You must optimize your website to improve its search ranking on Google. The best way to achieve this is by including the most-searched keywords pertaining to your business vertical into the content on your website.

How to Find Keywords

To find keywords, start by identifying the words and phrases related to your niche that you feel are relevant to your target audience. Some of the questions you can ask yourself as regards these words and phrases to choose the best ones are:

How relevant are the words to your website?

Will your customer be able to find what they want on my site if they use each of these words?

Will the search result in sales and help meet your organizational goals?

If you are able to answer in the affirmative, then you are on track. You can also do searches using the keywords to see if your website pops up. This will give you a chance to find your competitors and get a feel of the difficulty involved in competing with them to get listed on the first page on Google’s search results. If the competition is high, you may have to redesign your keyword strategy. Now, if your search shows up banner ads, it indicates that the keywords chosen by you enjoy high conversion rates.

If you feel that this is too much for you to handle on your own, do not hesitate to seek guidance from a reputed digital marketing agency in Kerala for your business in this South Indian state. 

Include Long Tail Keywords

When you do keyword research, it is important to consider various types of keywords. For example, you might wish to find out the effectiveness of the keyword phrase “ice cream shop” if you happen to own an ice cream shop in Kerala. However, long tail keywords will be more helpful in this regard. Long tail keywords are phrases that contain more than three words and they cut out all ambiguities related to a search.

Studies have shown that consumers that search using long tail keywords go much further ahead in the buying process. This means that they are likely to decide to buy during the course of their search. This is because they are people who are looking for ice creams near wherever they are currently.

Use Google’s Keyword Tools

Using Google’s keyword tools is another option that you can explore to find out the most searched keyword phrases for your business.

Google Trends

You can also use Google trends to compile keywords that could help you to boost your ranking on Google. It allows you to specify parameters such as type of web search type (image, news, YouTube, product), worldwide (specific countries), 2004 to present (select the date range), all categories (arts and entertainment, beauty and fitness, food and drink, etc.) when checking out keywords/phrases. The tool ‘Google trends’ allows you to compare as many as 25 search terms.

Finally, it is always better to entrust the job of finding out the most searched keywords for your business to the best SEO services in Kerala as they are professionals in the field. And, if you are looking for additional information on the topic, you can find it at socialpulsar.in

With more than half of the year gone by, any organization should have their social media strategy in place by now. In case you have not been able to manage to formulate the strategies in that direction, it is not too late even today. You can start formulating your social media marketing strategies today and get the most competent social media management agency in Kerala to help you out in your efforts.

What makes for a good social media strategy? It should be concise, clear and measurable in the first place. In addition to this, the goals have to be set with deadlines against the goals and a detailed methodology as to how to achieve these goals should be described. Given below are five action steps that you can take to build your social media strategy this year. 

Step #1: Conduct an audit of previous performance

It is vital to know the effect that your brand has had all along in the previous years. At this point in time, you can measure the metrics of each social channel and what your performance has been in terms of leads generated, traffic to your website and the amount of increase in the conversions.  These results have to align with the goals that have been set. You always have to make sure that every campaign achieves the set goals. 

Step #2: Social media marketing goals should be in place

These goals should also be aligned with your organization’s ultimate goals. They should anyway be directed to increasing brand awareness, driving additional website traffic, generating more leads and increasing sales. The social media audit should contribute to achieving goals that have been set. The goals should be measurable, achievable, time-bound and relevant.

Step #3: Audience personas are important

Any audience consists of different groups. You have to analyze the data to find out more information about the audience: who they are, which social media they hang out in, what content they like and engage with, etc. The next step is to then create an audience persona according to your understanding. These help to understand your audience more clearly. As the next step, you can clearly tailor social media strategies according to your audience preferences.

Step #4: Identify channels and best times to post

The best digital marketing company in Kerala would advise you to identify the correct distribution channels and identify the most suited strategies for these channels. Unlike popular statistics, the knowledge that you gain about your particular audience is more critical in deciding which channel to use and the posting times when it would be most effective.

