If you are a social media marketing agency in Kerala, you would have understood that mobile usage increased predominantly due to use of social media sites.  Soon, the best brands had no other option but take advantage and create campaigns for their products/services on the mobile phone. Now mobile use has increased so much that a majority of websites are being accessed through mobiles.

For Google, the primary search engine index would very soon be the mobile version of the website. This is what mobile-first indexing is all about. The search engine index is the collection of pages or documents that have been crawled through by the search engine. In fact, mobile search engine index will determine the website rankings.   

In this context, it is important that every SEO company in Kochi makes a note of this and changes their strategy in this New Year accordingly. These are some of the points SEO companies need to make a note of.

Traditional Techniques

At this stage, traditional SEO techniques are still likely to work. However, they have to be implemented in a proper manner.

No Penalty

Google also assured that having only a desktop version of the website will not attract any penalty.

Be Mobile-Friendly

As part of the new change strategy, even the best digital marketing company in Kerala will have to write mobile-friendly content to attract a larger audience. Shorter sentences and small paragraphs are recommended.

Give up Flash

It is important to stick to HTML5 or Java and give up Flash.

PopUps – Not welcome

Popups can be very annoying for the user on the mobile phone.

To build the mobile version of your existing website, visit us at www.socialpulsar.in

If you are a business owner in Kerala, the landing pages on your website will provide you with your bread and butter. However, this is possible only if the visitors coming to the landing pages convert and become your customers. You need to ensure that your landing pages are converting visitors into customers if you want to improve the bottom line of your business in 2019. Read on to know more about creating high-converting landing pages. However, if you cannot handle it yourself, seek the help of a reputed social media marketing agency in Kerala.

Reduce the Attention Ratio

It is the ratio between the many things that visitors can do on your landing pages to what you actually want them to do. Typically, it should be 1:1. This means that the visitors should be able to do only the one thing that is expected of them. Everything else – links, buttons, or offers – merely distracts them. Most landing pages, in general, have 50 to 100 different things that are vying for the visitors’ attention.

Use Intelligent, Interactive, and Intuitive Forms

One of the main reasons as to why conversions fail to happen is the forms. They need to be designed properly. They should be intelligent, interactive, and intuitive. You can make use of tools like Leadformly to create well-designed lead capture forms. If you are not conversant with using the tool, you can work either with an AdWords PPC management company or a digital marketing agency in Kochi who are experts in website development.  

If you need more information in this regard, please visit www.socialpulsar.in.

There are more than 4 billion mobile users around the world and approximately 50 percent of all the web page views are through mobile devices. This indicates a definite change in consumer behaviour. More people visit business websites on their mobile phones than ever before. As such, optimization of your website for mobile devices is essential if you want your business to be ranked higher in search result pages. A reputed SEO company in Kerala will be able to help you out in this regard.

Google’s Mobile-First Indexing

In March this year, Google announced its plan to roll out mobile-first indexing. This is the search engine’s latest effort to make sites more mobile friendly based on user behaviour. Traditionally, Google indexed based on the websites’ usage on desktop computers. Google is rolling out mobile-first indexing because of the increased usage of smartphones for searching content on the Internet. As this includes the usage of social media networks as well, the services of a social media management company Kerala will be of utmost importance in keeping your customers engaged all the time.

How Mobile-First Indexing works.

Earlier on, Google first crawled a website’s desktop version. If the site’s mobile version was available, then it boosted its search rankings. Further, Google made use of both for determining the rankings of the mobile and desktop versions.

In the case of the mobile-first indexing system, Google would crawl the mobile version first. In the event of non-availability of the mobile version of the website, search rankings would be determined based on the desktop version of the site. It is important to note here that a website’s desktop version does not become obsolete at all. However, the mobile version of the website is the deciding factor in determining search ranking.

Keyword research does not end with just choosing search words that occur in high volumes. Any high-quality SEO campaign is more than this. The best keywords chosen can help to rank your website higher on the search listing page. This would rank your website for more keywords and consequently drive more traffic to your site. You can find below a few tips on how to do the keyword research so that the result is increased traffic.

Search Volumes are Deceptive

The search volumes that you see can trick your mind. High search volumes do not necessarily mean the number of clicks is high. Just seeing a high volume for certain search terms does not mean there are as many clicks that close deals.

