Social sweepstakes have evolved as a lucrative marketing strategy for brands. In a first, it was just to engage the onboard customer and attract possibly new customers. Today, the concept has evolved seriously for collecting a serious amount of user-generated data for curating future marketing plans and strategies. Running contests is a matter of getting the customer skills to test. In return, the business can offer freebies and prices to get them motivated. However, when social media platforms are continuing to evolve social media sweepstakes has become more interesting and challenging.

The era of the empowered customer has forced brands to curate social sweepstakes, especially product giveaway marketing with a more cautious and focused approach. Unlike the old times, the customers or more profoundly, the young online savvy generation is looking forward to making connections with the brand more intimately. Social sweepstakes are adding serious impetus to this win-win situation and thus helping brands to build a bond with the audience and conquer the market. Today, expert social media marketing consultants are curating sweepstake campaigns with a lot of benefits for brands.

Customer Engagement

The thumb rule of all campaigns is to initiate customer engagement. In the case of social sweepstakes, there is no difference. In a time period where the customer is looking forward to establishing longer business relationships, sweepstakes facilitate deeper connections and constantly inspire them to make the first move and reach out to brands. Today brands leverage the rule of reciprocation in campaigns – which impart a feeling to the customer where they feel like they should return some favor to the brand as well.

Email List

In the modern day, data is the king. Sweepstakes can be a valuable source of lead generation for business. Today, conventional ads fail to generate ample leads, people like to spend time online and find avenues of engagement. Get them the right mix of informative, engaging and entertaining campaign ideas through sweepstakes and enrich your data with immense possibilities of business growth.

Inspire Virality

We all know how campaigns become viral overnight and change the fortunes of a brand in a whisker of time. Provide customers with unique and viral experience so that they feel more familiar with the brand. Viral content will convince more audience to share and propagate the brand message. The last thing you will notice is publishing the ad and when you wake up in the morning you will find trending!

Brand Advocacy

Once you will establish followers, they will act as your brand advocates. In today’s highly connected world, we cannot really measure the result of brand advocacy. Sweepstakes like what Google Payrolled out recently is one of the prime examples of transforming customers to a significant marketing channel for the brand. Supercharge your business publicity with the best social sweepstakes company Kochi.

Improve Business

Once you have channelized the whole concept, you will have a large number of the audience getting in touch with you. This means business will get loyal and authentic comments from customers to improve the business. Get real-time feedback on your service and products to derive valuable insights on revamping the business strategies. Happy trails ahead this Christmas and facelift your business to unseen levels!

The upswing of social media has paved the way for brands with a golden opportunity to connect with their prospects and customers. With a lot of verticals of social media available today, businesses have a lot of tools to educate and inform customers about their business and services. Hence, it is essential for your business to have a social media presence. But by simply having a social media arm for your business doesn’t ensure success. It needs to be timely fed and nurtured with strategies to churn out the best for you.

The easiest way to evaluate the success of your social media business strategy is to touch it with your competitor. Conducting a social media competitor analysis allows you to make a benchmark of where your business is progressing and where your business is demanding for more. Your business gets real-time valuable insights on various areas where you need to give more attention. Well, we have simplified the process in order to make you understand various aspects of conducting a social media analysis.

Identify the competitors

Even if you fail to forge a complete growth strategy for your business, it is quintessential to know the competitor strategy. Follow your competitor and how they are leveraging the strategies in social media. Closely watch their approaches in making social media content, graphics, images, videos, AdWords etc to have a detailed idea. Today, business don’t need to pour more money into marketing. They just need to use social media and some right strategies to lure more users.

Social media especially platforms like Instagram and Facebook can yield double benefits in terms of reach in an organic way compared to a paid format of the same. That’s why competitive analysis in marketing has evolved as a major facet for a digital marketing agency. Searching in Google is the simplest strategy to find your competitors. Search on the internet using the keywords that most accurately determine people to find out your business.

Once you find out the competitor, search their website and check for the social media accounts in the footer or header of the website. Evaluate their activity within a particular time period, record the number of followers and the likes they are receiving in respective social media platforms. Check for the number of promotional activities they do and make a detailed excel sheet or spreadsheet detailing the comparison. The duration of the process depends on how competitive is your industry within a particular area.

As you filtered down the preliminary data, all you need is to dig up data. Other than just looking at the number of followers and subscribers, you will need to look for additional features and functionalities that are used in the social media. SEO competitor analysis tools will derive amazing insights like total messages sent, post-breakdown strategies, customer engagements for content and respective posts. All these acts as additional metrics for perfectly compiling competitor analysis.

Social media essentials like tagging posts, using hashtags, guest activities, sending trending, popular and relevant choices can make all the difference in social media success. Gaze at the number of promotional posts of products, sale or contests. Interpret then tone of the message conveyed by your competitor, whether it’s advocating something to the audience like the call to action. All these aspects are crucial in knowing what your competitor do so that you can actually start your process on the right note.

With the severe upswing of social media, influencer marketing has become one of the promising slices in digital marketing. The concept had its humble beginnings in the period of 2006 – 2010 era, where the Twitter and Instagram were launched. But back then, it was an unsung hero probably because the world waited for the smartphone revolution and the mobile app dominance to happen in full swing. From its humble beginnings and series of evolutions, today when we view the importance of social media in daily life, we can find that influencer marketing is the next buzzword in the market.

What is influencer marketing?

Influencer marketing is a type of paid marketing that relies on the leaders of social media to drive the brand’s message to the market. Besides reaching out directly to the target audience, social influencer campaigns pass a brand message through individuals who have mass followership in social media platforms like Twitter, Facebook or Instagram etc. These campaigns will go hand in hand and adds value to the conventional way of social media marketing. Either the brand will create content to be broadcasted or the influencer will create themselves.

How influencer marketing evolved?

The era of social networking sites was popularly prevalent from the days when Orkut and Facebook were launched in 2004. A couple of years back we witnessed the launch of Twitter. But things took a drastic change when Instagram stormed into the social media platform by 2010. Close to a decade after its inception, today, there are a lot of social influencers Instagram accounts that can easily create brand awareness to thousands of people and with good reasons. Influencers add seamless value to brand identity and promotions in ways that traditional advertisers can’t even think of achieving in a similar way.

What are the emerging trends?

Digital marketing companies are today holding the priceless tag of influencer marketing agency under their shield to capture the audience attention. Around 60 percent of the agencies are planning to increase their spends on influencer marketing by 2019. Influencer marketing is less annoying but more relatable to the audience, who already have established their fan following with the influencer. However, everything in marketing comes with a catch. Before understanding the possible impacts of the influencer marketing, you cannot successfully curate and run a paid influencer campaign.

What to consider for influencer marketing?

  • Define the target audience – The audience you intend to target should be specific. The more relative you are with the audience, the more are the chances for you to find the right influencer.
  • Clear objectives – Every minute element in your marketing strategy should be aligned with what are you trying to achieve. You can also measure the impact of your campaign and get analytics.
  • Selecting the influencers – The influencer you choose should be suiting the business idea. If the influencer is related to the business idea in a precise way, then it can create a robust influence.

It is essential to understand the purpose of why you need to be careful in the above aspects. The brand should know which social media platform is accounting for their niche conversations. Businesses should be aware of how their service and the influencer will motivate the user. They should possess a clear idea of how fragmented their audience is. The more you know about the niche and the target audience, the more you are likely to raise the bars of rightly adopting the influencer marketing trends.