Transferring of money and data to perform the buying and selling of goods and services on the internet is referred to as Internet Commerce, Electronic Commerce, or eCommerce. 

Ecommerce is used by both individuals and business enterprises. Since its start, eCommerce has evolved and come a long way making inevitable changes in our lifestyle, the way we shop and even the way we do business.

Ecommerce operates in the following 4 major market segments:

  • Business to business
  • Business to consumer
  • Consumer to consumer
  • Consumer to business

Thus, irrespective of the size or nature of the business, eCommerce has been widely in use. It has become the new normal means of internet business. 

Payment Gateway is a financial service or in other words, a consumer-facing interface provided by an eCommerce service provider to accept online payments from customers using a credit card or debit card. Initially, Payment Gateway was a payment method using the physical card reading device found in brick-and-mortar retail stores. But later it also became part of the payment processing portals found in online stores.

There are numerous Payment Gateway methods and when it comes to a start-up or newly formed business, where the brand name is yet to get established, it might be slightly confusing as to decide on which Payment Gateway to opt for. 

This article will take you through the Top 10 Best Payment Gateway in India.

  1. Cashfree
  2. PayU, also known as PayU Money
  3. Razorpay Payment Gateway
  4. Instamojo Payment Gateway
  5. PayPal
  6. PayKun
  7. CCAvenue
  8. Atom Paynetz
  9. Citrus
  10. PayTM

 Cashfree

The fastest and easiest way to collect and disburse payments for growing businesses. Cashfree being a banking and technology company helps businesses to accept and send payments both domestic and international. 

Charges and Key Features:

Cashfree provides the widest range of payment options:  

  • Cards (Visa, Mastercard, Maestro, Rupay, Amex) , 75+ Netbanking options, Paytm and 6 popular mobile wallets like Airtel, Mobikwik, Freecharge, and widest range of PayLater and cardless EMI options such as ZestMoney, OlaMoney postpaid etc
  • Cashfree supports UPI, IMPS and Paypal.
  • The Payment gateway charges on Cashfree are just 1.75% per transaction, which is the lowest TDR charges in India.
  • Cashfree also has the fastest settlement cycle of 24hrs to 48hrs.
  • Initial Setup Fees: ZERO
  • Annual Maintenance Charges: ZERO
  • Minimum Annual Business Requirement: ZERO
  • Transaction fees on Credit & Debit cards on Visa, Mastercard, Maestro, RuPay, 75+ net banking: Flat fee @ 1.75% + Rs 0 per transaction
  • Wallets: Paytm, Airtel Money, Freecharge, Mobikwik, Ola Money, Jiomoney: Flat fee @ 1.75% + Rs 0 per transaction
  • UPI: Flat fee @ 1.75% + Rs 0 per transaction
  • International Credit Cards on Visa, Mastercard, and American Express: Flat fee @ 3.5% + Rs 7 per transaction

 PayU, also known as PayU Money

Is a Payment Gateway that accepts cards, Netbanking, Wallets, and UPI. PayU is a fintech company that accepts and processes payments that can be integrated with both web and mobile applications. 

PayU has minimal development effort and is easy to sign-up for. You can start accepting payments securely and seamlessly within your iOS, Android, or Windows app, within minutes, with our 100% online hassle-free onboarding process.

Charges and Key Features:

  • Annual maintenance Charge: Zero.
  • Transaction Fee per Transaction: 2% + GST for each transaction
  • For American Express & Diners Cards, transaction fees = 3% + GST
  • For international transactions & EMI payment options, there is a set-up fee that needs to be paid along with Annual Maintenance Charges (AMC).
  • Transaction rates are 3% + ₹6 for every transaction.
  • International Payment / Credit card Support: Yes
  •  Domestic Credit cards supported: Visa/Mastercard/Diners/Amex credit Cards
  • Multi-Currency Support: Yes
  • Withdrawal Fees: Zero
  • Settlement days: T+2 days
  • Customer Support: Customer support always seems to be busy.
  • Documentation required: Extensive list of documents.
  • No of Days to start a transaction: 5-7 days
  • Supported eCommerce CMS Systems: All major CMS supported
  • Mobile App Integration: Android, Windows and iOS.

 Razorpay Payment Gateway

Razorpay is the only converged payments solution company in India that allows your business to accept, process, and disburse payments via its product suite. With Razorpay, you have access to all payment modes, including credit and debit cards, UPI, and popular mobile wallets including JioMoney, Mobikwik, PayUmoney, Airtel Money, FreeCharge, Ola Money, and PayZapp.

Razorpay provides the highest level of tech integration at a reasonable price.

Charges and Key Features:

  • Annual maintenance Charge: ZERO
  • Transaction Fee: 2% per successful transaction; +1% for International cards, EMI and Amex;
  • No setup fees; No Annual maintenance charges   
  •  International Payment / Credit card Support: International approval is a     separate process and takes longer, which is subject to the bank’s approval.
  • Multi-Currency Support: Does not support
  • Withdrawal Fees: Zero
  • Settlement days: 3 days in your connected Bank account.
  • Customer Support: Chat Support and IVR is available 24/7.
  • Documentation required: You can find the documentation list here.
  • No of Days to start a transaction: Near to real-time activation. Subject to documents approval.
  • Supported eCommerce CMS System: All major ones such as WooCommerce, Magento, CS-Cart, Opencart, Shopify, WHCMS, WordPress, Arastta, Prestashop.
  • Mobile App Integration: Mobile SDK’s for Android and iOS via Cordova/Phonegap

Instamojo Payment Gateway

The charges inInstamojo are reasonable and it allows new business entities to create an account at ease irrespective of having a webpage of their own. 

