YouTube is an American online video-sharing platform that began its service in February 2005. Later, Google bought the site in November 2006, and from then, YouTube operates as one of Google’s subsidiaries.
From enjoying music, videos, and content of your choice to uploading your own content, YouTube has become an inevitable form of entertainment and informative platform. It allows you to quickly find the stats, photos, and videos you are looking for, along with providing guidelines for crediting and broadcasting them.
For some of us, YouTube will be a form of entertainment, but for many others, their uploading of YouTube content itself is their livelihood or passion. Youtube has become very popular in India and so are many YouTubers.
Here’s the list of the Top 5 YouTubers in India:

Read More

 

 

This is what will happen if you don’t accept Whatsapp’s new terms and conditions!

  • 1. What data does WhatsApp collect and when?

The company has provided information on the data collected from the users, which includes account information, transactions, payments data, etc. It states that messages are only stored on your device and not on the company’s servers.

  • 2. What other data is collected under the new WhatsApp privacy policy?

These are automatically-collected information, which includes usage and log information, device and connection data, locations and cookies

Whatsapp Alternative Apps in India

 

  • 3. What kind of transactions, payment information data does WhatsApp collect?

If you use Facebook-owned payment services or any of its services meant for financial transactions, WhatsApp does collect additional data, which includes information about your payment account and transaction information.

  • 4. Does Whatsapp share user data with other Facebook companies as well?

According to the new terms and conditions and privacy shared by Whatsapp, it will be able to share and receive a certain category of information with other Facebook companies, like:

* Account registration info
*Service related information
*mobile device information
*User IP address

 

The rolling out of the new data-sharing policy by WhatsApp, the most popular social media platform, has kicked up a storm. Most of the users across the globe have turned critical of the app’s decision to extract the data from the users and share it with the parent concern Facebook. Resulting in the shifting of people to the apps promising better privacy, which may turn destructive for the app. Though, the exact effect of the decision would be revealed in the due course of time only.

Read More

Mobile technology has not just changed the way we communicate but has also changed the way we search for information over the internet. Mobile traffic has increased by over 500% over the past few years, which is quite substantial. From that perspective, it is very much necessary to optimize your websites for mobile traffic 

and one of the best ways to do it would be to use Google AMP on your site.  

What is Google AMP? 

Google AMP stands for Accelerated Mobile Pages. It can be defined as an open-source web-based option for simplifying and revolutionising the mobile content consumption of a website. The technique involves providing mobile users with a very faster and engaging experience. 

Google itself defines AMP as “an open-source HTML framework that provides a straightforward way to create webpages that are fast, smooth-loading and prioritise the user experience above all else.”

Specifically put, an AMP page of a website is nothing but creating a stripped-down version of your website and involves serving a mobile optimized AMP copy of the HTML5 version of your webpage. If you have opted for Google AMP, the user visiting your site on a mobile device is served the AMP version instead of the canonical page. 

Why is AMP essential?

It may be worthwhile to give a thought to AMP from SEO point of view; the necessity may vary on a case to case basis. While AMP may work in some instances, it may not be necessary in some business cases. 

A few business cases where AMP can be a practical solution are as follows – 

  • News websites & portals – Websites that publish a large number of blog posts and news need AMP implementation. If you do not have many article pages, you do not need AMP.
  • If you are using CDN – Even when you are publishing a large number of articles, if you are using a CDN – you will have access to enough of performance improvements. In such a scenario, AMP may not be needed. 
  • It may not be a ranking factor – AMP is not necessarily a Google ranking factor. However, it can help you rank better. With compliance to Google’s algorithms, you will find access to a great degree of performance improvements. 

AMP pages have a few disadvantages as well. They generally offer a cleaner and simple interface. However, it can deprecate a few JavaScript functions and plugins. If you are using any of the tools for audience tracking or other necessary tasks, and AMP pages are affecting it – opting for Google AMP may not be a good option. 

Is AMP important for SEO?

Optimizing the webpage for page speed and providing an enhanced mobile experience is quite essential for SEO. But, Google AMP is not the only way to achieve it. It can be one of the right ways to achieve better SEO for mobile pages. 

