When asked if there are any SEO benefits to adding dates in webpage title tags, here’s what Google had to say about it.

Google’s Search Advocate John Mueller had addressed whether including publishing dates in webpage title tags has any impact when SEO is concerned. This topic was discussed during a recent Google Search Central SEO office-hours hangout.

An SEO professional, who’s working on a website that reports on currencies, asked Mueller if he should include dates in titles when writing articles about changes in currency values.

Here’s what Mueller said about dates in title tags.

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Is Putting Dates In Title Tags Good For SEO?

Mueller said that you can put dates in title tags if you wish to, though it doesn’t change anything for SEO.

Though it may make more sense to use dates in titles for news articles, Google has other ways to figure out the publishing date.

Mueller’s comments were as below:

“If you want to. I don’t think it changes anything. For news articles I do think it makes sense to include the date in various places on the page, and that can include the title.

Just because with news articles we try to understand what the primary date is of the page. And we do that by looking at all of the mentions and things that you have on the page.

And we can confirm that date with these mentions on the page, then it’s easier for us to pick that up, but I think for a page that is changing constantly like currency prices like you mentioned… I don’t think it’s critical to have the date in the title.”

The person who had asked the question also clarified that they’re not just changing the title tag, but are creating and publishing a new article every day.

Mueller initially misunderstood and thought that the articles are being automatically generated every day, which lead him to say:

“I suspect that will make it really hard for us to crawl and index your website. So that’s kind of the other aspect there, if you’re automatically generating these pages on a daily basis for all of the currencies…”

And later it became clearer to Mueller that the articles are not being generated automatically. The person asking the question had intended that a new article is being manually created and published every day to report on changes to currency values, with context on why the value went up or down.

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Mueller said that, in that case, a date in the title would be acceptable since it’s the equivalent of a news article.

“From my point of view, those would be normal news articles, so if you want to include the date in places like that, I think that’s perfectly fine. I don’t think you would get any magical SEO bonus from adding the date, but it’s OK. Sure.”

So as per Mueller’s comments, adding dates in titles doesn’t positively or negatively impact SEO. If you personally believe it will be beneficial to searchers to see a date in the page title, then you may add it.

Yet another key takeaway is that it only makes sense and is essential to include dates when something new is being published, or when a significant change has been made to the content.

Mueller had also advised as much on Twitter on 5th February 2022:

“When you write something new, or significantly change something existing, then change the date. Changing the date without doing anything else is just noise & useless.”

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To Summarise 

Using dates in titles has no good or bad influence on SEO. If you strongly feel that including a date in the page title may benefit your webpage searchers, then, you may do it.  Also bear in mind that dates should only be used when anything new is being published or only when there has been a major change to the content. 

Do get in touch with our digital marketing company Kochi to rightly strategize and implement those digital marketing techniques that will suit your kind of business and drive sales. 



The W3C is the World Wide Web Consortium and was founded by the creator of the World Wide Web, Tim Berners-Lee. It creates coding specifications for web standards worldwide and also offers a validator service to ensure that your HTML is valid and error-free.

Making sure that your page validates is an important thing in order to achieve cross-browser and cross-platform compatibility and provide an accessible online experience to all. Unsure about how to deal with it? Do contact our SEO agency in Kochi.

Invalid code results in glitches, rendering errors, and long processing or loading times, meaning, if your code doesn’t do what it was intended to do across all major web browsers, this can negatively impact user experience and SEO.


A look into how W3C Validation Works and Supports SEO

Web standards are essential as they give web developers a standard set of rules for writing code. It will be much easier for you to maintain and update the code in the future if all code used by your company is created using the same protocols.

This is important when working with other people’s code because if your pages adhere to web standards, they will validate correctly against W3C validation tools.

When web standards are used as the basis for your code creation, you can be assured that your code is user-friendly with built-in accessibility.

With SEO, validated code is always better than poorly written code.

According to John Mueller, Google doesn’t care how your code is written, meaning a W3C validation error won’t cause your rankings to drop.

And you won’t rank better with validated code, either. But there are indirect SEO benefits to well-formatted markup:

Eliminates Code Bloat:

Validating code helps to avoid code bloat. Validated code is generally leaner, better, and more compact than its counterpart.

Faster Rendering Times:

As the browser needs less processing, and we know that page speed is a ranking factor, you’ll have lesser rendering times.

Indirect Contributions to Core Web Vitals Scores:

When coding standards are paid attention to, such as adding the width and height attribute to your images, it eliminates steps that the browser must take to render the page. Faster rendering times contribute to your Core Web Vitals scores, improving these important metrics overall.

Leave the job of doing these to our SEO company in India. We help you reach greater scales. 


How does W3C Validation Work?

The W3C validator is this author’s validator of choice that makes sure that your code validates across a wide variety of platforms and systems.

The W3C validator is free to use and with it, it’s possible to validate your pages by page URL, file upload, and Direct Input.

