that provides value.

 

How to Get More Out of Your Content Marketing Efforts

If you may be wondering how you can get more out of your content marketing efforts, you just definitely speak to our team of content marketing solutions in Kerala. You may be wondering how you can get the most benefit from the time you put into developing content.

Here are four ways of doing it:

 

  • Provide the kind of content that your customers want

 

Many people make the mistake of writing blogs about their business. That will create a problem because customers don’t care about you. They care about themselves more. 

It’s the truth, but you can actually take advantage of this by providing valuable content that customers want and need in exchange for their attention. This content can be educational or entertaining, and it can be a how-to article, an in-depth guide, or an entertaining video. 

Give anything that gives customers want in exchange for their valuable time and attention. 

 

  • Write content on what the customers’ benefit from and only occasionally promote your products

 

If you’re looking to value your customers, you need to mostly write content for the customers’ benefit and only occasionally promote your products. People are only interested in articles and posts that benefit them, and not ad posts touting how awesome your product or business is. 

By giving your customers the content that they want 4 out of 5 or 9 out of 10 times, you’ll be definitely rewarded with an engaged and targeted audience.

 

  • Write cornerstone content

 

These are content that can be categorized and archived in a way that’s easy for customers to find. It’s also categorised as a form of content that provides incredible value to customers over a long period of time. Copyblogger usually does this with their resources in the sidebar, and River Pools and Spas do this with their Pool 101 content. 

The best thing about cornerstone content is that it greatly increases the ROI of your content production. Each article will bring a return on your investment over a long period of time. Know more about this pro technique from our content marketing services in Kerala.

 

  • Use other sites to find out what kind of content people want

Sometimes it’s actually hard to know what people want to read about or what might interest them. One way to find this is to visit sites within your industry. Check on their blogs and see what post gets the most tweets and shares. 

In the internet marketing niche, social media is said to be all the rage. If you apparently write a post about Facebook or Twitter, it’s guaranteed to get more shares. With a little amount of research, you can find out what kind of posts are popular in your industry and write similar types of content. 

Yes, of course, you don’t want to write these types of posts every time, but it’s actually a great way to boost traffic when it fits into your publishing schedule.

 

So, are you ready to give content marketing a try?

In this article, you’ve learned about the flaws of traditional advertising and the benefits of content marketing, it’s time for you to create some compelling content. And to achieve this, our content marketing solutions in India can be of great help.

 

Being a marketer, one’s job is to capitalize what’s popular in the “here and now.” And one great means that helps with this is the tool called Google Trends, which identifies current and existing trends in search marketing. Enabling you to take what you’ve learned and apply it to any of your marketing strategies. 

Wondering how your business can benefit from this tool? Our digital marketing experts are ever ready to guide you through. Let’s connect quickly!

 

What Is Google Trends?

Google Trends helps marketers identify trending topics across varying industries that were initially created for journalists. Both the journalist and the marketer are craving attention in whatever they’re trying to do. In comes the role of Google Trends. This resource will show you what topics are currently trending and how best you can use that information to draw the attention of your chosen audience.

 

Why Should You Use Google Trends for Marketing?

By using Google Trends regularly, marketers are able to understand the importance of capitalizing on trends.

Using Google Trends helps to:

 

– Find Interesting Topics

Whether a blogger, content marketer, or SEO, one needs to find interesting topics that people want to read about. The SEO world is so focused on keywords and technical SEO and sometimes forgets that people also want to read about topics that interest them. A great way to find out what interests people is by using Google Trends. This tool will tell you how much interest surrounds a specific search. And then you can determine whether or not it’s worth creating content about it.

 

– Inspire Creativity

Google Trends is useful for visual content as well. It helps you to figure out what to do with your social media or how to improve a featured image on your blog post. By creating a relevant and interesting image, you can generate attention for your content. This provides many SEO-related benefits, too.

 

 

– Identify (and Leverage) Seasonal Trends

Especially If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal and you would want to Identify when to stock up on certain items. You may also need to increase your inventory to prevent backorders. Google Trends allows you to identify and leverage these seasonal trends. Our top seo experts are capable of identifying and implementing this trending tool to help you gain momentum on your business.

