YouTube marketing has become one of the leading methods for branding and business promotion. It has overtaken many popular online platforms and became the second most extensively used online portal after Google for providing exclusive solutions for any queries and concerns. 

 

Free and convenient access to video graphed information has entertained billions to largely depend upon YouTube for consultation. YouTube also opens doors for productive marketing facilities. We outline certain key aspects you would require to know about YouTube marketing.

 

 

Before beginning to prepare content for YouTube you should require to set specific and measurable goals. The goals you set for the channel will also translate into the kind of audience you are targeting to reach—people who want to be educated about a subject, or who want to purchase items that will improve their lives. Or others who just want answers or troubleshooting assistance.

 

Once you have decided your audience the major task is completed. Now, you are only required to prepare videos focusing specifically on that group of audience. Make sure that your videos are short and interactive, the frequent update of content is requested for improving engagements. So, If you are more serious about video marketing, you will definitely select some top YouTubers in Kerala, and further you can move to international YouTubers.

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Channel Creation

 

YouTube allows access for every individual to create a channel for publishing their content for free. Create your business channel here and provide a detailed description of the purpose of your channel. Publish your works here, you also have options for call to action by adding links for further references from the audiences. You also have options to create a welcome video that would invite a potential audience to your channel.

Video Types

 

Once you are ready with your channel the next step that comes is the process of producing quality content supporting your business development. Have a look at the top 7 video types that you could consider as a reference.

 

  • Behind the scenes
  • Best of videos
  • Explainer videos
  • Interviews
  • Listicles
  • Product demos 
  • Testimonials

You can try any of these for providing effective awareness about your services to your audience. 

 

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Video Creation

 

Your videos should necessarily contain the company logo, watermark, and an efficient call to action feature. You should request the viewers to subscribe to your channel to stay connected with the fresh content that you would offer. CTA options help users to stay actively connected with your brand and services. 



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YouTube SEO

 

SEO is also available and the best YouTube SEO Tips can be made the best use of promoting your video. There are certain SEO tools for marketing your video and making it achieve admirable reach. Before getting into the concept in detail have a look at the key aspects involved in a YouTube video. 

 

  • Tags
  • Keywords
  • Headlines
  • Thumbnails 
  • Video descriptions
  • Hashtags

YouTube Advertising

 

Studies reveal the fact that over 48% of marketers are investing in YouTube marketing making it the 3rd most popular platform for advertising after Facebook and Instagram. There are certain types of ad formats that you can make use of for effectively promoting your videos. 

 

  • Bumper ads: Six-second long unskippable ads that are played before, during, and after videos. 
  • In-stream ads: These 15-sec ads come in skippable and non-skippable forms and appear before, during, and after videos across YouTube and other Google-affiliated videos.
  • Masthead ads: These masthead ads appear muted at the top of the YouTube search page. These ads can be 30 seconds long.
  • Outstream ads: These ads appear on mobile websites associated with Google.
  • Video discovery ads: These types of ads appear on the YouTube homepage, search results pages, and alongside related videos.

SocialPulsar offers the best digital marketing services in Kerala for your company. Partner with us for productive business growth for your organization.

There are plenty of methods to perform this function. Location-based analysis of searches gives a clear and concise view of the reachability of certain products, services, or terms. Depending upon the space occupied and the population factors we can divide the entire area into different parts.

Country-Level Search

For brands functioning in multiple countries, getting nationwide results is more than enough. For local businesses operating within a city, ranking data will differ district by district and street by street.

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Check Manually

For this first, you have to adjust the google search setting and then mention that particular area you would like to focus on. However, simply checking that you have the correct TLD extension is no longer enough since Google has stopped serving results on separate country domains. So, it is required to locate Search settings in your browser and select a region from the list available under Region Settings. You can also avail of Proxy or VPN service for this purpose.

Use Rank Tracking Software

To automate the job, choose a rank tracking software to fulfill the purpose. The results obtained might vary a bit but still will lie close to the manually generated results. The best SEO company in Kerala will always prefer automated rank tracking software for the easiness of checking Google search results.

City-level search

Check Manually

Use the ‘&near=cityname’ search parameter in your Google URL: for conducting a search result considering a specific city. This method helps you to pull SERPs near a certain location. Even though, this method is easy to master, many claims that it’s unreliable, with results often delivered for a larger city nearby.

Another method involved is the use of Google Ads’ Preview and Diagnosis Tool. The Ad Preview and Diagnosis tool allow you to pick a location, specify a language as well as the user device – and fetch local SERPs regardless of your current whereabouts.

Use Rank tracking Software’s

You can utilize some of the well-known Softwares such as Rank Tracker, Ahrefs, SEMrush, Whitespark, AccuRanker, BrightLocal – you name it – all boast the functionality and deliver local search results. 

 

Street-level search

Check Manually

When it comes to street level search the manual option can be a bit hectic. But still, it can be used effectively for better results. Steps involved include;

  • You require to have the exact geo-coordinates of the preferred location. When in doubt, use a designated tool.
  • In your Google Chrome browser, open DevTools: navigate to the top right corner of your browser window and click on Tools > Developer Tools. You can also press Control+Shift+C (on Windows) or Command+Option+C(on Mac).
  • Move to the three-dot menu icon in the top right corner: from there, click and open More Tools > Sensors. This is also the appropriate time to give yourself some credit for getting that far in Google search configuration.
  • In the Geolocation dropdown, select “Other” and paste your target longitude and latitude coordinates respectively.
  • Run a search and retrieve the SERPs for the exact location you specified.

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Use Rank Tracking Software’s

There is also an option for using rank tracking Softwares for effective checking search results for diverse locations. 

SocialPulsar is a top digital marketing company in Kerala, delivers qualitative search results analyzing tools for your requirements. Our productive and effective services assure mind-blowing results for your organization. Partner with us to experience admirable business growth. 

Despite registering a drastic surge in the number of positive cases being reported in the state every day, Kerala has decided to take the pandemic situation head-on, and as a part of it, the government has eased travel restriction imposed in the lockdown. Adopting strict precautious methods public transport has resumed to a large extend throughout the state except for the containment zones. However, buses will only ply to the adjacent districts, long travel through public transports is still restricted. 

If you are a Keralite staying somewhere abroad or in some other states and are planning to return back, here are some guidelines and information you should have to be aware of. A compulsory home quarantine for 14 days is advised, which is not mandatory for business travelers who are coming for a stay less than a week. There is a list of obligations that the passengers (coming from abroad) required to have information about. 

  • The passenger should register their details on the government site covid19jagratha.kerala.nic.in
  • Below the instructions to be followed, one has to select the airport of arrival.
  • After registering their details on the site, the passenger should carry an E-pass while they arrive.
  • CCJ- no counters- E-pass mandate from the origin.
  • TRV -passengers who don’t possess an e-pass should undergo intuitional quarantine till they obtain the pass. No passenger will be sent back.
  • COK- need to fill a form at the origin, if missed they can also fill the same on arrival but it’s not much entertained.
  • A self-declaration form issued by the government has to be filled by the passenger on the departing/origin station. 
  • Passenger should have an entry pass to Kerala with any other state or UT to which the passenger requires to go once arrived. 

No place in the world is safer than your motherland, no matter how long you travel one day you surely have to return back. but it is equally important to ensure the safety and health of your brothers and sisters. Make yourself aware and stay cautious together let’s overcomes the pandemic.