XPaths is a competent SEO tool that you can use to audit large websites. XPaths helps to unlock a lot of relevant data that will help with website audits. Premier digital marketing companies in Kochi claim that this information is useful for any type of online business. 

 

The most important ways in which XPaths is used in the audit of large websites are as follows:

  • Helps in redirect maps
  • Helps to gather eCommerce intelligence
  • Helps to audit blogs

 

Basically, XPath is a syntax that you can use to navigate XML documents to identify specific elements. It helps to locate the element exactly on a page with the HTML DOM structure. 

 

Information that can be extracted includes H1 page titles or eCommerce product descriptions. 

 

There are different ways in which one can scrape webpages. One can use Screaming Frog or even Python. When using Screaming Frog, less coding knowledge is sufficient and this is an advantage. 

 

Given below are the different steps explained briefly.

#1: Firstly, you have to identify the data point that you want to extract. If you want to extract the author’s name, you will have to right-click on the field, select the Inspect option, and then right-click the highlighted element that you will see on the dev tools elements panel. Then you can go to the Copy option and select Copy XPath.

 

#2: Set up the custom extraction

 

Now you have to open Screaming Frog and set up the site that you want to scrape. Enter the URL that is required. Go to the Configuration, Custom, and Extraction options. This brings up a window with a lot of options. You can choose the options and fill in the required data. 

 

#3: Run, Crawl and then Export

 

This is when the crawl option can be run. When you do a bulk analysis of crawled data, it is a good idea to export this data into an Excel sheet. This will enable you to apply a wide variety of filters, charts, and pivot tables.

 

Redirect Maps

You can extract page titles for all the old URLs and match them up with the new ones using the VLOOKUP function. It is also important to do some spot checking for looking into the accuracy of the information.

 

Auditing eCommerce Sites

This is the more challenging type of SEO audits. The best SEO company in Kochi would need to conduct product level audits sometimes for only a couple of product categories and sometimes for entire sites. Data pertaining to all the fields can be extracted using XPath. You can identify those products that lack vital information easily within your site.

 

Auditing Blogs

XPaths is commonly used to ‘crawl’ subfolders in websites such as blogs. You can get to points where there are gaps in content and set them right.

No client gives access to their CRM systems to the SEO agencies that they are working with. Therefore, they often use conversion to lead as the core Key Performance Indicator when determining the success of campaigns. In addition, they are aware that it is not enough to just drive traffic to sites. It is important to get quality leads for better conversions. Of course, it is better to have any lead than having no leads at all. However, the question is whether lead volume or lead quality is more important as far as SEO is concerned.

Lead Quality

It refers to the kind of prospective buyers attracted by a website based on set parameters. These leads are expected to have a clear intent of buying a product or service. They are also expected to have the means for the same. The leads may be individuals or organizations. Lead quality is measured by way of lead scoring. The leads are then ranked based on the perceived value to the organization. Further, the score helps businesses to prioritize leads and decide on the type of engagement that best suits each one.

The most important aspect when it comes to finding quality leads is user data. You can collect data by analyzing the behavior of the visitor to your website and other online platforms. The activities you must focus on include:

 

  • The pages they visit – how many product or services page views and blog views
  • The time they spent on pages
  • How did they reach page – through search engines, Facebook, LinkedIn, or other online platforms
  • Did the buy-in through the sign-up form on the landing page

The more data you have, the more will be your understanding of the profile of your prospective customer. This will help you to personalize and optimize your sales/marketing approach. Consult with the best digital marketing agency in Kochi. They are the right people to help you in this regard.

ROI and Lead Quality

Return On Investment or ROI is one of the key metrics that help you measure the success of your lead generation effort. A higher ROI indicates that your investment has paid dividends. When you strive for lead quality, the possibility of a sale increases significantly. It also contributes to improving the lifetime value of each customer.

 

When you concentrate on lead quality, you will shift resources towards getting selected leads only. This can affect the lead volume. Lead pools might become smaller, but they will be much more targeted and defined.

ROI and Lead Quantity

In order to improve the lead quality, you have to attract a large number of leads and then sift through them. That is why lead quantity is equally important. It is any numbers game. More opportunities enhance the chances of winning.

 

You need to focus on lead quantity in the initial stages of your business. This is because awareness about your brand will be less. You will not be able to gather data about your target audience if you do not focus on lead quantity. You can work closely with one of the reputable SEO services Kerala to drive traffic to your website.

