Why choose us?
Our Sentiment analysis will help your brand in a number of ways.
- You can quickly respond to any problem regarding the product/customer service.
- You can pursue easy and swift online reputation management
- You are alerted in real time of any negative reviews when they occur
- Facilitates easy and efficient response to the reviews and build loyalty
- Easily measure the success of any campaign/marketing effort
- You can get validated inputs on conducting successful market research
- You could curate and run effective marketing strategies and increase ROI
- You can receive informed insights on how your brand stacks up against your competitor
- You can assess your online popularity, fan base and develop a better digital footprint.
What is sentiment analysis?
Across the internet, you will find various attributes and dimensions to sentiment analysis. However, we at SocialPulsar defines sentiment analysis as the process of analysing online pieces of writing to measure and evaluate the emotional tone they carry. It determines the authors (customers or whoever writes a review) attitude towards something (brand/product/service).
Who uses sentiment analysis?
Sentiment analysis and opinion mining strategies are largely relevant in today’s business scenario. Industries like e-commerce, marketing, to wider mass participating forums like politics and research among many others are widely adopting sentiment analysis. The following are some of the sectors where sentiment analysis is a must.
- Reputation management
- Customer feedback
- Crisis prevention
The SocialPulsar impact
The flourish of social media platforms has forged a venue for better customer and brand interactions. There are a lot of interactions happening while pitching to clients, persuading them, closing the sales and conducting after sales services. How would a brand listen, analyse, and engage with customers to understand their emotional footprint?
SocialPulsar’s expert digital marketing specialists will understand the algorithms and extract meaning from various formats of reviews. Our analysts take a deeper dive into the customer journey and gather valuable customer insights from social media comments, blog or forum comments, emails around brands, markets, employers and much more. We give you the right insights on what the consumers are feeling about your brand. Right from the flame detection to curating a new brand perceptions and brand image, our custom tailored solutions empower your enterprises wisdom in understanding customers and deliver just what they need with higher quality.