Blog Search Engine Optimization SEO Tools – 7 Things They Don’t Tell You Jeethu Vijayan September 30, 2019 Comments are Closed 0 Kochi is the hub of business activity in Kerala. For the success of your online business, you have to rely on specific tools in order to save time and gain good insights as to what is working. However, the challenge is that dependence on tools keeps you in a silo as far as SEO thinking is concerned. It is good to use the tools, but you should be aware as to what they won’t reveal to you. Seven things they don’t tell you are: #1: What Should Be Your Goals You interpret data provided by various tools to set setting goals along with stakeholders/clients. Unfortunately, they do not know that the tools provide data based on sampling, estimation, and historical data. They don’t tell you as to what your goals should actually be for impressions, positioning, traffic, and conversions. You have to determine them based on data provided by tools and that available from the industry. #2: How Many Leads/Sales You Can Get When you use different tools to obtain data and try to project outcomes, it can often go wrong because the number of variables involved will be higher. The tools available to us are not intelligent enough to accurately project the performance of your SEO campaign. So, it is best to use the tools in consultation with a reputable digital marketing agency in Kerala. #3: Guaranteed Performance Machine learning and AI are making great strides. However, the tools that are available for SEO purposes cannot still offer any guarantees. Simulations and projections are always based on past trends. As such, the best SEO company in Kochi will use the tools to make predictions, but not performance promises. #4: What the Future Offers The tools that are there now depend on the currently applicable search algorithms. Often, data is linked to the last 90 days or a year. This means that data from the present or the recent past are used to draw trends and arrive at conclusions. Ranking factors keep changing. So it is not easy to know the future. #5: SEO Business Case SEO-specific tools stop short of providing predicted and even the actual ROI numbers. It is not helpful if an SEO campaign can only provide information on SEO-specific statistics such as rankings, traffic, impressions, and conversions. You have to find ways and means to not only integrate but also tag leads and sales. #6: What Content Strategy You Must Follow Content is kind and its need and value cannot be disputed. We have several tools for evaluating content that ranks well on both our sites and those of our competitors. Mentions and links can be mined and you can also find out what Google likes about your pages or topics through the reverse engineering process. However, you can’t get to know what works best for clients through SEO tools. #7: How to Focus and Pace Your Work There is enough content on prioritizing SEO work. Some tools can even evaluate sites and recommend update priorities. However, it is not possible to prioritize or automate the process to be followed for SEO campaigns. You can use tools for managing work, gaining insights, and organizing it, but you must trust your expertise and experience and review insights and recommendations and fix priorities.