 

 

5 Ways to Use Google Trends for Marketing

1. Get Ideas for Blog Posts

Google Trends helps to find new and exciting topics to write about and thereby you can produce content your readers will love and will rank well on Google. Google Trends is thus a sure-fire method to find good topics and they tell you exactly what is trending.

Best part is that they provide you with specific topics and queries around trending search phrases. You can then expand on the theme and write about related topics. It’s essential to choose blog post topics based on trends and it needs to be completely relevant to your audience at the time you publish it. 

Get connected with the best digital marketing company in Kochi, Kerala to see your business skyrocket! We are only a call away.

2. Get Ideas for Social Media Campaigns

Google Trends searches are not just for organic search marketing. You can also use them for social media to build a large social following.  You can constantly come up with interesting content to promote your site and brand.  

The related queries section of Google Trends helps to identify trending topics and build creatives and copy around that. 

3. Use It to Improve SEO

One particular area where we can use Google Trends is in organic search. Being the best amongst the top digital marketing agencies in Kerala, we know exactly how to leverage this for you. 

Google Trends can also help with keyword research and you can use it to identify relevant keywords and then decide if it’s a valuable keyword or not.

The best part is that you can look at years worth of data and can plan for the future by knowing whether or not a topic is evergreen enough to put in the time and effort.

4. Find Long-tail Keywords for Paid Campaigns

Finding the right keywords for your paid campaigns is much needed for your success and is also important from a financial standpoint. The sooner you find the right keywords, the earlier you can start capitalizing on paid ads. 

This would also appeal to your target audience, and you will know which term is trending, so there should be plenty of paid search volume.

5. Find Trending Topic Ideas for Webinars

When creating a webinar, you want to reach the right people at the right time and Google Trends can help you do just that. 

Our digital marketing experts make use of the tool to exactly guide you in the way needed by you and there will not be a need to guess or take chances between proper keyword research and Google Trends.

Conclusion

To be able to identify trends is important for all marketers. Irrespective of the industry that you are in, your target audience is actively searching for things on Google. You need to figure out what those things are and our SEO experts in India can help you with this. 

Google Trends is definitely a great way to get started. Need help with it? Reach out to our team. 

 

 

With an estimated 400 million monthly active users, WhatsApp has a very important market in India. In November 2020, WhatsApp was downloaded 58 million times. 17 million of these came from its biggest market, India.1 in every 5 WhatsApp users are from India. WhatsApp’s market penetration for India has improved over the past few years. Growing from 28% to 64% now, India ranks 21st in the list, which shows how WhatsApp’s potential for continued success in India is limitless. Thus, WhatsApp and Whatsapp Chat Bots play a vital role in improving your business. We are the best SEO company in Kerala, who can help you with this. 

According to the WhatsApp stats published by GlobalWebIndex in 2020, Kenya and South Africa are leading the way with a massive market penetration of 97% and 96% respectively. In Japan, the infiltration rate is just 2%.

Nearly 95% of Android device users in India have WhatsApp installed. The socioeconomic trends suggested similar numbers for iOS and Apple devices as well.

Though a major share of WhatsApp’s users come from urban areas, rural areas have recorded an increasing share of the app’s adoption too. In India, young and old, poor and rich, urban and rural; all use WhatsApp.

 

Companies Follow Customers Onto Platforms

In India, 80% of small businesses are using the platform to connect with their customers and expand their business.  Fintech startup Kaarva has built a WhatsApp Chatbot that generates, qualifies and supports over 100,000 customers.  Kaarva operations are almost entirely run using WhatsApp’s Business APIs. From onboarding to cash transfer confirmations, everything’s done through WhatsApp.

Did you know that WhatsApp uses India to beta test its most important launches and experiments? WhatsApp decided to launch WhatsApp Pay in India, with India being a huge supporter of UPI transactions and being the home to 400 billion WhatsApp users. 

Once customers start transacting, the next step is to give them someone to transact with.

