Until a few years back, people relied on word-of-mouth ratings when deciding to pick a hotel to stay when traveling to another place. In the new world, things have changed. Digital technology and the internet have revolutionized the way people travel and stay. Now, they have umpteen choices to choose from, online reviews and ratings to trust and a plethora of websites to fetch the best rates possible. For those in the hospitality segment, this provides a never-before opportunity to show their places to the world and provide them with first-hand descriptions about their destination and its services. 

However, the challenges are many. People are shown a number of choices on their web searches. This makes it difficult for hotel business to actually bring their place to the attention of the prospective customer. How do you tackle this? The answer lies in the digital marketing space. SocialPulsar.in one of the best digital marketing agencies in Kerala who could help you with this. Occupying the digital space as one of the best SEO company in India, we recommend 9 simple techniques that could help you be active in the digital space and ensure more bookings. These strategies are: 

1. Always be reachable online

The first and foremost thing is that you need to be seen online when a prospective customer searches. The very base of this activity begins with the designing of an attractive website for your hotel. Approach a best digital marketing agency in Kerala like SocialPulsar and get a functional, responsive and attractive website built for your place. Add great photos, give detailed descriptions, mention the amenities, include testimonials and all your contact details including the route map. To top it all, we’ll help you execute cutting-edge SEO strategies that will assure top visibility across search engines. 

2. Social Media and Videos

No brand or business thrives today without an active social media presence. Facebook, Instagram, YouTube – these might be very common today but are important to your hotel’s reach to your target customers. Make splendid videos, both of your place and client testimonials and upload it on YouTube and share on other social media platforms as well. Include live videos, news about various activities within the premises and post continuous updates on everything and anything related to your business. This helps the clients engage closely with your business. 

3. Ads add a lot

Just being up there in search engines and social media alone won’t really help. You need to run ads as well. Google and Facebook ads have proven to be very effective ways to achieve great results. What needs to be done is a planned, organized and neatly executed campaign, a part SocialPulsar can help you with. Also, Remarketing ads by showing them to people who have already visited your website can be of amazing potential. 

4. Metasearch Engine advertising

These days, people directly prefer Google Hotel Ads, Trip Advisor, Trivago and so on to book hotels. So running ads in such platforms can also do wonders. Just make sure that you are open to direct bookings. 

5. Emails count

Though a conventional digital marketing style, email marketing has proved to be of great potential even in these times. They lend a more personal touch and you can also connect with your guests by sending them pre-arrival emails and offer guidance about the various facilities available. 

6. Influencer marketing

Social Media influencers have a big role to play in modern-day digital marketing. So don’t hesitate to rope in one or a few. Their recommendations directly influence booking decisions. So tie-up with someone who has a good following and knowledge in the subject. 

7. Go blogging

Regular blogging is a great way to engage people. It provides in-depth knowledge about the facilities and experiences your place offers and convinces people to search more on your hotel. 

8. Include chatbots

Provide a website visitor with a personal touch by employing a chatbot. See how conversations would lead to conversions by taking people down the path to booking and ensuring 24×7 availability, thereby increasing your brand reputation. 

9. Maintain your reputation online

These days, there’s nothing more important than maintaining a good online reputation. Keep track of the ratings and reviews. See what your guests say about you. Respond promptly and tactfully. Never ignore negative feedback and don’t hesitate to say sorry if necessary. All this helps augment your brand identity in the digital space. 

So if you’re looking ahead, don’t hesitate to contact SocialPulsar. Drop-in a mail or call us soon. 

 

 

A few years back, if someone had to see a doctor, they just visited the nearby known clinic or hospital and consulted. But as in any other case, things have changed in the healthcare industry as well. As hospitals, clinics, labs, and doctors increased in number, they had to resort to marketing to make themselves known and attract patients from even far and wide. 

A new boom emerged in the sector with the advent of digital marketing. Now, hospitals welcome guests even from foreign countries, thanks to the power of various digital marketing initiatives they undertake. A huge number of people today are looking for healthcare solutions online. So it is only natural that the healthcare industry cannot leave out this potential. Mobile Marketing, Content Marketing, Search Engine Marketing, Social Media Marketing – the possibilities and options are many when compared to traditional forms of marketing. Especially marketing through social media and SEO activities have proved to bring outstanding results. 

Let’s take a look at some of the statistics regarding digital marketing in healthcare. 

