It’s no secret that the foray of digital marketing has completely transformed the way people choose and buy products. In worldwide customers are showing an increasing inclination towards various e-commerce platforms to buy things, no matter what they need. This trend has been fuelling growth across all B2B and B2C transactional e-commerce sectors. The retail industry has benefited a great deal with the B2B transformation. Also, businesses are thinking about how they can stand to benefit from this growth.

 

That is why it is crucial that every trader needs to formulate effective digital marketing strategies. The question is how you can arrive at cutting-edge ideas that assure continued growth? How can you get the necessary support that in digital marketing that would equip you with everything you will need to compete and grow in a thriving market place? At SocialPulsar, one of the best digital marketing agencies in India, we have all the answers for you; and an array of exclusive services that provides multi-channel retail, travel and financial services, the best practice advises to foster exponential growth. 

Why Go Digital? 

Many recent studies conducted in the sector approves the fact that customers are showing an increasing reliance on online platforms to make their purchases. They are no longer tied into the traditional ways of shopping that include touch, feel and assess. They trust the online world to deliver quickly and adhere to high quality. For example, online reviews are the main source of information for the modern-day customer. No matter how well a brand advertises, if the customer reviews are negative in e-com sites, then most of the customers end up not preferring that product. 

An enhanced brand image powered by social media is another way. It is important for a business to ensure that its page and posts don’t receive negative comments and ratings, which will in turn influence the customer to walk away from the product. 

This is where teams like SocialPulsar can be of great help. Our targeted digital marketing activities ensure that your business always stays on top of the chart and customer preferences. How do we do it? Here we go. 

A Winning Strategy

What drives SocialPulsar forward is our unyielding commitment to perfection in the things that we do. Our strategies are designed in line with the best of digital marketing practices that enable even smaller businesses to compete with the big names. Tapping the full potential of the established social media platforms, we have grown on to become one of the best social media marketing agencies in India, helping a handful of clients achieve their business goals. 

 

Have a look at the unique and structured toolkit we employ to help businesses plan, manage and optimize their digital marketing activities. 

Plan

Careful planning is the key. Our multichannel retail solutions ensure everything is perfect, well in advance. 

Reach

We employ various techniques that would help you attain the reach among your customers, both through paid promotions and organic growth. 

Act

Through a detailed retargeting plan, we ensure that a good number of browsers would actually end up as buyers. 

Convert

We go that extra mile in working our best to convert inquiries into a sale. 

Engage

Through our unique social media strategies, we constantly help you engage with your customers and win their advocacy, which would, in turn, lead to new customers. 

 

So if you’re looking out for that right digital marketing partner who understands both you and the business well, then do drop an mail to us or call soon. 

Raising money for charity is fast-becoming one of the most important activities of social responsibility these days. With the tremendous opportunities and potential thrown open by the internet, digital marketing for charity is fast picking up across the world. People have found great success in making use of various digital marketing activities to reach out to people in every nook and corner of the world and make them donate to various social causes.

Know the tricks

No random marketing activities will help you attain the desired goals. What is required is a well-planned and executed marketing strategy. That is exactly what groups like SocialPulsar has been helping their clients with. One of the top Social Media Marketing Companies in India, SocialPulsar provides you with a range of digital marketing activities that are efficiently co-ordinated and smartly executed. Being one of the most sought after digital marketing agencies in India, you can rely on SocialPulsar to reap the ripest results online; that too in sync with the aspirations of the budget conscious charity marketer. If you are wondering how this can be achieved efficaciously, then here are some of the best activities involved. 

Building awareness through efficient SEO practises

There are thousands of online charity groups operating in the Digital world. For a potential donor, this is a confusing task. Which one is genuine, which is not? This dilemma mostly ends in the interested donator refrain from making his/her donation. This is where digital marketing can create a favourable influence. It helps you highlight your cause and make it stand out prominently. Efficient SEO practises can bring your cause to the top of search engine ranking so that in the very first search a potential donor would find you. This leads to trust and in turn, an act of donation. Also, with digital marketing, there’s no restriction as to how far your cause can go. You can practically reach out to every part of the world and increase your chances of getting donations. 

Get a great website 

A well-designed website can actually do wonders for your cause. The charity can detail out everything it stands for, the requirements in large and this way build the trust of a potential donator. The Site should use a good platform, have valuable content, be navigation-friendly, have call-to-action buttons and be Responsive so that a potential customer can access it from any device. 

Social Media – giant possibilities 

Living in the age of social media explosion, none of us will have any doubt regarding the mammoth potential that these platforms possess. They influence people deeply and virtually control the world to a great extent. That is why any digital marketing activity will need social media to boost its prospects. For charities in particular, Social Media offers huge possibilities to spread their message and engage with potential fundraisers and benefactors. We all know how hashtags trend on social media handles like Facebook and Twitter and bring the whole world interested in these topics. Many charities have benefited big from these movements. You can start conversations, build relationships, get corporate sponsorships – all by being in social media. However, it is important to know which handle would suit you the best and what marketing mix can fetch your the best. Again, this is where you need the help of a well-versed digital marketing partner with a proven track record like SocialPulsar. 

