It is great to concentrate your efforts to bring up a start up company. As  it sounds, it’s not an easy task to make your dream come true. For any construction to be strong it should have its core basic to be strengthened with the accurate resources and procedures. Similarly for a startup to grow it requires some well defined strategies to guide the process. Marketing strategy is a significant one among them as this is the process working behind the revenue earned. Business works in an ever changing dynamic environment, and you must be flexible to that change. Being a part of this digital era, Indian firms could transform their conventional way of implementing the marketing strategy into digital platforms.

Marketing strategies fundamentally aim in creating more awareness, consideration and preference for our product among the consumers which inturn leads to an increase in the proportion of probable consumers in the market. Digital platforms which make use of the social media platforms and ads serve our products to consumers at their good times which enhances the effect. It is simple to move with the flow as the best digital marketing company in India could plan and implement the most suitable and tailor cut digital marketing strategy for Startups who are new in the market.

For implementing the plans effectively, the process needs to follow an order, involving all those significant steps in that. It may include:


  •  Identify your target market

Not all products meant for all. There will be a portion of consumers for whom your product will be the most appropriate one to satisfy their needs and delight them. You could lead a segment of consumers only where your products could stand unique. Find that segment of consumers, who may be grouped on various characteristics. Concentrate your efforts on that segment in order to achieve a high degree of consumer awareness, consideration and preference which makes you capable to earn a brand name that could help in expansion.


  • Conduct market research

Make a research to find the significant consumer needs  which are yet un addressed by any firms. Identify solutions to address that needs. Create plans and actions to give rise to some unique and innovative products and services which are capable to meet consumer demands. Produce and market the products by using the available resources optimally in such a way that our competitors are far behind us to come with related products. Keep on looking for innovations and creative  ideas to win consumer minds which could keep your market share high.


  • Analyze your competition

Know your strong areas which are powerful enough to grab opportunities and create an extra advantage of them. Keep an eye on your weaker areas and prepare in advance to withstand downpours which you may face in the growth stages of your startup. Being a startup plan in advance and forecast the opportunities and threats before the industry which you belong to. This is essential to harvest the most from the opportunities and incur fewer loses from threats than your competitors 


  • Come up with a realistic budget

Formulate strategies by listing the available resources and ensure their optimum utilization. As a startup we may have constraints to raise enough funds and lack of adequate resources. But compensate all these deficiencies with creative ideas along with proper forecast and allocation. Finance being the fuel factor must be considered in each and every level of implementation. 


  • Create your distribution channels

Startups have to generate awareness among consumers to inform them about our new brand. For this you can create a website and social profiles in those social media channels where your product could gain more popularity among the most probable section of consumers who may need  that. Producing organic content on these platforms will be cost effective which could increase the traffic and visitors likely to get converted to consumers.


  • Grow your email list

Making personalised communication with the consumers through emails helps in attracting, switching and retaining them. For any Startups it is a better idea to send promotions, new product information, discounts and offers to the consumers after categorising them into different stages or consumer lists.


  •  Figure out what type of content you’ll publish


Content is a significant factor in the digital Marketing strategy for Startups as it discusses what we sell and why.  Blogs, infographics, videos, newsletters and more are the different ways through which we deliver our content. Know which channels are most preferable in the target segment and start with that and progressively add the rest. Choose the best types of campaigns that will speak to your audience about how your startups differ from similar firms. Also include the most creative and influential content.


  • Test and measure all your campaigns


You must make a close analysis of how your campaigns work. Look at your social media engagement in each platform and conversion rates. Note from where do these conversions arise and concentrate in these areas.

           Check the data points such as open rates, click rates, bounce rates and more. 

Analyse the existing campaigns with advanced tools like Google Analytics to know the most effective campaigns and the ones which are not. Make necessary improvement and run the campaigns after setting some benchmarks to follow.


Marketing strategies formulated once need to be updated timely as your firms never remain as Startups. And while you grow your target audience, competition level, degree of budgets, number of distribution channels and campaigns will be on rise. You must get updated in technology and strategies to be an effective and innovative brand. And to have a great marketing strategy choose the best startup marketing company in India who could know where you are and could guide you to reach where you want to be.