 

What Is a WhatsApp Bot?

Bots are the colloquial shorthand that is used to describe Chatbots.

Chatbots replicate human conversation. Chatbots range from Google Homes’ to automated text bots. 

Hence, chatbots can be replicated beyond just on websites, to Apps, Facebook pages and WhatsApp chats. Regardless of where you interact with, the backend functionality of a chatbot remains largely the same.

 

Why Should Your  Business Have a Bot?

Chatbots have two primary customer interaction roles – lead generation and customer support automation. Like any other successful automation efforts, customer service chatbots can reduce your business costs and the improvements they make in customer experience are far more impactful.

Chatbots work great both on websites and in apps. WhatsApp, on the other hand, is a much more effective medium. Marketing communication that is sent through WhatsApp sees 3x conversions than on any other channel.

Chatbots provide time-sensitive customer interactions such as conflict-resolution and lead qualification Whenever a customer visits a website looking to make a purchase, time is of the essence. And hence, queries of purchase consideration must be resolved in a manner that is both easy and timely. 

If you would like to see a demo on how WhatsApp Chatbots work, you may get in touch with us. Ours is a data-driven digital marketing agency with an impressive track record of numerous happy customers. 

 

How To Build a WhatsApp Bot?

Nykaa, the eCommerce fashion store Nykaa, was able to automate over 1.6 million conversations using chatbots. This allowed 99.7% of all conversations to be tended to in 30 seconds. Just as emails had made for faster response rates and better query closure rates when compared to postcards, a well-designed chatbot boosts customer satisfaction beyond the existing systems.

Note that WhatsApp’s Business APIs are not open to the public. Unless you’re a large multinational firm or an enterprise-scale company, you won’t be given access.

WhatsApp rolls out the plan to monetize its platform. It is treading cautiously so as to not irk the existing customer base. WhatsApp does this by preventing any potential for abuse by allowing only a handful of verified companies and vendors onto their platform.

To build a WhatsApp bot for your business, you should use a verified WhatsApp API provider like us. Based on the recent WhatsApp policy update, businesses can also choose to receive secure hosting services from their parent company Facebook that will help manage their communications with their customers on WhatsApp!

Businesses can advantageously host their Whatsapp APIs on Facebook directly without compromising on user data. WhatsApp is labeling conversations with businesses that are choosing to use hosting services from Facebook.

 

A Step-by-step Breakdown

Introduction

The initial step will be to reach out to a company or a third-party provider who can build a chatbot for you. Our data-driven digital marketing agency will be more than happy to help you out. 

The next step is to make sure that you’re the right fit. Businesses are asked several questions to gauge API qualification.

 

The two important factors that are taken into account before processing the request are:

A. Type of Industry: 

WhatsApp pays close attention to those industries your business falls under. 

WhatsApp restricts its API access to the following industries:

1.Government and political organizations,

2.Gambling industry

3.Adult content

4.Arms

5.Tobacco items, Drugs, Alcohol

6.Healthcare

7.Supplements. 

Here’s more on the WhatsApp industry limitations: WhatsApp Commerce Policy

 

B. Chatbots Use Case: 

WhatsApp doesn’t  allow users to use the bot for any promotional or marketing activities. Use WhatsApp chatbots only for customer support, non-promotional alerts, lead acquisition and notifications. 

 

Your WhatsApp chatbot must comply with these policies listed here.

Application Processing

Our agency will guide you through the possible use-cases, assist you with compliance, and provide proofreads and develop acceptable templates for your business.

We ensure that you not only have WhatsApp APIs but are also able to keep them.

 

Your WhatsApp Bot is Yours.

Once the framework is set, it’s just a matter of plugging it into your system.

The ease depends on the provider you choose. We are the best SEO company in Kerala and provide an all-in-one solutions stack. We integrate your CRM for WhatsApp queries, encrypt and decrypt messages and provide you with the benefit of a single dashboard.

Our all-encompassing dashboard allows you to monitor metrics such as the resolution time, bot deflection percentage, average CSAT rate, common phrases used by your customers, and a lot more actionable insights!