Mobile marketing – tap it right! 

Mobile technology is no longer the future. That is why the real future of charity lies hugely in mobile marketing. The foremost advantage offered by mobile marketing is that you get to engage with your audience instantly. Most searches happen these days from mobiles and huge chunk of internet activities of common people happen this way. That is why you need to be there and use it right. What could do even more help is the creation of a mobile app exclusively for your charity. 

 

So why wait? Get in touch soon to get your activity soaring. 

The real estate segment is one that is strife with competition and any extra edge will be additional revenue. Besides careful strategic planning, the adoption of non-traditional methods should be the key, rather making use of digital marketing is the key. Digital marketing requires persistence, keeping in mind that results are not achieved too fast.

People buying a house rely more on their instincts. And the modern buyer relies on online research and data to finalize on a property. This is where digital marketing comes to the builder’s aid. Social Pulsar as the best digital marketing agency in India and with a number of leading clients in the Real Estate sector has been able to capture the vibe of these home buyers.

Given here are some digital marketing tools we employ to boost sales and related activity.

Social Media

Where does your brand stand?

The pulse of the Real Estate industry lies in advertisements. So all social media platforms should be targeted through social media profiles. It is important to interact and communicate to our audience through these platforms.

An active social media presence helps gain credibility and boost business.

Content management systems

Tips through content management or pushing blog articles helps establish authority in the domain.Content marketing through blogging is another way to boost your digital presence providing long term results. This also helps with researching your industry. Through curating informative thought pieces, you can garner a huge fan base which leads to prospective home buyers.

Live chat

Only a genuine buyer will go for a detailed conversation and what more to tap them than through live chat on the website. It helps in personalized interaction and data gathering for sending information.

Videos

Sharing videos on the website will help people have a view of your projects and client base. People are much more likely to view videos if presented through social media. Live videos would be an even better option.

AR and VR

Augmented reality and virtual reality are technologies to be capitalized on in the real estate industry. They provide digital images and turn them into real-life environment.

Virtual reality (VR), on the other hand, gives the users a live view or 360-degree view. Both these offer virtual views increasing the chances of conversion. 

Optimized website

Your website showcases your business. Social media and third-party content platforms essentially drive people to the website. This makes the website optimization mandatory. An optimized website will fit all devices. Checking factors like loading time and compatible design templates will further enhance footfalls. 

Employing IDX in websites

IDX stands for Internet Data Exchange. This basically gives your website wide functionality and a reason for clients to come back to reference properties.IDX helps save client information including their search details. 

SEO

Most home buyers/sellers will start their respective real estate processes with a Google search, SEO is an area where you will need to pay special attention. The internet is where your competition lies and the search engine results page (SERP) is your playing field.

Through Search Engine Optimization (SEO) you optimize your website so that it helps rank on SERP or Search Engine Result page helping you gain more visibility. Online presence through credible backlinks and quality web pages. It shows your website’s technical performance with the search engine and the credibility of your site.

Google Analytics

This provides an analysis of the people visiting the site. You also get details on the geography and demographics and can chart strategies accordingly.

We at Social Pulsar has been using state of the art technologies to tap into this segment, which helps better understand the real estate audience, that is crucial to the implementation of campaign strategies.

Email Marketing

Email marketing gives you very high ROI, especially with integrating client database. Keep your database updated on a regular basis depending on the stage of the buyer. The list can also be prioritized on the basis of the engagement level, according to which newsletters and other information can be sent. This process can also be automated and analyzed.

Finally….

While well managed digital marketing strategies can bring you good leads, following up with them is crucial to conversions. Maintaining good relations with clients, new and old is also important for sustenance.

Explore the various options to enhance your digital presence and mostly it may not be the forte of the builder. Boost your online presence through the best SEO company in India, in devising strategies through data-driven marketing techniques. 

We at Social Pulsar ensure that our clients receive the best and reap advantages from the state of the art practices and tools we employ from keyword optimization through SEO strategies to social media campaigns to content marketing to the generation of leads.

There are more than 7 billion people on this planet who are searching for better avenues to feed, dress, travel, learn, earn and lead a stupendous life. Their lifestyle has been immensely streamlined by the convenience of the digital world. Now if you are intending to run a business establishment, it is no longer enough to bring out a good product or service. As an entrepreneur, you need to spread the word about your products and services to the world, especially when the target pool and competition are significantly higher today. You need to reach out to the target audience before your competitor finds them, or else get ready to embrace a fall. In this episode, SocialPulsar –  best social media agency in India is trying to decode some of the proven strategies in digital marketing that will revive your small scale bakery business.

