If you search for any Google AdWords Management companies online for a mutually beneficial partnership, you come across plenty of online listings based on geo-targeting. How would you find the credible one which separates themselves from the rest? That’s where you need to filter your search based on Google-certified certification, which has tons of benefits that can give you a remarkable advantage in online business operations. While availing the service of the best SEO company in Kerala is hereby listing all you need to know about the importance of partnering Google certified agencies.

What is a Google Partner program?

Google Partner program is an initiative developed for advertising agencies, marketing professionals and other marketing consultants who manage Google Ad accounts. The program comes with various benefits for individuals and agencies. Google AdWords is one of the leading online advertising platforms. As a result, the pioneer search engine receives millions of requests for managing these ads, which also include fraud reports and scams. The partner program is forged to monitor the flooding requests and to raise a benchmark for marketing professionals. Once the request is submitted, Google will conduct detailed scrutiny before officially certifying the agency, which creates a harmonious way of operating the whole AdWords.

What are the perks of the Google Partner Program?

The certification entitles you a coveted badge stating that you are an expert in handling one or more Google marketing platforms. You are also getting the reputation of excelling in client service. By earning the badge, you can enjoy various perks that make your sales pitch and client onboarding process look more confident. Some of them are listed below.

  • Separate Yourself From The Crowd – Google certification for marketing efforts helps you stand out from the competition and easily get client attraction.
  • Build Your Expertise – Network with more globally certified talent and develop your core team and middle management.
  • Gain More Exposure – Get exclusive access to specialized training sessions, events and receive respective certifications.
  • Grow Your Business – Enrich your client portfolio and create more revenue generation opportunities through business referrals and online listings.

A Google Partner badge will enable the enterprise to enjoy many program benefits. Google mainly has curated three categories of partnership, namely Member, Google Partner, and Premier Google Partner. The following are some of the sectors of industry and the benefits of the program.

Education – Product Training and Certifications, Sales Training, Community Membership and, Product Updates, Executive Business Trainings

Support – Phone, chat, and email support, dedicated account management

Growth – Partners badge assets, New business strategy consulting, Client event support

Rewards – Promotional offers, agency competitions, annual partners summit

Google is presently the unrivaled leaders in mobile and digital ad revenue. They lead the second-ranked Facebook by a significant margin. Similarly, Google AdWords has been one of the most effective platforms currently available to drive in sales. With such unbeaten industry expertise, we can sense the value and privilege of a Google certification. Agencies and brands can easily differentiate themselves and show unmatched proficiency using a Google Partner badge. Agencies with this badge comprise of teams that are highly certified professionals who can handle various Google Ad Products. They are updated with all the latest market trends and masters in advanced concepts for creating, measuring, managing, and optimizing specific Google Ad products. Being one of the top digital marketing agencies in Kerala, SocialPulsar instills pride in becoming one of the Google certified digital marketing agency. We provide customized online marketing solutions for small, medium and large scale enterprises that secures better ROI for your business. Get in touch with SocialPulsar to empower your marketing strategies.

Authenticity has been attributed as the holy grail behind a brand’s marketing success. With the highly informed target audience on one side, brands need to convey authentic marketing content to connect successfully with the audience. People today can understand most of the gimmicks played by brands. While spreading content across various channels in terms of organic and paid promotions, brands must keep the authenticity. Show the real phase of the brand and be genuine while getting the brand messages into the news feeds of the audience. 

Why do brands need authenticity?

Social media is one of the most organic traffic generation channels. Social media interactions are more decisive factor than any conventional sales process in terms of revenue generation. They are more fruitful in terms of connecting to the brand audience and retaining brand loyalty. But on the darker side, any slightly misleading or confusing content is reaching the audience, they can instantly unfollow the brand and even raise reviews against the brand.

Social media is flooded with various levels of paid marketing campaigns like influencer marketing and celebrity endorsements. We are witnessing the struggle of celebrities to find the right way to connect with the audience. They are somehow faking the audience and keep them confused with the brand. Today’s highly informed customers are easily picking up these fishy campaigns, thereby making brands suffer serious outrage in the social media platform.

So how brands can show the authenticity of the brand and get into the minds of the audience? Here are some valuable tips from the best digital marketing company in Kochi to keep in mind while curating brand marketing strategies.

Transparency

Maintaining transparency is the thumb rule of any business. In a social media perspective, even if the business motto is to be completely transparent, a wrong or misleading marketing strategy can cause doubt in the audience. While curating any marketing content, brands should think from the customer side and evaluate whether their message will create a doubt in the audience. Transparency should be felt by the audience, rather than saying that the brand is true in its deeds. Fluffed up content is everywhere on the internet. The smarter audience will easily spot a brand being fate and judge them. Having partnered with a digital marketing platform for the best social media marketing services in Kerala can help you in developing smart strategies to engage the audience.