Charges and Key Features:

  • Annual maintenance Charge: ZERO
  • Transaction Fee per Transaction: Flat fee @ 2% + Rs 3 per transaction
  • Key Features of Instamojo Payment gateway service are International Payment / Credit card Support: Not supported
  • Multi-Currency Support: Not supported. Only INR.
  • Withdrawal Fees: Zero
  • Settlement days: 3 days in your connected Bank account.
  • Customer Support: Their IVR system clearly says that they are closed over weekends. However, on weekdays, our call went unanswered.
  • Documentation required: Documentation list you can see after signing up with them.
  • No of Days to start a transaction: You can start receiving payment after simple signup with your email. Types of Credit Card Accepted
  • Supported eCommerce CMS System: All major ones such as Magento, Prestashop, Opencart etc.
  •  Mobile App Payment Gateway Integration: Not available as of now.

PayPal 

Being a global payment platform and available in 200+ countries, PayPal claims to have possessed 4 billion payments in 2014, including 1 billion of it through mobile. Over 173 customers use PayPal. Thus, if you are into international business expecting payment from customers across the globe, PayPal is the best.

PayPal supports more than 100 currencies with a fund withdrawal facility. The banking regulations in India restrict businesses to use PayPal to receive funds from foreign customers only. 

Charges and Key Features:

  • Annual maintenance Charge: Free, Zero maintenance charges.
  • Transaction Fee per Transaction: 4.4% + US$0.30 + Currency conversions charges
  • International Payment / Credit card Support: only for receiving international payments.  PayPal does not support or recognize Indian currency; hence you need to choose an international currency as the base currency. Therefore, when you withdraw money from PayPal you will again pay currency conversion charges for conversion to Indian Rupee at your bank in India.
  • Multi-Currency Support: PayPal supports over 100 currencies globally and as a PayPal merchant you can keep your earnings in 57 currencies!
  • Withdrawal Fees: No withdrawal fees. However, as you will be receiving money on a regular basis from PayPal (Through their Banker-CitiBank) you need to obtain proof of foreign inward remittances in the form of a certificate called “Foreign Inward Remittance Certificate or FIRC”. FIRC is a document that acts as a testimonial for all the inward remittances entering India.        Settlement days: All payments received in your PayPal account will be auto-withdrawn to your local bank account on a daily basis.
  • Customer Support: Great.
  • Documentation: It only takes a few minutes to start a PayPal merchant account. To do so you need to confirm your identity. To do so verify your PAN, add a local bank account, and a purpose code (The Purpose Codes have been introduced to identify the nature of the cross-border transaction payment made in compliance with regulatory requirements. Businesses are required to furnish the appropriate purpose codes from pre-filled dropdowns when they initiate a withdrawal from their PayPal account to their Indian bank accounts) and confirm your email address.
  • No of Days to start a transaction: You can start receiving payment immediately after a successful registration.
  • Mobile App Payment Gateway Integration: iOS and Android.
  • Supported eCommerce CMS Systems: Most of the popular ones are supported.

 PayKun

This is a very safe, secure, and cheapest mode of payment, irrespective of the type of business entity that you are. PayKun is paperless, easy and very fast.

Charges and Key Features:

  • Setup cost: Zero
  • Annual Maintenance Charges: Zero. No hidden charges
  • Transaction Fee per Transaction of Domestic: Flat 1.75% taxes as applicable
  • Compliant with the Payment Card Industry Data Security Standard (PCI DSS) v3.2.1 Level 1.
  • Payment retry option
  • Payment link option for single & multiple customers
  • Master payment link option (Customer can fill their amount and initiate transaction without any integration)
  • Single click easy refund to the Customers (Partial refund option available)
  • Website/Application not mandatory (individual can receive online payment by creating payment link
  • Powerful dashboard (Easy and User-friendly UI)
  • Personal dedicated assistance
  • Mobile Optimised design, Widest Payment choices including all wallets and UPI, Advanced UPI – Scan and Pay, Subscription Payments, Withdrawal gateway and more
  • Offers 120+ payment options with simple and lowest pricing.
  • Single QR Code
  • International Payment / Credit card Support:  No
  • Multi-Currency Support: No
  • Withdrawal Fees: None
  • Settlement days: T + 1 to T + 3 working days (depending on a business model and payment mode)
  • Documentation required: Depends on the nature of business- business KYC and more
  • No of Days to start the transaction: within an hour

CCAvenue

CCAvenue is one of the largest and widely used payment modes, offering 200+ options, serving 27 countries, and enabling multilingual payment pages in 18 major Indian and International languages. 

