If you have been promoting your content on different social media to boost the rankings, it may be surprising to know that some experts do not agree that this works. There is a relationship that exists. However, it is not obvious. Read on to find out how exactly you can improve your rankings on the basis and extent of your social presence.

Social Media – Is it an SEO Ranking Factor

Experts from social media marketing services in India would opine that social media does not directly contribute to the ranking, but there is a compacted relationship that exists between the two. This is confusing as there is ample evidence already that the number of likes to your social media post contributes to the level of ranking. When a website ranks higher, it has a better social media presence.

Social Media and SEO – The Connection

Whereas for the search engine Bing social shares and likes form a direct ranking factor, in the case of Google, their criteria are different. The fact that Google dominates US search queries (about 63%; Bing 24%) is also true. For Google, whereas social media share is not directly a ranking factor, I can serve to amplify other ranking factors that are important.

An expert SEO company in Kerala like Socialpulsar.in will tell you that while social media may not be a ranking factor for Google, it can amplify the ranking factors that Google DOES consider. Social media has been created for the purpose of mass sharing and is just about the best tool that can be used for the purpose. Therefore, its optimum use adds to the visibility of your brand. If more people end up sharing your content on social media, the chances that more people will link to your brand increase. Links, as you may already know, form a very significant SEO ranking factor.

How to Go about It

To get maximum SEO benefits for marketing your brand through social media, your social media presence needs to be optimized for maximizing the visibility. For this, you can engage the services of a reputed social media management company in Kerala.

The social media management services company would first optimize your social media profiles and feed consistent information all across all the social media platforms. They will ensure that your bio is relevant to your form of business. They will include a link to your website.

They would post updates regularly according to a pre-set schedule suitable to the social media platform. They would also be optimized for shareability which means they will have attractive headings and use stunning and eye-catching visuals explicitly request shares. They would use promotional videos to help you rank better.

Ultimately, for Google ranking to be high, it is the engagement rate that matters and not merely the presence of the brand in social media.

 

It is time you got to know the connected consumer in town. This refers to the set of people that are digitally well aware. Is your business ready for such a consumer? Let us find out.

Who is a Connected Consumer

If you are an online business owner in Kochi, it is time you got to know the connected consumer better. Otherwise called ‘Always on’, the people in these demographics belong to different age groups, not just the youngsters, having different education backgrounds and having different income levels as well. One common tether is that they are all pretty active on social media.

Successful digital marketing companies in Kochi would be well aware of this group and they would advise suitable marketing strategies. They are the ones who believe that social media are more trustworthy than advertising. They are the ones whose reviews other people that are going to buy a product usually look up to.

Advent of AI

When the connected consumer and AI are combined the net effect is more connectedness.  Mass personalization can happen, that is, they can connect directly with the end consumer. Adwords management services companies would do extra keyword research to create search campaigns and monitor them to reach out to these new connected consumers. Today’s connected consumers are hungry for information about the brand and they want it directly from the brand. So it is important for the business owners to tune the business in this direction.

Understand social posts better

It is vital for the business to understand the type of social posts that improve customer engagement. This would put the business in the midst of the connected customers. As a business owner, get in touch with the experts of social media marketing in Kerala (Socialpulsar.in) and get them to produce content that would get your connected customers talking to their friends that would most likely be connected customers. Many businesses of today are missing out on this precious connect.

Awareness about the customer journey

Rarely is the customer going to see your brand and immediately buy, especially so if they are connected customers. From awareness, customer move into research. Now the only thing that will hold the customer is brand-worthy content. Content that is aligned to the marketing message improves the trustworthiness. This can help you to move the prospective connected customer to the next stage.

Such steps may help to create a positive feeling in the connected customer. Only then do they feel more connected to the brand that they are probing about and may end up purchasing from the brand.

One of the most notable announcements made by Facebook in the recent past has been its intention of integrating Instagram, WhatsApp and Messenger so that it facilitates cross-communication between the users. This is a powerful move and an easy one because Facebook acquired WhatsApp in 2014 and Instagram in 2012. However, the company assured that the three social platforms would still remain distinct.