 

 

A strong online presence is everything today, whether you’re a service-based, online or brick-and-mortar business. It is estimated that 97% of consumers go online to find and research local businesses. There may be numerous digital marketing companies out there, but we are the best digital marketing company in Kerala, who can help you have a strong online presence. 

Your online presence is a deeper layer that paints the full picture of your business. 

 

1. The actions you perform and the content you produce.
2. Where you stand based on search engine and social media algorithms?
3. How do people perceive your business online?

 

All of the above matters and we help you achieve these. 

While an online existence may get you on the map, an online presence is your visibility, credibility, and reputation.

 

Why do you need a strong online presence?

The more you get to place your business in front of your target audience with quality experiences, the more the opportunities that you have to build brand awareness and improve your reputation. 

Other ways by which a strong online presence benefits your business are.

  • To get discovered

It makes it easier for an ideal customer who doesn’t know you exist, to discover you. 

  • To be known as a legitimate business

Consumers rely on various sources for information before making a purchase decision. If you don’t provide that information, you’ll be dismissed by consumers and search engines alike.

  • Helps to market your business 24/7

A strong online presence allows people to discover you, learn about your brand or product, engage with you, and reach out to you. 

  • Saves your money

Digital marketing platforms come with data that tells you what’s working and what’s not. Allocate your budget accordingly. 

  • You get more conversions

Being prominent on multiple channels is an opportunity for engagements to happen more quickly.

  • Helps to earn Google’s trust

Google not only assesses your website while ranking. It also looks at your assets across the web and how consistent they are.

  • You can perfect your buyer journey

It is said that 63% of shopping journeys start online. With a strong online presence, you can be available to consumers in their journey towards customership.

 

How to increase your online presence with your website?

Whether someone finds your business through social media, listing, an ad, direct mail, a friend, or even seeing it in their travels, their first inclination is to go to your website. Browsing your site on their own terms and gathering the information is what they want. Which is why 56% of consumers won’t consider a business without a website. 

And that’s a stat from 2017, so the percentage has most likely grown further and accelerated with the pandemic.

Here’s how to use your website for an optimal online presence.

 

1. Get a modern and attractive site

Consumers have high expectations these days and if you don’t have a good website, you almost have lost the game. 75% of consumers have admitted that they judge a company’s credibility based on the website design.

By hiring us, you can be assured of winning the game as we are the best digital marketing company in Kerala and the best content marketing company in Kochi. Our expert hands will make your site highly credible.

We are one of the top digital marketing companies in Kerala who helps in curating a website that looks and functions exactly the way you want it to.

 

2. Perform SEO with the latest updates in mind

Did you know that only a portion as small as 49% of small businesses invest in SEO? And 18% of small businesses don’t ever pursue targeted SEO efforts like link building, content creation, or keyword research.

SEO is the hallmark of all onlines businesses and a free way to get on the first page of Google.  It takes time, but when done right, it just keeps on giving you results. 

 

How to use SEO to increase your online presence:

1. Create quality, keyword-targeted content, optimizing images, and building links.

2. Improve your Core Web Vitals that aligns with the page experience update.

3. Stay on top of mobile errors. All sites on the web are now indexed by mobile-first indexing.

4. Use schema markup that helps you appear below your site title in the SERP, like ratings or even your main navigation pages. 

5. Prioritize local SEO

 

3. Target more keywords with a business blog

We are a content marketing company in Kochi, who know exactly how contents can make your website a hero. With a business blog, you can dive deep into a relevant keyword and be individually optimized to rank for that keyword. This allows you to  appear in search results for tons of searches your target customers are performing for at various stages in their journey. 

More first-page appearances do not  just mean stronger web presence. It equates to more traffic to your conversion-optimized site and provides greater credibility. 

In fact, businesses that blog get 55% more website visitors than businesses that don’t. And this where you can demonstrate your expertise and let your brand personality shine through. 

 

4. Limit the number of platforms to only what you can handle

Online presence is all about quality and not quantity. Choose the platforms that your audiences are using. Limit the number you choose based on your bandwidth. To have just one or two accounts with solid engagement is better than having several weak accounts.

