The success of a great political campaign largely depends on how effectively a party or a politician is able to take a message to the masses. Organizing a mass rally, hitting the streets, going door to door, leaflets, television, radio – all these have been powerful tools of communication for political campaigns over the years. 

 

Needless to say, things have changed in a big way. The crux of all political campaigns and endeavors now begins with the Digital. With the growth of social media, all parties and leaders have taken themselves to the Web, throwing open never-before possibilities. 

 

Let’s have a look at how political campaign marketing strategies can be used effectively to promote both political campaigns and politicians alike. 

Social Media and Politicians 

Every politician needs to promote himself/herself to be familiar and dear to the people. The digital space, spearheaded by social media platforms provides an ideal opportunity to accomplish this. Politicians get to connect with their followers and even influence new followers. Party news, updates, images, videos, events and all the latest activities can be posted instantly and the people will get to know about it. Not only does this provide the politician an opportunity to express his views and ideas, the webspace also empowers the common man to react to those ideas and engage with their leader. We’ve seen over the past few years how even a Twitter complaint by ordinary people has inspired politicians to take actions and find solutions to problems. 

How does social media influence political campaigns ?

Social Media is widely used by all political parties as a tool to spread their propaganda. It’s a platform to market election campaigns, portfolios of politicians and various other aspects that people need to know before going out to vote. The motive is simply to make the people believe what they have to say. Some of the ways in social media influence political campaigns to include: 

Updates

People these days tend to pay more attention to the live news, updates, debates and such stuff that happens in social media sites. 

Election results

Parties and news channels have social media pages where they constantly give details regarding a live election result coverage. This is easy news for the people. 

Interacting with politicians

Thanks to social media, even common men can now directly interact with big politicians by posting comments and messages on social media platforms. 

Find a targeted audience 

Depending on what a party wishes to promote, they can find the right audience through specific targeting via social media. 

Going viral

If it’s viral, it is a hit; and is for sure effective. So if any party or politician wishes to make some content viral, what better platform than social media for this.  

Fundraising 

Social Media Fundraising is an amazing way for political parties and politicians to raise funds for their election campaigns.

How to build a digital strategy for political campaigns?

Let’s see how a good digital marketing strategy can be arrived at in order to fetch the best results. 

Cover everything

Social Media isn’t enough. You need to employ a mix of all digital tools including websites, optimization, ads and all that goes into effective digital marketing. 

Have a website

Keep the website the center of all your communication. This helps hold the entire process together and give the campaign a solid face. 

Use Email marketing

Email marketing is still an effective way to reach out to the masses. It lends a personal touch and people are known to be influenced by them. 

SMS

Sending direct SMS using automated software to a big bulk of people is a digital strategy that really works magic. 

Social Media

Obviously no campaign is complete these days, without having an active presence in social media sites. It’s a proven platform and is here to stay. Make use of platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube in making sure that you find the people everywhere and keep communicating with them. 

 

Need more help? Then turn to SocialPulsar. One of the top digital marketing companies in Kochi, we are fully equipped to help you plan your political campaign in the digital space in the most impressive manner. So do call us or drop in a mail. 

The food and beverage industry in India is a thriving one. The current market size of the industry is said to grow to around 46 Billion USD this year. It constitutes about 40 percent of the consumer-packaged goods industry in the country. This exponential growth is triggered by the advent of online delivery players who have set up partnerships across India. Already one of the largest food and grocery markets in the world, India’s food sector is headed for further growth with a target to achieve a bigger role in the world food trade. 

 

This growth comes with a reason – the prolific expansion of the digital sector that has brought the world closer and thrown wide open a whole new world of business possibilities. That’s why you need to catch up with the trends if you’re in fact a food and beverage brand. Digital Marketing is the only way you can stand the test of the market and come up with the results you dream of. But then, where do you start? How do you arrive at strategies that would assure your brand maximum reach and visibility? What would be a suitable plan? 

 

We at SocialPulsar are all geared up to help you with this. One of the top digital marketing agency in India, we’re sound in the various techniques that would work for you in the marketplace. Here are some good insights, which you might be interested in knowing. 