Honesty

As brands, we must keep dishonest far away from the marketing channels. Always spread honest information about your products and services. Engage them from the grass-root level by humanizing content. This will seamlessly develop brand loyalty and increases brand affinity. If you manufacture a product, tell how its made using engaging stories. Deliver honest customer experience while marketing your brand using an influencer. Post real unedited pictures and images so that prospective audience can feel more attached towards the brand.

Call to Action

We understand that the purpose of every marketing technique is to generate leads and convert sales. In the case of social media, there is no difference. However, never insist that all the online interactions should lead to a purchase. Give enough time for the audience to actually get attached to the brand and services slowly yet steadily. In the meantime, keep addressing their pain points and create the need within their mind. Engage them on different levels until they decide to take the final step – the purchase

Be Accountable

Mistakes are part of life. But when it comes to brand and marketing, it has a much larger potential. An unprecedented error in brand messaging, a failure of the campaign or a misspelled personalized message, a hint of bad luck can always surprise you. However, always have the presence and depth of mind to acknowledge that a mistake has occurred from your side. Whenever you come across a blunder in social media, immediately remove the offensive content and forget about the entire thing. At times you can play around with the event and make it into a funny way. People love fun and brand can utilize the behavioral aspect.

Google has several ways to generate results for webpages. Crawling is one among them for ranking the sites and to find out what exists in the sites. Since there is no central registry available for Google, they need to constantly lookout for new web pages and get them listed as known sites. Crawlers or individual bots will browse the web pages for indexing. Unless you possess rich expertise in setting up webpages, there are chances for crawl errors to occur. However, there is nothing to worry because these errors don’t necessarily have an immediate negative effect on Search Engine Optimization (SEO) rankings. The best SEO company in Kochi will narrate all the steps needed to successfully identify and tackle crawl errors to achieve good overall website health.

Mark crawl errors as fixed

Thinking whether you can simply mark all the errors and fix them in the first place? But it actually helps in tackling the crawling errors in a more structured way. The long list of errors will be hard to find the right way among these long list of errors. By marking the errors as fixed, you can begin the fixes from scratch. In addition to that, some of the crawl errors might be irrelevant and have fewer chances to pop up again in your report. By this way, you can strategically begin the process.

Check Weekly Report

Generate a weekly report of the crawl errors and discover the number of errors. Analyze and evaluate which all are manageable. You can easily go through the newly discovered error that doesn’t exist in the previous weekly report. In this way, you can systematically and radically optimize the way the process of crawl errors are monitored. Partner with some of the best digital marketing company in Kerala to gain valuable insights on what you need to follow when you observe crawl errors in your weekly report.

Categorize the errors

The search console crawl error view has evolved over the years. There are basically two sections under which the errors are classified – Site Errors and URL Errors. This helps in segregating the errors as there is a distinct difference between site-level errors and URL level errors. The dashboard gives you a clear picture of your crawl errors so that you can plan the process accordingly.

404 Error

Most of us would have experienced 404 errors multiple times on several web pages. For every 404 error that Google’s bot detects, it will send a link notification from where the error has occurred. Adjacent to the error details bar, you can find the link. However, the Linked From button might reveal a link which is not existing anymore or that doesn’t link to the error URL anymore. You can also download a detailed report on your crawl errors, which gives a clear idea of where the errors are linked.

Types of 404 Errors

  • Faulty Links from other Websites – If the false URL is linked from another website, you should implement a 301 redirect to the correct URL.
  • Faulty Internal links or Sitemap Entries – If the False URL which caused the 404 error is linked from your own website, then you need to fix the link or sitemap entry. It is ideal to put a 301 redirect to the 404 URL so that it will disappear from the Google Index.
  • 404 Errors due to Javascript – While the bots crawl Javascript applications, there are several limitations and criteria that you need to account for designing and developing the platform. In this case, you have to test how Google is crawling and rendering a URL. It’s ideal to collect and audit the errors encountered by the user.
  • Mystery 404 errors – In some of the crawl errors, the source of the link remains a mystery. Despite all the crawl error reports, its irony to understand that the error reports are not 100 percent accurate or credible. Some of the URL’s may not be existing for years or doesn’t link to any error URL’s.
  • Soft 404 errors – Soft 404 error is an empty page that Google encountered and returns a 200 status code. It’s a page which Google thinks to be a 404 page, but actually, it isn’t. It was in 2014 that soft errors started appearing, which actually hinted the issue with thin content in web pages. If such an error happens, 301 redirect it to an existing page. Fix the non-existent URL by not giving back a 404 error code.
  • 500 Server errors – The 500 server error is the most important to notice. This can be a strong signal from Google that something is seriously wrong with your website that can result in bad website rankings. Certain subdomain, directory for file extension can be the reason for the server to give back a 500 status code. Sometimes it can happen if the website is down for maintenance or happens to be overloaded or force majeure.
  • Other crawl errors: 400, 503, etc – Sometimes you might notice errors like “Access denied” or “Faulty redirects” etc. These type of errors fall to the category 400 or 503 categories of crawl errors.