Platforms that you can consider are:

  • Facebook 
  • Instagram 
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest
  • Snapchat
  • TikTok

 

5. Think audience, not followers

Online presence doesn’t improve by having more followers. Your following improves with a stronger presence.Work on cultivating a quality, niche audience of individuals who will be interested in and can benefit from what you have to offer. 

This translates into more likes and comments with your posts and more user-generated content. Marketing campaigns with user-generated content results in 29% higher conversions than campaigns or without it.

6. Post with emotion for shareability

Quality posts that engage are important if you want social algorithms to display your posts in the users’ feeds. Our content marketing company in Kochi, believes that quality isn’t really enough. If you want your followers to feel something when they consume your content, make your content worth it. Only then will they feel compelled to share it with others. 

Use emotional and relatable words and phrases in your captions. Add emojis. Pay attention to small nuances in your captions. Yet another approach is to create link-free posts that followers can consume quickly. Followers prefer not to read long posts or go to a link.

 

7.  Perform social media SEO

It is estimated that Facebook receives over 2 billion searches per day. In the year 2020, Instagram announced that it now supports general keyword searches.

So just like your website, you should also include popular keywords in your profiles and posts. Use as many of the same keywords as you do with your site, but perhaps with a bias towards idea-oriented and lighter-hearted queries. 

It is true that social media platforms today are more of the browsing and inspirational types. Also use hashtags in your posts that improve your social media presence.

Use broad hashtags and focus more on location-based and niche terms. Thereby, increase your visibility to the right audience. 

 

8. Be active (duh)

If you are going to make social media an inevitable part of your online presence, you need to have an active account. Publishing quality posts regularly, responding to likes and comments, answering direct messages, liking and commenting on your followers’ posts, sharing content from other sources, and more are all going to be part of it. 

And you need to do this consistently. This makes the difference between a profile and a presence.

It is also important to only take on the number of profiles that you can manage.And if you want to find and connect with influencers, you should be active in your niche so that you can identify who is realistic to reach out to and can gradually build your relationship with them.

 

9. Start with the heavy hitters

Take the time needed to perfect your listings on the following sites:

Google My Business 

Your Google My Business Profile is arguably going to be the new homepage for your business. It provides all essential details of your business, directly in the SERP for Search and Maps.

Yelp

Yelp gets 178 million visits every month and customer reviews appear on Apple Maps and play into the Yelp curated lists that you see in search engine results. Siri and Alexa use Yelp information to provide answers, especially for the local searches.

Facebook

Change the category on your business page to “Local business or place” so you can then add your location and collect reviews. Get listed on Facebook Places by checking in at your location and then adding your business there.

Bing

Google is the leading search engine, but that doesn’t mean Bing is to be ignored. 

Small businesses can benefit with a presence on Bing because there is less competition.

Foursquare

Foursquare’s Places technology powers location data for Apple, Uber, Twitter, Microsoft, Samsung, and 120,000 other developers. If your business is listed on Foursquare means, it’s automatically included in thousands of local apps and services.

 

10. Populate every field meticulously

Like the social media feeds and search engine results pages, listing results are determined by an algorithm. Hence, the quality of your listing matters. Make sure that for each listing, you populate every section available, such as:

1. Contact information

2. Website

3. Category

4. Hours

5. Description

6. Photos

7. Menus/offerings

8. Booking/reservation options

Make sure the information you provide is identical across listing sites. Google looks at the consistency of information about you across the web when determining your credibility and ranking. Auto-populated listings risk inaccuracies, so keep your deviations to a minimum with identical listings to begin with.

 

To Summarise

With the internet, you can be in multiple places at once. Places your current and potential customers are spending most of their time. Having a strong online presence allows your business to get discovered by new customers. Get this realised through us. We are one of the leading and best digital marketing companies in Kerala. We help you have more touchpoints with your audiences, that builds your reputation, increases your brand awareness, makes data-driven optimizations, and ultimately increases your revenue.