Charges and Key Features:

  • Initial Setup Fee: Zero, yes Zero
  • Domestic Credit & Debit cards on Visa, Mastercard, Maestro RuPay: Flat fee @ 2%
  • Mobile Wallet: Flat fee @ 2%
  • IMPS & UPI: Flat fee @ 2%
  • International Credit Cards on Visa, Mastercard, American Express, JCB and Diners Club: Flat fee @ 3%
  • Taxes extra as applicable from time to time
  • International Payment / Credit card Support: 27 foreign currencies.
  • Withdrawal Fees: free. Domestic Friday and International Tuesday
  • Settlement days: CCAvenue settles payments on a weekly basis for all amounts over & above of Rs. 1000, which is the minimum amount required to be kept.
  • Customer Support: Their website claims 24x7x365 days of Voice, Chat and emails support.
  • No of Days to start a transaction: Though CCAvenue claims on their website that all new merchant accounts get activated within 1 hour of registration, in practice, it will take anything between 3 to 6 days.

Atom Paynetz

With over 100 payment options, 15 million+ transactions, and 4500+ strong merchants across the country, Atom Paynetz is an innovative payment service provided by the FT Group.

Charges and Key Features:

  • Annual maintenance Charge: Generally waived off for the first year, however second year onwards you have to pay Rs 2400
  • Transaction Fee per Transaction:

            Credit Cards: 2.1%

            Debit cards: for transactions less then Rs 2000 it is 0.75%

            Debit cards: for transactions more than Rs 2000 it is 1%

  • International Payment / Credit card Support: Not supported
  • Domestic Credit Cards supported: Visa, Master, AMEX, Diners, JCB, Discover
  • Multi-Currency Support: Not Supported
  • Withdrawal Fees: Zero
  • Settlement days: in T+2 days
  • Customer Support: connect with Atom Paynetz Payment Gateway service sales team on the connect our page.
  • Documentation required: New merchant accounts need to provide Business Registration documents mostly and a PO.
  • No of Days to start a transaction: Within 5-6 days, provided all documents are provided as and when asked for.
  • Supported eCommerce CMS Systems: All major CMS supported such as Magento, WooCommerce, Prestashop
  • Mobile App Payment Gateway Integration: Only Android as of now.

Citrus

Citrus was a UPI app that enabled payment through direct account transfers. It is merged with PayU now, about which was mentioned already in this article before. Kindly check that. 

PayTM

This is beneficial especially for the smaller e-commerce merchants as it enables with Paytm cash wallet. 

Charges and Key Features: 

  • Domestic Credit Cards supported: Visa, Master, Maestro, Amex, Discover and Diners
  • International Credit Cards supported: Visa, Master, Maestro, Amex, Discover and Diners
  • Initial Setup Fees: Rs 5000. Waived as of now
  • Annual Maintenance Charges: Rs 5000. Waived as of now
  • Minimum Annual Business Requirement: ZERO
  • Fee for Domestic Debit or Credit cards on Visa, Mastercard, Maestro, RuPay: Flat 1.99%
  • Amex, ezeClick, JCB and Diners: Flat 1.
  • International Credit Cards on Visa, Mastercard: Not supported.
  • Taxes extra as applicable from time to time.
  • International Payment / Credit card Support: Supported all kind of credit cards.
  • Multi-Currency Support: Not supported as of now.
  • Withdrawal Fees: Zero.
  • Settlement days: Settlement takes place within 2-3 days. Their committed structure is T=+2 that is transaction date + 2 days of lag for settlement.
  • Customer Support: very good customer
  • Documentation required: New merchant accounts need to provide business registration and bank account details.
  • No of Days to start a transaction: Merchant can go live with Paytm Payment gateway in 2 days’ time after submission of all the requisite documents.

In India most of the payment gateways levy 3 types of charges:

  1.   Initial Setup Fee: It could be anything between Rs 0 to Rs 200k depending on the payment gateway you are choosing to work with.
  2.   Annual Maintenance Fee: This could be anything between Rs 0 to Rs 50000/annum.
  3.   Transaction Charges: Transaction charges are levied on every transaction that takes place on your payment gateway account. It could be anything between 1% to 4%/transaction.

The choice is always yours as to which Payment Gateway to choose for your business. Not all payment gateways are the same, choose what works best for you. As a start-up or new business, you would like to ensure a conversion; once a customer likes your Brand Story. You need a Payment Gateway, which is not only safe and quick but also provides multiple payment options. Hence, choose wisely. 

Every change resembles the dual sides of a coin. We can see opportunities and hardships in each phase of change. During these days of viral attacks, we see a large sector of the world population striving to find an equilibrium in their life. Many industries and companies were shattered to grounds in these pandemic days. But as a ray of hope, some companies flourished during these days. We can see that these companies were dealing with online services and products like communication facilitators and eCommerce websites. We could figure out another inference from this that an online shopping trend is on the hike. This is a positive change that could influence the firms who are ready to go online.

It’s a bit strange to go online leaving behind all conventional ways of marketing and serving customers. Initially, you will see many pain points to cope up with the new digital platforms and using these platforms for conducting business may become more difficult. Still, you will forget all your pains once you see the increase in your sales revenue and footsteps to your stores. There is an easy way to move digital, it’s digital marketing.

Digital marketing strategies for supermarkets are best to remodel your retail business digitally. Here we discuss a mix of various techniques and standardized practices for making innovative transformations for your business. Let us see what all things digital marketing could do:

  • Digital marketing focuses on your target audience selected based on a wide range of parameters. Geographic location, demographic factors like age, education, occupation, etc are considered along with behavioral patterns like interests, hobbies, and personality.
  • Digital marketing is the most transparent marketing technique.