Validate Your Pages by URL:

This is simple and can be done by just copying and pasting the URL into the Address field, and clicking on the check button to validate your code.

Validate Your Pages by File Upload:

Through this process, you will upload the HTML files of your choice one file at a time. But if you’re using Internet Explorer or certain versions of Windows XP, this option may not work for you.

Validate Your Pages by Direct Input:

Here, all you have to do is copy and paste the code you want to validate into the editor, and the W3C validator will do the rest.


Common Validation Errors That Can Occur

It is essential to be aware of the most common validation errors as you go through the validation process.

Hence, if your page does not validate, you will know exactly where to start looking for possible problems.

Some of the most common validation errors include:

Type Mismatch:

This happens when your code is trying to make one kind of data object appear like another data object, you run the risk of getting this message. This error signals that some kind of coding mistake has been made and the solution would be to figure out exactly where that mistake was made and fix it so that the code validates successfully.

Parse Error:

This error indicates that there was a mistake in the coding somewhere. But you can’t know where that mistake is. So, if this happens, you will have to do some serious sleuthing to find where your code went wrong.

Syntax Errors:

These types of errors involve careless mistakes in coding syntax. For instance, either the syntax is typed incorrectly, or its context is incorrect. Either way, these errors will show up in the W3C validator.

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Final Words

Sometimes validation doesn’t happen as planned and according to all standards.

But there is more than one way to accomplish the same goal. Though validation, on the whole, can help you immensely, it is not always going to be 100% complete.

Hence it’s important to familiarize yourself by coding with the validator as much as you can.

Some adaptation will be required and it takes experience to achieve the best possible cross-platform compatibility while also remaining compliant with today’s browsers.

The ultimate goal should be to improve accessibility and achieve compatibility with all browsers, operating systems, and devices.

Getting in touch with our digital marketing agency in Kochi will help you in this regard. Contact us for more information.

We will always ensure that your code validates, making sure that your site is as safe, accessible, and efficient as possible.


SEO is important to optimize your site for mobile and there are claims that the impact of mobile-friendliness influences search ranking. Mobile devices account for over half of all searches on the web.

Since smartphones have become more ubiquitous, mobile search has grown and Google had to reevaluate its approach to ranking mobile-friendly sites. Want to make sure that your site is mobile-friendly? Get in touch with our SEO company in Kerala.

And this evolution led to an event that’s known in the SEO community as “mobilegeddon.”

This read will investigate the claims and provide clarity on the impact of mobile-friendliness on search rankings.


The Claim: Mobile-Friendliness Is A Ranking Factor

Websites that are designed to fit on mobile screens are said to benefit from a ranking boost over sites that are only optimized for desktops.

This claim arises from the fact that a greater percentage of searches are conducted on mobile devices. And also based on the understanding that Google aims to serve pages with the best user experience.

With many users searching on mobile, the best user experience is assured by serving results that work on both mobile and desktop.

Before mobile was dominant, people used to search Google and it was common for users to land on pages that weren’t optimized for their smartphone or tablet.

Users became frustrated with visiting pages they couldn’t easily navigate. Google started noticing search quality issues.

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Without having any incentive, waiting for webmasters to make their sites compatible with all devices could have taken years.

And Google couldn’t force sites to become mobile-friendly as it wouldn’t be fair to threaten websites with punitive action for having an outdated design.

Instead, Google went about rewarding domains that opted for a mobile-friendly design on their own.

The ranking advantage that was gained by mobile-optimized sites spurred the adoption of responsive web design on a larger scale.

Now, it’s uncommon to conduct a mobile search and land on a page that isn’t optimized for a smartphone.

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The Evidence For Mobile-Friendliness As A Ranking Factor

Mobilegeddon isn’t a myth and to be clear, the name Mobilegeddon didn’t originate from Google. It came about on April 21, 2015, after being announced two months prior.

When Google had launched what’s officially referred to as the “mobile-friendly update,” it stated:

“As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results.

Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”

After a year in 2016, Google announced it would be strengthening the mobile-friendly ranking signal:

“Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

The mobile-friendly update was designed to impact only the mobile search results. And there was no boost for mobile-friendly sites when a user searched on a desktop.

Despite mobile-friendliness being a ranking factor that has been strengthened over time, Google reminds us that user intent is a stronger signal.

If a page is not optimized for mobile, it can still rank in mobile search results if it’s the best match for what the user is looking for.

“And remember, the intent of the search query is still a very strong signal — so even if a page with high-quality content is not mobile-friendly, it could still rank well if it has great, relevant content.”

However, Google advises in its Mobile-first indexing best practices documentation:

“​​While it’s not required to have a mobile version of your pages to have your content included in Google’s search results, it is very strongly recommended.”

Hence, it would only do good if you can make your site mobile-friendly. Do get in touch with our digital marketing agency in Kerala for a comprehensive approach. 


Mobile-Friendliness As A Ranking Factor: The Conclusion

Thus, it’s evident that mobile-friendliness is a confirmed Google ranking factor, and websites that aren’t easy to navigate on mobile are at a disadvantage when it comes to search.

