“Digitalization is rewriting the DNA of business”-Patrick Bass, CEO ThyssenKrupp, North America.

In the era of digital Darwinism, customer expectations evolve at lightning-fast speed and go way beyond the conventional canons. Thus, it has become imperative for businesses to embrace digital transformation.

Digital transformation is not an entirely new entity, it began decades ago with the arrival of computers, internet, e-mail and the list goes on. However, in this day and age, the rate of transformation underway is rapid and considerably more significant.

With the boundaries of the digital and physical world blurring at a steady pace, there are profound implications on the way business is perceived and performed.

In the light of such market trends, digital transformation has evolved to be an essential for businesses across all sectors to ensure future growth, create brand awareness & loyalty, improve operational efficiency and customer experience, says a leading digital marketing company based in San Francisco.


What is digital transformation?

Digital transformation is the incorporation of digital technology into all domains of a business including models, processes, capabilities, operations and ultimately delivering value to customers.

Digital transformation being a cultural change, organizations must create readiness for the change by persistently challenging the status quo and experimenting with new ideas, applications and technologies.


Changing Business Models

Digital transformation is rewriting business models in several ways. In order to understand how businesses eventually benefit, let’s take a look at the changes underway in the present models.

Without further ado, let’s dive in:


  • Outcome-based modelsare here

Commercial models existing between providers and buyers of products/services are finally moving towards outcome-based models after years of speculation. These models focus on value-based measurable results.


  • Extended business reach

Take your business virtually anywhere beyond conventional market segments, customer demographics, physical locations. You can easily reach a wider audience with the boon of digital transformation.


  • Addition of digitalized products and services

The products/services are designed and delivered sans any barrier between the businesses and customers that they serve. Companies could also incorporate digitally available products/services to augment their profit.


  • Enhanced value delivery to customers

Develop a compelling value proposition by creating connections with other organizations in new markets and in turn improving the existing value available to the patrons.


  • Being part of a shared economy

Extend access to underutilized sources to other companies and customer and derive more value from the same. In return, gain access to their resources.


  • Derive more value from digital platforms

Utilize the previously unused value of customer relationships to deliver improved customer experience, join forces with partners to reap better results.


In short, not a single time-tested aspect of the business right from sourcing materials to developing products/services is immune from the wave of reinvention and re-imagination. The confluence of innovation and technologies like Big Data analytics, social, mobile, cloud has only fueled the pace of business transformation.



For some businesses, digital transformation is a disruptive force whereas for others, it is the gateway to unpatrolled opportunities.

With numerous businesses espousing digital transformation and reaping dramatic benefits, digital transformation is no longer an option for businesses but a necessity, if they wish to stay ahead and stride the right path to future growth.

Change is the only constant- the age-old adage holds true even in this digital age. In 2017, we witnessed a plethora of updates across all social media platforms. 2018 will be no different in this regard with numerous updates already sprouting in the social media arena-says a leading social media marketing company in San Francisco, California.

Let’s explore the new features now available on some of our favorite social media platforms.


Facebook is all set to promote personal content

With an aim to bring back their original mission, Facebook is changing the news feed algorithm. The modified version will be promoting more of personal content in comparison to advertisements and public content.

It is a welcome change for users since they would no longer need to spend hours scrolling through irrelevant ads and random content.


“Today In” –New Feature @ Facebook

This all-new feature in Facebook will give users access to local news and real-time events as per their location.


Instant Thread Tweeting is here

Tweeting longer-form content just got easier. The feature is a boon for brands as it got really easy to share stories on Twitter that too without annoying your followers as most of the thread will be hidden under “Show This Thread” link.


You can now follow Hashtags on Instagram

Instagram rolled out a new hashtag following feature in December.  Once you hit the follow button on a hashtag page, Instagram’s algorithm chooses highlights from the particular hashtag page and displays it in your newsfeed. On the other hand, digital marketing companies in USA are of the opinion that this update will not alter their content strategy much but it highlights the need for finding good hashtags.