The benefits offered by Google AMP would be applicable only for certain types of businesses and not necessarily for every type of business activity. 

It would be advisable to analyse the exact requirements of your business before choosing to implement the Google AMP on your site. 

What are the Advantages of Google AMP?

Google AMP can be useful in several use cases. The prime benefits of using Google AMP  would be faster loading of your websites and offering a great performance to your consumers. Some of the other benefits a

re as follows:

  • Increases website engagement – AMP pages will load better with the internet connections that aren’t much stable. It helps increase the time spent by the visitors on your site. 
  • Enhanced ranking – Page loading time is one of the prime ranking factors, and AMP has been known to be prioritised in Google’s algorithms. Since the website speed affects the ranking of a website, and you will find AMP improving this speed considerably. 
  • Lower bounce rate – If your page is faster, visitors are expected to stay on your site for a longer time. They will also visit other pages on your site. It will reduce bounce rate considerably. 
  • Improve click-through rate – A Google AMP site is showcased on the top stories list or carousel on the search results. It will help you get more click through rates. 

How to Optimize AMP Pages?

Before optimizing your website for AMP, it is important to note that the adoption of AMP may not produce identical results in every case. The 

best ways you can use for optimizing the AMP pages can include a few of the following steps:

  • Improve discoverability of the URLs for the canonical and AMP versions 
  • Make use of SEO friendly AMP URLs. Plugins can be helpful in this context. 
  • Provide a consistent interface to your visitors when serving AMP pages. The overall design should ideally be the same when looking at the AMP and canonical versions. 
  • Make all the elements within the AMP pages are functional. It includes factors such as navigation menu, social media sharing icons, related content, forms, login and ads. 
  • Never add the AMP pages to your sitemaps. Sitemap belongs only to canonical URLs

Does your website need AMP?

If you want to understand the impact of AMP on your website and find whether you need AMP, you need to check the official website for AMP. It has a huge number of case studies on how it can affect your website positively. 

The decision to implement AMP cannot be universal, and it would be dependent on a wide range of parameters. The right way to put it would be to say – “It depends.”

A few scenarios can include 

  • If your website is primarily on the desktop, you would not need to go for AMP. While the AMP pages work on desktop, they do not offer the best features. 
  • If your website is related to news and you are hosting a huge number of news posts, using AMP is advisable. 
  • If your site is still undergoing development and is going through an overhaul, opting for AMP would be advisable. 

The major purpose of serving AMP pages is to improve the loading speed. If you can achieve good speeds and less than 2.5 seconds of loading without AMP, there is perhaps no point in using Google AMP. 

The Concluding Thoughts 

AMP and its benefits are a mixed bag of experiences. It can be a great tool to speed up your website and providing a better user interface for the mobile audience. However, implementing it would need a study into whether your business truly needs it.

If you are trying to tap the local market for your specific business, a perfect strategy for Local SEO is much essential. You might have found that when you type in a query for a local business, for instance, repair service in Toronto, Google pulls up a large number of companies—ever wondered how Google manages to pull so many results and how it ranks them? That is exactly where NAP consistency comes into play. 

NAP simply is the abbreviation for Name, Address and Phone. Google pulls these details from Google My Business profiles and other listings for determining the ranking of the businesses in the local search results. 

What does NAP mean in SEO? 

NAP in SEO is an acronym for Name, Address, Phone. The NAP information needs to be consistent across the internet. That would mean, you should have the same details for NAP parameters across the website, search engine results, social media profiles, directory listings, and on your Google My Business profiles. 

Why should you enter the current NAP without fail? 

Having correct NAP details in all your listings across the internet is required for an efficient local SEO. When someone searches for your business on the internet, Google goes through all the listings looking for proper citations for your business. A wrong entry in terms of NAP can lead to confusion and create a poor user experience for the visitors. 

Where should you enter your NAP?