 

As we are wrapping-up the last phase of yet another COVID-disrupted year, we all hope that a return to normal will happen soon. Though we expect that the full economic impacts of the pandemic are likely to play out over decades in varying ways, our reliance on social media marketing and influencer marketing is going and growing stronger. 

The implications of digital marketing, the pandemic-induced lockdowns and changing online behaviors, has seen new trends like audio social, the growth of eCommerce and the evolving metaverse for digital connection. 

Also the work from home shift, and the migration to hybrid work models, have resulted in broader digital connection. 

All of these elements will decide what’s coming next in the social media space. So what to expect from Facebook, Twitter and the rest in 2022? With the pandemic disruptions easing and stable pathways appearing there’s certainly a lot predicted to happen though even amid the chaos.

 

  • Facebook

 

Irrespective of the rising challenges, and a steady stream of controversies, Facebook remained atop the social media heap in 2021.  

The platform continues to expand into markets and also continues to add new ad tools and business options to build a more complete platform that facilitates the next stage of brand connection.

In Spite of its advancements to move into VR, and the evolving metaverse concept. It still faces challenges. But Facebook looks set for further growth and continues to develop in more, and different ways.

The key elements of development includes:

eCommerce focus

Facebook and Instagram shops have given a big push into eCommerce and a way for retailers to connect with audiences. In-stream shopping has become a key element of focus for the platform. The development of Facebook Pay and its own Diem digital currency helps streamlined payment processes and improved product discovery.

AR/VR development

The next stage of Facebook’s AR glasses are expected to be more specifically integrated with Instagram. If Facebook can own the trending Metaverse space, it will be a big win for its future ambitions.

Algorithmic shifts

Whistleblower Frances Haugen had recommended removing algorithmic amplification made by Facebook. Instead he suggested providing this as a simple, optional feed alternative.

Audio social

Facebook has taken a more measured and cautious approach, by restricting access to its audio rooms only to high-profile users and groups.

Building digital identity

Digital identity, and building a bridge between your Facebook profile and your VR/metaverse presence will be another key step.

Trust the system

With regards to Facebook ads, ‘trust the process’ will be a key refrain. With this, Facebook urges its ad partners to rely more on its machine learning processes for guidance to spend.

 

  • Twitter

 

Since Twitter’s adoption of a new, faster development timeline, it has added a lot more features over the past 18 months. Twitter improves, both in terms of engagement and revenue. Though there are key elements that require more focus, it is theoretically on track to meet the ambitious growth targets. Twitter needs improvements, or Jack Dorsey and Co. could soon be out of the job. 

Twitter’s plan for 2022 to build on its momentum:

Building payment frameworks

Twitter’s main push over the past year, in terms of its business efforts, has been building pathways for creators to make money from their tweets. It also established expanded revenue streams for the platform itself.

Options like Super Follows and Ticketed Spaces facilitate a direct monetization for users. Twitter is also developing its own Twitter Blue subscription option for access to new tweet features.

Shopping via tweet

Twitter is also developing its eCommerce options with the rise in mobile shopping shift. New shop elements are already being tested on its Professional Profiles.

Crypto and NFTs

Twitter is taking more practical steps into the next stage of tech development. These new options will enable people to make payments via cryptocurrency, and new display tools.

New video tools

Twitter to make video a bigger focus next year, as it is already set to integrate the full-screen presentation options and tools leftover from Fleets into new areas.

If it can lean into the broader interest in full-screen and short-form video, that could be an engagement winner. 

 

  • Instagram

 

This other social app of  Facebook has become a key player in many aspects.  The platform continues to chase trends, whether they be of Snapchat or TikTok-origination, and it remains popular with younger users.

What’s in store for IG in 2022?

Buy, Buy, Buy

eCommerce is the key focus on Instagram. More shopping options on Instagram favours habitual usage, and gets the users more accustomed to spending.

Instagram wants all posts to be shoppable. And is working on object identification tools, for still images and video, to facilitate that.

More shopping options are expected to be tested in IG through the year to include advanced product search by image, product discovery panels in the main feed and a big push on live shopping. 