Transparency is the most important element behind the wide acceptance of digital marketing techniques. It announces the current status of your marketing campaigns and customer responses at the very moment which makes it more measurable. This is made possible through the advanced reporting tools used in digital marketing.

  • Flexibility is the key. You can go for a change in these techniques at any point in time if you find any deviations when you are available with real-time feedback.
  • The best way is to depict your brand with fine, engaging, trendy content and style which announces your competitive advantages and quality-oriented customer services. This ultimately raises the sales revenue of the firm.
  • It is the most effective way of promoting your brand within a limited period and budget without neglecting any of your requirements.

How digital marketing is essential for online sales of Supermarket?

Grocery stores are serving essential commodities which are having a great frequency of purchase. And these essential goods are purchased by people from the most convenient locations. When online shopping increases, online platforms could serve as the most convenient location to make a purchase order. At the same time, people are becoming more conscious about the quality of the products they prefer to purchase. And in online purchases, there isn’t an option for a virtual examination. So they prefer to know the opinions of customers or users of the product before making a purchase decision. From online reviews posted on the websites, blogs, or articles published by the businesses, activities, posts, comments in the social media pages along with its popularity could fix a great image for your business in consumer minds.

Benefits availed by Supermarkets through digital marketing

Digital Marketing is a great way to shout out your store attractions and best customer services one wishes to experience. Store location and the best deals available in the store can be treated as the most attractive ones among other customer influencing factors. Here are some ways how digital marketing could help you to reach your target by effectively communicating your charm. A best digital marketing agency can offer a wide variety of techniques and strategies that can announce your competitive advantages in terms of your best customer services, easy accessibility, a wide variety of choices and promotional offers. Let us have a deep understanding of the digital marketing strategies that are capable enough to increase the footsteps of your grocery stores.

Digital Marketing Strategies for Online Sales of Supermarkets

  • Reputation Management Services
  • Social Media Marketing Services
  • Local SEO Services & Search Engine Optimization services
  • Pay Per Click Services / Search Engine Marketing Services
  • Mobile App Marketing Services / ASO

How could Reputation Management help your Online Reviews? 

Customer behavior is discrete regarding the satisfaction in their choice. Routinely, most customers get convinced by word of mouth. This is what retention management does on a virtual platform. It displays several positive words and expressions regarding the product/ service from delighted customers. These reviews roll down unique customer experiences and satisfaction levels. Retention management also put a hold on the negative, fake, and underestimated reviews added under any circumstances.

Online reviews are the most influential piece of content as they are capable of creating an impact that is many times larger than that of the content displayed on the website. Often, people make a quick overlook through the reviews rather than making an additional effort for making use of the website content. Reputation Management restores and retains your brand image based on the aspects of time, effort, ease of access, trustworthiness, and heavy impact on the purchase decision.

What is Social Media’s impact on Online Sales?

Location and ease of access are the major grounds why customers are attracted to the firms dealing with perishable and necessary goods like grocery stores. What happens when more and more people near the store location get to know about your attractive offers and diverse product range? They may take advantage of these offers which increases the number of store visitors and thereby your potential customers. Social media platforms are the ideal channels to roll out these promotional activities and information which attract prospective customers. A top social media marketing agency can use the most popular and engaged platforms like Facebook, Instagram, and more through Social Media Ad Campaigns.

All you need to do is to take a look at the trendy hashtags, posts and events which give you an idea about your business. This will generate a plan on how to present your brand before your target audience and how could you get more brand awareness.

How will Local SEO and Search Engine Optimization Services benefit the Online Sales of Supermarkets?

A Local SEO agency can help to list the businesses located within a specific location of the user. Ease of access is a prominent factor that attracts potential customers located nearby the grocery stores. You are easily spotted among your competitors when your firm has well-managed profiles optimized with location-specific keywords on the major local listing sites like Google My Business page. The profiles also display the ratings and reviews of your products and services which induce the buyer perceptions of visitors who are ready for a brand shift.

Search Engine Optimization Services for Supermarket Online Sales

Your customers recognize your stores and offers through various channels. But all these campaigns convey your unique consumer-oriented services within limited words. Here arises the importance of a well organized and managed website. If the consumers are ready to know more about you they visit your website from the links provided in the ads. A great user-oriented design with the best navigation options, engaging and comprehensive content presented with the appropriate images is the basic requirement. To enhance the relevant traffic flow into the website you may use the techniques of On-page and Off-Page SEO which result in Quality backlinks and keyword-optimized content. These techniques ensure that you are ranked higher in the Search Engine Result Page for those keywords users search for.

How do PPC Ad campaigns work for online sales of a Small Business? 

The browser displays certain display ads, shopping ads or text ads when a visitor searches for any specific result using any related terms. Those ads in the Search Engine Result Page are the ones displayed as a result of the PPC Ad campaigns. These Ad campaigns are equipped with a lot of features to target the most accurate and assuring audience set which makes it a widely accepted cost-effective method. It makes use of geographic, demographic, interest-based, and behavior-based targeting along with many other parameters. This ensures that these campaigns are paid only for obtaining the interest of your potential customers by limiting the impressions within the audience set specified.

How could Mobile App Marketing help in the growth of your business?