Step #5: Be informed about your competitors

It is important to be aware of what your competitors are doing on the social media front and which of their campaigns have become a hit and why. Firstly you have to know who your competitors in the niche are. You should be in the know of what content they are producing and how it is faring. All these can be done with social media listening.

The year 2019 is running and two decades since the millennium are over. There has been a dramatic shift in trends relating to SEO, PPC, social media, and content marketing. AI, IoT, and visual search are taking center stage and no longer part of science fiction.

Changing Digital Market Trends in 2019

The best digital marketing agency in Kerala will vouch for the fact that there are many new trends in the market and these have to be used to succeed in businesses. What may have been used last year is likely to irrelevant this year, market experts opine. We are listing some of the latest digital marketing trends below.

#1: SEO A/B Split Testing

SEO services in Kerala currently use what is called A/B Split testing to identify and isolate variables that increase traffic to a website. This helps the agency to design a targeted approach in terms of creating and changing content for the clients. This can be accomplished with tools available in the market and gives an insight into variables that improve the traffic to a website.

#2: AI

Many simple jobs are soon going to be taken over by AI. AI is currently being extensively used to analyze the behavior of consumers and how they search for what they want on the Internet. For this, data from different social media and blog posts are used. AI is used to deliver information to users by providing tips and tricks and triggering conversations. This also helps businesses to save costs and simultaneously accelerate business growth.

#3: Targeted Advertising

Use of AI to target adverts to specific user audiences is catching up. Real-time auctions are an example of this technique. This helps a business to find more customers for their product/service with less cost in the least amount of time.

#4: Chatbots

Chatbots is the use of AI to chat with website visitors and customers. The chatbots can chat in real-time and most of the businesses online get done through these. They are seen to be really useful in the healthcare and banking industries.

Chatbots provide accurate replies and are able to recall the conversation and buying history accurately. Therefore, they are preferred to actual individuals. This automation of otherwise repetitive tasks for a human has allowed many individuals to do more productive work.

#5: Personalization

Customized content is in the forefront today. Data such a purchase history and customer behavior enables businesses to focus on producing content that is customized for an individual and this never made the customer so included ever before.

Facebook’s annual developer conference (F8) held in San Jose, California, provided a glimpse as regards the future of Instagram and Facebook. Facebook announced a complete revamp of its design and brand new features for Instagram. The social media giant also provided a peek into the long-term goals set for networks. Read on to know more as to how Facebook’s announcements will affect marketers.

New design for Facebook

CEO of Facebook Mark Zuckerberg unveiled a complete redesign of the desktop and mobile apps at F8. In addition to looking different, it provided a glimpse as to how the social network will function in the future.

Aesthetically, the updated desktop version of the app takes cues from the current mobile app. The buttons are bigger, there is a bar at the top and it offers quick access to various functions, and the Facebook stories section appears above the News Feed. A trustworthy digital marketing agency in Kerala will always strive to quickly familiarize itself with the changes.

 

However, the redesign is not limited to aesthetics alone. Facebook is being redesigned around groups. It puts communities at the center of everything by ensuring quick access from the left-hand sidebar and incorporating a ‘groups’ button at the top. Clicking on the button takes users to the ‘groups discovery screen’. Here users will be able to see recommended groups, the groups in which their friends are members, and a place for managing their groups. If you are not clear as to what they mean, check with a reliable social media management company Kerala.

 

The size of the News Feed is significantly reduced in the new design. This clearly shows that the social media giant’s transition to a platform that is more focused on more friends and family. Additionally, events are taking the center-stage in Facebook’s new design with the provision of an ‘events tab’ at the top in the desktop version.

What marketers can take from Facebook’s Redesign?

The redesign indicates that Facebook does not support brands in the future. Instead, it will focus more on helping friends, family, and groups in sharing meaningful content. This means that marketers should alter their social media marketing plans. Further, as organic reach has been trending downwards over the last year brands need to make branded groups before it gets too late.

 

Finally, the shift to groups-centric content forces brands and marketers to embrace ads on Facebook. Without ads, your posts will not be seen by many Facebook users. This means that you will have to work with a social media marketing agency Kerala when launching Facebook campaigns.