The exact locations for entering the NAP depend on different parameters. In case you are looking for consistent NAP performance, it is advisable to understand a better placement of your NAP data. Each of the listings and listing types will have a differential requirement in terms of how well you place the NAP information. 

The right placement of NAP information on a website would be at the footer of the website. Ideally, it’s a good idea to place the NAP information on every page on your website. The right way to place NAP information should be in the form of HTML, which can be crawled easily. Other types of content, like images with NAP info, aren’t crawlable. 

What does NAP Consistency mean? 

NAP consistency refers to the consistency of your Name, Address, Phone data entered across all the locations across the web. It is important to have your NAP info the same across your Google profile, social media, website, and all other directories that you are part of. NAP consistency is important because even a minor error can affect your rankings severely. 

If your NAP details differ across different profiles and listings, Google- just like humans, gets confused and fails to display the results as per search queries. If Google finds such inconsistency, it treats it as a poor user experience and thus ranks it lower. 

There are several reasons NAP inconsistency can occur. The prime reason can be you have forgotten it inadvertently while focusing on larger marketing tasks. Yet another reason for NAP inconsistency can arise from outsourcing. For instance, you might have outsourced your social media campaign and website design to separate agencies, and this can result in an improper NAP consistency. 

Why Is NAP Consistency Good For SEO?

NAP is an important factor for local ranking as it can be a great on-page SEO tool. It is also important to build trust among your customers. 

  • NAP helps in ranking – NAP information is one of the top five ranking factors. Strong NAP consistency is seen as a sign of accurate information. 
  • Consumer Trust – Consumers can get frustrated with the incorrect NAP results and can find it annoying. An inconsistent NAP can make the consumer inconvenienced, causing them to lose trust in your business. 
  • It drives the consumers to purchase – Local searches have been observed to be the first call in a purchase decision. If you want your consumers to be on the purchase path, the first step in that direction would be to focus on a consistent NAP. 
  • Improved appearance in voice search – Voice search adaptation has been impressive of late. With close to 20 per cent search queries coming from voice searches, a consistent NAP will increase your chances of appearing in the voice searches. 

Is NAP a ranking factor? 

When ranking a local listing, Google takes into account three major parameters – distance, relevance and prominence. Relevance refers to the ability to associate the search result to the user query. Distance is the parameter decided upon the location of the user. Prominence is your popularity in your local region. 

From the factors above, it should be evident that your NAP consistency does play a major role in a better ranking. Google and other search engines focus on citations to arrive at the ranking. Google attempts gathering as many citations and info as possible to understand your business. It means the accuracy and consistency of the citations will improve your ranking and local SEO prospects. 

Better NAP consistency can help bring more referral traffic to your site and business. A proper NAP consistency can help build a credible image of your business. Irrespective of whether your NAP data appears in a review, Facebook profile or anywhere else, better consistency will improve the search visibility. The more consistent your NAP is, the more referral traffic will be directed to your site. The referral traffic can be through a clickthrough or from a trusted site. 

Problems with inconsistent NAP

Google values consistency in your listings more than anything else. When your listings across all the instances say the same thing about your business, Google or any other search engine would be confident about the information. They would provide the results to the users as an answer to the applicable queries. 

When the search engine finds any inconsistent info, the search engine decides to lower the rankings. Search engines do not want the users to have any poor experience. A lower ranking will make you lose customers. 

Ranking and losing customers part, inconsistent NAP info can negatively affect the credibility of your business in local search. It can also affect the placement of your business in the wrong category. A wrong location of the business can even lead to your business being rated as being not legitimate or fake. 

Summary

NAP consistency does play a major role in improving search visibility and acquiring consumer trust. It can even provide you with a huge opportunity in visibility in voice searches and improving local SEO rankings. 

Taking time to check your NAP consistency can optimize your search engine presence and thereby help drive more consumers to your business.

What is Google Coin? Is Google Developing its own Cryptocurrency? Cryptocurrency is digital money that can be used to buy goods and services. Completely an online transaction method, there’s no physical coin or bill. You can use your digital wallets to send and receive cryptocurrencies. Common cryptocurrencies are Bitcoin and Ether.