A new usage focus for the app is developing.

AR linkage

Instagram will have direct connection into its AR glasses and tools. This will also extend to NFTs and digital avatars, which will be increasingly integrated into the IG experience.

Variable focus

Video engagement is already dominant on the platform and Reels being its fastest-growing element. It is predicted that Instagram will put more focus on these formats. Before eventually retiring the traditional feeds altogether, it will see an optional Stories/Reels home screen option.

 

  • Snapchat

 

Despite having a much smaller niche than its competitors, Snapchat has established a valuable place in the social media marketplace. Snapchat has become a key platform for more intimate connection and community. It also facilitated new trends in content consumption via shorter, snackable shows. 

Despite clear disadvantages, it also remains a leader in AR.

Here’s what’s on the horizon for Snap.

Keeping up with the big boys

Snapchat has long been the leader in AR tools and capacity and is better at understanding its audiences. It has consistently shown that it has far more creative and cultural nous.

Virtual fashion

The rise of NFTs aims at a new stage for digital representation. People can better showcase their personal fashion sense and interests through their online profiles.

Video in focus

Snap also sees potential in the spotlight. Snap is investing in top TikTok stars to create more dedicated Discover shows. This will help them take their content to the next level, and build Snap as the key platform for this new TV-like format.

Scanning the scene

With more snap options, Snapchat will look to lean into. This will help connect users to additional information and special offers .

 

  • Pinterest

 

To discover new products and trends, of all the major social platforms, Pinterest turns the biggest winner of the pandemic-led eCommerce shift. Many more users are turning to the app as a replacement for the shopping mall.

The challenge now for Pinterest is to ensure that the new users that it’s gained as a result of the pandemic don’t suddenly drift off as physical stores reopen.

So how will Pinterest do that?

Video content

Pinterest is working to align with consumption trends. New video display formats, including Stories, with a Pin-specific spin in each case are all part of the changing trend. 

Live-shopping

Though live-streaming is not a part of Pinterest’s product suite at the moment, the expanded push on live-stream commerce, following the lead of Asian eCommerce trends, is expected to be added to Idea Pin options, likely late Q2 next year.

Simplified process

This is a key that focuses on making products more universally accessible.

 

  • TikTok

 

Tik Tok is a new big player with usage that now rivals Instagram. TikTok continues to grow, despite the lingering concerns about its connection to the Chinese Government.

What can you expect from TikTok over the next year?

Shopping spree

While TikTok continues to expand, and has now surpassed a billion active users, its key challenge still lies in effective monetization, both for the platform itself and for its top creators. 

Trendjacking

TikTok, requires a dedicated, platform-specific, minimally disruptive approach.

Live-streaming for the win

TikTok too is looking to facilitate more live-stream commerce and more live-streaming in general to expand user behaviors.

 

  • LinkedIn

 

LinkedIn looks to have a bigger focus moving forward. The platform sits on valuable troves of career data that could help. The platform is already seeing steady increase in user engagement. And is looking to build its own creator tools and  also seek to boost its options to help facilitate more remote work arrangements. It aims to maximize the economic opportunities for the minority communities, which have been disproportionately hit by COVID-19.

Here’s what you can expect from LinkedIn in 2022.

Major Events

LinkedIn has  become a bigger facilitator of live-stream events, and expects this to become a larger element of the in-app experience in 2022.

Remote recruitment

The shift to remote work is expected to stay, and calls for consideration for many brands as they assess broader economic and lifestyle benefits over time.

Story time

As part of its announcement that it was shutting its Stories option, LinkedIn would be building some elements of stories into new tools. 

 

To Conclude

Mentioned in this article are some of the key trends that you can expect to see take shape in 2022 with regard to the various social media handles. Though it is still hard to predict, there are some clear indicators of key trends and shifts that point to the next stage.

With many people looking to evolve from the pre-COVID days and build new opportunities in the re-building market, social media marketing and influencer marketing will see a significant role to play. This could open up major new potential for those paying attention, and these new features will look to align with those trends, and facilitate growth.