How to market your bakery online?

You may be true to believe that the deliciously baked delicacies you have showcased will definitely retain your customers. But how will you convince the audience who have never even heard about your bakery? That’s where digital marketing comes into the spotlight with a great opportunity. Let’s unlock some of the smart website marketing strategies that will churn out the full potential of your business in the digital world.

Good Website

The first and foremost task is to have a captivating website. All your offline marketing peripherals like brochures, visiting cards, etc should mention the website address. Since the industry is food, which is always in demand, you can use alluring images of your products to entice the audience. The website should facilitate deliver all the information like working hours, product categories, address with directions with ease.

Easy Navigation

The whole layout should aim to make the visitor navigate easily through the website and acquire the needed information effortlessly. Add the required snippets , which will be descriptions to back the visual content on your website. The products should have purchase information that includes the price, product information, expiry date, terms and conditions (if any), online payment gateways, return policy, etc.

Special Campaigns

Curate special product marketing ideas like “Today’s Special”, “Sunday Funday”, “Dine with Santa” etc that will roll out special brand delicacies to add fervour to special occasions. Customers are more likely to generate brand affinity through these campaigns, which sets the brand apart from the others. You can even try to launch special contests or offer freebies on special occasions like Christmas or New Year as part of your marketing initiatives.

Brand History

Do you have any special dishes? Does your brand have an interesting story? Does  your family have a tradition in  baking? Please feel free to narrate brand stories and unique selling propositions as people always love to approach a brand that has a legacy. You should narrate a brief enticing literary piece to connect emotionally with the audience. This strategy can make you succeed in generating curiosity among the target audience about the brand.

Online Reviews

Traditional marketing relied on word of mouth. In the digital world, online reviews have a great role in simplifying the marketing efforts. Encourage customers to drop a positive review of the experience at your bakery. You can even try to enlist your page in popular review sites like Qype and Yelp. Always respond to negative reviews with acceptance and respect to relook the matter and improve the service.

Search Engine Optimization

Seeking the partnership of the best SEO company in Kochi will improve your chances of securing better search engine rankings for the website. This will ensure that people will find your sites effectively before your competitors. Search Engine Optimization will improve the website traffic and generate organic leads for your business. It is the unpaid format of generating results and improving the search engine rankings.

What exactly is a search engine? A search engine is a software designed to conduct research in the World Wide Web about particular topics. Search engines can identify, crawl and organize the information found on the web and present the best results to the users according to their queries. In order to appear in the search engine result page, your website has to be optimized to the search engine i.e. your website has to be visible to the search engine.

 

Do you want more viewers on your website? Do you want to make some money out of it? SEO or Search Engine Optimization is the process of getting more users to visit your website by getting it listed on the first page of search engine result page. As long as you are not listed on the first page of the results, no one will be visiting your page. Competent SEO company in Cochin like www.socialpulsar.in can help you with SEO. 

 

Haven’t you always wondered how different websites appear when you enter a query in the search engine? How does the search engine decide which sites to display out of the thousands of different websites available to them? This is all possible only through Search Engine Optimization. The first step in Search Engine Optimization is crawling and indexing. Crawling is the process in which the search engine sends out a number of bots to find out new and updated content on the World Wide Web. Crawling can be of any content, be it text, images, video files, PDF, webpage, etc. These crawlers discover new content through links. These crawlers are always active and are continuously crawling all the websites that are hosted on the World Wide Web.

 

Once your website has been crawled, the next step is to get it indexed. Indexing is the process of getting your website content added to the search engine database. The bots discover new content, organize and store them in the database so as to give the most relevant content to the users according to their search queries. Webchutney, Pinstorm and Watconsult are few of the best digital marketing companies in India. These companies can help you take your business online.

The bots will crawl your website even if you don’t do anything, but the drawback is that it will take time. There are a number of ways to get your webpage crawled faster:

#1.XML Sitemap 

An XML sitemap is like a map of all the URLs in your website and additional information on those URLs that acts as a guide to search engines. It helps the search engines to find and crawl all the important pages on your website easily. This sitemap has to be submitted to the search engine through the search console.

#2.Request Indexing

This is another tool to get your website indexed. To request indexing, go to Google Search Console and type your URL in the search field on the top of the page. This will retrieve all the information on your page on Google. Now, whether the page has been indexed or not, ‘Request Indexing’ button appears. Click on it to get your page indexed in the search engine database.

#3.Robots.txt

There might be some content on your website that you don’t want the bots to crawl. For example, the personal information of clients should not be indexed by the search engines. The robots.txt file guides the bots on what to crawl and what not to crawl. When indexing the content of your website, be sure that sensitive information about users is not indexed.

 

Your website will have to be crawled and indexed when it is created and every time you update it for it to be available to the users. Once it has been stored, the search engines can use its algorithms and sort through its database to give the user the best results according to their query.