Stories highlights and stories archive – latest additions on Instagram
We all have wished at least once that our stories stay for more than 24 hours on Instagram. Wish granted, it seems like with the new stories highlight feature. You can highlight your best stories in this section.

Instagram will now archive stories once they expire. Each post will be saved in the cloud and you can access it later and probably even add back to your profile as highlights. The feature is surely a great way to expand a content’s life that you have worked so hard to make.


YouTube comes up with new monetization rules

Earlier to be a part of YouTube Partner Program, which allows publishers to make money through advertising, channels needed 10,000 total views. But as per the new rules, channels need 1,000 subscribers and 4,000 hours of view time in the past year. The new rules have been created in a bid to regain advertisers trust.

Stay tuned for more updates.


Right from Tesla’s self-driving cars to Google AI that can dream. Artificial Intelligence is on everyone’s mind. It is re-defining and re-inventing one industry at a time. All thanks to social media and the chunks of unused data, AI has all the potential in the world to not just revolutionize the core operations of a Digital marketing company but the entire industry.

It is just the tip of the iceberg with Machine to Consumer (M2C) interactions on the rise, AI will surely influence every aspect of digital marketing. If we are to go by a report by marketing intelligence firm Tratica, revenue in artificial intelligence is estimated to reach whopping $36.8 billion worldwide by 2025.

On that note, let’s explore how AI will influence digital marketing.


 Improved User Experience

  • User Experience is an aspect where AI can do wonders as it will become easier to predict buyer behavior, search cycles, persona and what not.
  • Chatbots are another great example of AI that not just enhances but also personalizes user experience to a great extent.
  • Augmented reality is another aspect of AI that offers customers an option to touch and feel a product before actually buying it. This would really play a big role in simplifying decision making for customers.


Better ROI (Return on Investment)

  • Advanced Image recognition feature utilized by AI comes with numerous benefits. It can make payment processes way faster than the present standards.
  • AI-enabled image recognition can play a crucial role in enhancing customer security and thus solving security concerns associated with online transactions.
  • Better decision-making algorithms that can bring about great ROI can be created with insights derived from consumer patterns, behaviors, and needs


Hassle-free search session

There is no doubt that the present search sessions work quite well. With AI empowered digital marketing, search engines and search session will get way smarter and hassle-free. All this is because AI has the capability to predict future web behavior and decisions.


Reaching target audience got easier

Reaching your target audience never got this easier. As AI can easily locate users based on different factors like age, language, demographics, interests. Thus, making it easier to understand which set of users constitute the best target audience for a brand


Predicting future sales

It is a well-known fact that the market keeps fluctuating and a negative fluctuation can mean way too many changes for a business model. But, with AI, future market trends can be easily predicted and with this insight, the necessary course of action can be followed.

There is no doubt that AI is a promising technology. It is not just digital marketing companies but even social media marketing companies are looking up to AI. Digital Marketing, when empowered with AI, can do wonders not only for brands but also customers.


With the consistent and rapid progress of innovation in all business domains, online has inexorably become the bigger part of any brand. It is vital that an organization should have a digital presence irrespective of the business model.
While branding will not produce results overnight but it is an asset that ultimately becomes the face of your brand. The focus should be to create an identifiable, reliable and memorable brand. You could also hire a digital branding company for the same and get better results.
Without further ado, let’s dive into the steps to effectively build a brand digitally:

Know your target market
Irrespective of the fact whether you already have asuccessful brand, the customers who shop online will have completely different expectations from the customers who visit your bricks-and-mortar store. Thus, it is highly important to research about the browsing, buying, payment methods and purchasing devices, of your potential customers. In addition, study in-depth about the online advertisements, promotions, services that influence them.
With this insight, you could build your online brand in tandem with the customer expectations. Furthermore, the research process should be continuing as the online purchasing habits and preferences vary from one market to another. Keep yourself updated in order to identify and create new methods to engage your audience and grow customer base.