Is your business’s website design outdated? We strongly recommend considering upgrading it in order to remain competitive in Google. Do get in touch with our agency for the apt solution as ours is the best amongst the SEO companies in India.



A typical marketer’s SEO efforts might revolve around trying to improve their bounce rate. And bounce rate is just another victim of false information in the SEO community.

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In his “industry study”, Brian Dean of Backlinko, is giving some valuable SEO advice on bounce rate. However, his “industry study” was quickly called out for being “an effective piece of link bait” by the SEO community.

So, what’s the truth about bounce rate? Is it really a ranking factor? Does bounce rate impact your organic traffic?


Here’s a look into it:

Though SEO experts have been debating the relevance of Google Analytics bounce rate to search engine ranking for years, yet, several misconceptions still surround this topic. 

Many website owners optimize for lower bounce rates in the hope of improving their ranking, while lower bounce rates don’t simply translate into higher rankings.

But the answer seems clear enough that bounce rates don’t affect SERP. And if that were false, how do we explain Backlinko’s conclusion that low bounce rates are associated with higher rankings? 


What does bounce rate measure?

The percentage of single-engagement visits to your site accounts for your bounce rate.

This indicates that what Google Analytics is actually tracking is the number of visitors who come to your page and leave without viewing any other page on your website.

Marketers usually interpret this measurement to determine whether the webpage provided the user with what they were looking for.

Hence, bounce rate is not a measurement of how long a user spends on your page. Your page might be highly engaging and you had a high bounce rate doesn’t mean the user spent a high time and had left.

There are two implications:

The first one is that the bounce rate is not necessarily bad.

A bounce rate can be explained as the effect of ineffective content and/or low accessibility, it could also be the result of a mismatch between keywords and content or even the purpose of the page.

Thus, optimizing for bounce rate does not necessarily mean you are improving the quality of your website or will be helping your website become more useful for your visitors.

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Secondly, an overemphasis on bounce rate can decrease the usability of your site.

For instance, if you think about turning every page you have into two pages and linking them together to forcibly decrease the bounce rate of your site, the analytics might show that you have improved your KPI. But, from the user experience, you’ve turned a simple, accurate site into a mess. 

Hence, the roadmap of your website and your user funnel should be purposeful in design rather than bounce rate focused.


Google doesn’t use bounce rate as a metric. Here’s why:


1. Bounce rate is not a reliable measurement of quality

As discussed before, bounce rate cannot accurately determine user engagement as it does not factor in time spent on the page. And, bounce rate varies widely across industries. 

So, it does not make sense for Google to punish certain types of websites based on their Google Analytics’ bounce rate. 


2. Google lacks access to Analytics data.

Google Analytics data is considered integral to any sort of testing or analysis, Google isn’t likely to see things the same way.

And people who believe Google has reason to stalk Google Analytics data cite one of two reasons, each of which can be deconstructed.


3. Google Analytics can be easily manipulated.

The amount of posts that are published on how to detect and filter out bot behavior in Google Analytics is a powerful indicator of Google Analytics’ inherently unreliable nature. 

Hence, if Google Analytics isn’t powerful enough to automatically filter out manipulative behavior, there is no reason for Google to employ this “flawed” data in its ranking system.


4. Many websites are not using Google Analytics.

The fact is, by W3Techs’ estimates, only about 54.3% of all websites use Google Analytics.

There are sites that don’t use any type of analytics tools and of the sites that do use analytics tools, not all use Google Analytics. Therefore, Google Analytics’ bounce rate cannot be used as a ranking factor.

The fact is that Google does not need to rely on Google Analytics to source data about the traffic and content of websites. Instead, Google employs its own tools to determine your actual website bounce rate: the pogo-sticking algorithm.

The pogo-sticking algorithm is Google’s tool for tracking user pogo-sticking. The analysis works like this; when a user clicks a link but realizes it is not what they’re looking for, they return to the search results page to click on another link, then, they are pogo-sticking, meaning, bouncing around from page to results to page to results and so on.

The thing is Google does not quantify the amount of pogo-sticking your webpage causes through bounce rate, but rather through the number of long clicks and short clicks your website generates.

A long click occurs when a user clicks on a result and stays on that page for a long time. And, they don’t return to the results page. A short click, on the other hand, occurs when a user clicks on a link and quickly returns to the results page. 

Long clicks are the best sign of user happiness and what Google optimizes for.

From the SEO point of view, the implications are clear, ranking requires generating long clicks and keeping your long to short click ratio high rather than dwelling on bounce rate.

But, knowing why Google doesn’t use Google Analytics’ bounce rate brings us to a rather surprising conclusion: bounce rate still matters.

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While bounce rate doesn’t directly affect your page ranking, it is still something you should understand and be able to improve upon.

High bounce rates are symptoms of deeper problems like user experience issues or poor targeting. These are the things for concern. 