ASO or otherwise known as App store optimization, is usually overlooked by many app developers and marketers. After the initial development is done, and when the app is uploaded to the major app stores, mobile app marketers often want to focus their attention on other marketing techniques like; blogging, paid advertising, social media, and other ways possible to drive potential customers to the app store page.

Yes of course, these tactics are all very effective in their own right. But, you should also consider the possibility that after all your hard work in getting your user to the app store, if your poor choice of screenshots, negative reviews or ambiguous description resulted in them choosing not to follow through and download your app, won’t that have bad impacts? Our data driven digital marketing agency in Kochi, is focussed at helping our clients with tailor-made ASO strategies.
These are numerous factors that impact your ASO. No matter through what channel your visitors come in, this is the final stage of the app marketing funnel and thus the most crucial one too. ASO will increase the visibility of your app to the relevant users on the app store and this inturn will result in increased downloads.

Why is ASO an important marketing strategy?

With over 2 million apps available on the major app stores, getting your app in front of the right users amongst all the competition remains one of the biggest challenges. An app store search generally will drive a staggering 67% of app downloads. This makes the search within the app stores, the most common method for discovering and downloading new apps.

However, if your app store page isn’t optimised then it will definitely fail to appear in many relevant searches and you could also be losing hundreds, maybe even thousands of potential downloads as a result.

A little time and effort spent each week on improving and updating your app store will enable you to reap the benefits in the long run, and keep those organic downloads coming in. Brittany Armour of Clearbridge Mobile explains that “ASO will help ensure that your app gets seen in the App Store and will help amplify your other marketing efforts.”

What is ASO?
App store optimization is a continuous process that improves an app’s rank and discoverability in an app store. Higher the app ranks means more visible it is to the potential users.

ASO works in the same way as the process of search engine optimization (SEO). Or in other words, ASO works similarly like how websites compete for rank on Google or other internet search engines, except that it is apps competing for rank on the app stores.
When deciding which apps will be shown first on the list in their search results will happen when various factors are taken into account. Such as app store keywords, app downloads, app-usage, uninstalls and reviews and so on.

ASO involves a continuous tweaking and updating of your app’s page on all the app stores. This is to ensure it is ranking as high as possible and is seen by all the right people.

Benefits of ASO
If you aren’t convinced yet, that you need to devote more time to your app store optimisation strategy, the following benefits are sure to be enough to change your mind:

1. Organic installs i.e. lower acquisition costs

The best thing about ASO is that if you have a good strategy your organic installs will increase and cost you absolutely nothing. Once you are optimised, your app will start ranking higher for different search results. This will improve your visibility and increase your organic downloads. While your acquisition costs will still be down.

2. Get your app in front of relevant users

Relevant is the key word here. There is zero point in having your app seen by people who aren’t looking for it. This is where ASO’s role comes to help. Your chance of getting your app in front of the right users will be low, if you aren’t using the same keyword that your target users are searching for, or if you choose the wrong category, or your app description doesn’t explain well what your app does. All these factors thereby reduce the chances of getting your app in front of the right user.

3. Increased revenue

ASO will benefit you in terms of increased revenue, if you monetise your app in any way, such as ads, subscriptions, in-app purchases etc. You will monetarily benefit from all the extra downloads you are receiving.

4. Stability

The extra downloads and increased revenue provides your app with a better stabled future. Pumping your budget into paid marketing techniques in the beginning phase might give you a burst of new users to begin with, but this is not a long-term fix.
Once the downloads slow down, you may be tempted to up your marketing budget further. But this is not always going to be a profitable option. Money will eventually run out. However, with regular tweaks and a continuous effort of your app store page you can keep those organic downloads coming in consistently. And help you improve and maintain your rank in the app store over time.

In a nutshell

Your apps will be visible in the app store and downloaded by a user only if your app manages to enter the ranking list. This is made possible by App Store Optimization or ASO as it is called.

Ours is the best SEO company in Kerala and we have been successfully guiding and helping numerous clients across various industries in developing as well as fruitfully incorporating pro ASO tactics that have helped them stay ahead of the competition