The work to facilitate this move is expected to take at least a year. However, listed below are a few things that a user should know about the integration, especially if you are a social media management company in Kerala.

#1: This move will spell convenience for the users of these social media

Integration of the three social platforms would make messaging more convenient, reliable and simple. Through the integration, the company is trying to pass on streamlined user experience in the case of cross-messaging. However, the messages will be private and encrypted end-to-end for the sake of security.

The demographic is likely to be more varied and this requires extra planning in terms of content. Even the ages groups may be different and digital marketing agencies would have to tackle Facebook users that fall into higher age groups as well.

#2: For businesses, it means much more

For businesses that have a strong presence in social media, it means reaching out to a much bigger audience when the messaging among the three are integrated. A digital marketing agency in Kochi like Sp.in would be required to plan content and reach it out for a much bigger audience of its clients. With the largest numbers of WhatsApp users coming in from Europe, Asia and S. America, gathering a large audience may not be a problem any longer.

#3: Facebook is looking to increase its revenues big time with the integration

Facebook is looking to add exclusive features that users of the integrated platform would have to pay for. This is likely to bring in larger profits for Facebook which is crucial for the company’s survival and well-being.

#4: Role of chatbots is expected to increase exponentially

This is a great opportunity that has come in as a boon for marketers. The inclusion of Automated chat features contribute to the trends of today: AI, personalization, interactivity and automation. This translates to instant personalized customer service.  A single chat bot-building platform will help to reach out to diverse customers (of clients) across different populations.

#5: This could end up to be more engaging than email marketing

This is likely to enable social media marketing companies in Kerala to create a communication channel for their clients that is more engaging and friendly than email marketing. The open rates of the content in the integrated platform is expected to be 60 to 80 percent and open rates and click rates can be up to  8 times higher.

Facebook wants to build the best experience as far as messaging is concerned for the users of the three applications.

In India, the southernmost state of Kerala is fast becoming a force to be reckoned with as far as digital marketing is concerned. This could be attributed to the influence of the Infopark and the SmartCity. With the thrust given to the IT industry in Kerala, the digital marketing industry is only expected to register tremendous growth in the coming years.

Currently, the internet penetration in Kerala is nearly 37 percent and it is more than the national average. By 2025, this is expected to grow to the 50 to 55 percent level because of the rapid developments in the telecom sector. Kochi is the center of IT growth in Kerala and a committed digital marketing agency in Kochi will be in a better position to contribute and benefit from the developments in this sector.

Digital Marketing – Why Does It Make Sense

Traditional media such as radio, television, and print are referred to as push marketing channels. Digital marketing channels include blogs, email, mobiles, social networks, videos, and search engines. They are referred to as pull channels. The difference between the two channels is the way in which they get across to their potential customers.

As digital marketing employs online vehicles for marketing products and services, it is possible for them to micro-target customers. Gradually, the businesses in India are waking up to the fact that online marketing is big time aware and are increasing their budget allocations for digital marketing efforts to new heights. Digital advertising spends are expected to be much higher than media advertising in the coming years.

However, businesses need the support of experienced digital marketing or social media marketing consultant in order to take optimum advantage of the developments in this field.  

ROI Is What Matters

A properly targeted and measured digital marketing effort provides desired outcomes. None of the other forms of marketing allow marketers to precisely track leads and analyze their actions. Google Analytics makes it much easier for businesses to make decisions quickly and optimize marketing campaigns so as to achieve the highest ROIs. But then, businesses have to work with an experienced Google analytics consultant in order to derive meaningful outcomes.

Social Media Marketing

Social media assumes a lot of importance in today’s world as it enables better customer engagement. With more than 230 million users active on Facebook every month, it makes sense for companies to start their social media marketing efforts from there. Irrespective of their area of operation, all businesses have benefited from social media campaigns.

All these points towards just one thing. Digital marketing is all set to register tremendous growth in Kerala. Now, it is your turn to take the right decision and work with the best digital marketing service provider in Kochi to take your business to a higher level this year.