LinkedIn marketing is indeed an integral part of social media marketing. But, one needs to understand and be informed about the changing trends and reforms that are brought about in the social media channels from time to time. This is considered and proved necessary for an effective social media management process. LinkedIn’s latest updates are that, starting from September 30th, LinkedIn stories would be removed, though the company is still committed to expanding its video capabilities.

The company announced that the feature would be removed and LinkedIn stories are going the way of Twitter’s Fleets. This change was planned based on the discovery that users love the idea of more video content on their profiles and stories weren’t seen as a right and winning approach to do it.

Here’s the exact and full-fledged details on why LinkedIn has resorted to this decision and what it means for the users and advertisers and what has LinkedIn planned for.


What Went Wrong?

LinkedIn admits that it made incorrect assumptions with regard to what users want out of an informal video product such as stories and it mentions it this way:

“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting.

Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise.”

In a nutshell, users liked stories but didn’t like the fact that they disappeared. Users felt that it was a waste of effort creating stories for LinkedIn as those were not permanent. Hence, instead of creating an option or feature that lets your stories last forever, LinkedIn is completely removing this feature and coming up with a new concept.


What’s Planned for September 30 by LinkedIn?

Starting on September 30, 2021, LinkedIn is removing the current stories experience. Users will no longer be able to create stories for pages from this date.

As far as advertisers are concerned , ads between stories won’t be possible and  instead will be shared to the main LinkedIn feed.

Stories that were promoted directly from a page in Campaign Manager till September 30th, 2021 will not appear in the LinkedIn feed after that date. But instead, they will need to be recreated as an image or video ad.


What’s Next For LinkedIn?

LinkedIn’s plan is to take what it learned from the launch of stories for the favourable evolution of  the product into a reimagined video experience.

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The new experience from LinkedIn is expected to be richer and more conversational than stories:

“We want to embrace mixed media and creative tools of Stories in a consistent way across our platform, while working to integrate it more tightly with your professional identity.”

LinkedIn agrees that users enjoyed the creative tools integrated with the stories editor. Videos could be made more creative and engaging with its features like stickers and “Questions of the Day.” The ability to enhance the videos in a more professional context is preferred by the users.



Though LinkedIn hasn’t yet  revealed any further details about the video experience it’s working on, or when it will launch, as a user and from the insights from this article, you should by now have a general idea of where the feature is headed. Social Media Marketing turns cent percent beneficial only when the relevant changes brought about are absorbed and worked upon for the betterment of the brand or business.

Negative ranking factor related to interstitials actually works and Google’s John Mueller offered a nuanced explanation on this. He was explaining and addressing this with regard to whether mobile interstitials casts a negative page experience or user experience factor. He acknowledged that nothing has been changed and also he had suggested a way that shows interstitials without any negative quality factor affects ranking.


Mobile Interstitials

A mobile interstitial is an ad which significantly covers a web page. And this keeps a user from seeing the content. There are mainly two kinds of interstitials.One kind of interstitial is one that is overlayed over most of the web page and one that requires a click to close it. On the other hand, the second kind of mobile interstitial is one that covers the entire web page.


Google Anti-Interstitial Negative Ranking Factor

Google had announced in August 2016 that they were going to make mobile interstitials a negative ranking factor and the update to the algorithm had occurred in January 2017.

This is because, Google noted these kinds of advertising triggers a negative ranking factor:

  • “Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.”

There were queries on whether Google’s Stance on Interstitials has evolved and the person who had asked this question had noted that interstitials showed a high performance for them. But, a negative ranking factor was the point of concern.


Google’s 2021 Opinion on Mobile Interstitials

Google’s John Mueller stated that Google’s position has not changed or evolved in any way when it comes to interstitials as ranking factor. And he also mentioned that it is a part of page experience as well.


Google-approved Interstitials

Mueller described that interstitials will not trigger a negative ranking factor from Google.

And his comment was this.