Forex opens the door to massive opportunities. The present marketing situation has invited greater interest in investing in forex platforms. Many misconceptions are existing regarding doing business in forex, many have managed to receive greater ROI, while some have addressed failures. So it is a necessity to propagate genuine and transparent information related to the services and functions that it possesses. Associating with the best digital marketing company in Kerala gifts you a good opening for business growth. The following are the set of strategies that are involved in the Forex digital marketing approach.


Brand related blog posts

Developing and delivering content-rich service-oriented blog posts at regular time intervals helps to invite qualified traffic to your website. For this purpose, one should have proper and practical knowledge regarding keywords and SEO. 

You can either develop custom blog spaces on your website or even hire the service of popular blogging platforms such as WordPress and Blogger. Hire a creative content writer for the purpose and lend him ample time for developing quality content for your company.


Create lead oriented content

The contents you are going to deliver should be engaging and result oriented. It should inspire and educate the audience. Email listing should also be included in your forex digital marketing campaign. If people find your information reliable and useful then the will surely follow your brand and its services.

A Structured strategy has to be adopted while you develop content. Your content should be such that it should invite leads and also cause conversion. 


Assure visibility of your site

The forex industry is a highly competitive industry where to excel, you have to display quality and unique content. Usage of keywords is very important if you want to confront the heavy competition you have to get the support of the top Forex digital marketing agency in India. 


Successful SEO is a practice of partnering with Google to provide the best search result for the user. Some SEO strategies that have to be followed are given below:


  •      Identify an “Opportunity Keyword”
  •      Work on On-page-SEO
  •      Analyze Google’s first page
  •      Make your content look extraordinary
  •      Build Links to your page


Relying on Forex affiliates 

The majority of members in the Forex market seek money and respect. You have to reach out to your competitors and get permission from them to affiliate your services on their websites by offering them a small commission for referrals. If someone accepts your deal and the deal went well, make sure you recruit more similar promoters who can help you build your brand. 


We at SocialPulsar offer comprehensive solutions related to Forex Digital marketing services. Our years of productive service have enabled us to develop an authentic strategic approach that ensures greater ROI.

Reliance Jio is the biggest telecom operator in India based on the number of subscribers. Reliance Jio is also the biggest telecom company in India based on revenues. Reliance Jio has active subscribers of about 370 million. India is also the largest market for Facebook and it has nearly 400 million active users.WhatsApp has active 400 million users in India which are also the most in the world. So this deal will be between two of the biggest business tycoons in the world.


Facebook will invest 43,574 crores in Reliance Jio for a 9.99% stake and thus Facebook becomes a minority shareholder in Reliance Jio. Facebook CEO Mark Zuckerberg is trying to expand its social media services like Whatsapp and Facebook over more people in India. He is trying to expand the lead between TikTok which has already accumulated 250 million users in India in two years. Facebook is trying to widen its messaging service Whatsapp with commerce and payments into it. Facebook is trying to rival the biggest payment gateways like GooglePay, Paytm, etc.


Reliance Jio had been planning to start an online grocery marketplace called Jiomart for a long time. In a video by Facebook CEO Mark Zuckerberg said “India is a special place for us. We are also committing to work together on some critical projects that will  open up new commercial opportunities for us.” So the main aim of this deal will be the combination of payment gateway Whatsapp and Jiomart. The companies that have to fear from this deal are Walmart’s Flipkart, Paytm, and Amazon. Reliance Industries Limited shares closed at 10.3% higher at Rs 1,363.35 on the Bombay Stock Exchange on Wednesday, increasing the value of shares more than 12% in a day. This deal will be a win-win scenario for both companies.


The main things planned in this deal are


  • Jio and Facebook are developing a new commerce strategy.
  • The partnership between Jio and Facebook will boost hyperlocal commerce.
  • Whatsapp pay will be integrated into Jiomart for digital transactions. Thus both companies will benefit from this deal.


On December 31, 2019, Reliance Industries Limited’s net debt was at Rs 1.53 lakh crore due to the declining oil prices. The deal with Facebook is not the biggest deal of Reliance Industries Limited. In 2011, the London Based petroleum company BP plc bought a 30% stake in oil and gas exploration locks operated by Reliance Industries for a whopping amount of 7.2 Billion dollars. But still, this deal with Facebook is a breather of fresh air for Reliance Industries Limited because this deal will help to reduce the net debt by somewhat.