 

Bottom line is that you need lead quantity to improve lead quality. For more information, visit our website www.socialpulsar.in.

Blogging has been there for a while now. However, it changed a lot over the years. In the 2000s, people used to read a blog because they were following them or subscribe to the RSS feed. Today, most users discover blogs through search engines. As more and more people have started using the Internet, bloggers must do keyword research as part of their content strategy.

 Importance of Keyword Research

Search engines are used by people to find out all kinds of information, including movie times, weather updates, and getting the telephone number of the local pizza place. As a blogger, you create content that provides answers to the searchers’ questions. In order to do that you need to know as to what questions they are asking (voice search) or typing into the search box. 

Blog posts written based on the results provided by keyword research will be different and attract more traffic. This means that Google is the best place to go to for free traffic for a longer-term. And, creating blogs based on keyword research is the best way to get Google to send traffic. For finding keywords, you can make use of research tools such as Moz Keyword Explorer.

 A reliable digital marketing company Kochi will be able to help you with keyword research.

 How To Choose Keywords

Once you have identified a few keywords using a keyword research tool, you need to do an analysis and find out which ones are best suited to meet your requirements.

Choose keywords based on your audience – You need to know your audience before doing keyword research. This helps you to filter out keywords that do not match with your audience. The better your understanding of your audience, the easier it is for you to choose the keywords.

Find out the difficulty score of each keyword – The keyword research tool will assign a Difficulty Score for each keyword based on the strength of the links that rank on the first search results page for that particular keyword. If you are new to blogging, you can start with keywords having Difficulty Score in the range of 20 to 30, or even lower.

Understand the search volume of keywords – Search volume tells you how many users are searching using a specific keyword in a month. Choose keywords that many people are using. You can also opt for lower-volume keywords if they are more relevant to both your goals and your audience.

 How to use keywords on a page

In the past, it was possible to get a page to show up at the top in search results by repeating a keyword several times within the content on the page. Search algorithms have improved a lot and in order to get your page on top, you have to make sure that the content answers queries in a way that is better than other pages out there. Look out for trustworthy SEO services in Kochi to seek help in this regard.

For more information in this regard, please visit our website www.socialpulsar.in.

‘Are you sure the news is authentic?’

‘Yeah… but with a little bit of exaggeration.’

‘I think we need to mine till the origin to have more accuracy’

‘Okay. Let’s check what Google has got!’

 

Every conversation on information mining would end up with the prominent search engine. It has become a habit for each just like bed coffee. Now let’s have a short recap on how Google digs the material for us from around 150,000,000 active websites. 

 

Did you just say keywords? Well, you are right. Google gets the data based on the keywords you used to search. However, the task of filtering these many sites to get helpful information is monumental. That’s where the role of algorithms is vital. Algorithms – mathematical instructions that command the search engines to make relevant sites appear further up on Google’s search engine result page (SERP). Hence, the higher-ranked links relate to your search query would be the first ones on Google list. Top digital marketing agencies can help you in making your webpage relevant and emerge on top of the search engine result page.

The latest newsflash is that Google updates search rankings to give more value to the original reporting of news stories. With this update, Google intent to give more prominence to the original coverage than the shadow coverages by other publications. Besides, the original report would also appear on the top of SERP for a long period. As the opening pace, the update on search ranking has been highlighted in the latest changes to the search quality rate guidelines.

This modification will be beneficial to both searchers as well as publishers. The searchers like to get hands-on the original report of every news story, at the same time, genuine publishers will get more visibility on the search engine result page.  

Based on Google’s statement, there is no accurate definition of what original reporting really is. Also, no standards have been established to check how one article is original over the other. Hence, this definitely can be a challenge to determine, at least in some cases. For instance, if a national news was covered by multiple media at the same time, then it would be difficult to catch on which media published the ‘original’ one.

At the same time, if a major incident was reported by a particular media, that itself became a viral news and followed by others, then it would be easy for the search engine to figure out which news should get importance. 

Time will state how Google would handle these various kinds of circumstances of news coverages. 

 

However, it is evident that, notable changes are happening with the site rating system of the major search engine on the planet. Hence, it is high time for you to consult with a distinguished 
search engine optimization company to improve your brand on the digital platform.