“However, this is essentially focused on that moment when a user comes to your website.

So if you’re using interstitials as something in between …the normal flow of when a user goes to your website, then from our point of view that’s less of an issue.

But really, if someone comes to your website and the first thing that they see is this big interstitial and they can’t actually find the content that they were essentially promised in search then from that point of view that looks bad.

But if people can go to your website, they can do something on there, they can start to play a game, and kind of like at the start of the next level you show an interstitial ad then from our point of view, that’s perfectly fine.

That’s essentially something between you and the user and finding that balance of how many ads you show or how you present those ads during the …session on the site, that’s essentially something up to you.

So from that point of view, probably this is less of an issue to focus on.

I don’t know your specific website, I don’t know how it is when users go to it.

But that’s something where probably I would guess it’s okay.”


User Experience: First Thing Visitors See

Google’s take on mobile interstitials is that when a user browses your website, he  should be able to see and interact with the content. Google mentions that when a user searches for a content and he is sent to a particular website, he should naturally be able to read the content and get the information he is seeking for and not be kept from it by an interstitial.



SEO is all about driving in traffic, ranking well and seeing conversions. Local Citations are no longer a major ranking factor though they help you rank in local search results. As long as the interstitial is not the first thing a user sees then it should be fine, says Google.

Google Analytics Goals provides audience insights and guides on how to set up one and provides knowledge on whether it is supporting your business objective. The success of your marketing and advertising efforts depends greatly on how well you understand your traffic. The tips for Google Analytics revolve much beyond performance analysis. Google Analytics goals setting is necessary to generate high traffic and increased site engagement.


How to set-up Google Analytics Goals

Firstly you need to determine your goals. Setting up goals is easier when compared to getting it agreed with the decision makers based on the objective of the site. All the team members should have an understanding on how the website can help in achieving the overall goals.

Goal tracking in Google Analytics helps you understand if your site is helping you positively. Have a clear-cut understanding of the difference between your KPIs and site goals. As you know the worth of goal conversion, your understanding of the return that you are seeing from digital marketing and advertising efforts increases.

Next step in setting goals is moving ahead with Google Analytics. Between the template based goal and custom based goal, choosing the custom based goal is easier. Once you have identified your goal location, regardless of your goal type, you will be able to place a value for your goal.


Top 10 Tips For Google Analytics Goal Tracking


1. To Test Your Goals, use Real Time Analytics

After you have completed a goal action on the site and then when you immediately review the real-time report, it  will show you if your goals are firing appropriately. If you filter your company site traffic, your goal conversion will not show up in real-time reporting. Hence, make it a point that you are working within an unfiltered analytics property.


2. Keep Monitoring Your Goal URLs

In order to understand if you are tracking only the true goal URLs or have you accidentally recorded the non-goal URL, this monitoring helps you.


3. To Assess Tracking Inaccuracy Filter Landing Page Views to Goal URLs

If you are not including a robots meta tag or if you are excluding goal URLs, this can leave these pages indexed in search engines. This will appear as goal conversions when they are really confused site visitor entrances.


4. For Funnel Testing Make Use Of Reverse Goal Path

In order to understand whether your users are following the exact funnel flow that you have designated for a specific goal, this aspect of Google Analytics turns helpful. In addition to this, assigning a funnel to an existing goal, helps you understand the common pathways.


5. Make Use of Peruse & Obsess Over Multi-Channel Funnel Data

A conversion may not happen usually on the first visit. Users often re-enter your site through a different channel. If a visitor had entered your site from Facebook on the first visit, then if he re-enters through Google, then that defines a conversion. In multi-visit conversion funnels, in order to assign values to multiple channel touchpoints, custom modeling attribution turns out to be a great help.


6. Establish Goal Alerts

Yet another aspect with Google Analytics is that it provides the ability to set up goal alerts.These can either turn advantageous or work the other way round.