This deal will be a market-changing scenario for many companies. Companies like Flipkart, Amazon, and Paytm, etc will be worried as the deal goes through. This deal will create a new rival company. This deal will also affect many small businesses in India like grocery stores. SocialPulsar Inc is the best digital marketing company in San Francisco that helps you

Grow your business with high quality AI-driven marketing services.

Casinos secures a significant position in the entertainment industry. As everything transforms to digital, popular casinos of India  also stood with this change by serving their most popular and exciting games in the online platforms where the players located anywhere in the world could enjoy the games. Along with the advent of online platforms for gaming they also set online promotions for their land- based casinos as well as their online platforms which created an opportunity to grab more interested players towards them. This Digital transformation was fruitful with the designs and techniques of the top digital marketing agencies in India.

As a successful digital marketing agency in India our goal is to create an essential and valuable online casino marketing strategy beneficial to attain all your goals which leads to your growth. Being a casino digital marketing company in India we figure out your need to get more website traffic and there by more players. 

We could help you to achieve your goals through our services. The digital process commenced by making a tailored marketing strategy that is capable enough to satisfy your needs.


  •  Websites 

The process commences with creation or updation of an existing website  for your business by  presenting  the most important information prominent and clear with easy navigation and quality content.


  •  Search Engine Optimization

Implementing the  SEO practices like Keyword research, acquiring quality backlinks and  content optimization in the strategy, it will increase the traffic to your website for numerous keywords and phrases people are searching for on Google to locate casinos in their locale. This improves the ranking of your website.


  • Social media marketing

Social media has a significant role in digital marketing with the potential to reach a huge number of people, build a brand, promote products and services, collect feedback from customers, increase web traffic and generate conversations. Casinos may benefit from a Facebook account, Twitter campaign and a blog. Like Facebook and Instagram stories or posts and tweets, blogs also draw an audience and share insightful information in which casino-goers may be interested.


  • Promoting Mobile Apps and games.


 A casino digital marketing company in India should make efforts to promote casino mobile apps which makes the online gaming platforms vibrant and innovative. Promoting mobile Apps are inevitable as most of the players prefer to game in such portable devices which could be used at any time.


Now there arises a question – Who would be the best among the digital marketing agencies in India. To choose an agency make sure about some significant facts. Ensure the availability of experts in the technical aspects of your marketing strategy will allow you to focus on other areas.It’s important to avail the services of a professional Casino Digital Marketing Team to grow your website traffic & revenue by leveraging different marketing tactics that appeal to your ideal customer.  Choose an agency which understands your target market which could help you in developing your business goals.

Being an innovative and responsible digital marketing agency in India we ensure  your website is up-to-date and optimized according to Google through SEO audit.

Keyword trends and search engine algorithms change frequently over time and we help you to make sure your website is updated and ranks highly for the keyword phrases your potential customers are using to search for your casino.

  Along with many other digital marketing practices like Paid advertising and more we assist in generating website traffic.

Even though it’s a known fact that SEO has the highest ROI over any other marketing campaigns in the E-commerce industry, most of the online shop owners don’t seem to have gained much awareness regarding the fact. SEO methodologies and services are hard to manage and it’s a great deal organizing the services efficiently. Hence, there develop a demand for expert service providers who can take up the task. SocialPulsar being the best E-commerce SEO company in Kerala provides the perfect SEO solutions based on your requirement. We put forward a series of checklist that will ensure whether you are on the right path. 

Ecommerce Technical SEO checklist

There are certain steps to ensure your technical SEO efficiency:

Make sure your website can be crawled and indexed

If the search engine is unable to crawl your website, it can’t rank your content and products. As a result, your business won’t get listed in the search list. Your site’s crawl ability, indexability, content, speed, schema markup, and overall user-friendliness are all essential components of technical SEO.

Add Schema markup to your site

Schema markup is a batch of HTML tags that are vital to be added to your sites. They ensure your product is more appealing in the first pages of results as they allow Google to display your product details on the search result page.

Ecommerce Keyword Checklist

Sales driven keywords

The main mistake that E-commerce owners make in brand promotion is the usage of wrong keywords rather than the useful one. They tend to go behind keywords that have got widespread popularity rather than going behind keywords that causes conversion.