 

Build brand awareness

The first step is to increase awareness regarding your brand. Make it connect with the people. Build an emotional relationship between the brand and your target audience. To make this possible, we can make use of tools like SEO, social media, display ads and so on. The important thing is to accomplish certain marketing goals that will help build awareness. These include: 

 

  • Let the target audience know about your brand
  • Build customer engagement
  • Let the target audience connect with your brand emotionally
  • Employ influencers and brand ambassadors
  • Create product trial opportunities
  • Generate thought leadership

Augmenting product sales

Another key area where you can employ digital marketing in the food and beverage industry is by helping meet sales goals. Support shall be given in the following areas: 

 

Cross-selling

You can get into email marketing and remarketing to cross-sell your additional product. Remember that if the customers are using one of your products, then there is an increased chance that they might try another. 

 

Pantry loading and promotion 

Newcomers shall be pampered with high-value coupons for product trials. Strategies like ‘Buy One Get One’ shall be used to drive pantry loading for the existing customers. 

 

Increasing distribution by offering support for stores

With geo-targeting, you can offer your distributors support and win their confidence. Make it known to prospective distributors that using geo-targeting you can drive more customers to their stores. The advantage of location targeting lets you promote your ads within given geographical locations and this, in turn, increases brand visibility. 

 

Enhancing shelf visibility of growing brands 

Digital ads let your customers get familiar with the brand names. The next time they visit a store they would immediately recognize the brand name. 

 

Collecting customer feedback

Nothing is more important to digital marketing activities and the brand in itself than the feedback of customers. You can make use of website surveys or social media polls to make this happen. It is also a way to generate more brand engagement and bring the customer closer to your brand. 

 

There’s no doubt as to what contribution digital marketing activities can make in a highly competitive market environment. All you need to do is arrive at a well-thought-out and structured digital marketing plan and employ it in the best possible manner. SocialPulsar, with our diverse skill sets and rich experience in doing digital marketing for the food and beverage industries could help you with it. Just take a little time to drop in an mail or make a call. Rest assured!

Until a few years back, people relied on word-of-mouth ratings when deciding to pick a hotel to stay when traveling to another place. In the new world, things have changed. Digital technology and the internet have revolutionized the way people travel and stay. Now, they have umpteen choices to choose from, online reviews and ratings to trust and a plethora of websites to fetch the best rates possible. For those in the hospitality segment, this provides a never-before opportunity to show their places to the world and provide them with first-hand descriptions about their destination and its services. 

 

However, the challenges are many. People are shown a number of choices on their web searches. This makes it difficult for hotel business to actually bring their place to the attention of the prospective customer. How do you tackle this? The answer lies in the digital marketing space. SocialPulsar.in one of the best digital marketing agencies in Kerala who could help you with this. Occupying the digital space as one of the best SEO company in India, we recommend 9 simple techniques that could help you be active in the digital space and ensure more bookings. These strategies are: 

1. Always be reachable online

The first and foremost thing is that you need to be seen online when a prospective customer searches. The very base of this activity begins with the designing of an attractive website for your hotel. Approach a best digital marketing agency in Kerala like SocialPulsar and get a functional, responsive and attractive website built for your place. Add great photos, give detailed descriptions, mention the amenities, include testimonials and all your contact details including the route map. To top it all, we’ll help you execute cutting-edge SEO strategies that will assure top visibility across search engines. 

2. Social Media and Videos

No brand or business thrives today without an active social media presence. Facebook, Instagram, YouTube – these might be very common today but are important to your hotel’s reach to your target customers. Make splendid videos, both of your place and client testimonials and upload it on YouTube and share on other social media platforms as well. Include live videos, news about various activities within the premises and post continuous updates on everything and anything related to your business. This helps the clients engage closely with your business. 

3. Ads add a lot

Just being up there in search engines and social media alone won’t really help. You need to run ads as well. Google and Facebook ads have proven to be very effective ways to achieve great results. What needs to be done is a planned, organized and neatly executed campaign, a part SocialPulsar can help you with. Also, Remarketing ads by showing them to people who have already visited your website can be of amazing potential. 

4. Metasearch Engine advertising

These days, people directly prefer Google Hotel Ads, Trip Advisor, Trivago and so on to book hotels. So running ads in such platforms can also do wonders. Just make sure that you are open to direct bookings. 

5. Emails count

Though a conventional digital marketing style, email marketing has proved to be of great potential even in these times. They lend a more personal touch and you can also connect with your guests by sending them pre-arrival emails and offer guidance about the various facilities available. 