By getting in touch with our digital marketing company Kochi you can work on the deeper problems like usability and customer targeting, SEO problems, and improve sales as well.



Facebook users typically spend more time in their News Feed, and as Facebook continues to expand into new areas, it opens up a whole new ecosystem of behaviors that can be targeted. This trend is gaining momentum with the onset of the Engagement Remarketing options that are now available. 

Though it’s still vastly underused on many accounts. They can be a goldmine not only for remarketing but also for creating lookalike audiences and moving users through a sales funnel. Know how you can benefit enough by relying on Facebook by getting in touch with our agency which is the best social media marketing company in India.

These can be extremely effective for brands that have a lot of social interaction, as well as businesses that may not have micro-conversions on their site, substandard landing pages, or anything else that creates challenges around remarketing or solid Lookalike audience creation.

Listed below are some of the most powerful ones that you should consider.


1. Video Behavior Remarketing

The Engagement options provide an option of choosing Video that gives you a small screen with a drop-down for the behavior you want to isolate:

Once you have picked the behavior you want to create an Audience from, you can choose the length of time to include, and then the specific video.

This is great because you can create a content funnel based on what the user has viewed.

For instance, if you create an Audience of users who viewed 25% of your how-to video on building a deck. You could then follow up with a carousel ad of tools that are featured in the video.

And if you want to promote more content, you can show a part 2 to the original video, and then follow that one up with something sales-focused.

By building the Audience you choose, you can create a Lookalike off them as well and give Facebook more data it can find other users in your target demo who are most likely to watch your video, making that targeting more exact.

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2. Lead Ad Engagement

Lead ads help drive building your email list for a relatively low cost. These ad units enable users to submit things like their name, email, and many other fields of their choice within the unit, without having to leave and go to a landing page.

There are numerous options for Engagement targeting based on their interaction with your lead ad unit.

You can even remarket to users who opened the form but didn’t submit it. And if you want to test showing a remarketing ad to users who opened and submitted with a more sales-oriented promotion message.

This is a prime opportunity to create more lookalikes that you can use to further your lead gathering. 

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3. Page Engagement

Page engagement cites your page and it also applies to the ads you create or messages sent to your page

Generally, if you get a lot of social interaction on your posts, this can be a great way to continue interacting with users. The option to interact with users coincides with the ability to have ads drive to Messenger which helps to start those conversations in the first place.

Endure better engagements by getting in touch with our digital marketing agency in Kochi.


4. Instagram Business Profile Interaction

This option is a crossover, especially for businesses that have a healthy Instagram following but are struggling to replicate it on Facebook.

Similar to Page options on the Facebook side, this one allows you to create ads based on Facebook behaviors.

This is effective for brands that are focused on images, such as apparel, allowing them to use their fan base on Instagram to drive their messaging and targeting on Facebook.

When combined with other interests, this option can be used to target a combination, like a Lookalike audience plus a makeup interest for a makeup brand’s ads.

Are you in search of the best social media marketing agency in Kerala? You should be speaking with our expert team then. We are only a call away. 


Additional Options That Work If Made Available

Here are three options that would work for you:

Possibilities for content targeting

The ability to choose which piece of content or post to be created for the Custom Audience when it comes to post/ad engagements. As of now it just applies to every post. But if the advertiser can choose which pieces of content the user has already viewed it helps to create a specific video for the audience around.

Target-based interaction

The ability to interact with a user and know did they like it? Love it? Comment? There have been screenshots circulating that there’s a beta test based on users who shared your content, so they’re on the way to having this as an option, but it would be a super-cool option to have!

A way to categorize or tag your content within the interface 

This helps easily to create larger groups for remarketing. So you can tag things based on “how-tos” or “sales messaging,” and then you can easily push out messaging you know those categories of content consumers are going to be interested in.

Do get in touch with our social media marketing agency Kochi to know and incorporate the best ones that yield better results for your business.



With all the data that Facebook Ads have, the sky’s the limit. The options outlined here are powerful on their own. Know which ones would benefit you right with the help of our social media marketing company in Kerala

We help you to test them out and find what works best for you, and be ready for the newer iterations that are sure to show up!



Earlier this January, Meta had announced that audience targeting changes will be coming to Facebook ad campaigns. This was in response to industry pressure. Facebook parent brand Meta stood to its earlier promise and scaled back advertiser targeting settings. Do you wish to know, how would these changes affect your business? Do contact our digital branding solutions in Kerala.

This was indicative of a broader trend. On one hand, there is the support of a high degree of targeting precision that helps in creating highly personalized experiences, which in turn allows for relevant and valuable user interaction.

At the same time, there was also a rising sensitivity when people are identified based on their affiliation to social causes, health conditions, or demographic characteristics.

Having taken all these into account, Facebook is thus limiting advertising options to no longer allow targeting based on these sensitive parameters.

Learn how to strategize your ads based on these changes made by Facebook. Get expert guidance from the best social media marketing company in India. Do call us to know more. 