1. 40% of healthcare customers say that the information they found in social media has influenced the way they handle their health.

2. People between 18 and 24 years of age are more than two times likely to discuss health-related matters in social media than those between 45 to 54 years of age. 90% of respondents in the 18 – 24 age category say that they trust medical information available in social media. 

3. A significant number of smartphone owners now have at least one health-related app downloaded on their phones. This could be weight-loss apps, fitness apps and so on.

4. A good chunk of healthcare professionals now uses social media for professional networking.

5. About 60% of doctors say that social media has significantly improved the quality of care offered to patients.

So, it is an indisputable fact that hospitals and other healthcare facilities should be focusing on creating quality content – be it videos, blogs, articles, patient stories, interviews and various other social media engagements to keep their customers engaged and interested. 

Trends to keep an eye on in 2020

With technology and digital marketing trends changing almost every day, it is important to keep a close watch on what is happening in the sector. Listed below are some of the facts that every healthcare marketer needs to understand and lend their focus: 

Consumers are big-time researchers 

These days, every customer does research on the hospital, the facilities, the doctors and even their own conditions before planning to make a consultation. All this information is available online and this turns them into avid researchers. So it must be noted that the doctors no longer have the final say in terms of healthcare-related matters, a fact that marketers too need to keep an eye on. 

Target the payers and consumers

Healthcare marketers deal with different audiences, depending on the product or service being offered. Doctors make up the primary target. They prescribe and advocate products and even buy them. However, the trend is that decision-making in this regard has shifted to healthcare consumers and payers. So the marketers need to concentrate on the consumers and payers. 

Digitals channels are dominating traditional marketing 

The biggest growth for medical, diagnostics, and pharmaceutical device marketing budgets is happening in digital sales material, mobile apps, and social media. Consumer marketing tricks are shifting sharply to digital ads, social media, and mobile apps. 

Facts speak

It has been noted that people use search engines too and before booking appointments, empowered by the digital content. Among this, a large chunk of people is known to be making appointments through mobile phones. 

India at the helm

The Indian healthcare market is expected to hit US $280 Billion by 2020. This is also attributed to the adoption of digital techniques by the industry that attracts medical tourism clients to the country. 

So if you are a healthcare practitioner or institution looking to rope in the right digital marketing strategy, plan it with one of the best digital marketing agency in Kochi, SocialPulsar. With sound know-how of all the digital marketing trends in 2020 and beyond, our exclusive and expert SEO and social media marketing services are the very best and among the most effective in the industry. 

So drop in a mail or call us soon. 

It’s no secret that the foray of digital marketing has completely transformed the way people choose and buy products. In worldwide customers are showing an increasing inclination towards various e-commerce platforms to buy things, no matter what they need. This trend has been fuelling growth across all B2B and B2C transactional e-commerce sectors. The retail industry has benefited a great deal with the B2B transformation. Also, businesses are thinking about how they can stand to benefit from this growth.

 

That is why it is crucial that every trader needs to formulate effective digital marketing strategies. The question is how you can arrive at cutting-edge ideas that assure continued growth? How can you get the necessary support that in digital marketing that would equip you with everything you will need to compete and grow in a thriving market place? At SocialPulsar, one of the best digital marketing agencies in India, we have all the answers for you; and an array of exclusive services that provides multi-channel retail, travel and financial services, the best practice advises to foster exponential growth. 

Why Go Digital? 

Many recent studies conducted in the sector approves the fact that customers are showing an increasing reliance on online platforms to make their purchases. They are no longer tied into the traditional ways of shopping that include touch, feel and assess. They trust the online world to deliver quickly and adhere to high quality. For example, online reviews are the main source of information for the modern-day customer. No matter how well a brand advertises, if the customer reviews are negative in e-com sites, then most of the customers end up not preferring that product. 

An enhanced brand image powered by social media is another way. It is important for a business to ensure that its page and posts don’t receive negative comments and ratings, which will in turn influence the customer to walk away from the product. 

This is where teams like SocialPulsar can be of great help. Our targeted digital marketing activities ensure that your business always stays on top of the chart and customer preferences. How do we do it? Here we go. 

A Winning Strategy

What drives SocialPulsar forward is our unyielding commitment to perfection in the things that we do. Our strategies are designed in line with the best of digital marketing practices that enable even smaller businesses to compete with the big names. Tapping the full potential of the established social media platforms, we have grown on to become one of the best social media marketing agencies in India, helping a handful of clients achieve their business goals. 