Location-based marketing is very effective in the case of grocery stores and related businesses handling necessary products or services. Developing a user-friendly mobile application, working on behalf of geo-location features would contribute much to your customer services. It helps a customer to – avail your services at their doorsteps with easy choices and quick delivery of purchased products, get notified with your promotional offers at the moment you post them, get purchase credits for frequent orders through the apps and lot more. People located nearby your stores could be targeted to increase footsteps and thereby the sales revenue.

Advantages of using Digital Marketing techniques for
Small Businesses

Businesses coming under food niche like restaurants, retail and wholesale dealers of food products, dairy products, home bakes and related small and big enterprises are at their right spot to flourish once they are online. Groceries are listed under the basic food requirements. And thus we can expect a great success rate when they are opened on the online platforms too. By having some advanced and needful customer services like free delivery, discounts, or gifts for larger online orders and consistent purchases could enhance the results of your online presence. Digital marketing for supermarkets improves online sales, and also helps in promoting all your competitive strategies within a transparent, flexible, economic, and effective framework.

Always ensure you are choosing the right marketing channel for your business

You may have some great competitive advantages like customer service, superior quality products, variety of choices, attractive offers, all piled up in the best location. For making the best utilization of these unique elements you may have to follow an effective long-term marketing strategy based on digital platforms. Since digital marketing consists of a wide variety of techniques you may have to choose the best one or a combination of few techniques to have a better harvest. Many top digital marketing agencies in Kerala having prior experience and expertise in handling startups and small businesses could help you in framing a better strategy within your budgets and objectives. This will help you to reduce your frustrations upon the digital shift and lead management process.

YouTube is an American online video-sharing platform that began its service in February 2005. Later, Google bought the site in November 2006, and from then, YouTube operates as one of Google’s subsidiaries.
From enjoying music, videos, and content of your choice to uploading your own content, YouTube has become an inevitable form of entertainment and informative platform. It allows you to quickly find the stats, photos, and videos you are looking for, along with providing guidelines for crediting and broadcasting them.
For some of us, YouTube will be a form of entertainment, but for many others, their uploading of YouTube content itself is their livelihood or passion. Youtube has become very popular in India and so are many YouTubers.
Here’s the list of the Top 5 YouTubers in India:

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This is what will happen if you don’t accept Whatsapp’s new terms and conditions!

  • 1. What data does WhatsApp collect and when?

The company has provided information on the data collected from the users, which includes account information, transactions, payments data, etc. It states that messages are only stored on your device and not on the company’s servers.

  • 2. What other data is collected under the new WhatsApp privacy policy?

These are automatically-collected information, which includes usage and log information, device and connection data, locations and cookies

Whatsapp Alternative Apps in India

 

  • 3. What kind of transactions, payment information data does WhatsApp collect?

If you use Facebook-owned payment services or any of its services meant for financial transactions, WhatsApp does collect additional data, which includes information about your payment account and transaction information.

  • 4. Does Whatsapp share user data with other Facebook companies as well?

According to the new terms and conditions and privacy shared by Whatsapp, it will be able to share and receive a certain category of information with other Facebook companies, like:

* Account registration info
*Service related information
*mobile device information
*User IP address

 

The rolling out of the new data-sharing policy by WhatsApp, the most popular social media platform, has kicked up a storm. Most of the users across the globe have turned critical of the app’s decision to extract the data from the users and share it with the parent concern Facebook. Resulting in the shifting of people to the apps promising better privacy, which may turn destructive for the app. Though, the exact effect of the decision would be revealed in the due course of time only.

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Mobile technology has not just changed the way we communicate but has also changed the way we search for information over the internet. Mobile traffic has increased by over 500% over the past few years, which is quite substantial. From that perspective, it is very much necessary to optimize your websites for mobile traffic 

and one of the best ways to do it would be to use Google AMP on your site.  

What is Google AMP? 

Google AMP stands for Accelerated Mobile Pages. It can be defined as an open-source web-based option for simplifying and revolutionising the mobile content consumption of a website. The technique involves providing mobile users with a very faster and engaging experience. 

Google itself defines AMP as “an open-source HTML framework that provides a straightforward way to create webpages that are fast, smooth-loading and prioritise the user experience above all else.”

Specifically put, an AMP page of a website is nothing but creating a stripped-down version of your website and involves serving a mobile optimized AMP copy of the HTML5 version of your webpage. If you have opted for Google AMP, the user visiting your site on a mobile device is served the AMP version instead of the canonical page. 

Why is AMP essential?

It may be worthwhile to give a thought to AMP from SEO point of view; the necessity may vary on a case to case basis. While AMP may work in some instances, it may not be necessary in some business cases. 

A few business cases where AMP can be a practical solution are as follows – 

  • News websites & portals – Websites that publish a large number of blog posts and news need AMP implementation. If you do not have many article pages, you do not need AMP.
  • If you are using CDN – Even when you are publishing a large number of articles, if you are using a CDN – you will have access to enough of performance improvements. In such a scenario, AMP may not be needed. 
  • It may not be a ranking factor – AMP is not necessarily a Google ranking factor. However, it can help you rank better. With compliance to Google’s algorithms, you will find access to a great degree of performance improvements. 

AMP pages have a few disadvantages as well. They generally offer a cleaner and simple interface. However, it can deprecate a few JavaScript functions and plugins. If you are using any of the tools for audience tracking or other necessary tasks, and AMP pages are affecting it – opting for Google AMP may not be a good option. 