Google Coin

You can use cryptocurrencies for fast payments and avoid transaction fees. People might get cryptocurrencies as an investment, expecting the value worth to go up. 

To buy cryptocurrencies, you need a digital wallet, an online app that can hold your currency. Generally, you create an account on an exchange, and then you will able to transfer real money to buy cryptocurrencies such as Bitcoin or Ethereum. Cryptocurrency is stored in a digital wallet, either online, on your computer, or on other hardware.

Google Coins

However, as a result of the fast-increasing demand for cryptocurrencies among retail investors, there arises the necessity for trustworthy, well-recognized authorization that creates investment both safe and easy.  Google has started to meet this requirement by now allowing crypto firms to offer Google Pay as a payment system.

Google Pay’s approach to the digital money space could cover the way for large-scale adoption, by facilitating anyone with a smartphone to undoubtedly and safely purchase and use cryptographic forms of money.

The prime factor you would want to focus on when running your website is to keep your visitors on your site – for as much time as possible. The more time the visitor spends on your site, they look at your products, services, or offerings in detail, which increases engagement and conversions.

Bouncing refers to the visitor’s behavior of leaving your site without moving to the second or any other subsequent page on your site. Bounce Rate, in simple words, can be defined as the percentage of the visitors who leave your site after visiting the first page.

A high bounce rate can be problematic and can be extremely detrimental to your site. There can be several reasons why your website has a high bounce rate.

 

Top 5 Reasons Behind High Bounce Rate

 

Analyzing the bounce rate in detail helps you understand the causes and then work towards rectifying them effectively. 

 

  • Slow Page Loading Speed

Slow page speed can be one of the prime reasons for the high bounce rate on your website. Page loading time is also crucial from an SEO standpoint since all major search engine algorithms give extra points to fast loading pages. Anything longer than a few seconds can make the visitor exit your site and look elsewhere.

Platforms like GTMetrics and Google’s PageSpeed can help you check your site speed and apply the corrective actions suggested by the tools.

 

  • Insufficient or Bad Quality Content 

People visit your site with a specific aim- to get an answer to the queries they search for. If the user gets everything they are looking for from your page, you will find that they will stay on your site for longer or even offer repeated visits.

The key is to avoid bad content and focus on improving the quality of your content. Google values your site’s usefulness. If the content is useful, you will find it being promoted in top search engine results. In case you have messy and boring content, you will be in for a high bounce rate. Content should be such that users find value in it.

 

  • Technical issues 

If you find your website to be suffering an unusually high bounce rate, it may indicate some technical snag. The plugins on your site may have malfunctioned. The user must have come across something that prevents access to the data.

Checking the coverage issues on the Search Console can be one of the excellent options in finding the best experience. Check the site as a normal user and see if you come across any problems that may cause a high bounce rate.

 

  • Broken/Bad Link from any Referring Site

Yet another possibility may be that there is nothing wrong directly with your site. The issue may be caused by an external link from some other website that may be sending unqualified users to your website. Since the visitors are not interested in your content, they tend to leave.

If you find something of that sort, it may be ideal to contact the website and ask the author to remove the link. You can request them to remove the link as it is affecting your traffic.

 

  • Bad User Interface

UI can be another prime reason for a high bounce rate. If your page has many ads, surveys, pop-ups, and whatnot, the users are bound to move away from your site. Of course, you are trying to market yourself aggressively, but these tactics can backfire and cause the exact opposite results.

 

Summary 

The navigation, other UI elements, and mobile-friendliness are a few factors you should ideally focus on if you are witnessing a high bounce rate on your site.

Ensure that you have taken appropriate actions to avoid those mistakes and improve your bounce rate. That way, you would achieve the best possible results in reducing the bounce rate to a great extent.

Rich Snippets- an Introduction

 

A term that you often come across in the SEO world in particular- Rich Snippets are nothing but Google search results with a bit of extra information. There are snippets and then there are rich snippets. The rich snippets contain extra information that could be anything like reviews, recipes, or events. The data for the rich snippet is usually pulled from structured data in a page’s HTML.