Create a powerful brand strategy
With vital insights about your customers purchasing habits, you are now well-equipped to create a robust brand strategy that appeals them.
It is essential that your brand strategy should be successful in carving out an online identity for your brand that sets it apart from its competitors.

Website should reflect your brand identity
As per a leading San Francisco based digital marketing company, a website is the most important aspect of an online brand. It is the first impression a potential buyer has of your business and it has to be the best. Represent the brand values you want customers to associate with effectively on the website. Starting from the colors, images, texts to the navigation, every aspect should reflect the core values of your brand.

Consistent branding is the success mantra
It is simple-for customers consistent branding is reassurance. With consistent branding, products and services become recognizable, credible and popular. Stick to your brand guidelines across all aspects including, branding, promotions, advertisements, social media, etc.

Brew fresh content
Creating content is a great way to reinforceyour brand presence. It is a fantastic medium to demonstrate your know-how about the industry. Keeping your content fresh and updated is essential.
You could add blogs, infographics, images, GIFs, videos, online contest, giveaways, promotional offers and much more. Develop a content calendar, which could be used as a content roadmap for the upcoming weeks and months.

Be Social
With approximately 2.62 billion users, social media platform is the perfect platform to reach and interact with your customers. The key factor is to choose the appropriate platform in terms of who use it and how well it will reflect your brand.
In addition, ensure that your branding is consistent across all social media platforms. Your social image should align with your brand.

Back your appealing digital brand presence with quality in terms of user experience and products/services.

Google has revealed their bad ad statistics this week and according to them over 3.2 million ads were removed over the period which means almost 100 ads removed per second. This is also almost double the number removed in 2016 and 4 times that of 2015. These ads were removed because they did not adhere to the Google policies. Let’s have a look at how Google removed these bad ads and what this means for your digital marketing strategy.

Google has an army of 180 filters to catch the invading infiltrant web traffic and other frauds. Also they have special filters designed for policy violations, such as “clickbait,”. Clickbaits are ads that trick people into installing unwanted software or ads that direct people to malware-laden websites.

According to Google they have taken down
– 79 million ads that was sending users to malware-laden sites
– 400,000 malware sites
– 66 million “trick-to-click” ads
– 48 million ads that caused unwanted software installation

In addition to this Google has also removed 320,000 ad publishers from their ad network. They have also banned close to 90,000 websites and 700,000 mobile apps from displaying google ads.

According to Scot Spencer, Google’s director of sustainable ads “After expanding our policy against dangerous and derogatory content in April 2017 to cover additional forms of discrimination and intolerance, we removed Google ads from 8,700 pages [that] violated the expanded policy,”.

Another action that lead to penalties for website is Scraping, which is the process of copying content or news from other websites. Over 12,000 websites were penalised for scraping. This count was 10,000 for the year 2016.
Also tabloid cloaking violations caused 7,000 AdWords accounts to being suspended last year, is a huge increase from previous year’s data of 1,400.

Google has also stated that it has implemented new technology and introduced 28 new advertiser policies and 20 new publisher policies to combat the surge of bad ads and scammers. Also Google has updated few of its policies to ban cryptocurrency-related advertisements.

Google has said that they will revisit their policies related to addiction treatment center advertisements. They will also be introducing a certification process for for these rehab facilities so that only legitimate treatment centers will be connecting with the people. Or if we put it in other words only those rehab facilities that pass the certification will be able to run their ads.

So long story short if you are planning to run some ads on Google make sure that they correctly adhere to the policies set by Google. And if you are not sure of how to do it employ a good Digital Marketing Company in San Francisco for the job. They will have the expertise of doing things the correct without wasting your money.

Social media takes up a huge piece from our time pie, and if you are someone working on social media then it obviously takes up the whole lot of your time. Posting, sharing, tweeting, linking, the list goes on and on and you just won’t know time flying. So here are some tools that will help you organize your social feeds and schedule them thus saving your time.