7. Make use of Your Data

Make use of your data in ways that favours you. This is possible because of having goals configured. This also helps in strategizing conversion rate optimization needs and usability issues.


8. Verify Your Data Geographically

Reviewing your generation geographically allows you to know where your goals are coming from and helps you understand if there are goal engagements accrued that aren’t worth tracking. This allows you to clean your data for the future.


9. Connect Your Data

Yet another benefit of using Google Analytics is that you have the ability to integrate multiple efforts together. Understanding the visibility of your pages in search and potential crawling issues is an essential tool. Integration of Google Search Console with Google Analytics creates insights from a single display.


10. Report on Your Data

Finally, you and others can enjoy all of your insightful data. To keep your data efforts close within a platform, Google Analytics offers Custom Reports.


In Brief

Google Analytics Goal Setting is deemed necessary for the successful implementation of business objectives and realisation of the same.

Social Pulsar has been ranked among the most innovative firms with multiple service offerings for small businesses and this is one of the greatest recognitions and achievements of ours. To be precise we have been awarded the Best App Marketing Company, Best SEO Company and Best Marketing and Advertising Company in San Francisco for 2021 by, which is a leading independent review website for small business online tools, products, and services, announced SocialPulsar Inc among the best app marketing companies in San Francisco, California for 2021. The top firms were evaluated based on industry focus, marketing services, and marketing process.’s research team had conducted a 40-hour assessment of over 51 firms in San Francisco and had announced the awardees. Agencies that offer a wide range of marketing services, such as marketing strategy, social media marketing, paid advertising, and branding were the agencies who were evaluated by the experts at It was also mandatory that these agencies provide flexible options to work with clients as consultants or manage an entire marketing campaign.’s best practices pertain to reviewing and comparing the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. was founded in 2015 and formerly known as Review Squirrel.

We are more than delighted to have been selected by to this category of awards. We have always made it a point to excel and exceed in our operations. We practice high professional standards in each of our undertakings and bring out innovative ideas that trigger markets.


We are a highly professional and fast-growing Digital Marketing Company based out of San Francisco, California, with offices in the UAE & India. Our team of leading digital strategists, artists and engineers are ever-passionate about the online business and are always ready to deliver the best of the services.

We look forward to continuing to provide the exceptional services as a trustworthy partner who would love to see our client’s business succeed. Consistency is the key to success and we make sure to practice it invariably.

Your keyword research facilitates your keyword strategy and accordingly you can make a decision whether it’s the content you’re planning to write or how you are planning to track the results in Analytics. The SEO Agencies, while planning out on the strategies that are beneficial for your business activities, always keep enough room for keyword strategy planning and executing. It all revolves around how you want to target those keywords, now and in the future. Thus, keyword strategy is a prime component of all SEO efforts.

Keyword research facilitates your understanding of the business opportunities of your clients and how to go about gathering all those potential keywords for your SEO campaign.

Your keyword strategy can be stated well when it is permitting you to leverage your performance and generate results for your clients. This logical structure known as the kernel of strategy is imposed by the SEO agency during every step of campaign development.


5 Common Mistakes That You Might Encounter During The Keyword Strategizing Process



  • Including Branded Keywords in the Mix


Since, you can’t directly influence the navigational keywords related to your client’s website or any other websites including your competitors’ that won’t be valuable for your SEO campaign. In addition, since your client already owns the branded keywords you don’t have to perform rank tracking or SEO for all those keywords.

It is hence important to define your brand keywords and group them separately while curating your initial keyword research. Mixing the two will complicate your data and will make your client’s position in the search fake appear better. This will alter the strategy and your desired objectives.



  • Not Taking Into Account The Relevance Of Keyword


Not taking into account the relevance of each keyword could lead to another pitfall. The client’s website’s ability to satisfy the search intent is associated with the relevance of the keyword. A low relevance keyword inflates your data with high search volumes without bringing any actual search value for your client and it wouldn’t matter in terms of ROI.

