XPaths is a competent SEO tool that you can use to audit large websites. XPaths helps to unlock a lot of relevant data that will help with website audits. Premier digital marketing companies in Kochi claim that this information is useful for any type of online business.
The most important ways in which XPaths is used in the audit of large websites are as follows:
- Helps in redirect maps
- Helps to gather eCommerce intelligence
- Helps to audit blogs
Basically, XPath is a syntax that you can use to navigate XML documents to identify specific elements. It helps to locate the element exactly on a page with the HTML DOM structure.
Information that can be extracted includes H1 page titles or eCommerce product descriptions.
There are different ways in which one can scrape webpages. One can use Screaming Frog or even Python. When using Screaming Frog, less coding knowledge is sufficient and this is an advantage.
Given below are the different steps explained briefly.
#1: Firstly, you have to identify the data point that you want to extract. If you want to extract the author’s name, you will have to right-click on the field, select the Inspect option, and then right-click the highlighted element that you will see on the dev tools elements panel. Then you can go to the Copy option and select Copy XPath.
#2: Set up the custom extraction
Now you have to open Screaming Frog and set up the site that you want to scrape. Enter the URL that is required. Go to the Configuration, Custom, and Extraction options. This brings up a window with a lot of options. You can choose the options and fill in the required data.
#3: Run, Crawl and then Export
This is when the crawl option can be run. When you do a bulk analysis of crawled data, it is a good idea to export this data into an Excel sheet. This will enable you to apply a wide variety of filters, charts, and pivot tables.
You can extract page titles for all the old URLs and match them up with the new ones using the VLOOKUP function. It is also important to do some spot checking for looking into the accuracy of the information.
Auditing eCommerce Sites
This is the more challenging type of SEO audits. The best SEO company in Kochi would need to conduct product level audits sometimes for only a couple of product categories and sometimes for entire sites. Data pertaining to all the fields can be extracted using XPath. You can identify those products that lack vital information easily within your site.
XPaths is commonly used to ‘crawl’ subfolders in websites such as blogs. You can get to points where there are gaps in content and set them right.