 

Have a look at the unique and structured toolkit we employ to help businesses plan, manage and optimize their digital marketing activities. 

Plan

Careful planning is the key. Our multichannel retail solutions ensure everything is perfect, well in advance. 

Reach

We employ various techniques that would help you attain the reach among your customers, both through paid promotions and organic growth. 

Act

Through a detailed retargeting plan, we ensure that a good number of browsers would actually end up as buyers. 

Convert

We go that extra mile in working our best to convert inquiries into a sale. 

Engage

Through our unique social media strategies, we constantly help you engage with your customers and win their advocacy, which would, in turn, lead to new customers. 

 

So if you’re looking out for that right digital marketing partner who understands both you and the business well, then do drop an mail to us or call soon. 

If you own a business in Kerala, what could prevent you from achieving your social media marketing goals is the lack of a clear Facebook ad Strategy. Placing ads without proper planning does not get you the desired results. A few of the best strategies that you can employ for your social media campaigns are as follows:

#1: Establish a Conversion Funnel

If you are focused on creating and running successful ad campaigns, then you must consider your target audience as separate groups of people that are in various stages of conversion. Actually, the conversion funnel signifies a different relationship with each target audience group. While some people buy from you straight away, some others would require proof that your products are good.

Typically, there are four stages to a conversion funnel. They are attraction, conversion, closure, and delight. The Facebook ad campaign strategies to be employed for each of these stages are different. It is, therefore, best that you consult with the best social media marketing agency Kerala in order to effectively run campaigns.

#2: Create Realistic Buyer Identities

Prior to starting to develop a Unique Value Proposition (UVP) for your Facebook ad campaigns, it is important for you to know as to who your customers really are. This is to say that you should have a clear idea as regards their pain points, location, interests, and purchase behaviors.

Also, you must relate your buyer persona with the behavior of a real person and not an abstract concept. It is important to have a clear understanding of the behavior of your target audience in order to not only match their expectations but also to use appropriate language when communicating with them.

If you do not have any clue as regards your ideal customers, it becomes difficult for you to target anyone through Facebook ad campaigns. The hours and money you spend on developing customers will be wasted. Therefore, it is important that you work in association with the best digital marketing company in Kerala.

#3: Audience Segmentation Is Helpful In Making Relevant Offers

It is now time to combine whatever was discussed in the first two sections. If you have identified the ideal customers for your business, you can consider them as prospects, people that are interested in your products/services, in the conversion funnel. In such a situation, remarketing is the best option for you to get on to the right track. Many brands have succeeded by applying the remarketing technique to various audience segments.

Audience Segmentation for Facebook Ads 

Ø  Lukewarm leads

Ø  Readers of your blogs

Ø  Engaged blog readers

Ø  Visitors to your landing page

Ø  People who abandoned the shopping cart

Ø  Repeat customers

As you can see, the advertising approach and offers should be different for the different stages of the conversion funnel. Segmentation is not an easy task and it is best done in consultation with a reliable SEO Company in Kerala.

Branding and marketing are interchangeably used many a time. However, there are minute differences that exist between the two. If you are a business owner, the digital marketing companies in Kerala that you partner with would know the differences.  

It is important to know the differences so that you can utilize them more effectively for your online campaigns to build your presence.

Branding – What it is?

Branding is about who you are and marketing is how you build awareness about yourself. Branding is more about the strategy whereas marketing is the actual way that you go about it. When it comes to branding it is vital that you answer many important questions. Some of them are:

 

  •         You core values and principles – what are they
  •         What is your mission statement going to be like
  •         What is your inspiration behind starting this venture
  •         What makes you different from others
  •         What is the culture in your organization
  •         How do you usually communicate, your style
  •         How do you want people to respond when they would hear your company’s name

 

These questions’ answers will bring clarity between branding and marketing. The more elaborate the answers, the more clarity that will come out of this. The branding will then be the basis for all marketing efforts for today and the future.

Marketing – What it is?

Marketing ultimately involves the tools that are used to deliver the essence of your brand to the audience. The tools change and so do marketing plans over a period. The marketing, at all times, are designed to support the brand’s core values. In these days of digital marketing, your business will have to tie up with a social media marketing agency in Kochi for suitable marketing campaigns.