What are the changes in the Facebook Ads Targeting?

Starting from January 19, 2022, Facebook has removed targeting options in four main categories along with niche segments that are rarely used.

–    Health causes (e.g. breast cancer awareness).

–    Sexual orientation (e.g. LGBT).

–    Religious practices and groups (e.g. Catholic Church ).

–    Political beliefs, social issues, causes, organizations, or figures (e.g. political party or political candidate).

Meta’s update on the upcoming changes mentioned that campaigns can keep delivering to impacted audience targets until late March 2022.

Additionally, it was also mentioned that the changes will not fully propagate through the Meta ecosystem.

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For those ad sets that were created before January 19, it was possible to make campaign-level edits, such as budget amounts or campaign names, without impacting targeting until March 17.

However, any edits at the ad set level were expected to trigger audience changes.

Similarly, if an ad set was paused before March 17 and when it was reactivated, the new targeting changes were said to kick in.

After March 17, it is no longer possible to edit prior campaigns that were used to leverage deprecated targeting settings.

For it to be possible businesses were required to change the campaign, ad set, or ad level, and revise the detailed targeting settings before March 17.

Do get in touch with our digital marketing agency in Kochi to effectively plan and execute your ad campaigns. 


What broader impact on social advertisers was anticipated?

So far, Meta has seen more pressure than other platforms.

The advertisers are eager to know if other social media platforms will follow suit and also adjust their targeting capabilities. 

Without reviewing and potentially also reducing their targeting granularity across sensitive criteria, other social platforms risk drawing the same scrutiny as has been directed at Facebook. It can be expected that shortly, they too will scale back their targeting away from personal characteristics.

Meta has still not indicated whether it envisions further targeting adjustments or if this will be the only tweak in the foreseeable future.

But the thing of relief is that Meta is responding to the mounting vocal feedback and hope that it will continue to take note of further developments.

Do get in touch with our Facebook marketing agency in Kerala to know how to modify your campaigns and ad plans based on these changes. 

While this has come up first in the context of social media, programmatic and search advertising providers should be careful though.

Historically, great use of data allows a high level of targeting precision and provides granular insights using demographic, socioeconomic, and other parameters.

Hence, if these players do not directly address the sensitivity of granular ad targeting and reporting in light of the above developments, they may be forced to as soon as implications from cookie deprecation gain momentum.

Do get in touch with us for Facebook ad agency services in Kerala.



Right from social issues that are expected to arise due to profiling to the bigger trend of data privacy concerns, advertising platforms and advertisers alike need to be prepared to tackle sensitive topics.

Get your business through the power of improved traffic on Facebook through our Social Media Marketing agency in Kerala.



Numerous sites struggle to build traffic and it’s an everyday story. Sometimes it’s because Google constantly keeps updating and it could also be because the website is brand new. Is your site struggling too? Do get in touch with our agency which is the best digital marketing agency in Kerala. 

Let’s take a sneak peek into how to build new sources of traffic.

Understanding Google’s Freshness Algorithm

You must first understand that Google only and always prefers “fresh” content is not entirely correct. The idea had come up from a misunderstanding of Google’s “freshness algorithm.”

The freshness algorithm promotes new content when it is trending and of the moment. So, if you had believed that the freshness algorithm prompts only recently published content, you had a wrong notion all this while. The freshness algorithm is about promoting trending content instead. 

Need help in developing content that trends? Get in touch with our agency for content marketing solutions in Kerala.

The publication date of the content is not a ranking factor. Hence, changing the publication date will not make the web page rank better.

Google’s freshness algorithm is 100% about relevance to users and a fresh web page is always relevant to a person searching for the latest information.

So, it’s time to re-strategize your content structure and you can attain that easily through our content strategy agency in Kerala.


Fresh Content Is About Relevance

So if your digital marketing strategy is managed based on relevance and being topical or new, then generating ideas for content becomes easier.

Here’s a tip that can come in handy. Develop content on topics that are trending and at the same time have relevance to your business activities. Current events like politics, sports, and entertainment are important at a specific moment. So, anything that is new is a good topic for ranking new pages and building traffic fast. 

And that is the kind of content that Google might rank faster for a new web page.

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Google’s explanation on ‘freshness within the context of relevance’:

“…we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.”


Updating Content vs. Changing Content – a look into the context

In 2018 Google’s John Mueller had this to say about freshness as a ranking boost:

“Fresher doesn’t mean better. Don’t fall into the trap of tweaking things constantly …when you could be moving the whole thing to a much higher level instead.

It’s more a matter of your putting out new content… that’s relevant for people who are searching at the moment and that we’re ranking them based more on that…”

What Mueller is warning about is, to avoid changing content in the hope that Google will see it as fresh, because, there is a difference between changing content and updating content.

Merely changing content does not make it more up-to-date. It’s simply rearranging words.

On the other hand, updating content means making it up to date. That results in content that is relevant to a topic that is changing.