Focus on keyword intent

You have to make sure that the keyword you are going to use reflects the right searcher intent. You should be choosing a transactional keyword over the informational one. 

Ecommerce content checklist

Avoid Duplicated content

Google has been taking strict action against content duplication, if 60% of any content resembles any other content, then the content is proven to be duplicated. From an e-commerce point of view, if you own individual product pages for the same item, but in different colors or sizes, those pages could be considered duplicated.

Improve any thin content

If your page does not contain sufficient content and images relating to that detailing then, your page possesses less probability to get listed in the top of search results. Google looks for quality and quantity contents that can satisfy the user’s search intent. So if your content doesn’t fulfill this requirement then it will turn out to be a total failure.


SEO and support services play a very vital role in promoting your brand and services. If you are not aware of the technical aspect involved in the process, get the expert guidance immediately. Being recognized as the best digital marketing company in Kerala, SocialPulsar possesses a unique SEO strategy that is capable of delivering vibrant results to our customers. Digital world exhibits great scope for business growth, don’t miss your chance to get the benefitted from it. 

Humans are social beings. This phrase is suitable to be used in this modern period of living. Ultimately we all are connected either directly or indirectly to one or other forms of social media platforms. The global market is greatly influenced and associated with social media. Companies leverage social media services to understand the needs and deeds of their targeted customers.

Keyword research is a basic SEO task that helps to identify what popular words or phrases people enter into search engines. This process enables us to understand the demands of each keyword.  Keyword research helps to acquire information related to. What are peoples searching, how many are searching and in what form do they request information? Social media offers services to perform keyword research some of them include:

Facebook Ad Targeting option

Facebook advertising presents methods to understand audiences: Geography, Age, Gender, Interests, Connections, Marital status, language education workplaces. 

These details will help you to get a clear cut idea about your audience what is their behavior, what they are looking forward to, such information.

Analyzing Twitter Trending Topics

Mostly, trending contents in Twitter are newsworthy and people’s engagement in such matters is closely analyzed to decide what are the aspects that keep people engaging. What they are searching for and how they would like to receive their requirements.

Social media monitoring tools are available, that can be used to derive a deeper understanding of your targeted audience by closely having a watch into the conversation they are undergoing with a like-minded group of audiences. 

Hashtag Search

In Instagram, you get to see millions of hashtags that have been used by diverse audiences. For each purpose, people tend to generate their custom made hashtags which will later be taken by some others. Hashtags help to investigate our targeted audience. it also enables us to promote our product or services by generating appropriate hashtags for the same while we reveal it.

Content Analysis on Pinterest

Pinterest is a reservoir of quality content. There are loads of useful business contents on Pinterest. Searching specific key phrases in Pinterest directs you to tons of relating contents. They also provide suggested key additions that support customized keyword research. And just like Google has auto fill options in search, Pinterest offers the same, giving you even more potential keyword target ideas. 

LinkedIn Support

Being known as a professional social media platform that hosts communication between business giants and customers, LinkedIn offers greater opportunities for customer analysis. People join into a conversation that is 90% service-oriented. As most of the audiences are professionals, the leads generated through the platform will be 90% genuine and can be included in our list of the targeted audience.  

SocialPulsar, being recognized as one of the best social media marketing companies in India offers complete solutions taking into consideration every possible aspect of business communication for your company. As a pioneer digital marketing company in Kochi, we have managed to develop an impressive clientele and it’s those names in the list that define our status in the industry. 

SEO content writers across the world have been caught up with the challenge of generating user-friendly content for a long time now. It is important to master your content in order to be able to reach out to a wider audience. With search engines increasingly preferring more audience-focused content, the emphasis on keyword-rich content has diminished rapidly due to poor user experience and low conversions. So in 2020, what you have to focus on is value-rich content by placing the users first. 


SocialPulsar is one of the top SEO agencies in Kerala with a track record of having delivered amazing results to the clientele. As one of the best content marketing company in India, SocialPulsar has been known for creating and executing great content strategies to the benefit of businesses across the world. From our experience and expertise, we have arrived at 5 tips that would help you master SEO content. 