Marketing is a mix of many media and may even consist of keywords as is popular today. Marketing is done via both online and offline methods. Some of the common methods used today are content marketing, SEO (any SEO agency in Kochi would help you with this), mobile marketing, radio and print campaigns, PPC marketing, etc., among others.

What Takes Priority – Branding or Marketing?

The answer is simple: branding comes first because that is about who you are in the first place. All the marketing comes in only after branding. The branding should be such that the clients keep coming back to you. Your integrity and trustworthiness are important here to build the brand’s reputation.

Branding also pertains to a commitment to the high quality of the products/services that you provide to your audience. This is an everyday task, building your brand. It is done by you. However, marketing may be outsourced to third parties with due discussions about the brand and how to attract your clientele.

A social media marketing strategy encompasses just about everything you intend to do for your business using social media. Every action, even a reply to a comment, should be planned for the total outcome to be positive. If your strategy is specific, then it is likely to be more effective with better outcomes. Do not go for a marketing plan that is difficult to measure. If you are a business owner in Kerala, you can get in touch with the best PPC management company in Kochi to suggest and design a social media marketing plan for you.

Any social media plan to bring success to your online presence would be along these lines.

#1: Set social media goals that are in alignment with your business goals

Firstly, establish goals that you want to reach. However, they should be measurable and attainable. Set a deadline date for completion. This will help you reach the results that you want. It is vital that you track the right kind of metrics that reflect the true sentiments. Some metrics can lead you in the wrong direction. Metrics such as leads generated, conversion rate, etc., are important.

#2: Get to know your audience up close

Get to know everything you can about your audience. What they want to see on their social media is important business knowledge for you. This will provide a more defined idea as to what you have to offer to them. Never make assumptions as you may lose out on a large number of prospective customers. Social media analytics gives a lot of information about the audience that looks up your social media posts. This will help you target your ads to a better group at the best times.

The best social media management company in Kerala will help you get your pulse on this aspect and help you reach your business goals.

#3: Know your competition as well

Your competitors are also using social media marketing for sure. Many a time it is possible to learn useful social media strategy from them. You will also learn as to what is expected from you in the industry/niche that you are in. You can learn as to which social networking media are underexploited and direct your campaign effectively.

#4: Conduct regular social media audits

Get your digital marketing agency in Kochi to conduct regular social media audits and keep you informed of the same. In addition to giving you a clear idea about your accomplishments, you can also get your grip on what is not working for you, what networks your target audience use, and how good is your presence on social media when compared to that of your competitor’s. This information is invaluable to you and helps you to move forward closer to your goals.

Lead generation is the most important goal of any company in Kerala that wants to increase its sales. According to 61 percent of marketers, their top challenge last year was lead generation. Cold calling is not practical anymore, search engine marketing is too expensive for small and medium businesses, and the effectiveness of online advertising is on the decline.

As they are confronted with too much advertising, consumers have shut ads out. They are closing down pop-up ads even without looking at them and deleting spam emails. They are even installing AdBlockers. As such, the three main lead generation channels available to marketers are social media marketing, content marketing, and email marketing. In this post, we will discuss social media marketing. The four main techniques you can employ are:

Look for users that are looking for products similar to what you offer

People turn to social networks when looking for specific products or solutions online. This is because there are billions of active users on social media and someone will know something about a good product/service in any niche. Moreover, the online audience is considered to be trustworthy as users forge online communities these days. To find people who are looking for products/services similar to yours, you need to use a quality social network monitoring tool. It is, therefore, best that you consult with the best social media marketing company in Kerala in order to effectively identify your customers.

Find users who are not happy with your competitors

Another option for generating leads is finding competitors’ customers who are unhappy. In order to find this sort of customers, you may have to set up alerts using your social media tool. You may set up alerts for multiple competitors and gather mentions about them. If the tool you are using offers sentiment analysis, it is a good idea to sort the mentions about competitors by sentiment. Then, look at the negative mentions and choose the users you want to reach across to. In order to succeed in your endeavor, it is highly recommended that you identify a reliable digital marketing company in Kochi to partner with.

Take the Help of Influencers

Influencer marketing has seen tremendous growth in recent times. In fact, searches on Google for influencer marketing have grown by 1,500 percent over the past three years. Most of it has happened on social media networks. Typically, influencer marketing can be employed for boosting awareness about your brand. However, it can be used successfully for social media marketing as well, provided you do it right by choosing the right influencers. That’s why you need to seek the support of the company that provides the best SEO services in Kochi.

