It is no secret that Mobile is king in today’s digital landscape. By 2019, mobile advertising is forecasted to represent 72 percent of all US online ads. With the world heading towards mobile, it is high time that brands focus on delivering mobile friendly content, says a leading digital marketing company based in San FranciscoWith shift to Mobile-First Indexing by Google, and page load speed emerging as a ranking factor, making mobile friendly content is imperative for better search ranking and overall SEO.

Let’s explore some methods to make your brand ready for the mobile-dominant world in 2018.


Start with text optimization

In order to create mobile-friendly content, you need to understand how users read content on mobile devices. As shown in the image, 68% of a user’s attention is on the centre and top half. The upper two-thirds grab 86% attention.  Text below this point is rarely viewed. Nevertheless it is advised to optimize the entire content piece.

text optimization - mobile

Get to know mobile copywriting


Go for short and crisp headlines. As per CoSchedule, titles with about 6 words get the maximum click-throughs. Don’t forget to make your titles catchy to grab the user’s attention.



Make sure that your content is easily readable. Divide your content into different easily digestible segments, include subheads and write short paragraphs, these are few things you can do to improve overall readability.


Go for shorter words

It is preferred to go for more precise and shorter words while creating mobile content. Here is a list of numerous wordy phrases and their smaller alternatives.


Optimize your images and videos

Incorporating images is very crucial to make your content more readable and interesting.  But the catch here is that your images must be optimized for mobile devices otherwise it could end up consuming extra space and also add to the page load time.


Page load time and images

Your page load is a crucial factor when it comes to engaging users or them hitting back the search results. Below are some tips to ensure speedy image load:

  • Make use of compression
  • Use responsive resizing tools
  • Try creating pre-optimized images

Go for a preview process once the content is ready. Check on your mobile device to see if there is enough white space to keep the content readable.


Optimize your videos

With videos emerging to be a favourite among users, it is essential that your videos are optimized for the mobile platform. Make sure your text is readable and embed third-party video hosting services on to your website to ensure bitrates and compression is already optimized.


Optimize your Design

It is not enough to optimize text, images and videos. You need to optimize your design too.


Go for Responsive Design

A responsive design can be used across all platforms and as the screen size changes, content also changes to fit within the same.

Responsive design

Get rid of Sidebars

Sidebars are a great way to enhance user experience on a desktop but not on mobile platforms as it usually gets pushed down to the bottom of the page and is seldom used.

Keep up with trends to provide an excellent user experience irrespective of the device used by them.

“Digitalization is rewriting the DNA of business”-Patrick Bass, CEO ThyssenKrupp, North America.

In the era of digital Darwinism, customer expectations evolve at lightning-fast speed and go way beyond the conventional canons. Thus, it has become imperative for businesses to embrace digital transformation.

Digital transformation is not an entirely new entity, it began decades ago with the arrival of computers, internet, e-mail and the list goes on. However, in this day and age, the rate of transformation underway is rapid and considerably more significant.

With the boundaries of the digital and physical world blurring at a steady pace, there are profound implications on the way business is perceived and performed.

In the light of such market trends, digital transformation has evolved to be an essential for businesses across all sectors to ensure future growth, create brand awareness & loyalty, improve operational efficiency and customer experience, says a leading digital marketing company based in San Francisco.


What is digital transformation?

Digital transformation is the incorporation of digital technology into all domains of a business including models, processes, capabilities, operations and ultimately delivering value to customers.

Digital transformation being a cultural change, organizations must create readiness for the change by persistently challenging the status quo and experimenting with new ideas, applications and technologies.


Changing Business Models

Digital transformation is rewriting business models in several ways. In order to understand how businesses eventually benefit, let’s take a look at the changes underway in the present models.

Without further ado, let’s dive in:


  • Outcome-based modelsare here

Commercial models existing between providers and buyers of products/services are finally moving towards outcome-based models after years of speculation. These models focus on value-based measurable results.


  • Extended business reach

Take your business virtually anywhere beyond conventional market segments, customer demographics, physical locations. You can easily reach a wider audience with the boon of digital transformation.


  • Addition of digitalized products and services

The products/services are designed and delivered sans any barrier between the businesses and customers that they serve. Companies could also incorporate digitally available products/services to augment their profit.


  • Enhanced value delivery to customers

Develop a compelling value proposition by creating connections with other organizations in new markets and in turn improving the existing value available to the patrons.


  • Being part of a shared economy

Extend access to underutilized sources to other companies and customer and derive more value from the same. In return, gain access to their resources.


  • Derive more value from digital platforms

Utilize the previously unused value of customer relationships to deliver improved customer experience, join forces with partners to reap better results.


