SEO is a much-used word these days and we know they help our websites in more than one way. Even if it is so, what do crawl budget and its optimization stand for?

It’s been Crawl Budget all the way long, and what exactly is it? We have heard about digital marketing companies in Kochi, but crawl budget?

Crawl budget is the frequency with which search engine’s crawlers go over the pages of any domain. Well, this frequency is also a tentative balance between Googlebot’s attempt to not overcrowd the server and, yes- its desire to crawl into the domain too! Crawl budget optimization helps to increase the rate of bots visiting a page, and the more they visit they get into the index, which automatically affects the rankings. Not all that glitters is gold, and the crawl budget optimization is neglected- it is time to ask why!

According to the tech giant Google, crawling by itself is not a ranking factor. Nevertheless, if there are millions and millions of pages, the crawl budget makes sense. Efficiency comes with optimization, and here are the seven crawl budget optimization tips that SEO companies in Kerala have to know:

#1: Allow crawling of the relevant pages in robots.txt

First things first, and managing robots.txt can be done by hand or a website auditor tool. The usage of the tool is always appreciated because it is more convenient and productive. Moreover, with an extensive website where frequent calibration is required, merely adding robots.txt to the tool of your choice will let you allow/block crawling of any page of the domain in seconds.

#2: Watching out for redirect chains

Avoiding the redirect chain of the domain is such a pain, and it is a challenge for a vast website as 301 and 302 redirects are bound not to appear. However, chained redirects put a wall in front of crawlers, which eventually stops crawling without getting to the page that has to be indexed. Few redirects can be compromised, but it is something our attention has to be given to.

#3: Use HTML whenever possible

Crawlers and crawling seem to love JavaScript in particular, but also improve themselves in indexing Flash and XML. Sticking to HTML will help us as you will not hurt your chances for any crawler for sure.

#4: Do not let HTTP errors eat the crawl budget

User experience is the key to almost all websites and pages 404 and 410; they eat the crawl budget! Therefore, by using a website audit tool, namely SE Ranking and Screaming Frog, we should fix the 4xx and 5xx status codes.

#5: Take care of the URL parameter

Crawlers count separate URLs as separate pages, wasting an invaluable crawl budget. However, letting Google know the same can help us from being concerned about duplicate content.

#6: Update the Sitemap

Taking care of your XML Sitemap is a win-win. Using only canonical URLs for the sitemap and making sure that it corresponds to the newest version of robots.txt is one way of helping the bots to have a much better and easier time understanding where the internal links lead to.

#7: Hreflang tags are vital

Crawlers analyze local pages using hreflang tags. First off, use the <linkrel=”alternate”hreflang=”lang_code”href=”url_of_page”/> in the header where language code is the code for supported language. Furthermore, by using <loc> element in any given URL, localized versions of any pages can be pointed to.

The growing relevance of Search Engine Optimization (SEO) in digital marketing has left many marketers crawling all over the internet to grab the piece of the organic traffic pie. No matter how effective is the paid marketing campaigns, who doesn’t like to sit on top of the organic traffic? According to a research finding, over 60 percent of online enterprises consider improving organic traffic as their major marketing objective. However, with the changing dynamics of business operations and the splurge in the growth of websites, what brands need is a robust, ethical and clinical way of implementing SEO.


The increasing demand for SEO services has caused an influx of snake-oil SEO advantages. We have been churning the plain and scammy advice of Google guru’s for a long time now. As time passed by the question become more and more intense – what really matters to create a perfect SEO strategy? What matters to make it effective? And the industry’s most priceless answer comes in the form of high-quality content. In this narrative, the best digital marketing company in Kerala is about to make you understand the process involved in strategic content and SEO to improve your brand authority.

Create a content strategy

Before starting to pour out the content, make sure you have a strong and unbiased content strategy in place. If you are compromising the content even the slightest of the remarks, then prepare to embrace inconsistent results. Why is it important to have a strategy in place? There are several benefits to develop a strong brand strategy across all formats.


  • It keeps you accountable and consistent
  • It paraphrases the exact blueprint of what needs to be done for brand authority.
  • It helps in laying proper planning for scheduling content tasks on the basis of time, events and seasons.
  • It will act as a framework for creating engaging content that will sure-fire the audience.