Become a Member of Niche-related Chats

Find people who think like you. As a marketer, you need to find chat forums that involve your niche using a social media monitoring tool. Once you identify such forums, join them and participate in discussions. Start conversations, provide some tips and post links to some helpful content. Mention about your product when the timing is right.

A brand is what the others know you by and is an identity that differentiates you from your competitors. Building a brand and maintaining it is highly important because it could greatly affect your reach in the market/target audience. There are a number of organizations that offer such brand building services.

Here we are listing a few pointers on why you need to stick on to brand guidelines for your business:

#1: Giving your organization a strong identity

For withstanding the tough competition at the market, you need a strong brand that the target audience is familiar. A brand is a strong identity. It is important to create a brand that people can relate to and maintain it so that they always remember you.

#2: Gives your organization a professional outlook

It is of significance that you create a brand and be consistent with it. This could give you a professional outlook. Having a brand is a responsibility that will remind you to maintain high standards. So, a strong brand will always remind your target audience about the commitment of your business.

#3: People depend upon brand recognition

These days, people look up to brands for anything that they use. They recognize popular brands by just their logos/captions. That’s how much influence the brands have on users’ minds. This can be seen as a result of the following brand guidelines consistently. It’s a measure of successful branding.

#4: Helps the employees within the organization

If you lay down a set of brand guidelines to be followed within an organization, it would be easy for the employees within the organization to maintain and manage it on all your online platforms. It could help newly recruited employees to learn faster.

#5: Staying focused on what you do

Having a set of brand guidelines helps you stay focused on what you do. If you are creating a brand that is specific to some services/good that your organization is offering, it could be a problem when you move onto another business/product/ service. So, it is important that you put in a lot of brainstorming while making the brand.

The brand guidelines should also tell you how to go about business deviations. Brand maintenance is of the utmost importance when you deviate your business because changing the color or other properties of your brand may affect the target audience of your business. So you need to be very careful and cautious while dealing with such situations.

One of the major companies offering this service is SocialPulsar. It is a social media management company which has a lot to offer to aid your firm when it comes to branding or social media management of your business.

Social Pulsar is one of the Best SEO companies in Kerala and it’s one of the most preferred and sought after Business Transformation and Social Media Management company here.

If you have just started your online business and you want it to perform well, it is usual to be anxious about it. If you are not sure as to where you would want to start exactly, your confusion is also well understood. Many a time, brand owners waste their money on paid advertising campaigns hoping that these would help. It is also true that paid advertising can work very well when done right.

Before this, it may help if you try a well-planned out digital marketing strategy.

The Digital Marketing Method

The digital marketing strategy that you put in place must have these characteristics:

  •         It should be realistic
  •         It should align with your budget
  •         There should be clear goals

If you have spent the major portion of your budget on creating the website, there are still ways to attract customers to your website without wasting too much money.  This method is inbound marketing.

Inbound Marketing and its advantages

Inbound marketing involves drawing customers to our brand using content marketing, social media marketing, branding and search engine marketing. The whole idea is to create and disseminate customer-centric content. If you are a business owner in Kerala, you can get this done by using the services of the best SEO company in Kerala.

If you have managed to attract customers by providing value, then it is easy to close the deal and convert them into your loyal customer who will keep coming back to you. Traditional marketing differs from inbound marketing in that it disrupts the customer’s attention to advertising in between and then seeks to convert them. Many a time this may backfire.

In inbound marketing, if you solve a challenge that a customer is looking to overcome, then you are attracting qualified prospects that will remain loyal to your service.

Inbound Marketing – Different Stages

The different funnels in inbound marketing are ‘attract’, ‘convert’, ‘close’ and ‘delight’. The first stage is to attract customers by providing valuable content. For this, the brand can seek the help of a social media management company. People looking out for products/services may find this content through search engines or social media platforms. The brand analysis says that lead magnet content such as podcasts, PDFs or videos can be used for this purpose.

The next step is to convert those attracted to your content into your customers. This is done by collecting contact information from the website visitors and sending them information that they want to know.

Closing the deal comes next and includes nurturing the lead and CRM. The last Delight stage involves providing exceptional service to the customer after the purchase.

The best point about inbound marketing is that high-quality popular content can remain on your website as long as you want it to.