Is AMP important for SEO?

Optimizing the webpage for page speed and providing an enhanced mobile experience is quite essential for SEO. But, Google AMP is not the only way to achieve it. It can be one of the right ways to achieve better SEO for mobile pages. 

The benefits offered by Google AMP would be applicable only for certain types of businesses and not necessarily for every type of business activity. 

It would be advisable to analyse the exact requirements of your business before choosing to implement the Google AMP on your site. 

What are the Advantages of Google AMP?

Google AMP can be useful in several use cases. The prime benefits of using Google AMP  would be faster loading of your websites and offering a great performance to your consumers. Some of the other benefits a

re as follows:

  • Increases website engagement – AMP pages will load better with the internet connections that aren’t much stable. It helps increase the time spent by the visitors on your site. 
  • Enhanced ranking – Page loading time is one of the prime ranking factors, and AMP has been known to be prioritised in Google’s algorithms. Since the website speed affects the ranking of a website, and you will find AMP improving this speed considerably. 
  • Lower bounce rate – If your page is faster, visitors are expected to stay on your site for a longer time. They will also visit other pages on your site. It will reduce bounce rate considerably. 
  • Improve click-through rate – A Google AMP site is showcased on the top stories list or carousel on the search results. It will help you get more click through rates. 

How to Optimize AMP Pages?

Before optimizing your website for AMP, it is important to note that the adoption of AMP may not produce identical results in every case. The 

best ways you can use for optimizing the AMP pages can include a few of the following steps:

  • Improve discoverability of the URLs for the canonical and AMP versions 
  • Make use of SEO friendly AMP URLs. Plugins can be helpful in this context. 
  • Provide a consistent interface to your visitors when serving AMP pages. The overall design should ideally be the same when looking at the AMP and canonical versions. 
  • Make all the elements within the AMP pages are functional. It includes factors such as navigation menu, social media sharing icons, related content, forms, login and ads. 
  • Never add the AMP pages to your sitemaps. Sitemap belongs only to canonical URLs

Does your website need AMP?

If you want to understand the impact of AMP on your website and find whether you need AMP, you need to check the official website for AMP. It has a huge number of case studies on how it can affect your website positively. 

The decision to implement AMP cannot be universal, and it would be dependent on a wide range of parameters. The right way to put it would be to say – “It depends.”

A few scenarios can include 

  • If your website is primarily on the desktop, you would not need to go for AMP. While the AMP pages work on desktop, they do not offer the best features. 
  • If your website is related to news and you are hosting a huge number of news posts, using AMP is advisable. 
  • If your site is still undergoing development and is going through an overhaul, opting for AMP would be advisable. 

The major purpose of serving AMP pages is to improve the loading speed. If you can achieve good speeds and less than 2.5 seconds of loading without AMP, there is perhaps no point in using Google AMP. 

The Concluding Thoughts 

AMP and its benefits are a mixed bag of experiences. It can be a great tool to speed up your website and providing a better user interface for the mobile audience. However, implementing it would need a study into whether your business truly needs it.

If you are trying to tap the local market for your specific business, a perfect strategy for Local SEO is much essential. You might have found that when you type in a query for a local business, for instance, repair service in Toronto, Google pulls up a large number of companies—ever wondered how Google manages to pull so many results and how it ranks them? That is exactly where NAP consistency comes into play. 

NAP simply is the abbreviation for Name, Address and Phone. Google pulls these details from Google My Business profiles and other listings for determining the ranking of the businesses in the local search results. 

What does NAP mean in SEO? 

NAP in SEO is an acronym for Name, Address, Phone. The NAP information needs to be consistent across the internet. That would mean, you should have the same details for NAP parameters across the website, search engine results, social media profiles, directory listings, and on your Google My Business profiles. 

Why should you enter the current NAP without fail? 

Having correct NAP details in all your listings across the internet is required for an efficient local SEO. When someone searches for your business on the internet, Google goes through all the listings looking for proper citations for your business. A wrong entry in terms of NAP can lead to confusion and create a poor user experience for the visitors. 

Where should you enter your NAP?

The exact locations for entering the NAP depend on different parameters. In case you are looking for consistent NAP performance, it is advisable to understand a better placement of your NAP data. Each of the listings and listing types will have a differential requirement in terms of how well you place the NAP information. 

The right placement of NAP information on a website would be at the footer of the website. Ideally, it’s a good idea to place the NAP information on every page on your website. The right way to place NAP information should be in the form of HTML, which can be crawled easily. Other types of content, like images with NAP info, aren’t crawlable. 

What does NAP Consistency mean? 

NAP consistency refers to the consistency of your Name, Address, Phone data entered across all the locations across the web. It is important to have your NAP info the same across your Google profile, social media, website, and all other directories that you are part of. NAP consistency is important because even a minor error can affect your rankings severely. 

If your NAP details differ across different profiles and listings, Google- just like humans, gets confused and fails to display the results as per search queries. If Google finds such inconsistency, it treats it as a poor user experience and thus ranks it lower. 

There are several reasons NAP inconsistency can occur. The prime reason can be you have forgotten it inadvertently while focusing on larger marketing tasks. Yet another reason for NAP inconsistency can arise from outsourcing. For instance, you might have outsourced your social media campaign and website design to separate agencies, and this can result in an improper NAP consistency. 