Get expert support for content marketing solutions in India by contacting our agency that is located in Kerala. We have been helping various clients across numerous industries to successfully develop content that drives traffic. 


Understand that fresh is all about relevance

SEOs often have to be tailor-made in order to be relevant to Google’s algorithm. Hence, you need to make great strides by focusing on being relevant to users when users need content about new topics.

Evergreen content is information that doesn’t change. For example, the basics of growing a potato plant will never change. 

A business with a brand new website will have to face some struggles to rank evergreen content against established websites.

Now, going back to the potato plant example, focusing on a trending way to grow potatoes can be easier. For example, a new method for growing potatoes is trending because of social media. People are going to be hungry for more information about that new method.

Similarly, publishing content based on trending topics will be a useful strategy, particularly for new websites. It will attract users to the trending topic who may then stick around for some of the more evergreen topics.

Need help in creating content on trending topics that will boost your traffic? Do get in touch with our agency which is the best SEO company in Kerala.



Hope you get the point that constantly adding content that is relevant to users and doing it on a regular basis is the secret to becoming a successful website.

Therefore, devoting time to producing and publishing trending content is a good way to get the ball rolling on a new website or a way to keep afloat during the lean times between algorithms.

Your task gets simplified by hiring our team of SEO agency in India. Do get in touch with us to unlock the door to a great website.  


The importance of helping Google understand which content is important to help it get indexed was discussed by Google’s John Mueller. Though he had mentioned the role of external links, his overall answer was intended to stress the importance of how important the content was and also offered five ways to highlight that importance. Make your content effective with the help of our content marketing solutions in Kerala.


Situation When The URL Is Discovered But Not Indexed

A person asked Mueller the question that they are creating content for clients but Google’s search console indicates that the content is discovered but not indexed.

Not indexed means the content is not placed in Google’s index for ranking consideration. And content that’s not indexed might not exist.

And Mueller offered suggestions, including the idea of external links for the SEO that was seeking guidance about content. To incorporate the same, you may consider contacting our content marketing company in Kerala.


What Does It Indicate to be Crawled But Not Indexed?

The person who had asked the question wanted to know what it meant for the content to be discovered (crawled) and not indexed.

He asked:

“Does it mean Google thinks this content is not perfect for indexing? Or what does it mean?”

While answering to the above question, John Mueller suggested that Google’s not indexing the content doesn’t necessarily mean that there’s something wrong with the content.


John Mueller’s Answers To Google Content Indexing

John answered:

“I don’t think it means anything, in particular. …I think that’s always kind of an easy, early assumption to say, “Oh Google looked at it but decided not to index it.”

Mueller also explained what he meant by stating that everything is not automatically indexed.


John continued his answer:

“Most of the time, when we still crawl something, it doesn’t necessarily mean that we will automatically index it.

So I would almost treat those two categories of not indexed as a similar thing.

And it’s tricky because we don’t index everything, so that can happen.”

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How to Index Content Faster?

The person who has asked the question followed up by mentioning that the pattern of their content failing to be indexed is happening across five or six client websites.

He asked John Mueller for advice on how to get it indexed.

“…is there any other thing, if we do this, maybe that will help for getting indexed?”

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John Mueller’s suggestions:

“I mean… there are different things, which perhaps you’re already doing…

On the one hand, kind of making sure that it’s easy for us to recognize the important content on a website is really good.

Which sometimes means making less content and making better content. So have fewer pages that you want to have indexed.

The other thing is internal linking is very important for us to understand what you would consider being important on a website.

So things, for example, that are linked from the home page are usually a sign that you care about these pages, so maybe we should care about them more.

Things with external links, also kind of go into that category of where we see other people think that these pages are important, then maybe we will see them as important too.

And then sitemaps and RSS feeds from a technical point of view, also help us a little bit better to understand whether these pages are new or they have changed recently.

We should check them out again and see what is there.

But all of these things …come together and it’s something where it’s rare that there’s one trick that you’re missing to get these pages indexed.”

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The person followed up on the question of whether external links helped to get those pages indexed. He also mentioned how the client shared articles on social media and obtained links to those blog posts.


The person asked Mueller:

“Now we are using the blog post for interlinking as well to other pages. So getting linked to those blog posts, which are not indexed by Google, will have an impact on the website ranking or will add any value…?”

It’s a known fact that links help a site rank, so Mueller’s answer on that point isn’t surprising.

The interesting part of his answer was how he emphasized again how an external link could help to highlight to Google that an article is important.

The theme about the importance of an article was repeated by John so it may be something to think a little deeper about.


Mueller answered:

“I mean…if we find external links to those pages then chances are we might crawl and index that page, like a little bit higher, I guess.

It depends a little bit on what kind of external links, of course.

There are links from social media directly and usually have no follow attached so we don’t really forward any signals there.

And if it’s something where we can recognize well, these are maybe problematic links or not that useful links, maybe we will ignore those too.