 

Why are Rich Snippets Important?

 

Rich snippets assist search engines in understanding your website data better which in turn helps them to organize that information in a user-friendly manner. Rich snippets also help search engines to crawl deeper into your site.

 

Rich results or rich snippets do not just display relevant search results to customers but also set a stage for customers to read reviews/ratings, compare prices, etc. even before they click the URL/link accompanying the search result.

 

We can’t probably discuss rich snippets without mentioning structured data. Structured data is a form of data that is organized and formatted to enable easy processing of information. Structured data is written as schema markups that search engines recognize without much hassle. Rich snippets are a part of structured data. SEO experts are well-versed in schema implementation and the use of structured data to boost traffic.

 

Although rich snippets do not directly affect your SERP ranking, they do so indirectly. Since rich snippets display more information than normal snippets, they provide more details of products to customers and clicks come in without much effort.

 

Rich Snippets are Too Important for E-Commerce Business 

 

Rich snippets are basically bits of code that help search engines to better organize information.

It is hard to find a search result (of a product) that does not contain at least one rich snippet. That is how important it is. 

Sell Products Online

Consumers just love visuals. They love the images/pictures of the product and they love them more when they are able to assess the product or compare the products from the SERP itself. The impression rich snippets create is obvious. This explains the high CTR (Click-Through Rates) and heavy traffic (that studies suggest) that products with rich snippets enjoy while products without rich snippets are devoid of them. High CTR and traffic obviously help you rank high. 

 

Rich snippets carry a lot of information that normal search results are missing. They make your website stand out among the gazillion websites on the web. 

 

Let’s Take a Look at the Top 3 Rich Snippets for an E-Commerce Site

 

There is a variety of rich snippets that when implemented can bring about exceptional results for your e-commerce site.

Product Schema

 

Product schema, when implemented, displays information like size, price, brand, material, etc. For the consumer, it almost equals to visiting a brick & mortar store, perceiving the look and feel of your product without physically visiting a store.

Rating & Reviews Schema

 

Displays reviews and ratings associated with your product. Help garner the trust of consumers while helping them compare product-user experiences. 

Price Schema

 

Goes without saying that pricing is one of the prime factors that influence purchase decisions. The same kind of product may have huge price differences or maybe you are offering an item/product at a discounted rate. Price schema implementation helps users compare prices, offers, and discounts before arriving at a decision.

Conclusion

 

Rich snippets is quintessential for your business to stand out, appeal visually to the customers while helping your website rank high up in the SERP. 

 

SocialPulsar is a digital marketing company in India, Setting up a digital platform for you to showcase the product line-up in your e-store, rich snippets should be an integral part of your marketing strategy as it could boost your sales beyond fathomable measures.

Google interprets and analyzes text data to identify the underlying sentiments. This understanding enables google to sense the brand and its content. Businesses use this technique to identify customer sentiment toward products, brands, or services in online conversations and feedback. 

HIgh volumes of unstructured text data produced like emails, articles, social media conversations, documents, etc. are very hard to analyze and sort through. It is a time-consuming process for any algorithm. The sentiment of content improves its rankability according to google experts.

Sentiment Analysis Company in Kochi

Ranking based on sentiment is not possible but it indicates the diversity of content that leads to the actual ranking of a web page. Sentiments can be negative and positive, but it is used only to sway google and the customer to experience the brand’s character.

Sentiment analysis is not considered a common criterion as it may not be domain-specific. The content or a word can have different meanings depending on the domain it represents. Google does not have a bias for a particular sentiment in the search context. Google analyzes the intent in the search and provides similar searches for the query. If you are run an SEO Agency, definitely you will tracking for the sentiment analysis, which is “Google Update.”.

Although scientists have been trying to develop accurate means to classify content based on sentiment, it never seemed to be an appropriate method partly because of the intent, tone, and subjectivity that may vary from person to person and object to object. Analyzing the context is still a problem existing with the web page searches and subsequent rankings. 

sentiment analysis company Kochi

The underlying factor is whether google can identify negative and positive sentiment in the searched context. To a certain extent, yes, Google can do this as it does not promote negative sentiment. The understanding of the subject is based on the positive information it is sharing and the authenticity of the shared information. 