Why Is NAP Consistency Good For SEO?

NAP is an important factor for local ranking as it can be a great on-page SEO tool. It is also important to build trust among your customers. 

  • NAP helps in ranking – NAP information is one of the top five ranking factors. Strong NAP consistency is seen as a sign of accurate information. 
  • Consumer Trust – Consumers can get frustrated with the incorrect NAP results and can find it annoying. An inconsistent NAP can make the consumer inconvenienced, causing them to lose trust in your business. 
  • It drives the consumers to purchase – Local searches have been observed to be the first call in a purchase decision. If you want your consumers to be on the purchase path, the first step in that direction would be to focus on a consistent NAP. 
  • Improved appearance in voice search – Voice search adaptation has been impressive of late. With close to 20 per cent search queries coming from voice searches, a consistent NAP will increase your chances of appearing in the voice searches. 

Is NAP a ranking factor? 

When ranking a local listing, Google takes into account three major parameters – distance, relevance and prominence. Relevance refers to the ability to associate the search result to the user query. Distance is the parameter decided upon the location of the user. Prominence is your popularity in your local region. 

From the factors above, it should be evident that your NAP consistency does play a major role in a better ranking. Google and other search engines focus on citations to arrive at the ranking. Google attempts gathering as many citations and info as possible to understand your business. It means the accuracy and consistency of the citations will improve your ranking and local SEO prospects. 

Better NAP consistency can help bring more referral traffic to your site and business. A proper NAP consistency can help build a credible image of your business. Irrespective of whether your NAP data appears in a review, Facebook profile or anywhere else, better consistency will improve the search visibility. The more consistent your NAP is, the more referral traffic will be directed to your site. The referral traffic can be through a clickthrough or from a trusted site. 

Problems with inconsistent NAP

Google values consistency in your listings more than anything else. When your listings across all the instances say the same thing about your business, Google or any other search engine would be confident about the information. They would provide the results to the users as an answer to the applicable queries. 

When the search engine finds any inconsistent info, the search engine decides to lower the rankings. Search engines do not want the users to have any poor experience. A lower ranking will make you lose customers. 

Ranking and losing customers part, inconsistent NAP info can negatively affect the credibility of your business in local search. It can also affect the placement of your business in the wrong category. A wrong location of the business can even lead to your business being rated as being not legitimate or fake. 

Summary

NAP consistency does play a major role in improving search visibility and acquiring consumer trust. It can even provide you with a huge opportunity in visibility in voice searches and improving local SEO rankings. 

Taking time to check your NAP consistency can optimize your search engine presence and thereby help drive more consumers to your business.

The prime factor you would want to focus on when running your website is to keep your visitors on your site – for as much time as possible. The more time the visitor spends on your site, they look at your products, services, or offerings in detail, which increases engagement and conversions.

Bouncing refers to the visitor’s behavior of leaving your site without moving to the second or any other subsequent page on your site. Bounce Rate, in simple words, can be defined as the percentage of the visitors who leave your site after visiting the first page.

A high bounce rate can be problematic and can be extremely detrimental to your site. There can be several reasons why your website has a high bounce rate.

 

Top 5 Reasons Behind High Bounce Rate

 

Analyzing the bounce rate in detail helps you understand the causes and then work towards rectifying them effectively. 

 

  • Slow Page Loading Speed

Slow page speed can be one of the prime reasons for the high bounce rate on your website. Page loading time is also crucial from an SEO standpoint since all major search engine algorithms give extra points to fast loading pages. Anything longer than a few seconds can make the visitor exit your site and look elsewhere.

Platforms like GTMetrics and Google’s PageSpeed can help you check your site speed and apply the corrective actions suggested by the tools.

 

  • Insufficient or Bad Quality Content 

People visit your site with a specific aim- to get an answer to the queries they search for. If the user gets everything they are looking for from your page, you will find that they will stay on your site for longer or even offer repeated visits.

The key is to avoid bad content and focus on improving the quality of your content. Google values your site’s usefulness. If the content is useful, you will find it being promoted in top search engine results. In case you have messy and boring content, you will be in for a high bounce rate. Content should be such that users find value in it.

 

  • Technical issues 

If you find your website to be suffering an unusually high bounce rate, it may indicate some technical snag. The plugins on your site may have malfunctioned. The user must have come across something that prevents access to the data.

Checking the coverage issues on the Search Console can be one of the excellent options in finding the best experience. Check the site as a normal user and see if you come across any problems that may cause a high bounce rate.

 

  • Broken/Bad Link from any Referring Site

Yet another possibility may be that there is nothing wrong directly with your site. The issue may be caused by an external link from some other website that may be sending unqualified users to your website. Since the visitors are not interested in your content, they tend to leave.

If you find something of that sort, it may be ideal to contact the website and ask the author to remove the link. You can request them to remove the link as it is affecting your traffic.

 

  • Bad User Interface

UI can be another prime reason for a high bounce rate. If your page has many ads, surveys, pop-ups, and whatnot, the users are bound to move away from your site. Of course, you are trying to market yourself aggressively, but these tactics can backfire and cause the exact opposite results.

 

Summary 

The navigation, other UI elements, and mobile-friendliness are a few factors you should ideally focus on if you are witnessing a high bounce rate on your site.