But obviously, if we can tell that something is seen as being important we’ll probably go off and crawl and index that page more likely.

What you generally won’t see is that we will kind of forward value to the rest of the website if we don’t actually index that page.

Because if we decide not to index that page then it’s still that situation that, well, we don’t have a destination for those links, so we can’t do anything with those links for the rest of the website.”


If It Is Important It’ll Likely Be Indexed

John Mueller’s answer offers a small peek into one of the ways Google decides which content to index. He shared an important insight into indexing that relates to the importance of an article.

One major takeaway is that it helps to make it easy for Google to recognize which content is important. And of course, to do that the content itself should be important, to begin with.

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How To Make it Easy for Google to Recognize Important Content?

John Mueller had mentioned five suggestions for helping Google to recognize content that is important.


The Five Ways To Highlight Important Content

1. Make less but better content

2. Internal linking can help signal which content is considered important

3. Linking from the home page can signal what content is important

4. External links can signal that content is important

5. Site maps and RSS feeds can signal which content is important



Creating content that is important to readers increases the likelihood of external links and enthusiasm for the website in general. You leave that task with our agency that will provide you with content marketing solutions in India. Your content will get indexed favorably, that’s our promise. 



Why should small sites give up on conversion optimization? Website traffic is an essential resource for every online business irrespective of your scale of operation or site of a website. Only more traffic can convert to more customers and therefore more money in the till. And this is what our B2B lead generation agency in India has been helping out business with.

Traffic is also essential for data-driven optimization practices like conversion rate optimization (CRO). The common CRO testing procedures rely hugely on website traffic for data to run conclusive tests.

Conversion optimization is more challenging for low-traffic websites. The CRO tips and techniques mentioned below are proven to work for low-traffic websites.


1. Run Tests With Low Confidence Level

The confidence level is critical and it indicates how true your test results are for the entire population. It tells you how reliable the test findings are and how safe you are from implementing false results.

The higher the confidence level, the higher that a test result is true.

For example:

–    A test between two samples A and B runs at 95% confidence.

–   This tells us that sample A is better than B.

–   That indicates that we have a 95% chance of this result being accurate and sample A actually being better than B.

–    And we have only a 5% chance of this result being false, where sample B is better than A.

Similarly, when running tests on different samples, you should choose a confidence level that ultimately decides the sample size.

A 95% confidence level is the industry standard when performing CRO tests. This leaves only a meager 5% or one in 20 chance of the CRO tests results being false.


2. Track Micro-conversions

Conversion is a spectrum that has lots of micro-conversions leading up to one macro conversion and that is the ultimate goal of your website.

Micro-conversions are therefore incremental steps that represent a user’s interest in your brand. Tracking micro-conversions is good when optimizing low-traffic websites because smaller conversions occur more frequently and hence are larger in number than the one macro conversion.

Thus focusing on micro-conversions as a part of the whole user journey and optimizing these variables to uplift the entire user experience of your website will pay, if yours is a small website.

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3. Go For Major Changes

While testing a low-traffic website, you may not be able to test minute elements and gain granular insights into your users’ preferences.

But this doesn’t mean you can’t take the A/B test at all.

Making drastic changes in your variation can lead to an increased lift in your primary variable. This means, if you implement a massive change on your website, you may notice a bigger lift between control and variation.

So, if your test variation generates a higher lift in conversion, either positive or negative, it will be easier for you to declare a winner.

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4. Use Personalization With Dynamic Data

It is believed that almost 66% of customers expect online engagement personalized according to their previous interactions and online behavior.

Hence, website personalization is a critical CRO strategy and can lead to increased conversions, regardless of how much traffic your website gets.

Website personalization includes serving dynamic content to web visitors. This content is more relevant to their preferences and better resonates with them.

Serving dynamic content is also a data-driven approach that does not rely on web traffic.


5. Deploy Usability Testing

Usability testing is imperative for websites of all scales. User or usability testing includes testing a website to reveal its friction points and identifying how well it serves its target audience.

It discovers critical areas for improvements on your website and enhances the overall user experience.

Usability testing is particularly helpful for low-traffic websites and it only requires a handful of people to carry out tests and still will yield meaningful results.

Therefore, improving UX with usability testing should be a critical part of your CRO arsenal.

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6. Use Integrated Feedback Forms

CRO optimizes your website for an enhanced user experience. As well as understanding your audience is important for a good UX and hence should be considered in conversion optimization.

Deploying on-site feedback forms will help you understand users’ behavior and won’t cost much. Thereby you can get insights into how your target audience feels your website and about their needs.

With such closer inspection, you can understand user behavior trends that can guide your optimization process. But, make sure that you ask the right questions to ensure that the feedback you collect propels your optimization campaign in the right direction.

Additionally, you also should build and time your feedback forms appropriately so as not to frustrate the user.

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Final Words

Conversion rate optimization is a data-driven process. This can be done on websites that largely rely on data collected through website visitors.