Hence, while optimizing the keywords, identify these and exclude them from the list. The SEO monitor is able to detect whether a potential low relevance keyword appears in Top 100 and if it doesn’t, then it is obvious that it is not a relevant keyword.



  • Including Keywords With High SEO Difficulty


This category of keywords might not be relevant too soon as it requires time and processes before you reach till there. This category can wait and can be incorporated only when you reach that position. It is indeed a hard endeavour, and to compete with those keywords with high SEO difficulty would be a waste of time and energy in the initial stages.

But after a few years, when the business and brand gets more specialized, established in the market  and is ready for better competition, then the SEO difficulty metric would indicate this as an achievable feat.



  • Not Marking The Highly Localized Keywords


This problem arises when you track keywords at a country or regional level. The search volume aggregates all the locations within that search whereas the rank only displays too little of what the users performing those searches see. Only the result associated with a single location is shown here. This gives you the wrong notion that you are accessing the whole search volume. Hence, know these keywords in a broader market and group them accordingly.



  • Including Tanking Keywords in Your Target List


Keywords with a significantly low search volume over the past 12 months, but appearing to be greatly performing are known as Tanking keywords. This is a tricky pitfall,  identify it quickly as keeping it in an SEO strategy won’t do good.

What you ought to do is to study the year-by-year search trends in order to refine your list and understand the current trends of client’s industry behaviour, demand and consumer preferences. This saves your resources for future performances.


To Conclude

Checking on and avoiding these 5 common mistakes while planning the keyword strategy is definitely practiced by a professional and expert SEO Agency and hence relying on one will greatly improve your performance.

The use of Facebook for business has been in practice since long and facebook marketing is indeed an exclusive means of promoting your business and brand for increased reach and improved user interactions. Though, initially Facebook was just a site that allowed people to stay in touch and interact, it has evolved much beyond that and brands are relying on this Social Media Marketing platform for some serious business.

Many who have a Facebook account are keen on searching about companies and its pages on Facebook, before they come to a conclusion or make a purchase. Hence, the need to promote your Facebook page or account is considered necessary.


Why To Use Facebook for Your Business


The business world is constantly evolving, so are the changing trends in social media marketing. Any company aiming at audience engagement needs to meet their needs. It’s not about you but the consumer.

Your consumer or end-user, they are right there on Facebook. Data from 2020 shows that internet users spent an average of 2 hours and 25 minutes a day on social media apps.Don’t you wish you should get noticed somewhere during this screen time?


Here are the top ways by which you can use Facebook to promote your business


1. Give a personal touch to your page

Increase your Facebook presence by starting a fan page, which gives more personal feel without you having to use your own account. As people like to interact with friends and family and can still add you to follow on your posts and engage with them. A fan page lets your company have a face beyond a name and the audience tends to interact with an entity that has a face. A lot of companies have been successful because they have resorted to having fan pages.


2. Include High-Quality Photos and Videos

Visuals are very effective means of creating interactions. Having high-quality images and videos are an added advantage. There are 2 main types of photos; one being your profile picture plus your cover photo and the other ones are your posts. Use of exciting and eye-catching photos and video clips are much likely to increase your followers. In addition, include helpful contents that are interesting as well.


3. Don’t forget the “Call to Action” Button

The ultimate goal of your Facebook page promotion is to increase your business and convert your followers to active consumers. By adding a CTA button, you are guiding your followers to the next steps.

It could be a link back, an appointment or to contact your company. Facebook allows up to seven CTA buttons.


4. Join or Create a Facebook Group

A phenomenal way to interact with others is by creating a Facebook group.Join groups of your target interests and start engaging through comments and reactions on posts in your group. Eventually, you’ll become a recognized name in the group and this will also bring your page recognition alongside. Or alternatively you can create your own Facebook group related to audience interests. This not only provides valuable free materials, but also helps promote your products and services.