Ensure that you have taken appropriate actions to avoid those mistakes and improve your bounce rate. That way, you would achieve the best possible results in reducing the bounce rate to a great extent.

Rich Snippets- an Introduction

 

A term that you often come across in the SEO world in particular- Rich Snippets are nothing but Google search results with a bit of extra information. There are snippets and then there are rich snippets. The rich snippets contain extra information that could be anything like reviews, recipes, or events. The data for the rich snippet is usually pulled from structured data in a page’s HTML.

 

Why are Rich Snippets Important?

 

Rich snippets assist search engines in understanding your website data better which in turn helps them to organize that information in a user-friendly manner. Rich snippets also help search engines to crawl deeper into your site.

 

Rich results or rich snippets do not just display relevant search results to customers but also set a stage for customers to read reviews/ratings, compare prices, etc. even before they click the URL/link accompanying the search result.

 

We can’t probably discuss rich snippets without mentioning structured data. Structured data is a form of data that is organized and formatted to enable easy processing of information. Structured data is written as schema markups that search engines recognize without much hassle. Rich snippets are a part of structured data. SEO experts are well-versed in schema implementation and the use of structured data to boost traffic.

 

Although rich snippets do not directly affect your SERP ranking, they do so indirectly. Since rich snippets display more information than normal snippets, they provide more details of products to customers and clicks come in without much effort.

 

Rich Snippets are Too Important for E-Commerce Business 

 

Rich snippets are basically bits of code that help search engines to better organize information.

It is hard to find a search result (of a product) that does not contain at least one rich snippet. That is how important it is. 

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Consumers just love visuals. They love the images/pictures of the product and they love them more when they are able to assess the product or compare the products from the SERP itself. The impression rich snippets create is obvious. This explains the high CTR (Click-Through Rates) and heavy traffic (that studies suggest) that products with rich snippets enjoy while products without rich snippets are devoid of them. High CTR and traffic obviously help you rank high. 

 

Rich snippets carry a lot of information that normal search results are missing. They make your website stand out among the gazillion websites on the web. 

 

Let’s Take a Look at the Top 3 Rich Snippets for an E-Commerce Site

 

There is a variety of rich snippets that when implemented can bring about exceptional results for your e-commerce site.

Product Schema

 

Product schema, when implemented, displays information like size, price, brand, material, etc. For the consumer, it almost equals to visiting a brick & mortar store, perceiving the look and feel of your product without physically visiting a store.

Rating & Reviews Schema

 

Displays reviews and ratings associated with your product. Help garner the trust of consumers while helping them compare product-user experiences. 

Price Schema

 

Goes without saying that pricing is one of the prime factors that influence purchase decisions. The same kind of product may have huge price differences or maybe you are offering an item/product at a discounted rate. Price schema implementation helps users compare prices, offers, and discounts before arriving at a decision.

Conclusion

 

Rich snippets is quintessential for your business to stand out, appeal visually to the customers while helping your website rank high up in the SERP. 

 

SocialPulsar is a digital marketing company in India, Setting up a digital platform for you to showcase the product line-up in your e-store, rich snippets should be an integral part of your marketing strategy as it could boost your sales beyond fathomable measures.

Google interprets and analyzes text data to identify the underlying sentiments. This understanding enables google to sense the brand and its content. Businesses use this technique to identify customer sentiment toward products, brands, or services in online conversations and feedback. 

HIgh volumes of unstructured text data produced like emails, articles, social media conversations, documents, etc. are very hard to analyze and sort through. It is a time-consuming process for any algorithm. The sentiment of content improves its rankability according to google experts.

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Ranking based on sentiment is not possible but it indicates the diversity of content that leads to the actual ranking of a web page. Sentiments can be negative and positive, but it is used only to sway google and the customer to experience the brand’s character.

Sentiment analysis is not considered a common criterion as it may not be domain-specific. The content or a word can have different meanings depending on the domain it represents. Google does not have a bias for a particular sentiment in the search context. Google analyzes the intent in the search and provides similar searches for the query. If you are run an SEO Agency, definitely you will tracking for the sentiment analysis, which is “Google Update.”.

Although scientists have been trying to develop accurate means to classify content based on sentiment, it never seemed to be an appropriate method partly because of the intent, tone, and subjectivity that may vary from person to person and object to object. Analyzing the context is still a problem existing with the web page searches and subsequent rankings. 

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The underlying factor is whether google can identify negative and positive sentiment in the searched context. To a certain extent, yes, Google can do this as it does not promote negative sentiment. The understanding of the subject is based on the positive information it is sharing and the authenticity of the shared information. 

Yet another challenge is defining the neutrality of the sentiment and ensuring the accuracy of the finding. The sentiment analysis model requires a consistent and definite criterion for underscoring the type of content and the context.

It’s an exceedingly difficult task for google as it is for us, human beings. Sentiment analysis classifiers might not be as precise as other types of classifiers. A considerable amount of effort is put into this method and the question always arises whether it is worth it. Chances are that sentiment analysis predictions will be wrong from time to time, but it certainly is worth viewing the higher probability of getting it right.

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For everyday uses, such as ticket routing, task monitoring, and analysis, social media monitoring, brand monitoring, customer feedback, survey responses, and customer service sentiment analysis can be employed on a much larger scale than anticipated provided the tool of choice is compliant and compatible.