But with low-traffic websites, this data is limited. It will only give a small sample size to work with, and quantitative tests may seem unreliable.

But there are many quantitative and qualitative optimization tips and strategies to increase conversions, regardless of how much traffic your website gets. Contacting our data-driven digital marketing agency in India will help.

Even if your traffic is too low our usability testing or feedback forms, will offer you valuable insights. Do call us to know more.


Having multiple pages on your website that rank for the same keyword can harm your SEO. If you are thinking that the more pages you have in search results, the more impressions you will receive from search users, unfortunately, that isn’t always the case. Get your SEO efforts strategized through our agency which is the best SEO company in Kerala.

The reason is simple. When you have multiple pages ranking for the same keyword, you are forcing your pages to compete with each other. Consequently, each page will have a lower CTR, diminished authority, and lower conversion rates than one consolidated page would have.

And this is called SEO misstep keyword cannibalization.


Understanding Keyword Cannibalization

Keyword cannibalization happens because you are cannibalizing your results by splitting CTR, content, links, and conversions between two pages that should be ideally one.

Thus Google doesn’t get the breadth or depth of your knowledge. You are in no way improving the authority of your site for that query, either.

On the other hand, you’re asking Google to weigh your pages against one another and choose which ones it thinks suit the matching keywords best.

Instead of capitalising on a lot of valuable longer-tail keywords, you’re competing against yourself for one keyword that may be too broad to have commercial intent.

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Here’s How To Identify Keyword Cannibalization

Identifying keyword cannibalization is as easy as creating a keyword matrix. Once you’ve identified the problem, fixing keyword cannibalization is easy.

Create a spreadsheet that lists all of your site’s important URLs and their associated keywords. Alternatively, you may use a keyword mapping tool to list down the keywords.

Once URLs and their keywords are listed, run down the list and look for any duplicate entries.

As you spot any, especially across core pages, understand that you’re probably suffering from keyword cannibalization.

Now it’s time to fix those pages!

Keyword cannibalization can occur even if the meta information in your title tags seems to target the same keyword, so double-check those also. And If you’re using a rank tracking tool, take this opportunity to search for thin content and keywords mistakenly applied to the wrong page. This is an ideal time to give your site a little TLC.

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How To Fix Keyword Cannibalization?

The Solution to keyword cannibalization depends on the root of the problem. But particularly stubborn cases may require that you break out the 301s or new landing pages.

Mentioned here are five possible solutions.


1. Restructure Your Website

The simplest solution is to turn your most authoritative page into a landing page, which links to other unique variations that fall under the umbrella of your targeted keywords.


2. Create New Landing Pages

Alternatively, you can create a unique landing page to serve as your authoritative source page and link to all of your variations from there.

This should allow you to target both broad keyword terms with your consolidated pages and long-tail keywords on your variations.

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3. Consolidate Your Content

If your pages aren’t unique enough to address the issue of having multiple pages targeting the same keyword, consider combining them into one page.

Take two underperforming pages and turn them into a more authoritative source. It may solve thin content issues as well.

Start with your analytics and determine which page performs best in terms of traffic, time on page, bounce rate, conversions, etc. You may notice that one page receives most of the traffic, but the other has the content that converts more users.

The goal here could be to consolidate the converting copy content on the page with the most traffic. Thereby you would be able to maintain the same ranking and convert more of the traffic.

An added benefit of this approach is that you don’t have to worry about having your website penalised for content that Google considers thin or cookie-cutter-like.


4. Find New Keywords

Maybe your website is suffering from a poorly planned keyword strategy and maybe all you need to do is find new keywords.

Make sure your keywords accurately describe your page’s content. And that a website visitor who searched for the target keyword be satisfied by the content on each page that ranks for it.

Do some keyword research.

Looking at your pages in a spreadsheet having the details mentioned below can help you spot better keyword opportunities for similar pages:

– Keyword & rank.

– The page URL.

– SEO title & meta description.

– Word count.

– Organic traffic.

– Bounce rate.

– Conversions.

This will help you spot pages targeting the same keywords. Then, determine which pages are most valuable, which can be consolidated, and which need new keywords.

You can use your keyword research tool to find the most relevant keywords for all of the pages that you want to keep.

For instance, if you have two pages ranking well for a long-tail keyword, see if there is a related broad term that might be focusing on for one of them to capture more traffic.

Once you have found that keyword, reoptimize for it accordingly. Update the details in your spreadsheet later for future reference and performance tracking.


5. Use 301 Redirects

Using too many 301 redirects might be necessary only if you already have multiple pages ranking for the same terms.

Using 301s allows you to consolidate your cannibalized content. It links the less relevant pages to a single, more authoritative version.

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Keyword cannibalization is more prevalent today than before. The five solutions mentioned above will fix most cases of keyword cannibalization.

If your website is cannibalizing its target keywords, solutions aren’t hard and the damage isn’t permanent.

Our SEO specialist in India will use the right tools to give your SEO a well-deserved boost.