Understand the Ideal Client Avatar

Understanding the Ideal Client Avatar is something that is overlooked by many content writers. To generate compelling and useful content, it is important that you understand who your clients are, what their tastes are, what they are looking for and a whole lot of things. You have to concentrate on the favorite characteristics of your customers and create a persona that would be your Ideal Client Avatar. With this in mind, you will know what the audiences are struggling with at that point of time and actions they have taken to overcome those. You will understand why those solutions didn’t work for them.  This helps you realize what they are looking for in working with your business. 

Map keywords and search intent

Keyword mapping is all about assigning target keywords to pages and posts. Though this factor is a part of most SEO processes, at times the search intent might get left out. This is what we need to bring to the core. It helps create quality content that is relevant to the mapped keywords. Never squeeze in keywords just because you want them to rank. Understand what the searcher is trying to find and create content for that. 

Be an expert in the topic

Becoming a topic expert is vital to excelling in any field; just as it is in the case of SEO content creation. Becoming a topic expert helps you create content with the true value it demands. Besides, when you become a topic expert, you are likely to build credentials for yourself which would give your content even more validity. 

Guest posting for better brand authority

Guest posting is a great way to attract quality backlinks. Write for publications that would help you stand out in your area of interest. You can search for sites/blogs that your target audience might be interested in and who could generate some traffic for your brand. 

Go multi-channel

This helps you reach out to a much wider audience. Reduce, Repurpose and Recycle your content to be adaptable to various online platforms including social media handles such as Facebook, Twitter, and Instagram. 


If you wish to know more about the topic, do let us know. We are happy to offer our assistance. 

It makes hardly any sense in creating a website and waiting for traffic to come in. Similarly, there is no point in promoting a site and simply enjoying the traffic by sitting back and relaxing. There’s an important thing to know – your links might be getting subverted by Link Rots. These can cause serious concerns when it comes to rankings and it is crucial that you know all about these. 


SocialPulsar is one of the best digital marketing agencies in India offering our clients services that create assured results. Among agencies that provide the best SEO services in India, SocialPulsar stands out for being completely up-to-date and ensuring that our clients are treated with the best of digital solutions to help them enhance their businesses. As a team experienced in the sector, we’ve been keeping a close watch at Link Rots and would like to share the same with you, along with recommendations to overcome their hazards. 

What are Link Rots 

Link Rots refer to the natural vanishing of links when publishers update a website. Every link undergoes a gradual reduction of their power caused by the pushing away of old pages by new ones. Every single site can experience this problem. The backlink profiles of every site undergo decay over a period of time, making it a problem that can’t be averted. 

Reclamation of the links

The good news is that there are certain steps that can be taken to allay the harm inflicted by Link Rots. One proven way is Link Reclamation. This refers to the process of reclaiming the power of links. This is done by reviewing 404 response codes and checking whether the link is to a web asset that doesn’t exist at that point. If it is, then a 301 redirect shall be created to the new destination and the link will start counting as a link to where the new page is located. What is important is that this redirect should go to a page that is considered equal to the page that it was earlier linked to. 

Links to wrong domain names

Links that direct to wrong domain names aren’t technically link rots, but are ones that rot because they never reached your Site. In such cases, you need to check if there are other websites that wrongly spell your domain name or link to a misspelled form of your domain name. If yes, then you need to acquire those domains and redirect them.

Not always rectifiable 

What needs to be understood is that Link Rots cannot always be corrected. The rot is happening in websites owned by someone else and the link has vanished from a web page or the web page itself might have disappeared. There’s no way you can employ a 301 redirect for a link that doesn’t exist. What can be done is to contact the publisher and request a renewal of the relationship between the two sites. 

Wish to know more about Link Rots and various aspects of SEO? Do send us a mail or give a call. We’re happy to offer our services. 

You just did automatic SEO site audits. You see that many of your pages have low word counts. There is ample text in the pages, but not just enough to satisfy the analyses. Google says that it wants to see at least 1000 words each on pages. It is marked as having a high negative impact which might prevent more visitors from your site. Are these indicators important from an SEO standpoint? In this write-up, we analyze the same. 


SocialPulsar is one of the best SEO companies in India offering a range of search engine optimization services. As one of the top digital marketing companies in India, we keep a close watch on every new digital innovation that is happening across the world. In order to provide our clients with the best digital solutions, we work day and night in ensuring that all activities are done at par with the highest standards in trend. With this experience, we are attempting to give an answer for the low word count problem and check whether it is really crucial from an SEO point of view. 