Yet another challenge is defining the neutrality of the sentiment and ensuring the accuracy of the finding. The sentiment analysis model requires a consistent and definite criterion for underscoring the type of content and the context.

It’s an exceedingly difficult task for google as it is for us, human beings. Sentiment analysis classifiers might not be as precise as other types of classifiers. A considerable amount of effort is put into this method and the question always arises whether it is worth it. Chances are that sentiment analysis predictions will be wrong from time to time, but it certainly is worth viewing the higher probability of getting it right.

Sentiment Analysis Agency

For everyday uses, such as ticket routing, task monitoring, and analysis, social media monitoring, brand monitoring, customer feedback, survey responses, and customer service sentiment analysis can be employed on a much larger scale than anticipated provided the tool of choice is compliant and compatible.

The word pandemic is getting a new dimension of its own. Every sector of our society is getting hit one way or another during this COVID 19 crisis. For the only reason that people can't socialize, the world has come to a standstill. It’s been a few months we would want to forget for the 'wrath', but remember for the 'chance'.

Many businesses have transformed the way they functioned. Team works are split to remote locations where individuals would gather up on virtual spaces. But how can you run your digital marketing agency successfully when people are working remotely?

Find out some of the essential tips for digital agencies for the future in the wake of this pandemic. 

Agencies have devised creative strategies on service options and business offerings to make it through the COVID 19 pandemic.

Digital Marketing Company

Client and Employee communication plans

Provide your clients with multiple methods to communicate with you. Reach out to them more often than before with proper record and responsibility regardless of how and where both are. Review communications frequently find new solutions for better communication. The employees have to turn inward and make transparent and clear-cut communications themselves. Remote and in-house employees have to be incorporated with a centralized platform. Ease of nerves and pressures are also necessary during these times when employees are going through a lot of troubles.

Revised pricing

It’s not the ideal time to think of revenue. As an agency, the primary requirement is to think of a shift in their modus operandi, following the clients’. Right now, flexibility in pricing is the key for agencies to retain their clients. Sometimes the clients want to stop an ongoing activity, or promotions considering expenses, but as an agency, it is crucial to stay as a friend. Client loyalty is a precious commodity.

Content plan

Planning and executing the right content strategy during these pandemic periods is going to benefit both the client and its agency. Deference from the current content marketing strategy is observed everywhere. Content that suits the current crisis and evolves with a solution can improve brand trust. Agencies provide trustworthy content like success stories, elucidate operational methods, aggressive on-site and guest posting, and branded video marketing to up the scale.

Financial planning

Agencies can resort to government funds to finance when client funding downsizes while flexible pricing and adopting societal shifts can enable client retention. Appreciate their support and provide them with additional service generously. Compromising on revenue is not just the way to go but finding new sources of income in these trying times should be attempted.

digital marketing agency

Manage resources

With the help of proper technology and communication programs, agencies can efficiently manage remote teams. Uninterrupted contact with constant testing of effectiveness can cover the backstage issues. Executing plans and expanding businesses can only be achieved through trust. Leaving no loose ends, agencies are on their journeys to new work cultures and setups.

Identifying niche

Some of the businesses were hit hard by the pandemic like the travel and tourism industry, event management businesses, community centers, fitness centers, etc. Finding the right solution for different niche businesses is vital for agencies. These fallen businesses can be lifted by proper auditing, content optimization and marketing, improved social media presence with the best social media management agency, and utilizing new channels.

The client needs and budgets are varying constantly, the future is uncertain, businesses are rattling, but agencies should move on finding ways to help businesses survive. The methods are revised, reconciled, and revisited to accommodate this drastic shift in marketing and advertising. New Business ideas have to be developed and innovative marketing strategies are to be implemented. Agencies have all sorts of concerns and tensions which we would like to hear and solve. Get in touch with the best digital marketing agency to co-create a better world.