This is undoubtedly one of the most popular social media tool now available online.
Hootsuite will help you monitor keywords, manage multiple social media profiles like Facebook, Twitter, LinkedIn, Foursquare, Instagram and WordPress. Also you will be able schedule your posts at any given time. This will also allow you to track key phrases and terms across other user’s posts.
Hootsuite is a paid tool but they also offer free trial. The free trial will allow you to:
– Manage 3 social profiles
– Schedule 30 posts in advance

TweetDeck is one of the most popular tool used to manage twitter profiles. TweetDeck interfaces with the Twitter API and allows you to send, receive and schedule tweets. You can also re-order the columns, delete them and add new ones from other Twitter accounts using this tool. You can also create columns for specific hashtags, trending topics and scheduled tweets.

Buffer is very similar to Hootsuite and has almost all the features that HootSuite. One of the most important feature of Buffer is its ability to easily schedule content while browsing the web with their Chrome extensions. Buffer also has an extra feature of suggesting the perfect moments to post based on follower activity. Similar to HootSuite, Buffer is also a paid tool.
The trial period of Buffer includes the ability to manage three social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, and create and schedule content using their image creator and GIF/video uploader.

Social Pilot
This social media management tool will allow you to do manage multiple client social media profiles at once and do things such as bulk schedule posts in various queues, collaborate with team members, manage clients, utilize browser extensions, etc. Their free plan includes 3 connected profiles, 10 posts per day, and 30 posts per queue.

RiteTag will help you find new hashtags and track your current hashtags. In addition, this tool also helps you find the best possible hashtags for your text and images. It also has a special hashtag search feature that organizes results so you can see at a single glance which are the hashtags that will help you increase your tweet visibility over time. The results will also show us which related hashtags are less popular compared to others.

Like other hashtag search tools, this will also help you in finding relevant hashtags. In addition to the data about a hashtag’s popularity over time, you can also see the top influencers using these hashtags and also get details about the hashtag’s reach in different languages and geographic areas.

If you are looking at influencer marketing the BuzzSumo is the tool for you. BuzzSumo gives you data regarding the top shared content and the top influencers in any particular field. You can get all type of data analytics using this tool. It also helps you find influencers based on keywords and hashtags.
BuzzSumo is the favourite tool of content marketers. You can get an idea of what type of content is already working well in your niche and also identify the individuals who will be able to boost your content marketing.

So these are the top tools all the social media marketing experts use quite often. The best thing about these tools are very simple and can be learned within few minutes. So if you want to reduce the time you spend on social media feeds and updates start using one of these.

Google announced on 17th January that it will start considering page speed for mobile search. The new update called the Speed Update will start rolling out on July 2018. Google had admitted to pagespeed being one of its ranking factor in 2010 but back then searches were mostly desktop searches. But now mobile searches have raised far and above desktop search.
If you have not yet started optimizing your websites for increased pagespeed don’t worry, we still have more than 4 months for the update to take over. But that doesn’t mean that you should waste time, the earlier you start the better.

As the first step towards optimizing your websites Google recommends the use of PageSpeed report or tools like LightHouse to measure page speed and make improvements.

If your website has Google AMP then this update should not be creating trouble for you, unless your pages are loading slow in spite of the AMP. And for people using a mix of AMP and regular mobile pages, Google will determine the speed based on the page they show in the search results. So in short having AMP will not give you a clean chit, Google is not going to consider the technology you are using, the only thing that matters is the speed of the pages.

Google also says that user intent will be given the top priority, i.e a page that has the most relevant information related to a search query may rank in the results in spite of a slow pagespeed. Now if you are waiting for the update to demote your site and then start working on it, then there are chances that you may not even know that your site has been hit. Google will not alert you when your site, so the only way for you to know is by continuously monitoring your webpage performance and rankings.

