Marketing functions have changed drastically from olden times in the recent past. The overall function of a marketing department has changed from being a cost center to becoming a profit center. This change has been brought about because digital marketing has become an integral part of the businesses today. It is the duty of the marketing head in a company of today to drive the ROI of a company by using the best marketing strategies. It is also the duty of the CMO to drive the right kind of digital transformation in the organization that drives this ROI.

Given below are some of the ideas that a digital marketing agency in Kerala has to get hold of to succeed in future marketing endeavors.

Medium and Strategy

While going digital is surely the basic idea that every marketer has to imbibe, it is only a medium. It is only the means to an end, the end being the profits that come in. Digital marketing will be about knowing what will influence the customer-to-be to tilt his/her decision in your favor. While this has remained the same since times immemorial, the digital medium has provided the department with significant tools to improve the strategies.

Proper Decisions

It is important to put all the data generated to proper use. Simply raking up numbers without a significant direction to the strategic decisions is just a waste of time. This also has a bearing in the amount of money invested by the company to go digital. It is important to pay heed to the necessity of the data.

Strategy

If you own a business in Kerala, you can rightfully take help from an SEO company in Kerala or a PPC management company for digital marketing. You can get them to decide on a marketing strategy for you. It is all about using the consumer data judiciously to discern the correct data and thereafter use the correct tools to derive benefit out of this data that has been generated.

Creativity

It is time for organizations to think creatively to derive maximum benefits instead of following old practices that worked a few months or years ago. Equipping oneself with the latest tools and ideas using the data that is generated bear a lot of value as the results may drastically change.

Customer Satisfaction

Data-driven models should also have customer satisfaction within its perspective. Whatever be the advantages that the data generated provides has no meaning if the customer is left dissatisfied at the end. It is important to maintain good relationships, either using traditional methods or through digital media. Maintaining strong customer relationships is the key to the future of marketing, whatever be the medium.

The correct balance between mechanism and strategy produces the best results in data-driven marketing efforts.

It is surprising to note that many small businesses have still not realized the fact that social media platforms could help them reach across to their audiences. A new survey carried out by Visual Objects, a website that showcases the portfolios of the world’s top creative firms, showed that more than 33 percent of small businesses do not have social media accounts. However, some small business owners, approximately 22percent, are planning to invest in social media networks in the future, according to the survey.

Visual Objects’ survey which covered 529 companies also suggested that social media is a versatile tool, but it is unlikely to be the best tool for all small business through 63 percent of them are making use of social media accounts to increase their brands’ reach. The small businesses that have social media accounts believe that it presents an authenticity to their brand and that it is an affordable investment even though they have fewer resources and staff members.

If you are a small business owner in Kerala and do not have a social media account, it is highly recommended that you consult with social media management agency to decide whether it would be helpful for your business or not. This is because social media channels along with software management tools have the potential to help small businesses employ customized strategies to achieve their specific business goals.

Small Businesses are using images in their social media content, but experts opine that videos would be more helpful.

Nearly one-third of small businesses are sharing images/infographics through their accounts on social platforms. However, experts in the field are of the opinion that videos would help improve social media engagement.

Of all the small businesses that were contacted as part of the survey, only 16 percent said that they posted videos more frequently than other content. Actually, videos can be easily repurposed and are helpful because platform algorithms prefer them. A video can be used to create a post and screenshots can be placed on Instagram.

Experts agree that small businesses should post images and infographics on social media, but videos will provide the engagement metrics that small businesses are looking for: Almost one-quarter of small businesses (24%) track social media success through likes, shares, and comments.

Small businesses opt for in-house social media management

More than 50 percent of the small business owners manage their own social media accounts through in-house resources. Further, 37percent make use of social media software for overseeing accounts on many channels. For better outcomes for your small business, it is highly recommended that you work with a reputed social media marketing company Kerala.

In India, as many as 20 crore and 30 crore people use WhatsApp and Facebook respectively every month. The app Narendra Modi has the potential to reach across to more than 1 crore users in a day. So, the question is whether political content should be censored on social media networks 48 hours before the start of polling in order to maintain what is referred to as “campaign silence”. According to Cyber Law expert Pavan Duggal, social media has the potential to impact voters’ electoral decisions and, therefore, the Election Commission should take suitable action for maintaining campaign silence.

Election Commission

India’s Election Commission does recognize the fact that social media campaigns can have a significant impact. For example, a campaign run on a social network with the help of a digital marketing agency in Kochi or SEO services in Kochi can impact voters in the state of Kerala. Currently, there is no legislation to ban political advertisements or propaganda on social platforms. Many of these networks have even started allowing live video streaming.

The social media platforms can choose to bar political content on their own, but the effectiveness of such a measure is not clear. This is because Facebook informed the Mumbai High Court, responding to a petition calling for exercising restraint on publishing any political advertisements, messages, and videos prior to elections, that the company would not self-censor content on the platform.

Practical Difficulties

There are practical difficulties when it comes to implementing a rule restraining political content on social media. This is because elections are held in different parts of the country on different dates. Moreover, the dates are often spread over several days. Last year, the Election Commission constituted a committee to look into this section so that maintaining ‘campaign silence’ can be made more effective, especially in the changing scenario as social media exerts a considerable amount of influence. The recommendations were submitted by the committee earlier this year.

Current Status

The poll panel remained silent when it was asked as to how it is planning to retrain social media networks from broadcasting election campaign material prior to polling. According to Duggal, the Election Commission must invoke the provisions with respect to the specific liabilities of service providers who act as intermediaries as per the Information Technology Act. Earlier in March, a parliamentary panel raised concerns about the ability of Facebook in preventing misuse of the network during the Lok Sabha elections and help the security agencies.

If you want to know more about digital marketing, please get in touch with SocialPulsar.

Digital marketing and content marketing are common terms heard often today. However, modern marketing is still in the process of evolution. Businesses of today use content and product stories to woo and engage their audience online. Digital and content marketing strategies often intermingle and sometimes it is difficult to spot the differences between these two. Let us see what each actually is.

Digital Marketing

This involves a gamut of activities that include websites, blogging, SEM, SEO, email marketing, etc., among others. Digital marketing is the name used for all the activities that are used to create awareness of the product or service. A digital marketing company in Cochin, for example, can be approached by a company to help them increase their customer base.

Content marketing

Content marketing is a subset of digital marketing but it actually refers to the many types of content that are used to reach out to different kinds of audience. The different types of content that are currently used in content marketing are articles, graphics, social media posts, and videos among others.

Evolving a Strategy Together – Social Media Marketer and Content Marketer

The digital marketing head would assign content marketer to evolve a content marketing strategy to help customers in a specific space. The content marketer would probably write interesting and suitable blogs so as to promote engagement with the audience. The next promotional strategy would be one with social media marketing in mind.

The digital marketing head would next engage a social media marketing company in Kochi that would devise a content calendar and make the posts on different popular social media at those times when the audience was online. The duty of the social media marketer would be to understand which content did well and which did not.

The content marketer that actually created the content would tweak it with advice from social media marketing so that the result is favorable.

Bringing in SEO

The digital marketer would also work with an expert in SEO to bring in a keyword strategy that would suit the budget of the client. They would together create an ad campaign that would include relevant and most popular keywords that would help to increase the traffic and thereby improve lead generation.

Clear Roles

Therefore it can be seen that the content marketer takes actions to create original content based on the client’s requirements, the social marketer puts in work to amplify the content that is so created so that it reaches wherever it has to and engages the audience, and the SEO expert creates a pay-per-click campaign. These activities are clearly independent of one another and require totally different skills.