Blog What is the scope of digital marketing in 2022? Seo Team June 25, 2022 Comments are Closed 0 How consumers get information kept changing as marketing techniques evolved. Radio advertising paved the way for TV advertising, and with the rise of the internet, it shifted to digital marketing. Besides these natural market progressions, the COVID-19 pandemic has also driven the scope of digital marketing even further online. Want to improve your digital presence? Do get in touch with our social media marketing agency in Kochi. Though TV remains a prime advertising medium for many businesses, digital marketing allows companies to reach a global audience online. As digital marketing initiatives continue to grow, the number of jobs in the field is also naturally increasing. Why do Companies Use Digital Marketing? With the evolution of digital marketing technologies, companies are staying current by adding online components to their brick-and-mortar stores. They also combine various digital marketing strategies to create an internet presence. As most consumers use smartphones and also research products online before buying, digital marketing strategies are essential for your businesses. Digital marketing also allows companies across the globe to target their audiences online and via mobile devices more easily. And many are seeing a significant return on investment (ROI) because of these efforts. · Ease of Audience Targeting Businesses can target audiences based on factors like gender, age, location, interests, and education with the help of digital marketing. Companies can retarget potential customers who are already familiar with their brand by making use of different methods and messages for each audience. . Low Investment, High ROI The cost per lead with digital is 61 percent less expensive than compared to traditional marketing. Businesses that advertise on social media, can use paid search and also employ other digital strategies to spend considerably less on their campaigns. Many companies use pay-per-click (PPC) strategies to keep costs down and target specific audiences. Hence, digital marketing campaigns offer both a greater and faster ROI. · Reaching Mobile Users It is estimated that there are more than 14 billion mobile devices worldwide, and the number is projected to grow to almost 18 billion by 2024. And all smartphones have internet access making it easier for businesses to reach potential customers anywhere, anytime. The Scope of Digital Marketing Most consumers discover companies through social media news feeds that allow them to reach almost 1 million customers via Instagram alone. And more than 9 million businesses use Facebook to connect with consumers. Companies can leverage social media platforms for both business-to-business (B2B) and business-to-consumer (B2C) digital marketing campaigns. B2B: B2B marketers are active on social media platforms like LinkedIn and Twitter. And rely on PPC campaigns to reach their target audiences without having to spend too much money. B2C: B2C marketers can improve brand awareness and attract customers to their websites and products using social media platforms like Facebook, Twitter, Instagram, and Pinterest. Apart from social media, savvy businesses can also employ the following methods to reach new audiences while building their brand awareness: 1. Paid search 2. Organic (or natural) search 3. Email marketing campaigns 4. Content marketing 5. Webinars 6. Podcasts The Scope of Digital Marketing in 2022 Digital marketing trends keep evolving as more companies enter the space and new technologies emerge. Looking ahead to 2022, here are some major trends that will help continue to shape this space. · Analytics Digital marketing analysis is done after the fact. For instance, marketers publish a piece of content and then check to see after a few weeks to know how effective it was. This is very helpful, but real-time analytics is beginning to shake up the world of digital marketing. By conducting real-time analysis marketers can individualize content for smaller subsets of consumers and respond much more quickly to their performance. Looking for the best lead generation marketing in Kerala? We are only a call away from assisting you with your digital marketing needs. · Video Remains the King It is estimated that video will remain a top strategy in 2022 as well. Digital marketers grab users’ short attention spans and desires by making them view content instead of reading it. And it is a blessing that most social media channels support video hosting and sharing. · Artificial Intelligence Artificial intelligence (AI) enables digital marketers to analyze user data. Thereby, they can further customize the customer journey and help companies understand a great deal about customers and how to best target audiences. AI also provides users with a personalized experience. Businesses can achieve this by automating ads to targeted audiences using programmatic advertising. · Augmented and Virtual Reality Augmented reality (AR) and virtual reality (VR) continue their presence in marketing strategies enhancing brand awareness and satisfying customer demand. Successful AR and VR campaigns offer customers an experience that better connects them to their brands and products. · Omni-channel Marketing Using a variety of media will seamlessly engage your target market. Often referred to as “omnichannel” marketing, this approach removes barriers or “silos” that different media may impose. Consumers may use a variety of media to learn about and engage with your product (or service) before they buy. If there is no smooth handoff among these different platforms, it will hurt the experience and result in a lost sale. Improve your conversions by contacting our PPC agency in Kerala. · Content to Become More Interactive Interactive content is beginning to be embraced as an effective marketing tool more than ever. This increases the amount of time a prospective customer engages with your brand. It also allows you to capture more data and, in turn, fine-tune your digital marketing strategy. For expanding the scope of digital marketing, interactive content should include contests, polls, surveys, or even games. Giving users more opportunities to interact with your brand leads to greater personalization. To Conclude Many companies are opting for digital marketing for advertising and marketing. This indicates a great demand for digital marketing specialists across India. Do contact our SEO agency in India to improve your digital presence and conversions. The demand for digital platforms has increased and 50% more time is spent by users on social media. This gives a great opportunity to companies to target these specific users. Make use of this to your benefit.