Automatic Site Audits 

Let’s start by addressing automatic site audits. There are no tools available at this point to do this efficiently. Site audits require a couple of weeks to complete and need manual auditing of code, content, rendering, structure, page speed and so on. These are not possible merely by tools and machines. Tools make use of generic concepts to check for specific things, but these are not applicable across every website. This is the primary reason why you are getting these failures. The tools aren’t designed for auditing such specific situations. 


As a remedy, you might add scores of content and you could get negative results. You will most likely end up creating a bad user experience for your website. You may get away with the automatic audit, but it would affect the reputation of your Site. There are spiders such as DeeCrawl, ScreamingFrog and so on that can find possible issues with your website. You can determine what you are looking for and carve boundaries. This makes the spider be in line with your specific goals. 


However, just as in the case of an automatic site audit, these will have no clue why things are wrong in your Site. So, don’t mess things up in a jiffy. Try and evaluate if the tool is right. Many aspects of SEO are situational. It might not apply to your specific situation. If your page doesn’t require 1000 words, then don’t bother to write it. Write only what you need to give a good experience and add any extra resources such as Word Counts, Images, Examples, FAQs, etc. that you deem fit. 


You can also check to make sure if your site has title tags, H1 tags, Alt tags & descriptions, Internal links and Breadcrumbs. Check your page speed and if you can get gains with it, it should probably work in your favor. 


So what you need to understand is that low word counts aren’t necessarily a bad thing. The very best of results could sometimes be if there are just one to three sentences. Remember that a tool will have no idea what your website is all about. They show warnings as a part of the general practice. Just take some time and evaluate each of these warnings by yourself. It would indeed help. 


To know more about the topic or for any help regarding your SEO campaigns, get in touch with SocialPulsar. Our team is all geared up to meet your requirements. 

Role of social media in social distancing

An unfamiliar term a few weeks back is now the most discussed term worldwide. Establishing its disastrous effect in all prominent countries all over the globe the Novel Coronavirus popularly known as COVID-19 is wide-spreading within a short period of time killing at least 2% of the total affected population. As there is no available medication that offers a complete cure, precaution is the only method that can be adopted to contain the spread of the virus. People are advised to wash their hands at regular time intervals, cover their cough, wear a mask, avoid unnecessary travel and most importantly practice social distancing.

Corona is a contagious virus that has a greater probability to get easily spread through physical contact with an infected person. So social distancing is considered as an effective and affordable method to restrict the spread. Humans, being a social animal by birth may find it difficult to cope up with the idea. Refraining contact ensure safety but disturbs the routine behavior of many. 

Social media is an adequate platform for effective communication during an emergency situation like this. It’s an appropriate platform to spread awareness, hold discussions and access education and consultations. The most interesting fact is that many platforms are taking initiatives to support social distancing. Such as:


  • LinkedIn

LinkedIn had recently announced free courses that will be made available in the wake of a global epidemic. The courses involve tips to stay productive, build relationships while working from home. It also includes tutorials for virtual meeting tools like Skype, Cisco WebEx, Microsoft Teams, etc.


  • Instagram

Instagram has banned searches for Covid-19 AR effects, analyzing the sensitivity of the condition. Also, they have developed New Information prompts in their Home feeds which link to the World Health Organization website. 


  • G Suite

In order to ensure regular operation of schools, colleges, and other business organizations during the Covid-19 epidemic, Google has offered to provide free access to advanced Hangouts Meet video-conferencing capabilities to G Suite customers globally. It enables them to stay connected even during the time of quarantine. This option works through the first week of March up till July 1, 2020. 


  • Twitter

Twitter has advised content to host effective communication between the brands and their users during the epidemic. As the crisis has caused a severe impact in the global economy companies are striving to mitigate its disastrous effects.


  • YouTube

YouTube is utilizing its homepage to direct users to the World Health Organization (WHO) and the Centers for Disease Control and Prevention (CDC) so that they can get reliable updates. It is vital to present reliable updates as fake news associated with the epidemic is widely spreading everywhere.

Social media has reduced the whole globe totally into a few inches of screen. Understanding the prime requirement to obey the rules and regulations put forward by the World health organization, everyone is requested to follow social distancing with its at most important by making the best use of every service that all popular social media platforms offer you.