In short, not a single time-tested aspect of the business right from sourcing materials to developing products/services is immune from the wave of reinvention and re-imagination. The confluence of innovation and technologies like Big Data analytics, social, mobile, cloud has only fueled the pace of business transformation.



For some businesses, digital transformation is a disruptive force whereas for others, it is the gateway to unpatrolled opportunities.

With numerous businesses espousing digital transformation and reaping dramatic benefits, digital transformation is no longer an option for businesses but a necessity, if they wish to stay ahead and stride the right path to future growth.

Change is the only constant- the age-old adage holds true even in this digital age. In 2017, we witnessed a plethora of updates across all social media platforms. 2018 will be no different in this regard with numerous updates already sprouting in the social media arena-says a leading social media marketing company in San Francisco, California.

Let’s explore the new features now available on some of our favorite social media platforms.


Facebook is all set to promote personal content

With an aim to bring back their original mission, Facebook is changing the news feed algorithm. The modified version will be promoting more of personal content in comparison to advertisements and public content.

It is a welcome change for users since they would no longer need to spend hours scrolling through irrelevant ads and random content.


“Today In” –New Feature @ Facebook

This all-new feature in Facebook will give users access to local news and real-time events as per their location.


Instant Thread Tweeting is here

Tweeting longer-form content just got easier. The feature is a boon for brands as it got really easy to share stories on Twitter that too without annoying your followers as most of the thread will be hidden under “Show This Thread” link.


You can now follow Hashtags on Instagram

Instagram rolled out a new hashtag following feature in December.  Once you hit the follow button on a hashtag page, Instagram’s algorithm chooses highlights from the particular hashtag page and displays it in your newsfeed. On the other hand, digital marketing companies in USA are of the opinion that this update will not alter their content strategy much but it highlights the need for finding good hashtags.


Stories highlights and stories archive – latest additions on Instagram
We all have wished at least once that our stories stay for more than 24 hours on Instagram. Wish granted, it seems like with the new stories highlight feature. You can highlight your best stories in this section.

Instagram will now archive stories once they expire. Each post will be saved in the cloud and you can access it later and probably even add back to your profile as highlights. The feature is surely a great way to expand a content’s life that you have worked so hard to make.


YouTube comes up with new monetization rules

Earlier to be a part of YouTube Partner Program, which allows publishers to make money through advertising, channels needed 10,000 total views. But as per the new rules, channels need 1,000 subscribers and 4,000 hours of view time in the past year. The new rules have been created in a bid to regain advertisers trust.

Stay tuned for more updates.


Right from Tesla’s self-driving cars to Google AI that can dream. Artificial Intelligence is on everyone’s mind. It is re-defining and re-inventing one industry at a time. All thanks to social media and the chunks of unused data, AI has all the potential in the world to not just revolutionize the core operations of a Digital marketing company but the entire industry.

It is just the tip of the iceberg with Machine to Consumer (M2C) interactions on the rise, AI will surely influence every aspect of digital marketing. If we are to go by a report by marketing intelligence firm Tratica, revenue in artificial intelligence is estimated to reach whopping $36.8 billion worldwide by 2025.

On that note, let’s explore how AI will influence digital marketing.


 Improved User Experience

  • User Experience is an aspect where AI can do wonders as it will become easier to predict buyer behavior, search cycles, persona and what not.
  • Chatbots are another great example of AI that not just enhances but also personalizes user experience to a great extent.
  • Augmented reality is another aspect of AI that offers customers an option to touch and feel a product before actually buying it. This would really play a big role in simplifying decision making for customers.


Better ROI (Return on Investment)

  • Advanced Image recognition feature utilized by AI comes with numerous benefits. It can make payment processes way faster than the present standards.
  • AI-enabled image recognition can play a crucial role in enhancing customer security and thus solving security concerns associated with online transactions.
  • Better decision-making algorithms that can bring about great ROI can be created with insights derived from consumer patterns, behaviors, and needs


Hassle-free search session

There is no doubt that the present search sessions work quite well. With AI empowered digital marketing, search engines and search session will get way smarter and hassle-free. All this is because AI has the capability to predict future web behavior and decisions.


Reaching target audience got easier

Reaching your target audience never got this easier. As AI can easily locate users based on different factors like age, language, demographics, interests. Thus, making it easier to understand which set of users constitute the best target audience for a brand


Predicting future sales

It is a well-known fact that the market keeps fluctuating and a negative fluctuation can mean way too many changes for a business model. But, with AI, future market trends can be easily predicted and with this insight, the necessary course of action can be followed.

There is no doubt that AI is a promising technology. It is not just digital marketing companies but even social media marketing companies are looking up to AI. Digital Marketing, when empowered with AI, can do wonders not only for brands but also customers.