5. Promote Your Facebook Page

Make use of your connections to directly and indirectly promote your Facebook page. Make use of your Instagram and wherever possible to promote your Facebook and believe it brings leads back to you.


6. Make Use of Facebook Stories and Facebook Live

These can give you more sincere and genuine connections and are means of quick promotions for your business. Apart from providing a personal touch, live streaming gives a real-time feeling and experience for your audience. Many businesses have gained much from such interactions.


7. Always Maintain a Regular and Consistent Schedule

To gain, maintain and retain an audience, it is essential to keep giving a regular dose of good posts, live interaction and stories. This, not just keeps you in their minds, but you’ll also have a pretty front page.Try to post around 1-2 times a day and several times a week as users like to see as many new posts as it interests them.

Stick to a posting schedule with automated posts using plugins on WordPress as well as using softwares made exclusively for this task.

8.  Keep Engaging Your Audience and Peers

Aim for continuous reactions and comments on your posts each time and this increases your followers. Also, by using your page and profile on Facebook, try and  follow people who have interests that overlap with your business audience.

Post real thoughtful comments as people appreciate such reactions and tend to follow you back. Don’t hesitate to message your peers, either. Especially the ones who are sure to help you out. Try finding a successful account you admire and send them a quick message.



Just stop worrying about Facebook marketing and follow these tips in promoting your page on Facebook. Social Media Marketing is definitely about doing your Facebook page promotion right. Keep posting and engaging and see yourself going better.

Developing contents for online marketing purposes to drive in traffic, foster conversion rates and increment sales, is performed by professional content writers and content marketing companies. But, how does one produce effective content? Content writing is a skill by itself and the companies that are performing content marketing are evolving every now and then. The need to have influential content is deemed necessary especially because there is an increased competition that revolves around this aspect of SEO as well. A Content marketing company constantly refines and polishes the techniques of content marketing with the aim to help their clients amplify their performance effectively.


There are some major content writing tips that has proved helpful and worthy in positively driving your business


1. Set your Goals

A clear cut objective is the foremost ingredient to creating successful content. Make use of the SMART objective criteria to boost your content marketing plan. You need to have goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.

Also, definitely plan a team discussion on your goals, the time constraint, resource measurements and how well it complements your main objectives.


2. Know Your Audience

Frame your content based on the perception of your target audience. Do not be generic at any time. Firstly know whom you are targeting and ensure that your content is appealing to that bunch alone.

Creating content with the ideal readership helps hitting the buyer persona. Include crucial information apart from the usual demographics and common background information. You probably need to be focused on:

  • Audience goals and obstacles.
  • How they perceive your product as against your competitors’ products.
  • Their anticipations relating to challenges and your solution.
  • Their preferred content formats and channels.
  • Topics and themes of interest.

Knowing your audience helps in fine-tuning and creating specific content.


3. Have Your Reader’s Attention

The headline and email subject line are the most important aspect of your content.

Include interesting questions, contrasting contraversories and humour in your headlines. Your content has to be clear to Google as well as the readers. Contents that speak specifically about the headline get higher scoring. Also illustrations and images add value and make your content noticeable.


4. Maintain Your Audience’s Attention

As the reader opens your article, the next thing is that he should stay on and read it through. How do you achieve that? You focus on providing valuable and relevant content with good readability, usefulness and shareability.

Keep the reader interested in your content by knowing what they want to read on, what could be their doubts, questions or misconceptions. Focus on your audience and keep them glued on with the right information and input.

Finally, what do you want your reader to do as they finish reading? Sign up to your reading list, download a guide, or head over to your ecommerce store? Make your CTA clear throughout your content.


5. Optimize Your Content 

Optimize your content with the aim of making it available to your readers’. Also, supplement your SEO activity, that helps in achieving your goals.