6. Influencer marketing

Social Media influencers have a big role to play in modern-day digital marketing. So don’t hesitate to rope in one or a few. Their recommendations directly influence booking decisions. So tie-up with someone who has a good following and knowledge in the subject. 

7. Go blogging

Regular blogging is a great way to engage people. It provides in-depth knowledge about the facilities and experiences your place offers and convinces people to search more on your hotel. 

8. Include chatbots

Provide a website visitor with a personal touch by employing a chatbot. See how conversations would lead to conversions by taking people down the path to booking and ensuring 24×7 availability, thereby increasing your brand reputation. 

9. Maintain your reputation online

These days, there’s nothing more important than maintaining a good online reputation. Keep track of the ratings and reviews. See what your guests say about you. Respond promptly and tactfully. Never ignore negative feedback and don’t hesitate to say sorry if necessary. All this helps augment your brand identity in the digital space. 

So if you’re looking ahead, don’t hesitate to contact SocialPulsar. Drop-in a mail or call us soon. 

 

 

A few years back, if someone had to see a doctor, they just visited the nearby known clinic or hospital and consulted. But as in any other case, things have changed in the healthcare industry as well. As hospitals, clinics, labs, and doctors increased in number, they had to resort to marketing to make themselves known and attract patients from even far and wide. 

A new boom emerged in the sector with the advent of digital marketing. Now, hospitals welcome guests even from foreign countries, thanks to the power of various digital marketing initiatives they undertake. A huge number of people today are looking for healthcare solutions online. So it is only natural that the healthcare industry cannot leave out this potential. Mobile Marketing, Content Marketing, Search Engine Marketing, Social Media Marketing – the possibilities and options are many when compared to traditional forms of marketing. Especially marketing through social media and SEO activities have proved to bring outstanding results. 

Let’s take a look at some of the statistics regarding digital marketing in healthcare. 

1. 40% of healthcare customers say that the information they found in social media has influenced the way they handle their health.

2. People between 18 and 24 years of age are more than two times likely to discuss health-related matters in social media than those between 45 to 54 years of age. 90% of respondents in the 18 – 24 age category say that they trust medical information available in social media. 

3. A significant number of smartphone owners now have at least one health-related app downloaded on their phones. This could be weight-loss apps, fitness apps and so on.

4. A good chunk of healthcare professionals now uses social media for professional networking.

5. About 60% of doctors say that social media has significantly improved the quality of care offered to patients.

So, it is an indisputable fact that hospitals and other healthcare facilities should be focusing on creating quality content – be it videos, blogs, articles, patient stories, interviews and various other social media engagements to keep their customers engaged and interested. 

Trends to keep an eye on in 2020

With technology and digital marketing trends changing almost every day, it is important to keep a close watch on what is happening in the sector. Listed below are some of the facts that every healthcare marketer needs to understand and lend their focus: 

Consumers are big-time researchers 

These days, every customer does research on the hospital, the facilities, the doctors and even their own conditions before planning to make a consultation. All this information is available online and this turns them into avid researchers. So it must be noted that the doctors no longer have the final say in terms of healthcare-related matters, a fact that marketers too need to keep an eye on. 

Target the payers and consumers

Healthcare marketers deal with different audiences, depending on the product or service being offered. Doctors make up the primary target. They prescribe and advocate products and even buy them. However, the trend is that decision-making in this regard has shifted to healthcare consumers and payers. So the marketers need to concentrate on the consumers and payers. 

Digitals channels are dominating traditional marketing 

The biggest growth for medical, diagnostics, and pharmaceutical device marketing budgets is happening in digital sales material, mobile apps, and social media. Consumer marketing tricks are shifting sharply to digital ads, social media, and mobile apps. 

Facts speak

It has been noted that people use search engines too and before booking appointments, empowered by the digital content. Among this, a large chunk of people is known to be making appointments through mobile phones. 

India at the helm

The Indian healthcare market is expected to hit US $280 Billion by 2020. This is also attributed to the adoption of digital techniques by the industry that attracts medical tourism clients to the country. 

So if you are a healthcare practitioner or institution looking to rope in the right digital marketing strategy, plan it with one of the best digital marketing agency in Kochi, SocialPulsar. With sound know-how of all the digital marketing trends in 2020 and beyond, our exclusive and expert SEO and social media marketing services are the very best and among the most effective in the industry. 

So drop in a mail or call us soon.