Another area where Speed update can bring in changes id your Adwords campaigns. Though Google have not specifically stated it landing page experience is a major factor in determining the quality score. So if the pagespeed of your landing page is low, it may affect your quality score and you may end up paying more that you used to. So if your landing page is slow to load, do not hesitate to correct the issue.

So the easier path would be to audit your website, or even better assign a search engine marketing company to do an audit on your website and understand how it’s pagespeed can be improved. This will help your website to stand strong when the Speed Update rolls out.

Instagram has been rolling out new updates on a regular intervals to bring in more people to them. And the latest addition to this one is the new ‘Type Mode’ feature, the long awaited text only feature. This latest Instagram update enables users to share text-only posts on their Instagram Stories without photos or videos.
Users get to choose from colorful and customizable backgrounds with different text styles. It also has a neon font. You can also use the other recent Instagram update, the GIF stickers. These animated stickers will help you make any photo or video funny, interesting or creative.

Accessing the Type Mode is pretty simple, open the camera in the Instagram app and swipe to “Type,” and write whatever you need to express. Once you have finalised the text and created it tap the button at the bottom of the screen to change the text color, background color, font etc. And if you want more you can also add a background photo by tapping the camera icon on the bottom right.

The new Instagram update has bought in different responses from the users. Many are happy about the update as they can now share their thoughts and feelings without using images or videos.
But there are others who feel that this update was uncalled for. They feel that this update will destroy the essence of Instagram, that is not to have to read anything and just absorb things through photos or videos.

Whatever be the reactions, the feature has already rolled out and whoever approves of this can embrace it with open arms. And the others can ignore it and keep on using photos and videos. And with Instagram being the fast growing medium for social media management service this update will force marketers to build new strategies and techniques to win the market.

And Instagram is not stopping the experiments with new features. According to reports they are testing an option that lets you “regram” public feed posts from other users to your Story. This feature is yet to roll out, so let’s wait and watch.

The ever-growing importance of online reviews is a fact we all know. Reviews can make or break your business irrespective of the fact whether your business is entirely online or offline. If we are to go by statistics, 84% people say that they trust online reviews as much as personal recommendations.

Without an action plan, acquiring reviews can be a tough task. Luckily, you can follow some easy steps to increase the number of reviews (read positive reviews) your brand gets.

Below mentioned are some tried and tested steps by reliable online reputation management services providers that will surely help you get more online reviews.

Easy to review is the key

Making your business easy to review is the first step in the right direction. You need to minimize the effort that a customer needs to take in order to drop a review for your business. Creating a responsive customer feedback system is vital in this regard.

Few things to help you

  • Ensure that your brand is visible on all major review sites
  • Add a direct link (click here to review) on your homepage
  • Surveys incorporating questions like ‘How do you rate our service’ could be really helpful
  • Complete your business profile

Don’t wait just ask

Reviews don’t just happen; you need to make them happen. Even happy customers need a nudge every now and then to provide reviews. Make a head start, be proactive and ask for reviews. The one thing to keep in mind is to ask for reviews at the right time. You could ask for a review right after you resolve a customer issue. Instant gratification could do wonders when it comes to reviews.

Few things to help you

  • You could ask them in person for reviews
  • Send them an e-mail or text
  • Use review cards
  • Incorporate a review page for patrons to easily post a review
  • Use social media to secure reviews

Reward your customers

Since reviews have the potential to make or break your business, you should go the extra mile and incentivize your review requests. Encourage them to give reviews with discount coupons, special deals, giveaways, etc.

Review requests-a daily routine

World-class digital marketing agencies offering online reputation management services encourage their customers to solicit reviews consistently. This will not only get them useful reviews but also helpin improving the product/service as per the feedback.

Show gratitude

When a customer pens down a review for you never forget to acknowledge their effort. You could easily do this by creating a video testimonial/flyer/social media post with their review, mention them on your site, etc.  These simple steps also go a long way in building customer loyalty.