6. Use Right Tone of Voice

Communicate with your audience rightly. Maintain your tone and change it according to the situation and the target audience. Keep the buyer persona in mind and speak accordingly. Your brand personality is defined by your brand tone. Hence, the way your brand talks throughout the content makes them relate and reciprocate.


7. Focus on Readability

Keep the target audience in mind and frame the content that creates the right readability. Content marketing aims at targeting the potential audience. Hence, always give importance to creating contents with high readability.


In brief

To promote your blogs, web contents, emails, newsletter and whatever else that directly or indirectly affects your performance, an effective content marketing strategy is inevitable. Approach the best content marketing company for a professional guide through.

Attribution models are a great way to help you determine and choose how much credit each ad interaction gets for your conversions. Attribution models have become an integral part of the Search Engine Marketing process. This is possible because of the fact that on the path to conversion, customers are likely to interact with multiple ads from the same advertiser. And the positive news is that Google Ads attribution models are now supporting YouTube and Display. YouTube Ads and Display Ads, undoubtedly contribute much to user interactions. The inclusion of these allows the advertisers to better understand each channel’s contribution to the buyer journey.

In an announcement made very recently with this regard, Charles Huyi, product manager for Google Ads mentioned that the upgradation of the Google Ads non-click models to include data-driven attribution of YouTube Ads and Display Ads, not just allows the advertisers to understand the channel’s contribution to buyer engagement, but is also a means which allows the advertisers to measure the engaged views.


Know The Buyer Journey 

The inclusion of YouTube Ads and Display Ads by the Google Ads attribution models, lets the advertisers have a clear-cut understanding of which channels are contributing much towards the buyer journey that leads to final conversions. The inclusion when combined and used along with automated bidding strategies or updated along with the manual bidding, these data driven attributions promotes additional conversions at the same CPA compared to last click. This is an additional feature that these attribution models provide apart from permitting to understand the buyer journey.


You can compare your cost per conversion and return on ad spend, much better by making use of these new models. Changing your attribution model can be done with much ease and you can find these new models under the tool’s icon. And the measurement option includes the attribution models. Display and YouTube attribution models impact on your CVR and helps you understand the customer journey in a better manner. Hence, the idea of having two different attribution models for Display Ads and YouTube Ads is justified.


Changes to Campaigns 

A change in the attribution models, is definite to bring about a change in the ‘campaigns’ tab as well.


Credit shifts:  There would be a conversion credit shift on various campaigns, ad groups, networks and the keywords associated along with the conversion action, when there are changes made to the attribution model.

Fractional credit: Based on the attribution model that you have selected, the credit for a given conversion gets distributed within contributing ad interactions. While you incorporate a non-last click model, it will show you decimals in your ‘Conversions’ and ‘All Conversions’.

Time lag: For the initial days the ‘Campaigns’ may show temporarily fewer conversions, following which the scenario would be better with the attribution model. This is because the non-last click attribution model shares credit between multiple interactions that take place at different points of time.


To Conclude

Google’s Ads attribution models help in search engine marketing as it helps the marketers determine which channels to invest in. Also, the marketers get an idea over what strategy to use on what channels. Provided, you keep an eye on the changes that this would bring about in the Campaigns over the time.

Affiliate links were being used as part of the affiliate program where the affiliate’s ID or username to record the traffic generated out of the various SEO processes is sent to the advertiser’s website. Hence, we know that affiliate is a specific URL. As a major strategy of content marketing, more than one affiliate link is made use of. This has been validated by Google and it mentions that as long as the main content adds value to the web, there isn’t an issue with having too many affiliate links on a page.

The ultimate goal is that your page’s main content should turn useful to the searchers. As long as this gets satisfied, there isn’t a problem in having multiple affiliate links. Google’s John Mueller had stated during the Google Search Central SEO hangout that had taken place on 6th August, 2021, that one can use as many affiliate links as he wants and there would be no penalty or demotion with this regard.


What Has Google Got To Say About Having Affiliate Links?