Search Intent is Important

When trying to spot the best keywords, there I always a trade-off between search volumes and search intent. It is best to choose the search-terms that fulfil the intent of the one searching for the information. The search intent categories to look out for are informational, navigational, commercial query, and transactional. It is, therefore, a good idea to hot the right keywords by checking the type of content generated in SERPs for queries. However, the intent does not always come out as very clear.

Good-quality Keywords

Long-tailed keywords (does not refer to length) that have a high search demand when considered as a group drive a lot of traffic. Google adwords management services professionals suggest at looking at the competitor’s pages that generate traffic for spotting long-tailed keywords.

Meta Description

Simply choosing high-volume keywords may not be enough to successfully drive traffic to our website. Instead, it is better to choose keywords that fulfill the searcher’s intent according to Google adwords management services experts.

For any keyword research requirements that you may have, please visit www.socialpulsar.in, a digital marketing agency in Kochi.

 

Marketing has risen to a new level with advancements in the digital medium.  Marketing seems to be so void without digital marketing services and without it, the brand is losing a connection with its customers. Evidently, we all know that the number of social media accounts is piling up by each passing day. Therefore, the brand needs to be sure of what kind of digital marketing tactics it needs to apply to effectively gain attention from the customers.

Several digital marketing agency in Kochi is now trying to lead and assist many startups and various establishments to grow their business. In this article, one of the leading marketing agency explains how business plans can be made in the digital medium.

Today’s world is highly competitive and brands are trying all the ways to penetrate and conquer the market. So, if you are trying to make a mark in the existing market scenario then, you need to know how to plan your business.

If your digital marketing plan, right from the foundation is weak then in no countable time, you would be devastated to ground. Every digital marketing campaign is backed with a strong strategy and a rooted foundation.

Almost everyone conducts online research before buying or getting any service every day. So if the brand isn’t taking an effort in churning out this flow of customers, then you are leaving money on the table, ignored. It should be understood that how people actually find the brand isn’t a matter, what matters is how the brand attracts the audience. Having a well planned digital marketing plan is the first and the most important step towards getting exposure, creating an online reputation and increasing sales.

The first and the foremost question you need to answer is, what is your brand and why someone needs to chose your brand? This self -knowledge and clear idea about your brand gives you the ability to apply the correct digital marketing tactics. What makes your product or service unique or different? How does it vary from all the other service providers or brand? The differentiating factor should be reflected in the marketing plan. People always look for something unique, a reason for why to relay on a particular brand. You need to give the answer for why the customer needs your brand more than others.

You need to figure out your target audience, if you haven’t, then do some market research on how you are going to serve your customers. Spend time studying how your competitors offer products and services. Make the plans slow, taking time, it will yield results in the long run.

You also need to embrace the fact that not everyone would be interested in your product and service. So it’s important to understand your tangible audience and work for it. This will help you maintain the right resource in working and manage time effectively other than wasting your brand’s resources on something that won’t yield results.

For example, when you create an explainer video or write contents in a blog, you know who is your audience and try to connect with them. On watching or reading a content it should feel like the content is exclusively made for him/her.

While researching your audience, you are looking for the following:

  1. Why they need your service or product
  2. How they decide to finalize on  brand
  3. The influence factors.

These can be acquired by:

Web analytics data

Email and web-based surveys

Blog post comments

When you know your audience, things get clear and easy.  And knowing which digital platform or channel can attribute to your customer growth,  you are on track.

Pay-per-click or PPC [Google Ads, Bing Ads, etc]

Social media [Facebook, Twitter, etc]

Blogging [WordPress, Medium, etc]

Search Engine Optimization [Google, Bing, etc]

Display Networks [Google Display Network, Facebook Audience Network, etc]

In today’s digital marketing world, there is n number of tools with which each of your website performance metrics can be evaluated. Whatever be your business, be that a product or service, in order to know the profit or how your company turns over, it’s important that you define your key performance metrics. It’s also specific that you regularly measure your goals by, for example,  when you check the traffic of your content, you need to see how the fluctuations in the traffic numbers are affecting your conversion rate. You can see what time, which days, how much hits you receive for your website which will help you plan the digital marketing strategy.

In order to know the game and win in this digital marketing court, you need to get the most of a campaign, reporting on targets, goals, and KPIs on a consistent basis. By analyzing this, you can tweak goals that are not working for you and focus on those that are getting results.

On a concluding note, we like to add that creating a strong social marketing plan starts with knowing your brand and clearly understanding its goals. With many available resources, you can leverage the brand growth by knowing what works for you and what not. Which is the exact reason why you need to spread and firm the roots and execute the growth plan well.