The strategy is a blueprint of the activities you are about to implement. It is basically a root map of the events to be followed as per the marketing plan. It foresees what happens in each step and what follows each step. Map the strategy and follow them intently to succeed in brand authority.

Share what you know

Expert knowledge plays an important role in building brand authority. From a brand perspective, the way of sharing content makes a huge difference. While implementing a content strategy, the message you convey should not be based on an agenda or particular motives. However, the lack of an agenda doesn’t mean that there shouldn’t be a direct intent to help people. Your brand content should have the direct intention of helping your clients. And how do you achieve this? That is the value you add to the content.

Address pain points

When you give value to your audience, it implies that you are addressing their pain points and improves their lives in some way or the other. For example, while curating your content from social influencer management agency Kochi, you can demand to have informative tips and expert opinions that substantiate the user’s thoughts in the right direction. This will ensure that the reader is hooked to your topics. Once they discover the value in the content, as a brand you are able to cultivate a reading habit in them and establish an attachment with your brand.

Target informational keywords

Long format contents will help in establishing your expertise over content that the shorter formats like Tweets or Snippets. However, that doesn’t mean you should completely leave the shorter formats. In the context of SEO, long content formats can extract the real power of SEO by using long informational keywords. While writing the content, make sure it reaches every reader on an emotional level and engage them. Informational keywords are mostly long-tail searches or those that come with the typical question queries using What, Why, Where, When, and How. Take care of the content on a humane level and the rest will be epic!


One of the most popular proverbs I have heard is “Rome was not built in a day”. No one can establish brand authority and reputation over the night. When it comes to brand authority, it is your strategies and consistent actions that will be the decisive factor to emphasize brand authority. Summing up there are basically a few steps that will make your online presence valuable.


  • Building your brand through consistent, strategic content and SEO.
  • Maintaining a social presence.
  • Being friendly and open, and making genuine connections with your peers and audience.
  • Working hard to prove your knowledge and provide value to your audience everywhere.

Last, not the least, brand authority is all about consistency and patience, along with applying the latest digital intelligence and brand positioning strategies.

According to Google, the motive behind treating Nofollow as a hint was for the purpose of improving link signals and returning better search results. Google was missing out on useful link signal data due to Nofollows. In the past, many users had expressed concerns as regards the abuse and indiscrete Nofollow of outbound links by a number of websites. This kind of activity can result in the removal of important source link data from Google.


The search engine major confirmed that the major reason for changing Nofollow to a hint was the loss of important data provided by the links on websites. The situation changes now and helps Google provide better search listings as they have decided to take rel=nofollowed links as a hint.


As regards the question as to whether the company will consider Wikipedia Nofollow Links which offers a wealth of links organized topically as Dofollow, Google noted that content and links provided by Wikipedia are the results of several research papers. It has been extensively studied for natural language processing and understanding user intent. The company feels that the usage of Wikipedia outbound links is reasonable as it is rich in both meaning and context.


If you have not got a clear idea as to why Nofollow is being considered as a hint, you may check with one of the best digital marketing companies in Kerala


What Gary Illyes’ Said


Google’s Garry Illyes said that links on Wikipedia can be Nofollowed, but it is not certain as to how and when they could be ignored. In addition, he noted that preventive measures are being taken to provide protection against any abuse.


Further, Gary confirmed that it is possible to overlook Nofollow attributes of Wikipedia and cautioned against the assumption that the links would automatically be regarded as Dofollow. He also said that publishers are not required to do anything in view of this change. 


According to him, publishers need not do anything special because of the change as Nofollow would continue to work as usual. However, they can use Sponsored and UGC to help Google better identify different types of links. Talk to a reliable provider of  Google Analytics services in Kochi in order to have a better understanding of the same.


 Nofollow Hint – Is It a Big Deal


Though some publishers have shrugged off the news, the change is definitely important because it is a significant update as far as the evolution of the calculations related to links and rankings. This big shift should not be underestimated at any cost.


The search industry has raised complaints this year that many news publications have implemented the Nofollow attribute on all outbound links. Therefore, Google’s move is likely to establish proper link equity that many websites deserve.