Muller had also mentioned that as far as SEO is concerned, a page can have as many affiliate links as it might want, provided that is used correctly and are placed within useful contents.

The point that Muller highlighted is that, your webpage must serve its basic purpose of providing information to its searchers and if that part is fulfilled, then there is no bad effect or problem that you will encounter by having too many affiliate links on your page.

He had also pointed out that there is no relevance to the number of affiliate links or the ratio of affiliate links to the length of the article. All that Google looks for in particular is that in order to show a site in the search results, there must definitely be some valuable content in it, which people are searching for. That aspect has to be fulfilled by your page.

Essentially, when a user is searching for something similar to your product or service, Google needs a reason to show your webpage on that search. Which will happen only if your contents are worth it. Hence, affiliate links aren’t the ones doing the wonders here, but it is your content.

Concentrating too much on having affiliate links and forgoing what your content can actually do is like efforts wasted. Google is only looking for your content and not your affiliate links or how many of those you are having.

Your SEO activities don’t get boosted by having affiliate links. If the content is not valuable, then the ranking also doesn’t happen even if you have a dozen affiliate links.

Muller also says that irrespective of the fact that your webpage has affiliate links or not, if your content is a copy of another retailer’s site, Google wouldn’t show up your page on top of the search.


In Brief

Having affiliate links or not is not going to count. Your ranking and better SEO performances are contributed by having worthy content marketing strategies. If you want Google to show you on top of the searches, start concentrating on strategizing your contents effectively. For more insights on the type of content that Google would mark valuable in this context, it is recommended to review the guidance provided by Google, based on the product reviews algorithm update.

SEO tools and strategies are all aimed at increasing traffic to your sites and in  enabling you to savour the benefits beyond it. Author URL property is a new and recommended property that allows one to add article structured markup. The author URL in article schema is essentially a link to a particular page that uniquely identifies the author of the article. To help disambiguate the correct author, Google recommends adding an author URL in article schema, especially when multiple writers have the same names.

Though author URL property is not something that is new, what is meant by new in this context is Google’s recommendation to use author URL in Article Schema which helps in disambiguating the exact and correct author of a particular article.

Some of you already might be using the markup on your site and hence this is just going to be another added field.

As Google has the capacity to distinguish and understand both sameAs and URL, Google indicates that the sameAs property can also be used as an alternative to the author URL.

Once, Google’s John Mueller had spoken about the reconciliation process of Google, using which the search engines look for URLs in bio pages. Hence, this recent update of Google to adding author URL in article schema looks much promising and effective.

Which URL Should You Use in Author Markup?

Google doesn’t specify this. Whether a social media link or a link to the author’s homepage are to be marked up isn’t specifically mentioned by Google. But, it definitely seems that if the markup points to the author’s bio page on the same domain where the article is published, it could be the best feature on Google.


As Google’s Quality Raters seek for information about the authors while manually evaluating websites, a markup to the author’s bio page looks favourable.  A content could be rated as ‘low’ or ‘lowest’ quality one if there isn’t adequate information about who wrote the article.

Though an effective way to communicate with Google’s quality raters would be a markup to the author’s bio page, these guidelines don’t actually state that in specific.

Providing more information about the author helps in disambiguating the authors and is actually an additional proof that you will be giving Google to help it indicate that your content is of high quality.

Hence, in order for the system to be able to find a reliable link to an author page, it would be wise to create one such social network profile page for the particular author on whosoever name you would be publishing the articles. The author page would serve the point of being indicated as a central place. So, whenever some article is published, by this author name, you can give the link to that social network profile page.

In Brief

When you have a link in an author bio on another site, it allows you to gain domain authority and traffic. Which is beneficial for your SEO activities. Hence, the best possible solution to enable Google to determine the correct author, is making use of this feature of adding URL markup. Adding the author URL in the article schema feature of Google, enables bio page links that could link to the author’s social media page and enable correct author identification and also differentiate between you and another author with the same name.